Shoplabs

What Shoplabs does

Shoplabs AS is a Norwegian private software company that operates a unified commerce platform combining an iPad-based point-of-sale system (Kassasystem) with a fully synchronized online store (Nettbutikk) for small and independent retail merchants in Norway. The platform is Norwegian-developed and Norwegian-hosted, with pre-built integrations into Norway's dominant payment rails (Vipps, Nets, Klarna), accounting systems (Visma eAccounting, Tripletex, PowerOffice Go, 24SevenOffice), loyalty (Diller), email marketing (Campaign Monitor), shipping (Profrakt), and a Shopify connector, enabling a single inventory, order, and reporting view across physical and digital channels. The product is productized into three core offerings (POS, online store, combined) and tiered pricing from a free Flexi entry tier through Etablert (1,199 NOK/mo) and Premium (1,799 NOK/mo), with the combined kassa + nettbutikk package priced up to 3,899 NOK/mo and bundled Vipps/terminal/transaction fees generating additional recurring revenue.

The company sells primarily through a self-serve website with free demo conversion, supplemented by Norwegian-language phone and email sales, and a 'Bli Partner' referral program. Customer segments are concentrated in three productized verticals — Klær & Mote (clothing), Garn & Tekstil (yarn/textile), and Interiør (interior/home decor) — alongside a horizontal SMB retail base. Named customers and logo partners (Benice, Ceci, Tjorven Garn, Black Cat, Seven Females, Luck Oslo, wherElse, Walk in Closet Oslo, SelmaOline, Annesgarn, Skøyteshop, Timalu) are all independent Norwegian SMB retailers. Cumulative scale since founding in 2013 is 1.5 billion+ NOK in turnover processed, 1 million+ products/variants managed, and 2.7 million+ orders processed, with a 93.3% uptime guarantee. Geographic scope is exclusively Norway, and there is no disclosed funding, M&A, or external ownership; the company operates as a bootstrapped private Norwegian limited company (AS) with 1-10 employees.

Name

Shoplabs

Legal name

Shoplabs AS

Website

https://shoplabs.no

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Shoplabs AS is a Norwegian SaaS company providing a unified iPad-based POS and online store platform, purpose-built for small and independent Norwegian retailers with deep integrations to Vipps, Nets, and Norwegian accounting systems.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions (Kassa): Monthly or annual subscription fees for POS software, tiered into Flexi (free), Etablert (1199 NOK/mo), and Premium (1799 NOK/mo). Includes base POS functionality, reporting, and support.
2. SaaS Subscriptions (Nettbutikk + Kasse): Combined package subscription: Entry tier at 1849 NOK/mo (monthly) or 2219 NOK/mo (annual), Mid at 2499/2999 NOK/mo, Top at 2899/3479 NOK/mo (online-only) or 3899/4679 NOK/mo (full combined). Includes web store, SSL, SEO, inventory sync, and priority support at higher tiers.
3. Payment processing (Vipps): Vipps transaction fees bundled per tier: 69 NOK/mo + 1.75% (Flexi), 49 NOK/mo + 1.25% (Etablert), 49 NOK/mo + 1% (Premium). Revenue shared with Shoplabs from card/VPPS transaction value.
4. Payment terminal rental: Bank terminal bundled at 199 NOK/mo (Flexi), 639 NOK/mo (Etablert/Premium), with per-transaction fees on card payments. Terminal must be rented from Shoplabs.
5. Add-on subscriptions: Optional modules: Diller customer club 490 NOK/mo, Shopify integration 890 NOK/mo, accounting integrations from 99 NOK/mo, Klarna payment processing at tiered rates (4%+4 NOK down to 2.9%+4 NOK).
6. Hardware sales / leasing: Optional POS hardware (iPad, barcode scanners, receipt printers) sold or leased through financing partners. Bank terminals are rental-only. One-time revenue from hardware purchase; recurring from leasing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Shoplabs provides a cloud-based unified commerce platform that combines an iPad-based point-of-sale (POS) system (Kassasystem) with a fully synchronized online store (Nettbutikk) for Norwegian small and independent retail businesses. The offering includes integrated payment processing (Vipps, Nets, Klarna), accounting system integrations (Visma eAccounting, Tripletex, PowerOffice Go, 24SevenOffice), and vertical-specific templates for clothing, yarn/textile, and interior retailers. A migration service (Trygg overføring) handles onboarding for stores switching from competing platforms.

Product overview

Shoplabs is a unified commerce platform designed for Norwegian small and independent retail stores, combining POS (point-of-sale), online store (e-commerce), and payment processing into a single integrated solution. The core product portfolio consists of three main offerings: Nettbutikk (online store with customizable design, inventory management, and SEO optimization), Kassasystem (iPad-based POS system with fast checkout and sales reporting), and Kombinert løsning (combined POS + online store with full synchronization between physical and digital channels). These are supplemented by a suite of add-on modules across pricing tiers (Flexi, Etablert, Premium), including Vipps and payment terminal integration, Diller customer loyalty club, Shopify integration, accounting integrations (Visma eAccounting, Tripletex, PowerOffice Go, 24SevenOffice), Klarna, and B2B capabilities. The platform also offers a migration service called Trygg overføring to support stores switching from other systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Kassasystem (POS System) iPad-native POS system for retail stores, learnable in under one minute, with visual product lookup, customer registration, barcode scanning, and sales reporting. Targeted at Norwegian independent retail store owners.
• Nettbutikk (Online Store) Customized e-commerce website with responsive design, SSL, inventory management, SEO optimization, and email support. Built for Norwegian SMB retailers to extend their physical store online.
• Kombinert løsning (Combined POS + Online Store) Unified commerce package combining the Kassasystem and Nettbutikk with full real-time inventory and order synchronization across physical and digital channels. The flagship offering, positioned as the most popular tier, targeting Norwegian retailers managing both an in-store and online presence.
• Trygg overføring (Migration Service) Standalone migration and transition service for stores moving to Shoplabs from competing POS or e-commerce platforms. Covers data transfer, testing, and go-live, reducing switching friction for non-technical SMB owners.

Quantifiable outcome

• System has processed over 1.5 billion NOK in sales turnover
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Visma eAccountingcoreTechnology or IntegrationIntegration with Visma eAccounting enables daily, reliable data transfer to accountants. Part of Shoplabs' accounting integration ecosystem, allowing automatic sync of sales data into the customer's accounting software.
• VippscoreTechnology or IntegrationVipps payment integration comes pre-bundled with Shoplabs POS. Tiered pricing: 69 NOK/mo + 1.75% (Flexi), 49 NOK/mo + 1.25% (Etablert), 49 NOK/mo + 1% (Premium). Vipps is the dominant Norwegian mobile payment method, making this a critical integration for merchant acceptance.
• NetscoreTechnology or IntegrationNets provides electronic payment solutions integrated with Shoplabs. Terminal rental is bundled through Shoplabs (199-639 NOK/mo depending on tier) with card transaction fees. Nets is described as a world leader in electronic payment solutions.
• TripletexcoreTechnology or IntegrationFull integration between Shoplabs and Tripletex, a leading Norwegian all-in-one cloud accounting system. Users choose modules and customize the integration to their needs. Automatic transfer of sales, orders, and accounting data.
• Diller kundeklubbcoreTechnology or IntegrationSeamless integration with Diller customer loyalty club, accessible through POS, online store, SMS, QR code, or checkout. Automates marketing based on purchase history, personalizes customer communication, and collects GDPR-compliant customer data. Offered as 490 NOK/mo add-on.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Handpoint: Handpoint is a European POS and payment software provider focused on SMB merchants, primarily in Iberia and adjacent markets. Comparable SMB retail POS + payments offering though operating in a different European geography.

Broad incumbents

• SumUp: SumUp is a European SMB payments and POS provider with broad geographic reach. It targets the same small independent merchant segment as Shoplabs, including in Norway, and competes on payment processing pricing and hardware bundling.
• Stripe Terminal: Stripe Terminal offers developer-friendly payment hardware and software for in-person commerce, increasingly targeting SMB and platform-led merchants. Relevant comparable on the payments/POS infrastructure layer of Shoplabs' bundle.
• Shopify: Shopify is the dominant global e-commerce platform for SMB merchants, with a native POS offering (Shopify POS) that competes directly with Shoplabs' kassasystem and nettbutikk bundle. Notably, Shoplabs even offers a Shopify integration add-on (890 NOK/mo), evidencing overlapping product surface.
• Square (Block): Square offers integrated POS hardware, software, and payments for SMB merchants globally, competing with Shoplabs' combined kassa + payment terminal offering. Square's broader ecosystem and brand reach set a high competitive bar in the SMB commerce category.
• Zettle (by PayPal): PayPal's Zettle is a leading European SMB POS and payment terminal provider, particularly strong in the Nordics. Zettle directly competes with Shoplabs' Nets-rented terminals and POS software stack for Norwegian merchants.

Direct peers

• Lightspeed Commerce: Lightspeed is a global POS + e-commerce SaaS platform serving SMB and mid-market retail and hospitality merchants, directly overlapping with Shoplabs' unified commerce proposition. Lightspeed's acquisition of Vend and continued European expansion puts it in head-to-head competition for Norwegian SMB retail.
• Vend (Lightspeed Retail): Vend was a cloud-based retail POS for SMBs before being acquired by Lightspeed, and continues to serve independents with similar unified POS + inventory workflows. Highly comparable product surface to Shoplabs' kassasystem.
• Heartland Retail: Heartland Retail provides a cloud POS with specialty retail vertical templates (apparel, footwear, etc.), mirroring Shoplabs' vertical focus on clothing, yarn/textile, and interior. Comparable SMB retail positioning with industry-specific workflows.

Others

• Klarna: Klarna is a leading BNPL and payments provider in the Nordics and Europe, integrated into Shoplabs as an add-on payment method. While not a direct competitor, Klarna is a structural ecosystem participant — and a potential adjacent competitor — in the Norwegian merchant commerce stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/shoplabs
• Facebookfacebook.com/shoplabs
• LinkedInlinkedin.com/company/shoplabs
• Instagraminstagram.com/shoplabsnorge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoplabs