Aexcel Corporation
- Company typePrivate
- Founded1963
- HeadquartersMentor, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Aexcel Corporation firmographics
Firmographics- Name
- Aexcel Corporation
- Legal name
- Aexcel Corporation
- Website
- https://aexcelcorp.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Aexcel Corporation industry classification
Industry- Product category
- Industrial Coatings & Traffic Marking Paints
- NAICS
- Paint and Coating Manufacturing (325510)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Application Equipment & Coating Services (Contract Coating, Surface Prep) (IMAEAGAL)
- akta.pro secondary industry
- Label Stock, Inks, Coatings & Laminates (Materials Supply) (IMALAKAL)
Keywords
Where Aexcel Corporation is headquartered
LocationHeadquarters
- HQ city
- Mentor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aexcel Corporation business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Traffic Marking Paint Sales: Direct sales of traffic and zone marking paints to government agencies, contractors, and distributors. Includes waterborne, solvent-based, and MMA formulations.
- Industrial Coatings Sales: Custom-formulated industrial coatings including topcoats (polyurethane, acrylic, urethane), primers (acrylic, epoxy, epoxy ester), and specialty coatings (soft feel, antimicrobial, wet look).
- Toll Paint Manufacturing: Contract manufacturing services where Aexcel produces paint/coatings using customer-provided formulations or under private label arrangements. Includes formula ownership, process secrecy, and confidentiality agreements.
- Private Label Production: Manufacturing products under customer brands with full confidentiality and quality control coordination including labeling, packaging, and shipping directions.
- Custom Formulation Services: Custom coating formulation services for specific substrate requirements, end-use environments, and performance specifications.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Aexcel Corporation product offering
Product offeringCore offering
Aexcel Corporation manufactures and sells specialty industrial coatings and traffic marking paints for government transportation agencies and industrial OEMs. The company produces two core product lines — traffic/zone marking paints (waterborne, solvent-based, MMA two-component, and biobased formulations) and industrial coatings (polyurethane, acrylic, urethane, epoxy primers, and specialty coatings) — and offers custom formulation, toll paint manufacturing, and private label production services. Manufacturing is performed at a 70,000+ square-foot facility in Mentor, Ohio, with products sold through a distributor network, direct sales, and contract manufacturing arrangements.
Product overview
Aexcel Corporation is an industrial coatings and traffic marking paint manufacturer offering a comprehensive portfolio of products and custom formulation services. The product portfolio includes two primary product lines: Eco-Friendly Traffic Paint & Sealcoats (featuring BioStripe® and BioSealcoat® soy-based products, Roadzilla® MMA marking systems, Gorilla Paint variants, ToughLine®, AquaTough™, and BioSealSafe™) and Industrial Coatings (including specialty coatings like Soft Feel, Antimicrobial, Wet-Look, and StaySeal™ adhesives, plus Topcoats in Polyurethane/Acrylic/Urethane and Primers in Acrylic/Epoxy/Epoxy Ester chemistries). The company also provides Custom Formulation, Custom Color Matching, Private Label, and Toll Paint Manufacturing services. Substrate capabilities include aluminum, steel, galvanized steel, plastics, wood, concrete, asphalt, and paperboard. Chemistries offered include 1k and 2k urethane, polyurethane, alkyd, epoxy, vinyl, and acrylic systems.
Differentiator
Problem solved
Functional benefit
Products and services
- BioStripe® Sustainable Traffic Marking Paint Soy-based waterborne alkyd latex traffic safety paint formulated with renewable soybean oil. USDA Certified Biobased Product under the BioPreferred® Program. Available in standard traffic colors including white, yellow, black, blue, and red. Intended for road, parking lot, and paved surface markings used by government agencies, contractors, and distributors.
- BioSealcoat® Sustainable Asphalt Sealcoat Sustainable asphalt sealcoat made from soybean oil and the only product in its industry certified under the USDA Certified BioPreferred Program. Used for driveway, parking lot, and pavement resurfacing applications by contractors and property maintenance teams.
- Roadzilla® MMA Two-Component Traffic Marking System Methyl-methacrylate (MMA) two-component traffic marking system that forms a strong bond to pavement for increased durability and longevity. Particularly effective in high-traffic and severe-weather applications; included on Alaska's Qualified Products List.
- The Original Gorilla Paint Acrylic zone marking paint formulated for high visibility and durability on pavement. Used for athletic fields, parking lots, warehouse floors, and other zone marking applications.
- Waterborne Gorilla Traffic Paint High-performance waterborne traffic marking paint designed for zone marking with durability characteristics comparable to the Original Gorilla Paint.
- ToughLine® Low VOC Acrylic Traffic Paint Low VOC acrylic traffic paint for durable road and parking lot markings; designed to meet environmental compliance requirements.
- AquaTough™ Durable Traffic Marking Paint Durable and fade-resistant white traffic marking paint designed for long-lasting road and street markings.
- Low VOC Acetone Acrylic Copolymer Traffic Paint Solvent-based traffic paint using acetone acrylic copolymer technology with reduced VOC content for environmentally regulated projects.
- Waterborne Traffic Paint Durable waterborne traffic paint for general marking applications across road, parking lot, and commercial surfaces.
- BioSealSafe™ Sustainable Asphalt Resurfacer Eco-friendly asphalt resurfacer and driveway sealer sold through retail partners including Lowe's online platform; targets consumer driveway maintenance and similar property owner use cases.
- StaySeal™ Blister Pack Adhesive Packaging Coating Multifunctional clear adhesive coating for blister packaging applications. Bonds to PVC, PET, styrene, and recycled PET materials and delivers approximately 30% material savings versus competitive materials (0.65 lb/1,000 sq ft dry film weight).
- Wet-Look Interior Masonry Coating Clear latex coating for interior vertical masonry surfaces that provides a glossy finish, water resistance, and enhanced durability, with low VOC content (36 g/L).
- Antimicrobial Coatings Industrial coatings with incorporated antimicrobial additives that inhibit germ and bacteria growth on high-touch products; can be added to most existing coating formulations.
- Soft Feel Coatings High-performance coatings that make substrates feel rubbery, velvety, or leathery. Available in two-component solvent-based and waterborne formulations applied at 1.5–2 dry mils with mar resistance, dust resistance, adhesion, and chemical resistance properties.
- Polyurethane Topcoats High-performance polyurethane industrial topcoats formulated for metal, plastic, and aluminum substrates, leveraging Aexcel's proprietary Uthane polyurethane chemistry.
- Acrylic Topcoats Acrylic-based industrial topcoat formulations for various substrates, available through Aexcel's custom industrial coatings portfolio.
- Urethane Topcoats High-performance urethane industrial topcoat formulations for various manufacturing applications.
- Acrylic Industrial Primers Custom acrylic industrial primer formulations used for surface preparation prior to topcoat application.
- Epoxy Industrial Primers Custom epoxy industrial primer formulations for metal and primed surfaces used as part of coating systems.
- Epoxy Ester Industrial Primers Custom epoxy ester industrial primer formulations used in coating systems for industrial substrates.
- Custom Formulation Services Custom coating formulation services tailored to substrate, end-use environment, and performance specifications. Used by OEMs and brand owners who require proprietary or specialized coatings.
- Private Label Production Manufacturing of paint and coatings under customer brands with full confidentiality, formula ownership, and quality control coordination including labeling, packaging, and shipping.
- Toll Paint Manufacturing Contract manufacturing services where Aexcel produces paint and coatings using customer-provided formulations or under private label arrangements, with formula ownership, process secrecy, and confidentiality agreements in place.
- Custom Color Matching Services Custom color matching services for aerosol paints and industrial coatings; offered as part of the custom formulation capability set.
Quantifiable outcome
- StaySeal blister coating provides 30% material savings over competitive materials (0.65 pounds per 1,000 square feet dry film weight)
- +3 more outcomes
Companies that use Aexcel Corporation
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Aexcel Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Aexcel Corporation partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Lowe'scoreE-commerce retail partnership where Aexcel's BioSealSafe sustainable asphalt resurfacer is available online through Lowes.com, making eco-friendly driveway products accessible to consumers.
- The Brewer CompanycoreLongtime distributor in the Chicago area with extensive experience in Aexcel's entire traffic paint product line. Opening a storefront in Wickliffe, Ohio to better serve customers with the right Aexcel product for their needs.
- Guild CPOcoreIndustry-leading cooperative that Aexcel joined to strengthen their position in the traffic paint industry. Part of the company's strategic focus on core products, best customers, and most-valued vendor relationships.
- Agricultural Utilization Research Institute (AURI)minorPartnered with AURI at the Parade of Roads event to highlight agriculture-based road preservation agents and maintenance materials including BioStripe and BioSealcoat.
- Minnesota Soybean Research & Promotion CouncilminorCo-sponsored the Parade of Roads event highlighting soybean-based road maintenance materials. Aexcel's BioStripe and BioSealcoat contain soybean oil.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Aexcel Corporation competitors and assessment
Company assessmentBroad incumbents
- RPM International: Holding company for a portfolio of specialty coatings and sealants brands (e.g., Tremco, Carboline, Stonhard). RPM competes with Aexcel's industrial coatings offering and is a known roll-up acquirer of mid-sized specialty formulators.
- Sherwin-Williams: The largest US paint and coatings company with industrial, automotive, and protective/marine lines. It sets competitive benchmarks on raw material sourcing, distribution scale, and regulatory depth that Aexcel operates against in industrial coatings.
- Hempel: Danish-founded global coatings manufacturer serving marine, protective, and industrial markets. Hempel's protective and industrial topcoat lines compete with Aexcel's polyurethane and epoxy formulations for industrial OEM and infrastructure accounts.
- Axalta Coating Systems: Global specialty coatings company focused on industrial, refinish, and transportation end markets. Axalta's industrial coatings portfolio (polyurethane, epoxy, acrylic) directly overlaps with Aexcel's Uthane, epoxy, and acrylic topcoat/primer lines.
- PPG Industries: Global paints and coatings major with a traffic solutions division post-Ennis-Flint acquisition. PPG competes with Aexcel in both road marking and industrial coatings segments, has materially larger R&D and distribution, and is a credible acquirer of specialty niche players.
Direct peers
- Geveko Markings: Swedish-based Geveko is a direct producer of road marking materials including thermoplastics, MMA, and waterborne traffic paints. It targets the same DOT and airport marking end markets as Aexcel's traffic paint lines.
- Red Spot Paint & Varnish: Indiana-based, privately held custom coatings manufacturer of similar scale and capability set. Red Spot offers custom formulation and specialty industrial coatings including UV-cure and antimicrobial chemistries that overlap with Aexcel's soft-feel, antimicrobial, and StaySeal lines.
- Ennis-Flint (now PPG Traffic Solutions): Ennis-Flint was the dominant North American traffic paint and road marking manufacturer before its acquisition by PPG. It directly overlaps with Aexcel's traffic marking paint portfolio (Roadzilla MMA, BioStripe, ToughLine) and competes for state DOT bid contracts.
- Tnemec Company: US-based, family-owned specialty industrial coatings formulator of comparable size to Aexcel. Tnemec sells custom topcoats, primers and coatings into similar industrial OEM and infrastructure accounts, and competes for private-label/toll-style business.
- Swarco Road Marking Systems: Austrian-headquartered Swarco supplies traffic paint, MMA systems, and preformed thermoplastic road markings globally and in the US. It competes head-to-head with Aexcel on durable road marking bids (e.g., MMA two-component systems versus Roadzilla).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aexcel Corporation social profiles
Digital presenceAexcel Corporation compliance and trust
Trust signalCompliance2 records
Aexcel Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aexcel Corporation leadership team
Management profileNumber of profiles
Profiles2 records
Aexcel Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aexcel Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aexcel Corporation
What does Aexcel Corporation do?
Aexcel Corporation manufactures and sells specialty industrial coatings and traffic marking paints for government transportation agencies and industrial OEMs. The company produces two core product lines — traffic/zone marking paints (waterborne, solvent-based, MMA two-component, and biobased formulations) and industrial coatings (polyurethane, acrylic, urethane, epoxy primers, and specialty coatings) — and offers custom formulation, toll paint manufacturing, and private label production services. Manufacturing is performed at a 70,000+ square-foot facility in Mentor, Ohio, with products sold through a distributor network, direct sales, and contract manufacturing arrangements.
Is Aexcel Corporation a public or private company?
Aexcel Corporation is a private company. It is classified as family owned and is currently operating.
When was Aexcel Corporation founded?
Aexcel Corporation was founded in 1963. It employs 11 to 50 people.
Where is Aexcel Corporation based?
Aexcel Corporation is headquartered in Mentor, United States, in the North America region.
How does Aexcel Corporation make money?
Five revenue lines are on record. Traffic Marking Paint Sales are the primary driver. The others are industrial Coatings Sales, toll Paint Manufacturing, private Label Production and custom Formulation Services.
Who are Aexcel Corporation's main competitors?
Broad incumbents on record are RPM International, Sherwin-Williams, Hempel, Axalta Coating Systems and PPG Industries. Direct peers are Geveko Markings, Red Spot Paint & Varnish, Ennis-Flint (now PPG Traffic Solutions), Tnemec Company and Swarco Road Marking Systems.
Does Aexcel Corporation have an API?
No public API is recorded for Aexcel Corporation.
What industry is Aexcel Corporation in?
Aexcel Corporation's product category is Industrial Coatings & Traffic Marking Paints. Its primary akta.pro industry code is IMAEAGAL, Application Equipment & Coating Services (Contract Coating, Surface Prep), with a secondary code of IMALAKAL, Label Stock, Inks, Coatings & Laminates (Materials Supply). Its NAICS code is 325510 and its SIC code is 2851.