What Varsity Group does

Varsity Group is an Iowa-based equipment and advertising company founded in 2001 that sells digital display systems, scoreboard software, and athletic branding products to K-12 schools and community colleges, while simultaneously operating an advertising business that places local and regional business ads on the displays the company installs. The firm's core product line centers on indoor LED video boards (3.9mm pixel pitch), outdoor LED marquees (6mm and 10mm), the ScoreVision iPad-controlled all-digital scoreboard software platform, TouchPros interactive school-history touch screens, and a broad catalog of athletic branding accessories including wall padding, wind screens, gym banners, signage, lighted signs, chairs, score tables, ticket stations, and pole banners. The company serves over 180 Midwest schools for advertising partnerships and claims TouchPros installations in over 800 schools nationwide.

The business operates a dual revenue model. Schools purchase LED hardware, branding products, and recurring software services directly, with quote-based pricing that is not publicly disclosed. Varsity Group then resells advertising on those displays to local and regional businesses — including Unity Point, Bryan Health, Casey's, Hy-Vee, Runza, Farm Bureau, Edward Jones, State Farm, and Iowa State University — sharing a portion of the resulting revenue back to the schools, which forms the schools' core motivator for participating. The company also holds an exclusive advertising concession at The Eastern Iowa Airport (CID), awarded through RFP, where it manages digital and print advertising using proprietary real-time scheduling software.

Distribution is entirely direct and regionally organized, with a three-person Iowa sales team covering Northwest, Central, and Eastern Iowa that guides customers through measurement, design, installation, and training. The product suite is supported by proprietary or partnered technology including web-based LED control software (allowing remote content updates), the ScoreVision integration with SV FanApp and SV Capture features, and TouchPros web-accessible school history content. The company is founder-owned (Jon Galloway serves as Owner) with no disclosed outside investment and operates with approximately 11 employees.

Name

Varsity Group

Legal name

Varsity Group

Website

https://varsitygrp.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Varsity Group, an Iowa company founded in 2001, sells LED video boards, ScoreVision software, TouchPros displays, and athletic branding products to K-12 schools. It also sells advertising on those displays and manages an exclusive concession at The Eastern Iowa Airport.

Ownership category

akta.pro rank

Headquarters

HQ city

Urbandale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. School Advertising Partnerships: Varsity Group partners with schools to sell advertising space on LED/LCD displays during game nights. Local businesses advertise to reach the school community while schools receive revenue through this partnership with turnkey customer service.
2. Airport Advertising Concession: Exclusive advertising partner for The Eastern Iowa Airport (CID), managing digital and print advertising throughout the terminal including LCD screens, LED displays, and custom advertising solutions for local, regional, and national brands.
3. LED Display Products: Sale of elite-quality indoor (3.9mm) and outdoor (6mm & 10mm) LED video boards to schools. Products include professional installation and ongoing customer service.
4. ScoreVision Software: All-digital scoreboard software running on wireless iPads, including SV FanApp and SV Capture features. Track and field or wrestling software integration.
5. TouchPros Interactive Displays: Touch screen monitor installations for schools with web-accessible school history content including Hall of Fame, yearbook scans, and highlight videos.
6. Graphics and Branding Products: Interior and exterior vinyl graphics, wall graphics, window graphics, signage, wall padding, wind screens, pole banners, matting solutions, chairs, score tables, gym banners, ticket stations, podiums, media backdrops, and lighted signs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Varsity Group sells and installs elite-quality LED video boards (3.9mm indoor and 6mm/10mm outdoor), the TouchPros interactive touchscreen system for school history, ScoreVision all-digital wireless scoreboard software, and a broad catalog of athletic facility branding products including graphics, signage, wall padding, chairs, score tables, wind screens, pole banners, gym banners, ticket stations, and lighted signs. The company also operates advertising partnerships that connect local and regional businesses with over 180 Midwest schools, and holds an exclusive advertising concession at The Eastern Iowa Airport (CID).

Product overview

Varsity Group offers a portfolio of custom branding and digital display products primarily serving schools and athletic facilities. The core product line centers on LED video boards (Indoor LEDs at 3.9mm and Outdoor LEDs at 6mm/10mm), which form the foundation of the game night experience. These LED displays are enhanced through integration with ScoreVision software for scoreboard management. Complementary products include TouchPros interactive touch screen monitors for school history showcases, and Graphics services for vinyl wall and window applications. The offering extends to a comprehensive suite of athletic facility products including Chairs, Score Tables, Wind Screens, Wall Padding, Matting Solutions, Gym Banners, Pole Banners, Signage, Podiums/Media Backdrops, Ticket Stations, and Lighted Signs. The company also provides advertising services through partnerships with schools, combining LED display advertising with school and community outreach programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor LEDs Elite-quality 3.9mm indoor LED video boards that enhance game-night experiences through custom animations, hype videos, announcements, and advertising; usable for graduation, movie nights, and PE workout videos, with web-based software enabling remote content updates. Sold and installed for schools.
• Outdoor LEDs 6mm and 10mm outdoor LED video boards for school marquee displays and larger stadium installations, delivering HD-quality visuals with web-based software for remote content updates. Sold and installed for schools and businesses.
• ScoreVision All-digital scoreboard software packaged with Varsity Group LEDs, running on completely wireless iPads and featuring SV FanApp for fan engagement, SV Capture for iPhone-based production, and track and field or wrestling software integration. Marketed as a wireless iPad-controlled scoreboard experience for collegiate-style game night production at schools.
• TouchPros Interactive touch screen monitor solution that digitizes a school's history including Hall of Fame, All-State Athletes, All-State Music & Fine Arts, Academic Award Winners, full yearbook scan, highlight videos, and classic games. Content is also fully available on the web for alumni and community engagement. Installed across more than 800 schools nationwide.
• Graphics Interior and exterior vinyl wall and window graphics using premium vinyl with laminate protection, including creative designs and consistent branding across projects for schools and athletic facilities.
• Lighted Signs LED backlit and halo lit signs for exterior and interior high-visibility spaces in schools and athletic facilities, featuring automatic light sensors for exterior applications.
• Signage Custom signage solutions including press box signage, wayfinding signs, donor displays, championship displays, award displays, Hall of Fame displays, and concession signs for schools and athletic facilities.
• Chairs Custom padded chairs with 3-inch vinyl padding, 10-year frame warranty, and storage cart options, designed for volleyball, basketball, wrestling, and graduation events at schools.
• Score Tables Score tables available in 8-foot, 10-foot, or 12-foot sizes with bleacher-mount and free-standing options, LED backlit with custom vinyl padding colors for athletic events.
• Wind Screens Wind screens and bleacher wraps for baseball/softball outfields, track/football fences, and bleacher areas using premium branded materials for school athletic facilities.
• Wall Padding Padding solutions including gym wall padding, stage padding, and softball/baseball backstop padding for facility safety and branded appearances at schools.
• Matting Solutions Custom entrance mats, floor runners, and track covers with stain and UV resistance, available in standard and custom sizes for school and athletic facility entrances and floors.
• Gym Banners Conference school and accomplishment signs made from Alupanel/DiBond substrate, flush-mounted and easily updateable to recognize conference championships, state qualifiers, and state championships at schools.
• Pole Banners Custom outdoor pole banners using heavy-duty 22-ounce vinyl with professional installation, in standard 24-inch by 72-inch sizing or custom options for schools and downtowns.
• Podiums, Media Backdrops, & Table Cloths Custom branded media backdrops, table cloths, podiums, and pop-up tents for school events including signing days, press conferences, graduation, and track/cross country.
• Ticket Stations Custom branded ticket stations made from 45-pound industrial-grade particle board with high-pressure laminate graphics and optional locked drawer, used at schools for game-day ticket sales.
• School and Community Advertising Advertising partnership service that connects local businesses with over 180 Midwest schools to place ads on elite-quality LED and LCD displays during game nights, providing turnkey customer service while schools receive revenue.
• Airport Advertising Exclusive advertising partner for The Eastern Iowa Airport (CID), managing digital and print advertising throughout the terminal including LCD screens, LED displays, and custom advertising solutions for local, regional, and national brands, reaching over 1 million passengers annually.

Quantifiable outcome

• Over 800 schools nationwide with TouchPros installations
• +3 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ScoreVisioncoreTechnology or IntegrationVarsity Group packages their LED displays with ScoreVision's all-digital scoreboard software. The partnership provides schools with completely wireless iPad-controlled scoreboard experience including SV FanApp for fan engagement, SV Capture for iPhone-based video production, and track and field/wrestling software integration. ScoreVision is marketed as 'the best partner together' for the scoreboard experience.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/varsitygroupdsm
• Facebookfacebook.com/varsitygrp

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Varsity Group