Deco-Crete Supply
Deco-Crete Supply is a U.S. specialty distributor and retailer of decorative concrete supplies, selling proprietary and third-party stamps, sealers, stains, coatings, and tools via four Ohio retail stores and a nationwide e-commerce storefront serving contractors and DIY homeowners.
- Company typePrivate
- Founded2006
- HeadquartersOrrville, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Deco-Crete Supply does
Deco-Crete Supply is a specialty distributor and retailer of decorative concrete supplies serving professional contractors and DIY homeowners across the United States. Founded in 2006 and headquartered in Orrville, Ohio, the company operates four physical retail locations across Ohio (Orrville, Cleveland, Columbus, Cincinnati) alongside a nationwide e-commerce storefront and dedicated online sales desk. Its product portfolio spans 15+ categories — including concrete stamps, sealers, coatings, stains, colorants, overlay systems, countertop products, vertical concrete systems, and a full line of hand and power tools — combining proprietary branded lines (Deco-Crete, Matcrete, Poly Armour, Polishing Guard) with 50+ third-party manufacturer brands.
Revenue is generated primarily through unit-priced product sales via e-commerce and brick-and-mortar retail, supplemented by hands-on training services through the Deco-Crete Hall of Fame Training Series and freight/delivery fees on large equipment such as Collomix forced-action mixers and steel rebar. Professional-grade SKUs including Poly Armour coatings and Liquid Metals are restricted to contractors who have completed company-led training, creating a certification-gated purchase funnel that ties the highest-margin product set to in-house education. Customer acquisition is supported by an extensive content library — technical data sheets, application guides, color charts, a YouTube channel (Deco-Crete TV), and a Decorative Concrete 101 resource for homeowners — alongside trade show participation and a contractor referral network.
In November 2024, Deco-Crete Supply was acquired by Diverzify and reorganized as the new HPF-Southwest division, representing Diverzify's 26th acquisition since 2019. The company continues to operate as a one-stop shop for decorative concrete supplies under its existing brand, with ongoing product expansion evidenced by the 2025 launch of the Desert Flagstone stamp line and continued investment in nationwide shipping and contractor certification programs.
Deco-Crete Supply firmographics
Firmographics- Name
- Deco-Crete Supply
- Legal name
- Deco-Crete Supply
- Website
- https://deco-cretesupply.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Deco-Crete Supply is a U.S. specialty distributor and retailer of decorative concrete supplies, selling proprietary and third-party stamps, sealers, stains, coatings, and tools via four Ohio retail stores and a nationwide e-commerce storefront serving contractors and DIY homeowners.
- Ownership category
- akta.pro rank
Deco-Crete Supply industry classification
Industry- Product category
- Decorative Concrete Supplies
- NAICS
- Paint and Coating Manufacturing (325510)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Packaging & Can Coatings (IMAEAGAF)
- akta.pro secondary industry
- Coating & Adhesive Raw Materials (Resins, Additives, Solvents) (IMAEAGAK)
Keywords
Where Deco-Crete Supply is headquartered
LocationHeadquarters
- HQ city
- Orrville
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Deco-Crete Supply business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (B2C/B2B): Retail and wholesale sales of decorative concrete supplies including stamps, sealers, stains, colorants, tools, and equipment through e-commerce and physical store locations. Products sold as one-time purchases with unit pricing.
- Training Services: Revenue from decorative concrete training programs (Deco-Crete Hall of Fame Training Series) offering hands-on courses for contractors at various skill levels.
- Shipping and Delivery: Revenue from shipping services for online orders, with some products requiring freight delivery (e.g., Steel Rebar, Collomix Forced-Action Mixers) and signature upon delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing for individual products across all categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Deco-Crete Supply product offering
Product offeringCore offering
Deco-Crete Supply is a specialty retailer and distributor of decorative concrete supplies, selling concrete stamps, colorants, sealers and coatings, stains, countertop mixes, overlays, repair products, tools, and equipment under its own Deco-Crete, Matcrete, and Poly Armour brands plus 50+ third-party manufacturers. It distributes through a national e-commerce storefront and four Ohio brick-and-mortar stores, supported by hands-on training programs.
Product overview
Deco-Crete Supply is a supplier of decorative concrete products operating as a one-stop shop for contractors and homeowners. The portfolio centers on concrete stamps (Deco-Crete Stamps and Matcrete Stamps for patterns like stone, brick, tile, and wood), countertop products (mixes, forms, and molds), overlay and repair systems, and a comprehensive coatings line including Poly Armour epoxies and polyurethanes, Liquid Metals, and Polishing Guard densifiers. Supporting categories include colorants and releases, stains, concrete tools (trowels, floats, edgers, power screeds), sprayers, mixing equipment, and marking/measuring tools. Services include the Hall of Fame Training Series for hands-on instruction. The company serves multiple industries requiring decorative and durable concrete surfaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Concrete Stamps Textured stamps for creating decorative patterns in concrete including stone, brick, tile, and wood effects. Includes the Deco-Crete Stamps line (such as Desert Flagstone) and the Matcrete Stamps line (Animal Tracks, Ashler Patterns, Cobblestone, Random Stone, Wood Patterns, Seamless Texture Skins, Border Stamps, etc.), sold to contractors and DIY homeowners for stamped concrete installations.
- Colorants & Releases Color products for stamped concrete including Fast 5 to 20, Deco-Crete Antique Release, Deco-Crete Color Hardeners, Deco-Crete Integral Colors, Antiquing Agents, and release agents. Used by concrete contractors and DIYers to color and finish decorative stamped concrete.
- Countertop Products Supplies for concrete countertops including countertop mixes (Tru-Pac C, Deco-Crete 5000), countertop forms and liners, kitchen sink molds, tools, and sealers. Sold to contractors and DIYers building concrete countertops.
- Overlay & Repair Products Products for concrete overlays and repair including Overlay Mix, Overlay Stamps and Stencils, Repair & Prep Products, and ColorPax LIP. Used to resurface or repair existing concrete with decorative finishes.
- Sealers & Coatings Comprehensive sealer and coating line including decorative concrete sealers, solvent-based and water-based sealers, sealer additives, RCM Fuzion Spray, epoxy systems, Liquid Metals, Poly Armour coatings, polished concrete products (Polishing Dye, Polishing Guard), concrete cleaners and waxes, and countertop sealers. Sold to contractors and homeowners for protecting and finishing decorative concrete.
- Concrete Stains Concrete staining products including Deco-Crete Revival, Deco-Crete WB Concrete Stain, Acid Stain, Armour Dye, and Polishing Dye. Used to color existing concrete with reactive or water-based stains.
- Concrete Tools Hand tools for concrete work including bull floats and accessories, chisels, edgers, groovers, handles and adapters, knee pads and boards, magnesium, resin, and steel trowels and floats, power screeds, rakes and placers, straight edges, and wheelbarrows. Sold to concrete contractors.
- Sprayers Spray equipment for applying stains, sealers, and coatings including Chapin sprayers, Preval systems, battery backpack sprayers, and accessories. Used by contractors and DIYers for applying decorative concrete finishes.
- Mixing Equipment Equipment for mixing concrete and coatings including Collomix mixers (XM 2/650, LevMix 65, TMX 1000/1500, AOX), Eibenstock mixers, buckets, paddles, and wheelbarrows. Sold to contractors for jobsite mixing of decorative concrete and coatings.
- Marking & Measuring Tools Measuring and layout tools including tape measures, levels (Stabila, SOLA Big Red), chalk lines, marking paint, and laser levels. Used by contractors and DIYers for jobsite layout.
- Vertical Concrete Products Products for vertical concrete applications including SpiderLath reinforcement, texture rollers, carving tools, and vertical overlay materials. Used to create decorative vertical concrete finishes on walls, fireplaces, and other non-horizontal surfaces.
- Mold Making Products Materials and supplies for creating concrete molds including silicone products and form release agents. Sold for custom mold-making applications.
- Landscape Glass Decorative glass products for landscape applications. Sold as a decorative aggregate/finish material for outdoor projects.
- Admixtures & Retarders Chemical additives including D-Activator, Retarder-F, Deco-Film, and other products controlling set time and concrete properties. Used by contractors to modify concrete behavior for decorative applications.
- Safety Products Personal protective equipment and safety supplies for concrete work. Sold to contractors and DIYers for safe handling of concrete, stains, and coatings.
- Concrete Stencils Stencils for creating decorative patterns and designs in concrete surfaces. Used in stenciled concrete applications.
- Forms, Expansion & Wire Forming supplies including Steel Rebar, Fiber Expansion Joint, Rubber Expansion, Snap Cap, Plastiform products, SpiderLath, deck drains, and concrete stake pullers. Sold to contractors for concrete forming and joint applications.
- Deco-Crete Hall of Fame Training Series Hands-on training program offering courses for all skill levels, teaching decorative concrete techniques, product application, and installation methods. Required to access professional-grade products such as Poly Armour and Liquid Metals. Sold as paid training services to concrete contractors.
Companies that use Deco-Crete Supply
Customer profileSegments2 records
Ideal customer profiles2 records
Deco-Crete Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Deco-Crete Supply partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DiverzifycoreDiverzify acquired DecoCrete and formed a new division HPF-Southwest, representing Diverzify's 26th acquisition since 2019. This acquisition strengthens Diverzify's network of brands and service sectors needing high-performance flooring solutions across several U.S. states.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Deco-Crete Supply competitors and assessment
Company assessmentDirect peers
- Brickform (Rafco Products): Manufacturer and supplier of decorative concrete stamping, texturing, and coloring systems. Comparable because Brickform's product portfolio (stamps, color hardeners, releases, sealers) overlaps directly with Deco-Crete's proprietary and distributed lines.
- Butterfield Color: Manufacturer of decorative concrete color hardeners, integral colors, stamps, and stains. Comparable because it competes head-on in the same decorative concrete supply category and supplies specialty contractors Deco-Crete also serves.
- Solomon Colors: Producer of architectural concrete colors, release agents, and sealers. Comparable as another specialty ingredient manufacturer in the decorative concrete ecosystem with overlapping colorant and sealer SKUs.
- SureCrete Design Products: Manufacturer of decorative concrete sealers, overlays, stains, and countertop mixes. Comparable because it sells into the same contractor base for overlays, sealers, and countertop products — categories central to Deco-Crete's assortment.
- Elite Crete Systems: Supplier of decorative concrete overlays, coatings, and training programs. Comparable as a vertically integrated decorative concrete specialist whose certification-driven training model parallels Deco-Crete's Hall of Fame series.
- Direct Colors Inc. Specialty manufacturer of concrete stains, sealers, and colorants sold direct and through distributors. Comparable because it competes in the same decorative staining and sealing niche Deco-Crete serves through its retail and e-commerce channels.
- L.M. Scofield Company: Long-standing decorative concrete color hardener, stamp, and sealer manufacturer. Comparable as another heritage specialty supplier in the same decorative concrete category with overlapping contractor and DIY channels.
- Bon Tool Co. Distributor of concrete tools, stamps, and decorative finishing supplies with similar contractor focus. Comparable as another specialty tools-and-supplies distributor serving decorative concrete contractors across U.S. markets.
Broad incumbents
- Quikrete: Dominant U.S. manufacturer of packaged concrete and masonry products sold through big-box retail. Comparable as a much broader portfolio incumbent that overlaps with Deco-Crete on overlays, stains, and sealers but does not specialize in decorative concrete.
Others
- Concrete Decor magazine / Decorative Concrete Expo: Industry media and trade show operator for the decorative concrete category. Comparable as the trade-show ecosystem partner Deco-Crete actively participates in (Decorative Concrete Expo), making it a strategically adjacent peer rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Deco-Crete Supply social profiles
Digital presenceDeco-Crete Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deco-Crete Supply leadership team
Management profileNumber of profiles
Deco-Crete Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deco-Crete Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deco-Crete Supply
What does Deco-Crete Supply do?
Deco-Crete Supply is a specialty retailer and distributor of decorative concrete supplies, selling concrete stamps, colorants, sealers and coatings, stains, countertop mixes, overlays, repair products, tools, and equipment under its own Deco-Crete, Matcrete, and Poly Armour brands plus 50+ third-party manufacturers. It distributes through a national e-commerce storefront and four Ohio brick-and-mortar stores, supported by hands-on training programs.
Is Deco-Crete Supply a public or private company?
Deco-Crete Supply is a private company. It is classified as corporate owned and is currently operating.
When was Deco-Crete Supply founded?
Deco-Crete Supply was founded in 2006. It employs 51 to 100 people.
Where is Deco-Crete Supply based?
Deco-Crete Supply is headquartered in Orrville, United States, in the North America region.
How does Deco-Crete Supply make money?
Three revenue lines are on record. Product Sales (B2C/B2B) is the primary driver. The others are training Services and shipping and Delivery.
Who are Deco-Crete Supply's main competitors?
Direct peers on record are Brickform (Rafco Products), Butterfield Color, Solomon Colors, SureCrete Design Products, Elite Crete Systems, Direct Colors Inc., L.M. Scofield Company and Bon Tool Co.. Quikrete is listed as a broad incumbent. Concrete Decor magazine / Decorative Concrete Expo is listed as an others.
Does Deco-Crete Supply have an API?
No public API is recorded for Deco-Crete Supply.
What industry is Deco-Crete Supply in?
Deco-Crete Supply's product category is Decorative Concrete Supplies. Its primary akta.pro industry code is IMAEAGAF, Packaging & Can Coatings, with a secondary code of IMAEAGAK, Coating & Adhesive Raw Materials (Resins, Additives, Solvents). Its NAICS code is 325510 and its SIC code is 2851.