PeopleMetrics
PeopleMetrics is a bootstrapped, cloud-based customer experience and market research firm serving enterprise B2B clients across financial services, pharma, insurance, and healthcare with subscription NPS programs, advisory boards, custom research, and a proprietary conversational AI Interactive Avatar.
- Company typePrivate
- Founded2001
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PeopleMetrics does
PeopleMetrics is a privately held, bootstrapped customer experience management and market research firm founded in January 2001 by Sean McDade, PhD, and headquartered in Fort Washington, Pennsylvania (with a Philadelphia mailing presence). The company serves enterprise B2B organizations across insurance, financial services, pharmaceuticals, healthcare, banking, aviation, and travel/leisure verticals — including Merck, MetLife, Mutual of Omaha, Travere Therapeutics, WSFS Bank, California Credit Union, Riverfront Federal Credit Union, Travel + Leisure, and Cirrus — through three core service lines: NPS Programs, Advisory Boards, and Custom Research, supported by a Voice of the Customer enterprise feedback platform, a Voice of the Prospect B2B buyer-experience platform, and a CultureMetrics organizational culture module.
The underlying technology is a cloud-based experience management platform combined with a proprietary Interactive Avatar ("Sophia") launched in 2025 that allows users to query research findings conversationally using natural language. PeopleMetrics combines subscription-based recurring NPS and CX programs with project-based custom research professional services, sold via consultative direct enterprise sales with quote-based pricing and senior-researcher-led engagement. The firm is ISO/IEC 27001:2022 certified, GDPR and CCPA compliant, and made its first acquisition — Center for Strategy Research (CSR) — in December 2021. It also publishes a multi-vertical thought leadership library under the founder's name and runs an active CEO-authored Substack on AI and insights.
PeopleMetrics firmographics
Firmographics- Name
- PeopleMetrics
- Legal name
- PeopleMetrics, Inc.
- Website
- https://peoplemetrics.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PeopleMetrics is a bootstrapped, cloud-based customer experience and market research firm serving enterprise B2B clients across financial services, pharma, insurance, and healthcare with subscription NPS programs, advisory boards, custom research, and a proprietary conversational AI Interactive Avatar.
- Ownership category
- akta.pro rank
PeopleMetrics industry classification
Industry- Product category
- Customer Experience Management Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
Keywords
Where PeopleMetrics is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PeopleMetrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- NPS and CX Programs: Subscription-based recurring revenue from ongoing NPS and customer experience measurement programs. Includes relationship and transactional NPS programs, advisory boards, and custom research that change how teams act on customer feedback.
- Custom Research Services: Project-based custom research engagements that turn findings into decisions. One-time or retainer-based professional services for specific research needs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
PeopleMetrics product offering
Product offeringCore offering
PeopleMetrics provides cloud-based customer experience management and market research software, delivered through NPS programs, customer advisory boards, and custom research engagements. Its proprietary Interactive Avatar technology (Sophia) layers conversational AI over research findings so enterprise teams can query insights in natural language. The platform also includes Voice of the Customer and Voice of the Prospect feedback modules used by large organizations to turn verified customer feedback into action.
Product overview
PeopleMetrics offers a unified cloud-based experience management platform combining survey-based research with proprietary AI-powered Interactive Avatar technology. The core portfolio includes three primary service lines (NPS Programs, Advisory Boards, and Custom Research), supported by the Interactive Avatars conversational AI layer that allows teams to query research findings directly. Additional offerings include the Voice of the Customer platform for enterprise feedback management, CultureMetrics for organizational culture assessment, and the Voice of the Prospect Platform for B2B buyer experience measurement. The company also publishes thought leadership through books authored by founder Sean McDade.
Differentiator
Problem solved
Functional benefit
Brands
- Interactive Avatars: Proprietary Interactive Avatar technology that turns research into conversational interfaces
- CultureMetrics
- Voice of the Customer
- Voice of the Prospect
Products and services
- NPS Programs Relationship and transactional Net Promoter Score programs designed to drive organizational action on customer feedback, not just score reporting. Targeted at enterprise B2B organizations across multiple industries.
- Advisory Boards Advisory board programs built on verified customer voices to drive strategic alignment and actionable insights, contrasting with external research panels. Intended for enterprise client teams that need ongoing customer guidance.
- Custom Research Custom research solutions that transform findings into strategic decisions and actionable recommendations, not just presentation decks. Delivered as project-based or retainer engagements for enterprise clients with specific research needs.
- Interactive Avatars Proprietary AI-powered conversational technology woven into all PeopleMetrics solutions, enabling teams to interact with research findings through natural language dialogue. The avatar 'Sophia' answers questions about customer insights in real time.
- Voice of the Customer Platform Enterprise feedback management system enabling organizations to distribute surveys, gather results, and analyze customer feedback across departments in real time. Used by enterprise clients across financial services, insurance, pharma, and other verticals.
- Voice of the Prospect Platform Platform for measuring and improving the B2B buyer experience before prospects become customers, focusing on prospect engagement and sales experience for B2B sales organizations.
Companies that use PeopleMetrics
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
PeopleMetrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature1 record
PeopleMetrics partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
PeopleMetrics competitors and assessment
Company assessmentDirect peers
- Qualtrics: Enterprise experience management platform covering customer experience, employee experience, and market research — the dominant direct competitor to PeopleMetrics' CX/NPS/advisory offerings. Comparable in core functionality (survey-based feedback collection, dashboards, NPS), but vastly larger in scale and capital.
- Medallia: Enterprise customer experience and voice-of-customer platform with NPS, survey, and text/speech analytics capabilities. Overlaps directly with PeopleMetrics' enterprise CX measurement offering, particularly in financial services and healthcare verticals.
- CustomerGauge: NPS-focused B2B platform with account-level customer experience analytics and closed-loop workflows. Closely comparable to PeopleMetrics' NPS Programs and relationship/transactional NPS offerings, targeting similar mid-market and enterprise B2B customers.
- InMoment: Customer experience intelligence platform combining survey-based feedback with unstructured text analytics and professional services. Comparable to PeopleMetrics' combined CX platform + custom research/insights advisory offering.
- Forsta: Experience and research technology platform (formed from the merger of Confirmit and FocusVision) covering CX, employee, and market research. Direct overlap with PeopleMetrics' enterprise feedback management and custom research services.
- Alida (formerly Vision Critical): Customer insights and experience management platform focused on building verified customer communities and advisory boards — directly comparable to PeopleMetrics' Advisory Boards product and CX research methodology.
- SurveyMonkey: Self-serve and enterprise survey/feedback platform with NPS and market research capabilities. Comparable at the platform layer (survey distribution, dashboards) though less focused on the senior-research-service overlay that PeopleMetrics sells.
- MaritzCX: CX research and advisory firm combining technology platform with professional services for customer experience programs — very similar hybrid model to PeopleMetrics' subscription + custom research mix.
Broad incumbents
- Verint: Large enterprise customer engagement and CX analytics vendor with broader workforce optimization and contact center offerings. Overlaps with PeopleMetrics on enterprise CX measurement, but competes from a much wider portfolio rather than a research-led position.
- Gallup: Global analytics and advisory firm with deep CX, employee engagement, and market research practices — and the prior employer of PeopleMetrics' founder Sean McDade. Comparable research pedigree and Fortune 1000 customer base, though much larger and broader.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PeopleMetrics social profiles
Digital presencePeopleMetrics compliance and trust
Trust signalCompliance3 records
PeopleMetrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
PeopleMetrics leadership team
Management profileNumber of profiles
Profiles10 records
PeopleMetrics subsidiaries and ownership
Company hierarchySubsidiaries1 record
PeopleMetrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PeopleMetrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PeopleMetrics
What does PeopleMetrics do?
PeopleMetrics provides cloud-based customer experience management and market research software, delivered through NPS programs, customer advisory boards, and custom research engagements. Its proprietary Interactive Avatar technology (Sophia) layers conversational AI over research findings so enterprise teams can query insights in natural language. The platform also includes Voice of the Customer and Voice of the Prospect feedback modules used by large organizations to turn verified customer feedback into action.
Is PeopleMetrics a public or private company?
PeopleMetrics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PeopleMetrics founded?
PeopleMetrics was founded in 2001. It employs 11 to 50 people.
Where is PeopleMetrics based?
PeopleMetrics is headquartered in Philadelphia, United States, in the North America region.
How does PeopleMetrics make money?
Two revenue lines are on record. NPS and CX Programs are the primary driver. The others are custom Research Services.
Who are PeopleMetrics's main competitors?
Direct peers on record are Qualtrics, Medallia, CustomerGauge, InMoment, Forsta, Alida (formerly Vision Critical), SurveyMonkey and MaritzCX. Broad incumbents are Verint and Gallup.
Does PeopleMetrics have an API?
No public API is recorded for PeopleMetrics.
What industry is PeopleMetrics in?
PeopleMetrics's product category is Customer Experience Management Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 541910 and its SIC code is 8742.