S.U.C.

What S.U.C. does

S.U.C. is a Czech direct-to-consumer e-commerce retailer founded in 1993 and headquartered in Nova Paka, Czech Republic. The company specializes in intimate apparel, sleepwear, and hosiery for both women and men, operating a single online storefront at suc.cz built on the Shoptet e-commerce platform. Its product range spans women's and men's underwear, women's nightgowns and pajamas, men's pajamas, bathrobes, women's hosiery (pantyhose, stockings, thigh protection bands, leggings), socks, men's swimwear, and neckwarmers, with offerings organized under its own S.U.C. label plus two sub-brands: Sesto Senso (underwear and hosiery) and Luna (nightwear and pajamas). Select products carry Öko-Tex Standard 100 certification, and certain hosiery items feature 3D microfiber technology. The company extends size ranges up to 3XL and 4XL.

The business operates on a unit-pricing, pay-as-you-go model with prices denominated in Czech Koruna (Kč). Price points range from approximately 47 Kč for basic socks to over 1,400 Kč for premium men's velour robes, with promotional discounts of up to 35% applied to selected items. The customer base consists of Czech individual consumers, with primary segments including women and men seeking everyday intimate apparel, sleepwear, and seasonal hosiery, plus secondary segments requiring specialized products such as compression hosiery and nursing-friendly nightwear. Distribution is exclusively direct via the company's own e-commerce website, with no physical retail locations, third-party marketplaces, or B2B/wholesale channels evidenced in available data.

S.U.C. relies on direct customer support via phone (+420 777 066 505) and email ([email protected]) and operates with a lean team of 1-10 employees. The publicly disclosed geographic footprint is limited to a single country (Czech Republic) within Central Europe. No public funding, institutional investors, ownership structure, or revenue figures are available in the source data, and no marketing channels beyond SEO/organic product listings are disclosed.

Name

S.U.C.

Legal name

S.U.C.

Website

https://suc.cz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

S.U.C. is a Czech direct-to-consumer e-commerce retailer founded in 1993, specializing in underwear, nightwear, hosiery, and related apparel for men and women, sold through its own Shoptet-based storefront at suc.cz to Czech consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Nova Paka

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Sales: S.U.C. generates revenue through direct online retail sales of underwear, nightwear, hosiery, and related apparel products to consumers via their e-commerce website suc.cz. The company sells branded products including Sesto Senso and Luna, as well as their own S.U.C. branded items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

S.U.C. is an online retailer that sells women's and men's underwear, nightwear/pajamas, hosiery (pantyhose, stockings, thigh bands, leggings), socks, robes, men's swimwear, and neckwarmers through its e-commerce site suc.cz. The assortment features its own S.U.C. label alongside the Sesto Senso underwear/hosiery brand and Luna nightwear brand, including OEKO-TEX certified items and specialized functional products such as anti-chafing thigh bands, shaping pantyhose, and nursing-friendly sleepwear.

Product overview

S.U.C. is an e-commerce retailer specializing in underwear, sleepwear, and hosiery for men and women. The company operates as a single e-commerce platform (built on Shoptet) selling its core product categories: women's and men's underwear, women's and men's pajamas/nightwear, bathrobes, women's hosiery (pantyhose, stockings, thigh bands, leggings), socks, men's swimwear, and neckwarmers. The product portfolio includes branded offerings under the Luna brand (nightwear), Sesto Senso brand (underwear and hosiery), and the company's own S.U.C. label. Key product lines include specialty items like protective thigh bands, shaping push-up pantyhose, seamless leggings, and stay-up stockings.

Differentiator

Problem solved

Functional benefit

Brands

• Sesto Senso: Underwear and hosiery brand sold by S.U.C.
• Luna

Products and services

• Dámské prádlo (Women's Underwear) Core category of women's intimate apparel including T-shirts, wireless/underwired/structured/sports bras, and panties in multiple sizes and materials. Sold to female consumers via the S.U.C. e-commerce website.
• Dámské noční prádlo (Women's Nightwear) Women's nightwear line offering nightgowns and pajamas in short sleeve, long sleeve, button-front, and nursing-friendly variants. Targeted at female consumers seeking comfortable sleepwear, with options for mothers needing easy-opening designs.
• Pánská pyžama (Men's Pajamas) Men's sleepwear collection with short sleeve and long sleeve pajama options in various designs. Targeted at male consumers seeking comfortable sleepwear, priced approximately 677-846 Kč.
• Pánské spodní prádlo (Men's Underwear) Men's underwear category including boxers, briefs, and other intimate apparel styles with sizes up to 4XL. Targeted at male consumers seeking everyday underwear.
• Župany (Robes) Bathrobe collection for both women and men, including women's velour robes starting around 974 Kč and men's velour robes starting around 1,434 Kč. Targeted at consumers seeking premium loungewear and bathwear.
• Dámské punčochové zboží (Women's Hosiery) Women's hosiery product line including pantyhose, stockings, thigh protection bands, and seamless leggings across multiple brands (Sesto Senso, Marea, Florence, LANA, Gerda) and deniers (15D to 200D). Targeted at female consumers seeking everyday sheers, warm winter tights, shaping pantyhose, and anti-chafing thigh solutions.
• Ponožky (Socks) Socks collection spanning novelty/fun socks, sports socks, and sheer socks from approximately 47 Kč for basic sports socks to 81 Kč for novelty socks. Targeted at both men and women seeking everyday and novelty socks.
• Pánské plavky (Men's Swimwear) Men's swimwear line including swim shorts, lined swimwear, and slip-style swimwear. Targeted at male consumers seeking seasonal summer swimwear.
• Nákrčníky (Neckwarmers) Neckwarmers offered for both women and men as cold-weather accessories. Targeted at consumers seeking seasonal accessory wear.
• Ochranné pásky na stehna (Thigh Protection Bands) Self-supporting elastic thigh bands with silicone strips designed to prevent thigh chafing, available in lace (Krajka), grid (Mřížka), and smooth (Hladké) variants, priced 134-185 Kč with discounts up to 35%. Targeted at women seeking anti-chafing protection under skirts and dresses.
• Punčochové kalhoty FLORENCE (FLORENCE Pantyhose) Exclusive pantyhose using 3D technology to mask cellulite, made from microfiber and elastane at 50 DEN opacity. Targeted at women seeking body-shaping hosiery solutions.
• Punčochové kalhoty FASHION (FASHION Pantyhose) Sheer semi-matte pantyhose with a polka-dot pattern and no visible panty area, 20 DEN. Targeted at women seeking patterned, lighter-weight hosiery.
• Punčochové kalhoty LANA (LANA Pantyhose) Warm winter cotton-blend pantyhose at 200 DEN for cold winter days. Targeted at women seeking heavy-duty thermal hosiery.
• Hřejivé, zimní punčochové kalhoty ARCTICA (ARCTICA Winter Pantyhose) Opaque 120 DEN winter pantyhose made with 3D microfiber technology for cold days. Targeted at women seeking warm winter hosiery.
• Hřejivé akrylové punčochové kalhoty GERDA (GERDA Acrylic Pantyhose) Warm acrylic pantyhose at 100 DEN, soft with special yarn selection for extreme warmth. Targeted at women seeking cold-weather thermal hosiery.
• Samodržící punčochy BRIO (BRIO Stay-Up Stockings) Exclusive stay-up stockings with lace top and silicone bands for secure grip, 2 DEN. Targeted at women seeking ultra-sheer stockings with lace trim.
• Stahovací punčochové kalhoty PUSH-UP 40 DEN (PUSH-UP Shaping Pantyhose 40 DEN) Shaping pantyhose using Lycra 3D microfiber that shape the back and belly with push-up effect, 40 DEN. Targeted at women seeking body-shaping everyday hosiery.
• Stahovací punčochové kalhoty PUSH-UP 20 DEN (PUSH-UP Shaping Pantyhose 20 DEN) Shaping pantyhose using Lycra 3D microfiber with push-up effect for back and belly, 20 DEN. Targeted at women seeking lighter-weight shaping hosiery.
• Punčochové kalhoty MAREA (MAREA Pantyhose) Sheer semi-matte 15 DEN pantyhose with reinforced panty area and invisible toe reinforcement, designed for everyday occasions. Targeted at women seeking lightweight everyday hosiery.
• Dámské legíny SEAMLESS (SEAMLESS Women's Leggings) Seamless 3/4 leggings from Sesto Senso for everyday use, made from 92% Polyamide and 8% Elastane, priced at 269 Kč. Targeted at women seeking seamless comfortable leggings.
• Podkolenky SPRINT (SPRINT Ankle Socks) Women's opaque ankle socks made of microfiber without compression cuff, 40 DEN. Targeted at women seeking non-compressive sports or everyday ankle socks.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Direct peers

• Calzedonia: Italian-founded specialty retailer of hosiery, swimwear, and intimates with strong European footprint. Directly comparable to S.U.C. on hosiery (pantyhose, stockings, thigh bands) and women's underwear, and competes for the same Czech/Central European consumer.
• Intimissimi: Italian intimates and sleepwear brand with dedicated e-commerce and growing Central European presence. Directly comparable on core women's underwear, bras, and nightwear — the same categories that anchor S.U.C.'s assortment.

Broad incumbents

• Triumph: Long-established European intimates brand with deep bra, underwear, and sleepwear lines. Overlaps directly with S.U.C.'s bra (wireless, push-up, sports) and panty assortments and competes for the same Czechian consumer with stronger brand recognition.
• Zalando: Europe's largest online fashion platform, operating a dedicated Czech storefront selling underwear, sleepwear, and hosiery from multiple brands. Competes with S.U.C. on selection, delivery speed, and returns policy rather than specialization.
• Mall.cz: One of the largest Czech general e-commerce platforms, carrying major intimates, sleepwear, and hosiery brands. Competes with S.U.C. as a default Czech online destination for everyday apparel purchases.
• Alza.cz: Czech e-commerce leader expanding beyond electronics into fashion and lifestyle categories including underwear and sleepwear. Comparable as a domestic generalist competing for the same Czech D2C apparel spend.
• About You: European fashion marketplace with a Czech storefront offering wide assortment in women's and men's underwear, sleepwear, and hosiery. Comparable as an online channel competitor for S.U.C.'s core categories.
• Bonprix: European apparel retailer with a Czech shop offering affordable underwear, hosiery, and sleepwear across women's, men's, and children's lines. Comparable in price-positioning and category overlap with S.U.C.'s economy-tier products.

Emerging players

• Falke: German specialty hosiery and sock brand with own e-commerce and premium positioning. Comparable to S.U.C.'s hosiery and sock categories — particularly the higher-priced patterned and sports ranges.
• Wolford: Austrian premium hosiery, bodysuits, and shapewear brand with its own e-commerce. Comparable to S.U.C.'s higher-end hosiery and shaping pantyhose (PUSH-UP, FLORENCE) lines and competes for the premium Czech customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S.U.C.