Aexcel Corporation

Name

Aexcel Corporation

Legal name

Aexcel Corporation

Website

https://aexcelcorp.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industrial Coatings & Traffic Marking Paints

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Application Equipment & Coating Services (Contract Coating, Surface Prep) (IMAEAGAL)

akta.pro secondary industry

Label Stock, Inks, Coatings & Laminates (Materials Supply) (IMALAKAL)

Keywords

• Traffic marking paint
• Industrial coatings
• Custom paint formulation
• Toll paint manufacturing
• Biobased sealcoats

Headquarters

HQ city

Mentor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Traffic Marking Paint Sales: Direct sales of traffic and zone marking paints to government agencies, contractors, and distributors. Includes waterborne, solvent-based, and MMA formulations.
2. Industrial Coatings Sales: Custom-formulated industrial coatings including topcoats (polyurethane, acrylic, urethane), primers (acrylic, epoxy, epoxy ester), and specialty coatings (soft feel, antimicrobial, wet look).
3. Toll Paint Manufacturing: Contract manufacturing services where Aexcel produces paint/coatings using customer-provided formulations or under private label arrangements. Includes formula ownership, process secrecy, and confidentiality agreements.
4. Private Label Production: Manufacturing products under customer brands with full confidentiality and quality control coordination including labeling, packaging, and shipping directions.
5. Custom Formulation Services: Custom coating formulation services for specific substrate requirements, end-use environments, and performance specifications.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Aexcel Corporation manufactures and sells specialty industrial coatings and traffic marking paints for government transportation agencies and industrial OEMs. The company produces two core product lines — traffic/zone marking paints (waterborne, solvent-based, MMA two-component, and biobased formulations) and industrial coatings (polyurethane, acrylic, urethane, epoxy primers, and specialty coatings) — and offers custom formulation, toll paint manufacturing, and private label production services. Manufacturing is performed at a 70,000+ square-foot facility in Mentor, Ohio, with products sold through a distributor network, direct sales, and contract manufacturing arrangements.

Product overview

Aexcel Corporation is an industrial coatings and traffic marking paint manufacturer offering a comprehensive portfolio of products and custom formulation services. The product portfolio includes two primary product lines: Eco-Friendly Traffic Paint & Sealcoats (featuring BioStripe® and BioSealcoat® soy-based products, Roadzilla® MMA marking systems, Gorilla Paint variants, ToughLine®, AquaTough™, and BioSealSafe™) and Industrial Coatings (including specialty coatings like Soft Feel, Antimicrobial, Wet-Look, and StaySeal™ adhesives, plus Topcoats in Polyurethane/Acrylic/Urethane and Primers in Acrylic/Epoxy/Epoxy Ester chemistries). The company also provides Custom Formulation, Custom Color Matching, Private Label, and Toll Paint Manufacturing services. Substrate capabilities include aluminum, steel, galvanized steel, plastics, wood, concrete, asphalt, and paperboard. Chemistries offered include 1k and 2k urethane, polyurethane, alkyd, epoxy, vinyl, and acrylic systems.

Differentiator

Problem solved

Functional benefit

Products and services

• BioStripe® Sustainable Traffic Marking Paint Soy-based waterborne alkyd latex traffic safety paint formulated with renewable soybean oil. USDA Certified Biobased Product under the BioPreferred® Program. Available in standard traffic colors including white, yellow, black, blue, and red. Intended for road, parking lot, and paved surface markings used by government agencies, contractors, and distributors.
• BioSealcoat® Sustainable Asphalt Sealcoat Sustainable asphalt sealcoat made from soybean oil and the only product in its industry certified under the USDA Certified BioPreferred Program. Used for driveway, parking lot, and pavement resurfacing applications by contractors and property maintenance teams.
• Roadzilla® MMA Two-Component Traffic Marking System Methyl-methacrylate (MMA) two-component traffic marking system that forms a strong bond to pavement for increased durability and longevity. Particularly effective in high-traffic and severe-weather applications; included on Alaska's Qualified Products List.
• The Original Gorilla Paint Acrylic zone marking paint formulated for high visibility and durability on pavement. Used for athletic fields, parking lots, warehouse floors, and other zone marking applications.
• Waterborne Gorilla Traffic Paint High-performance waterborne traffic marking paint designed for zone marking with durability characteristics comparable to the Original Gorilla Paint.
• ToughLine® Low VOC Acrylic Traffic Paint Low VOC acrylic traffic paint for durable road and parking lot markings; designed to meet environmental compliance requirements.
• AquaTough™ Durable Traffic Marking Paint Durable and fade-resistant white traffic marking paint designed for long-lasting road and street markings.
• Low VOC Acetone Acrylic Copolymer Traffic Paint Solvent-based traffic paint using acetone acrylic copolymer technology with reduced VOC content for environmentally regulated projects.
• Waterborne Traffic Paint Durable waterborne traffic paint for general marking applications across road, parking lot, and commercial surfaces.
• BioSealSafe™ Sustainable Asphalt Resurfacer Eco-friendly asphalt resurfacer and driveway sealer sold through retail partners including Lowe's online platform; targets consumer driveway maintenance and similar property owner use cases.
• StaySeal™ Blister Pack Adhesive Packaging Coating Multifunctional clear adhesive coating for blister packaging applications. Bonds to PVC, PET, styrene, and recycled PET materials and delivers approximately 30% material savings versus competitive materials (0.65 lb/1,000 sq ft dry film weight).
• Wet-Look Interior Masonry Coating Clear latex coating for interior vertical masonry surfaces that provides a glossy finish, water resistance, and enhanced durability, with low VOC content (36 g/L).
• Antimicrobial Coatings Industrial coatings with incorporated antimicrobial additives that inhibit germ and bacteria growth on high-touch products; can be added to most existing coating formulations.
• Soft Feel Coatings High-performance coatings that make substrates feel rubbery, velvety, or leathery. Available in two-component solvent-based and waterborne formulations applied at 1.5–2 dry mils with mar resistance, dust resistance, adhesion, and chemical resistance properties.
• Polyurethane Topcoats High-performance polyurethane industrial topcoats formulated for metal, plastic, and aluminum substrates, leveraging Aexcel's proprietary Uthane polyurethane chemistry.
• Acrylic Topcoats Acrylic-based industrial topcoat formulations for various substrates, available through Aexcel's custom industrial coatings portfolio.
• Urethane Topcoats High-performance urethane industrial topcoat formulations for various manufacturing applications.
• Acrylic Industrial Primers Custom acrylic industrial primer formulations used for surface preparation prior to topcoat application.
• Epoxy Industrial Primers Custom epoxy industrial primer formulations for metal and primed surfaces used as part of coating systems.
• Epoxy Ester Industrial Primers Custom epoxy ester industrial primer formulations used in coating systems for industrial substrates.
• Custom Formulation Services Custom coating formulation services tailored to substrate, end-use environment, and performance specifications. Used by OEMs and brand owners who require proprietary or specialized coatings.
• Private Label Production Manufacturing of paint and coatings under customer brands with full confidentiality, formula ownership, and quality control coordination including labeling, packaging, and shipping.
• Toll Paint Manufacturing Contract manufacturing services where Aexcel produces paint and coatings using customer-provided formulations or under private label arrangements, with formula ownership, process secrecy, and confidentiality agreements in place.
• Custom Color Matching Services Custom color matching services for aerosol paints and industrial coatings; offered as part of the custom formulation capability set.

Quantifiable outcome

• StaySeal blister coating provides 30% material savings over competitive materials (0.65 pounds per 1,000 square feet dry film weight)
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Lowe'scoreChannel Partner/ Reseller/ Distributor · 14 June 2022E-commerce retail partnership where Aexcel's BioSealSafe sustainable asphalt resurfacer is available online through Lowes.com, making eco-friendly driveway products accessible to consumers.
• The Brewer CompanycoreChannel Partner/ Reseller/ Distributor · 17 May 2021Longtime distributor in the Chicago area with extensive experience in Aexcel's entire traffic paint product line. Opening a storefront in Wickliffe, Ohio to better serve customers with the right Aexcel product for their needs.
• Guild CPOcoreStrategic or Co-development PartnerIndustry-leading cooperative that Aexcel joined to strengthen their position in the traffic paint industry. Part of the company's strategic focus on core products, best customers, and most-valued vendor relationships.
• Agricultural Utilization Research Institute (AURI)minorStrategic or Co-development PartnerPartnered with AURI at the Parade of Roads event to highlight agriculture-based road preservation agents and maintenance materials including BioStripe and BioSealcoat.
• Minnesota Soybean Research & Promotion CouncilminorStrategic or Co-development PartnerCo-sponsored the Parade of Roads event highlighting soybean-based road maintenance materials. Aexcel's BioStripe and BioSealcoat contain soybean oil.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• RPM International: Holding company for a portfolio of specialty coatings and sealants brands (e.g., Tremco, Carboline, Stonhard). RPM competes with Aexcel's industrial coatings offering and is a known roll-up acquirer of mid-sized specialty formulators.
• Sherwin-Williams: The largest US paint and coatings company with industrial, automotive, and protective/marine lines. It sets competitive benchmarks on raw material sourcing, distribution scale, and regulatory depth that Aexcel operates against in industrial coatings.
• Hempel: Danish-founded global coatings manufacturer serving marine, protective, and industrial markets. Hempel's protective and industrial topcoat lines compete with Aexcel's polyurethane and epoxy formulations for industrial OEM and infrastructure accounts.
• Axalta Coating Systems: Global specialty coatings company focused on industrial, refinish, and transportation end markets. Axalta's industrial coatings portfolio (polyurethane, epoxy, acrylic) directly overlaps with Aexcel's Uthane, epoxy, and acrylic topcoat/primer lines.
• PPG Industries: Global paints and coatings major with a traffic solutions division post-Ennis-Flint acquisition. PPG competes with Aexcel in both road marking and industrial coatings segments, has materially larger R&D and distribution, and is a credible acquirer of specialty niche players.

Direct peers

• Geveko Markings: Swedish-based Geveko is a direct producer of road marking materials including thermoplastics, MMA, and waterborne traffic paints. It targets the same DOT and airport marking end markets as Aexcel's traffic paint lines.
• Red Spot Paint & Varnish: Indiana-based, privately held custom coatings manufacturer of similar scale and capability set. Red Spot offers custom formulation and specialty industrial coatings including UV-cure and antimicrobial chemistries that overlap with Aexcel's soft-feel, antimicrobial, and StaySeal lines.
• Ennis-Flint (now PPG Traffic Solutions): Ennis-Flint was the dominant North American traffic paint and road marking manufacturer before its acquisition by PPG. It directly overlaps with Aexcel's traffic marking paint portfolio (Roadzilla MMA, BioStripe, ToughLine) and competes for state DOT bid contracts.
• Tnemec Company: US-based, family-owned specialty industrial coatings formulator of comparable size to Aexcel. Tnemec sells custom topcoats, primers and coatings into similar industrial OEM and infrastructure accounts, and competes for private-label/toll-style business.
• Swarco Road Marking Systems: Austrian-headquartered Swarco supplies traffic paint, MMA systems, and preformed thermoplastic road markings globally and in the US. It competes head-to-head with Aexcel on durable road marking bids (e.g., MMA two-component systems versus Roadzilla).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AexcelCoatings

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aexcel Corporation