What SRC Reizen does

SRC Reizen is a privately held Dutch travel company founded in 1985 and headquartered in Groningen, Netherlands, operating with 11–50 employees. It packages and sells cultural group tours, self-drive holidays, fly drives, private trips, and tailor-made itineraries to destinations across 60+ countries, targeting Dutch-speaking travelers — primarily aged 50+ — with an emphasis on art, architecture, history, and nature. The company runs 176 cultural group tours, 41 fly drives, 15 self-drive holidays, and 14 private trips, sold direct-to-consumer via its Dutch-language website src-reizen.nl, with optional bus pickup from Groningen and Zwolle NS stations and air-inclusive packages on KLM, Icelandair, and Air Baltic. Per-person prices on sampled tours range from €969 (Hamburg architecture, 4 days) to €4,998 (Iceland, 10 days), with groups of 15–34 and payment collected upfront at booking.

The company is a member of ANVR (Dutch Association of Travel Agents and Tour Operators) and participates in the SGRZ guarantee scheme and the Calamiteitenfonds for consumer protection and emergency assistance, which are baseline trust signals in the Dutch tour-operator market. Its technology stack consists of an online reservation system, downloadable digital brochures, a tour-management system that coordinates flights, hotels, touringcars, and guide assignments, and the SRC Reizen mobile app that delivers in-trip information. Marketing channels include Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, email newsletter, a travel blog, webinars, and a Spotify podcast ("Verborgen Voetsporen") featuring the company's tour leaders.

Revenue is generated almost entirely through upfront payment for pre-packaged tours at the point of booking, with no disclosed financial figures, no third-party reseller channel, and no B2B or enterprise customer base. The company's differentiators are its 40-year operational track record, the depth of its Dutch-speaking tour-leader talent, established supplier relationships with airlines and hotels, and a sustainability positioning anchored by a Trees for All partnership under which over 10,000 trees have been planted in the SRC company forest since 2023.

Name

SRC Reizen

Legal name

SRC Reizen

Website

https://src-reizen.nl

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

SRC Reizen is a privately held Dutch travel company (founded 1985, Groningen, Netherlands) that packages and sells cultural group tours, self-drive holidays, fly drives, and private trips to 50+ countries, serving Dutch-speaking leisure travelers — primarily aged 50+ with an interest in art, architecture, and culture — through direct online booking and Dutch-speaking tour leaders.

Ownership category

akta.pro rank

Product category

Cultural Group Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152)

akta.pro primary industry

Private/Customized Multi-Day Tour Operators (THAKADAC)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Group, Family & Multi-Generational Travel Planning (HSACAKAK)

Keywords

• Cultural group tours
• Guided travel packages
• Self-drive holidays
• Tailor-made travel
• Fly drive vacations

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Package Group Tours: SRC Reizen generates revenue through the sale of pre-packaged cultural group tours to European and international destinations. Tours include various combinations of transportation (bus or flight), accommodation, meals, entrance fees, and guided excursions. Revenue is recognized at the point of booking with payment collected upfront.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

SRC Reizen designs and sells pre-packaged cultural group tours, self-drive holidays, fly drives, private trips, and fully tailor-made itineraries for Dutch-speaking travelers. Packages bundle international flights, mid-range accommodation, half-board meals, ground transportation (luxury touring coaches or rental cars), entrance fees, and Dutch-speaking tour-guide services into a single per-person price.

Product overview

SRC Reizen is a Dutch cultural travel company offering a diverse portfolio of guided group tours and travel products. The core offering consists of cultural group travels, self-drive holidays, fly drives, private trips, and tailor-made travel packages. The product portfolio includes themed tours focused on art and architecture (Helsinki, Oslo, Hamburg, Copenhagen), nature-focused tours (Iceland, Norway), multi-country cultural tours (Baltic states, Balkans), and destination-specific tours (Finland). Supporting digital products include the SRC Reizen App for travel information and digital brochures. The company has been operating for over 40 years, serving Dutch-speaking travelers with professional tour leaders.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 40 years of reliable service and satisfied travelers

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• ANVRcoreOthersSRC Reizen is a member of ANVR, the Dutch Association of Travel Agents and Tour Operators. ANVR membership requires adherence to quality standards and codes of conduct for consumer protection.
• SGRZcoreOthersSGRZ (Stichting Garantiefonds Reisgelden) provides financial guarantees for Dutch travel companies, protecting consumers if a company becomes insolvent.
• CalamiteitenfondscoreOthersThe Calamiteitenfonds provides emergency assistance for travelers of Dutch tour operators in case of unexpected crises or disasters during travel.
• Trees for AllminorStrategic or Co-development PartnerSRC Reizen partners with Trees for All, a Dutch carbon offset organization. The company plants trees for each booking through this partner and organizes annual tree-planting events with SRC staff. Since 2023, over 10,000 trees have been planted in the SRC company forest.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Intrepid Travel: Global small-group adventure and cultural tour operator with a sustainability focus; overlaps with SRC in cultural group tours and sustainability positioning, though it serves a younger demographic and English-speaking market.
• Collette: North American escorted-tour operator focused on cultural and small-group experiences for 50+ travelers; a useful cross-market comparable for SRC's escorted cultural group tour model.

Direct peers

• Koning Aap: Dutch tour operator offering escorted group cultural and adventure trips worldwide, directly comparable to SRC's escorted cultural group tour product.
• Van Verre: Dutch tour operator focused on cultural group travel to long-haul destinations with Dutch-speaking tour leaders, overlapping with SRC's fly-drive and cultural long-haul products.
• SNP Natuurreizen: Dutch specialist in nature, hiking, and cultural small-group tours with Dutch-speaking guides, closely mirroring SRC's nature and cultural heritage offerings.
• Djoser Reizen: Dutch operator of small-group cultural and adventure tours with Dutch-speaking tour leaders, serving the same outbound Dutch-speaking market with multi-country itineraries.
• Peter Langhout Reizen: Another Dutch tour operator specializing in escorted cultural and nature group tours with Dutch-speaking guides, overlapping directly with SRC's primary product line and customer base of 50+ Dutch travelers.

Broad incumbents

• TUI Nederland: Branch of the global TUI Group offering package holidays, cruises, and tours to Dutch consumers; competes with SRC across cultural and package tours at much greater scale.
• ANWB Reizen: The travel arm of the large Dutch ANWB mobility association, offering a broad portfolio of package tours, cruises, and self-drive holidays; competes with SRC for the Dutch 50+ traveler but from a much larger, diversified base.

Regional players

• Travelhome.nl: Dutch online tour and activity marketplace listing cultural tours, excursions and day trips; competes for discovery and booking attention but does not operate its own escorted tours like SRC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/srcreizen
• Facebookfacebook.com/SRCreizen
• LinkedInnl.linkedin.com/company/src-reizen
• Instagraminstagram.com/srcreizen
• Pinterestnl.pinterest.com/srcreizen
• TikToktiktok.com/@srcreizen
• Xx.com/srcreizen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRC Reizen