What Storopack does

Storopack Hans Reichenecker GmbH is a family-owned German protective packaging manufacturer headquartered in Metzingen, operating across more than 25 countries with a workforce in the 1,001–5,000 range. The company produces flexible protective packaging — paper cushion systems (PAPERplus, PAPERbubble, AIRfiber), air-cushion films (AIRplus in multiple recycled, compostable, and extra-light variants, plus AIRmove²), foam-in-place systems (FOAMplus Bag Packer³ and Hand Packer²), and loose-fill chips (PELASPAN, PELASPAN BIO) — alongside customized molded parts based on expanded polystyrene (EPS), expanded polypropylene (EPP), graphite-enhanced Neopor, and recycled rEPS. Its technology stack includes the AI-enhanced AUTO.PROTECT module for automated carton cushioning, the SmartPack.PERFORMANCE Portal for real-time material-consumption monitoring, and validated cold-chain thermoboxes for pharmaceutical and food applications.

Storopack serves automotive, e-commerce, food, medical/pharmaceutical, electronics, household appliances, HVAC, construction, and industrial manufacturing customers through a direct enterprise sales force, regional technical consultants, and a complementary online shop for standard consumables. Revenue mechanics are a mix of quote-based custom packaging contracts (multi-year), one-time product sales of branded protective packaging and technical molded parts, and hardware sales of ergonomic/automated packaging systems. Sustainability is a central positioning pillar: 49% of in-house products in 2024 were made from renewable or recycled materials, rEPS cuts CO2 emissions by up to 90% versus conventional EPS, and the company holds RecyClass certification across all recycling films and ClimatePartner certification on air-cushion products.

The business is structured as an owner-operated family company with no disclosed external investors or parent entity, no public listing, and no disclosed funding rounds. Disclosed growth has been positive — 4% in 2021 and 13% in 2022 — with no absolute revenue figure publicly reported. Recent strategic activity has centered on launching sustainability-led product extensions (RENATURE 3D, RENATURE Wrap, AIRfiber), introducing the AI-enhanced AUTO.PROTECT automation module and the SmartPack.PERFORMANCE digital portal, entering a strategic cooperation with Ameson in May 2024, and building out dedicated India operations under an Interim Business Unit Manager targeting the electrical and power-electronics industry.

Name

Storopack

Legal name

Storopack Hans Reichenecker GmbH

Website

https://storopack.de

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Storopack is a family-owned German manufacturer of protective packaging — paper, air, and foam cushion systems, customized EPS/EPP molded parts, temperature-controlled cold-chain boxes, and AI-enhanced automated packaging systems — serving automotive, e-commerce, medical, food, and industrial customers across 25+ countries.

Ownership category

akta.pro rank

Product category

Protective Packaging

NAICS

Polystyrene Foam Product Manufacturing (326140), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)

SIC

Plastics Foam Products (3086)

akta.pro primary industry

Protective & Cushioning Packaging (Bubble Wrap, Air Pillows, Foam-in-Bag) Manufacturing (IMANAEAF)

akta.pro secondary industries

Industrial & Protective Thermoformed Packaging (Dunnage, Trays, Clamshells) (IMANAHAC), Sustainable Protective & Cushioning Materials (Paper Cushions, Bio-Foams, Mycelium) (IMALAMAH), Corrugated Protective Inserts & Partitions (Die-Cut Inserts, Dividers) (IMALAFAD), Hazardous Materials & UN-Certified Transport Packaging (Dangerous Goods Packaging) (IMALAFAK)

Keywords

• Protective packaging materials
• Custom molded foam parts
• Temperature-controlled packaging
• Automated packaging systems
• Sustainable packaging solutions

Headquarters

HQ city

Metzingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Protective Packaging Products: Manufacture and sale of flexible protective packaging materials including paper cushions, air cushions, foam cushions, and packaging chips. Products sold directly to B2B customers and through online shop for standard consumables.
2. Customized Packaging Solutions: Tailor-made protective packaging and technical molded parts for specific customer applications across automotive, electronics, medical, and industrial sectors. Includes custom-designed EPS, EPP, and Neopor molded parts.
3. Temperature-Controlled Packaging: Thermoboxes, insulated shipping boxes, and qualified system solutions for temperature-sensitive products in pharma, food, and biotechnology industries.
4. Automated Packaging Systems: Sale and integration of automated and ergonomic packaging systems including Working Comfort® and Working Automation lines, AI-powered AUTO.PROTECT modules, and smart packaging solutions.
5. Technical Form Parts: Technical molded parts for automotive (bumpers, headrests, crash absorbers), HVAC, construction, and industrial applications. Includes Lost Foam casting models and drainage systems.
6. Online Shop: E-commerce channel for standard protective packaging products including AIRplus®, PAPERplus®, FOAMplus® consumables for quick and easy procurement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Storopack manufactures and supplies protective packaging products including flexible air, paper and foam cushions, packaging chips, customized EPS/EPP/Neopor molded parts, temperature-controlled insulated shipping boxes, automated and ergonomic packaging systems, and smart packaging/drainage solutions. The company sells directly to B2B customers across automotive, e-commerce, food, medical/pharmaceutical, electronics, and industrial manufacturing, complemented by an online shop for standard consumables.

Product overview

Storopack is a specialist for protective packaging operating as a globally active family-owned company. The product portfolio comprises flexible protective packaging (paper cushions, air cushions, foam cushions, packaging chips), automated packaging systems (Working Comfort® and Working Automation systems with AI-enhanced AUTO.PROTECT), smart packaging solutions (SmartPack.PERFORMANCE Portal for digital monitoring), temperature-controlled packaging (Thermoboxen/Isolierboxen for pharma and food), technical molded parts (EPS, EPP, Neopor® for automotive and construction), and drainage systems (DRAINplus). The offerings span from standard products to customized solutions, with strong emphasis on sustainability through recycled, recyclable, and compostable materials under the RENATURE® sub-brand.

Differentiator

Problem solved

Functional benefit

Brands

• FOAMplus®: Foam cushioning packaging systems for protective packaging solutions.
• AIRplus®
• PAPERplus®
• PAPERbubble®
• PELASPAN®
• RENATURE®
• DRAINplus
• SmartPack.PERFORMANCE
• AIRfiber
• AIRmove²
• Working Comfort®
• Working Automation

Products and services

• PAPERplus® paper cushioning system Paper-based flexible cushioning system that creates paper cushions and pads for void fill and protective packaging in B2B shipping and fulfillment operations. Designed as a sustainable alternative to plastic cushioning.
• PAPERbubble® paper bubble wrap Paper-based bubble cushioning material offering a plastic-free alternative to traditional bubble wrap for protective packaging of shipped goods.
• AIRplus® air cushion system Comprehensive air cushion film system for protective packaging, offered in variants including 100% Recycled, Bio Home Compostable, 30% Recycled Extra Light, and Mini Touch formats for different packaging lines.
• AIRmove² compact air cushion system Compact air cushion packaging system for on-demand void fill and cushioning in smaller or mobile packaging operations.
• AIRfiber paper-based air cushion Sustainable paper-based air cushion for void fill applications, providing an alternative to plastic air cushion films for B2B protective packaging customers.
• FOAMplus® foam-in-bag cushioning system On-demand foam-in-bag cushioning system (Bag Packer³ and Hand Packer² variants) that dispenses foam around products at pack stations, providing custom-shaped protective packaging for sensitive or fragile items.
• PELASPAN® loose-fill packaging chips Loose-fill packaging chips for void fill and cushioning of fragile goods, available in conventional EPS (PELASPAN®) and bio-based biodegradable (PELASPAN® BIO) versions.
• RENATURE® Honeycomb custom protective packaging Customized shock absorbers made from cardboard honeycomb structure (with integrated strength booster) for tailored sustainable protective packaging of fragile and sensitive goods, including consumer electronics.
• RENATURE® 3D starch-based protective packaging Custom-fit protective packaging solution made from starch-based renewable material, offering sustainable molded alternatives to plastic foam for protection of industrial and consumer goods during transport.
• RENATURE® Wrap starch-based protective wrap Versatile starch-based protective wrap providing sustainable, compostable protection for shipping and fulfillment operations.
• rEPS recycled expanded polystyrene (for packaging) Recycled expanded polystyrene protective packaging with a minimum 88% recycled content and up to 90% lower CO2 footprint than conventional EPS, RecyClass certified and fully recyclable; supports circular-economy packaging applications.
• Working Comfort® ergonomic packaging workstation system Ergonomic packaging workstation system comprising COMFORT.ERECT, COMFORT.PROTECT, COMFORT.PACK, and COMFORT.CLOSE modules, designed to reduce operator strain in manual pack stations for B2B fulfillment operations.
• Working Automation automated packaging system (incl. AI-enhanced AUTO.PROTECT) Automated packaging process system including AI-powered AUTO.PROTECT carton cushioning module plus AUTO.ERECT, AUTO.MINIMIZE, and AUTO.CLOSE modules for fully automated order-fulfillment packing lines.
• SmartPack.PERFORMANCE Portal Digital SaaS-style portal that enables real-time monitoring and analytics of packaging material consumption on customer packing lines, supporting data-driven optimization of packaging processes.
• Thermoboxen / Isolierboxen insulated shipping boxes Temperature-controlled shipping boxes for pharmaceutical and food products, available as standard boxes, custom boxes, module boxes, SEAclic seafood boxes, and RENATURE® Thermo variants for GDP-compliant cold chain logistics.
• SEAclic® seafood insulated boxes Insulated boxes specifically designed for temperature-sensitive seafood and fish transport within the SEAclic product range.
• Validated cold-chain qualified system solutions Pre-qualified (vorqualifizierte) and qualified (qualifizierte) cold-chain shipping solutions, including the Pallet Shipper and CL-System, for validated temperature-sensitive shipments to pharmaceutical and biotech customers.
• Sicherheitsbox safety box systems Safety box systems for transporting dangerous goods in plastic and glass containers, addressing regulatory packaging requirements for hazardous materials shipping.
• EPS technical molded parts Custom-molded expanded polystyrene (EPS / Styropor®) technical parts for automotive (bumpers, headrests, crash absorbers), electronics, appliance, and industrial applications, including Lost Foam casting models.
• EPP (expanded polypropylene) technical parts Expanded polypropylene molded parts with high energy-absorbing properties used for automotive safety applications (bumpers, side-impact, headrests), HVAC, and industrial protective components.
• Neopor® graphite-enhanced insulation parts Graphite-enhanced expanded polystyrene (Neopor®) insulation components for building and HVAC applications, offering superior thermal performance.
• rEPS for construction (insulation) High-performance recycled-EPS insulation products for construction, including rEPS Low Lambda (0.031–0.032 W/m.K, ≥88% recycled, RecyClass certified) and rEPS Flame-Retardant (95% recycled, DIN EN 13501/Class E fire-resistant) variants.
• Lost Foam casting models (Gussteile) EPS foam casting models used in the Lost-Foam casting process to produce complex-contour metal castings for automotive and industrial customers; ISO 9001:2008 production certified.
• Ladungsträger reusable transport containers Reusable transport containers and carriers designed for multiple trips between production and destination, primarily for automotive and industrial supply chains.
• DRAINplus drainage and infiltration system All-in-one drainage and infiltration system made from 100% recycled material (approximately 1.4 kg/m for 300mm diameter), 100% recyclable, KIWA-tested to EN standards, for construction and civil-engineering applications.
• Storopack Online Shop (standard consumables) E-commerce storefront for direct online purchase of standard Storopack protective packaging consumables including AIRplus, PAPERplus, FOAMplus, and PELASPAN products for fast procurement.

Quantifiable outcome

• CO2 emissions reduced by up to 90% using rEPS materials compared to conventional EPS (Phase A1, Norm 15804+A2)
• +3 more outcomes

Named customers2 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature13 records

Partnerships

Four partnerships are on record, tiered minor and core.

• AmesonminorStrategic or Co-development Partner · 1 May 2024Strategic cooperation with Ameson announced in May 2024. The partnership focuses on collaborative initiatives in the protective packaging industry.
• CEFLEXcoreStrategic or Co-development PartnerStoropack joined the CEFLEX initiative in November 2020. CEFLEX is a collaborative initiative of European companies and associations representing the entire value chain for flexible packaging to improve sustainability and circular economy outcomes.
• ClimatePartnercoreTechnology or IntegrationClimatePartner certification for Storopack's air cushion products. ClimatePartner certified products meet specific climate action requirements and allow companies to offset their carbon footprint through supported environmental projects.
• Operation Clean SweepminorStrategic or Co-development PartnerParticipation in Operation Clean Sweep, a collaborative initiative to prevent plastic pellet loss in the environment during production and transport.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ACH Foam Technologies: US-based manufacturer of EPS protective packaging and molded foam products. Direct competitor in EPS-based protective packaging, custom-molded parts, and cold-chain/insulated shipping containers; similar technical molded parts capabilities for industrial and construction end markets.
• Polyair Inter Pack: Manufacturer of air cushion films, bubble wrap, and protective packaging films. Direct competitor to Storopack's AIRplus® product line, supplying similar e-commerce, fulfillment, and industrial customers with comparable film-based protective solutions.
• Pregis LLC: PE-owned (Lindsay Goldberg/Warburg Pincus) direct competitor in protective packaging, offering paper, foam, and air-cushion systems plus automated packaging equipment. Highly comparable in product mix, customer segments, and go-to-market model; recently merged with Sharp Packaging.
• Cold Chain Technologies: Specialist in temperature-controlled packaging and thermal shipping solutions for pharmaceutical, biotech, and food industries. Direct competitor to Storopack's Thermoboxen, qualified system solutions, and SEAclic seafood lines with similar regulatory/customer overlap.
• Ranpak Holdings Corp. Publicly-traded protective packaging specialist (NYSE: PACK) focused on paper-based cushioning, void fill, and cold-chain solutions. Closest direct competitor to Storopack's PAPERplus®, AIRplus®, and cold-chain offerings, serving identical e-commerce, industrial, and food/pharma end markets.
• KTM Industries (Jiffy Packaging): North American foam-in-place and EPS protective packaging manufacturer (Jiffy Packaging brand). Direct competitor in FOAMplus®-style foam-in-bag and custom-molded foam applications for industrial and e-commerce customers.

Broad incumbents

• Smurfit Kappa Group: European-listed paper-based packaging giant with significant protective and industrial packaging operations. Competes with Storopack in paper cushioning, corrugated protective packaging, and e-commerce/automotive supply chain packaging at much larger scale.
• Pactiv Evergreen (Free-Flow Packaging): Large North American packaging manufacturer whose Free-Flow Packaging subsidiary produces air pillows, paper cushioning, and protective packaging. Direct competitor in standard flexible protective packaging consumables distributed through e-commerce and SMB channels.
• Sealed Air Corporation: Major publicly-traded packaging company (NYSE: SEE) with leading positions in protective packaging (Bubble Wrap, Instapak foam-in-place) and food packaging (Cryovac). Competes with Storopack across flexible protection, foam systems, and food/pharma cold-chain, but operates at substantially larger scale with broader portfolio.

Emerging players

• TemperPack Technologies: US-based sustainable cold-chain packaging company producing insulated liners (ClimaCell, OptiCell) for pharmaceutical and food shipping. Emerging direct competitor to Storopack's Thermoboxen and RENATURE Thermo lines, with strong sustainability positioning in the same GDP-compliant cold-chain segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PackagingSTOROpack
• LinkedInlinkedin.com/company/storopack
• Instagraminstagram.com/storopack_dach
• Xx.com/storopack_de

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storopack