Hoagland, Longo, Moran, Dunst & Doukas

What Hoagland, Longo, Moran, Dunst & Doukas does

Hoagland, Longo, Moran, Dunst & Doukas (operating as Hoagland Longo) is a full-service law firm founded in 1977 and headquartered in New Brunswick, New Jersey. The firm maintains four offices across the Northeast (New Brunswick, Red Bank, and Hammonton in New Jersey, plus New York City) and operates across 17 practice areas, providing legal counsel to businesses of all sizes, government entities, and individuals. Practice areas span complex civil and commercial litigation, professional and products liability defense, construction litigation, environmental and toxic tort, insurance coverage, employment law, family law, estate planning and administration, corporate transactions and M&A, and municipal government law. The firm employs 101–250 staff and sustains a recognized attorney bench, with 19–20 attorneys named annually to New Jersey Super Lawyers in 2024 and 2026 respectively, and multiple attorneys recognized in Best Lawyers in America and Chambers USA.

The firm's core technology is a general legal services platform supported by firm-wide technology infrastructure, including a content/digital presence (Constant Contact email, blog, social channels) and a Citrix-based client portal. The most distinctive recent product is the Artificial Intelligence Practice Group, launched in March 2024 and led by Managing Partner Chad M. Moore — a certified civil trial attorney and member of the New Jersey Supreme Court's AI Committee. The group provides legal guidance on AI regulatory compliance, intellectual property, data privacy (GDPR/CCPA), ethics and governance, AI-related litigation, and AI education. Hoagland Longo does not publicly disclose pricing; it generates revenue through professional legal service fees across its practice groups under standard professional services billing models (hourly, retainer, contingency where applicable).

The firm's revenue model is purely professional services fees, with horizontal segmentation across business clients and individual clients, plus a targeted segment of AI-adopting businesses across insurance, automotive/transportation, and commercial real estate. Customer acquisition is sales-led, relying on professional referrals, industry reputation, legal directory rankings (Super Lawyers, Best Lawyers in America, Chambers USA, Martindale-Hubbell AV Preeminent), direct outreach, and earned media. The firm holds five consecutive years of Mansfield Certification (2020–2025) from Diversity Lab, indicating sustained investment in diverse leadership pipelines. It is structured as a limited partnership (Hoagland, Longo, Moran, Dunst & Doukas, LLP), independently owned by its partner group, with no parent company or external institutional ownership disclosed.

Name

Hoagland, Longo, Moran, Dunst & Doukas

Legal name

Hoagland, Longo, Moran, Dunst & Doukas, LLP

Website

https://hoaglandlongo.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Hoagland, Longo, Moran, Dunst & Doukas is a full-service Northeast law firm founded in 1977, operating across four offices (NJ and NY) and 17 practice areas, serving businesses, government entities, and individuals, with a 2024-launched AI legal practice group.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industry

Employment & Labor Law (BPAHAAAD)

Keywords

• Legal services
• Business litigation
• Family law
• Estate planning
• Corporate transactions

Headquarters

HQ city

New Brunswick

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services Fees: The firm provides comprehensive legal counsel across 17 practice areas to businesses of all sizes and individuals, generating revenue through professional legal service fees. Services span complex civil and commercial litigation, professional liability, construction litigation, environmental and toxic tort, insurance coverage, personal injury, automobile liability, employment law, family law, estate planning, corporate law, and government/municipal law. The firm also serves as counsel to hospitals, medical groups, doctors, provider networks, municipalities, authorities, and agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hoagland, Longo, Moran, Dunst & Doukas is a full-service law firm providing legal counsel and representation across 17 practice areas for businesses of all sizes, government entities, and individuals. The firm's offerings span complex civil and commercial litigation, professional liability defense, construction law, environmental and toxic tort litigation, insurance coverage, products liability, employment law, family law, wills/trusts/estates, corporate transactions and M&A, government/municipal law, personal injury, and a recently launched Artificial Intelligence Practice Group addressing AI regulatory compliance, intellectual property, data privacy, and ethics.

Product overview

Hoagland, Longo, Moran, Dunst & Doukas is a full-service law firm offering comprehensive legal services across multiple practice areas rather than a software product. The firm provides legal counsel through distinct practice groups including the Artificial Intelligence Practice Group, Products Liability Defense, Legal Malpractice Defense, Wills/Trusts/Estates, Family Law, and Corporate Law and Transactions. Clients range from individuals to businesses of all sizes, with offices in New Brunswick, Red Bank, Hammonton (NJ), and New York City.

Differentiator

Problem solved

Functional benefit

Products and services

• Artificial Intelligence Practice Group Multi-disciplinary AI legal advisory practice covering AI regulatory compliance, intellectual property protection, data privacy and security, ethics and governance frameworks, AI-related litigation and dispute resolution, and AI education. Serves businesses across industries including insurance, automotive/transportation, and commercial real estate that are adopting or deploying AI technologies.
• Products Liability Defense Legal representation for manufacturers in products liability matters including defense against personal injury, wrongful death, and property damage claims arising from alleged defects in consumer and industrial products.
• Legal Malpractice Defense Legal malpractice defense services for attorneys and law firms, including proactive risk management, partner agreements, engagement letters, ethics advice, and defense against malpractice claims.
• Wills, Trusts & Estates Comprehensive estate planning and probate services for individuals, including estate litigation, estate planning, probate and estate administration, asset management, business succession planning, and tax planning.
• Family Law Family law representation for individuals across Middlesex, Monmouth, Ocean, Mercer, and Union counties in New Jersey, covering divorce, child custody, child support, alimony, equitable distribution, prenuptial agreements, adoption, and domestic violence matters.
• Corporate Law and Transactions Comprehensive corporate legal services for businesses including asset and stock purchases, debt financing, mergers and acquisitions, entity formation, business agreements, contract review, and estate and succession planning.

Quantifiable outcome

• 19 attorneys recognized as Super Lawyers and Rising Stars in 2024; 20 attorneys recognized in 2026 edition
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Diversity LabcoreOthers · 1 January 2020Hoagland Longo has participated in the Mansfield Certification program administered by Diversity Lab since 2020. The Mansfield Rule is a year-long structured certification process designed to ensure that all attorneys at the firm have a fair and equal opportunity to advance into leadership. The firm achieved its fifth consecutive year of Mansfield Certification (2020-2025) and has committed to the 2025-2026 cycle. This partnership reflects the firm's commitment to diversity, inclusion, fairness, transparency, and accountability in talent development.

Scale indicators5 records

Recent moves1 record

Direct peers

• Chiesa Shahinian & Giantomasi PC: New Jersey-based full-service mid-size law firm with comparable practice breadth including commercial litigation, construction, environmental, family, and corporate law.
• McCarter & English, LLP: Newark-headquartered full-service law firm with comparable New Jersey footprint and overlapping practice areas including litigation, construction, environmental, and family law.
• Gibbons P.C. Newark-based full-service mid-size New Jersey law firm with similar breadth across litigation, corporate, and regulatory practices, serving comparable business clients across the Northeast.
• Greenbaum, Rowe, Smith & Davis LLP: New Jersey-headquartered full-service law firm of comparable size with overlapping construction, environmental, real estate, and litigation practices serving business clients.
• Archer & Greiner P.C. Mid-size New Jersey-based full-service firm with multiple offices and practice areas spanning construction, environmental, family, and commercial litigation, serving a similar client profile.
• Lindabury, McCormick, Estabrook & Cooper, P.C. Mid-size New Jersey-based law firm offering comparable business and personal legal services including construction, family, estates, and litigation practices.
• Norris McLaughlin, P.A. New Jersey and New York-based full-service mid-size firm with overlapping practice areas in litigation, family law, estate planning, and construction law.
• Connell Foley LLP: New Jersey-headquartered full-service law firm of comparable size serving businesses, government entities, and individuals across litigation, insurance defense, and corporate matters in the Northeast.
• Stark & Stark: New Jersey-based law firm with similar size and practice mix, particularly strong in personal injury, family law, and litigation defense serving regional clients.

Broad incumbents

• Lowenstein Sandler LLP: Larger New Jersey-headquartered full-service law firm operating broadly across the same practice areas including litigation, construction, environmental, and corporate, with significantly deeper resources and national reach.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hoaglandlongo
• Facebookfacebook.com/hoagland-longo-moran-dunst-doukas-101010896627255
• LinkedInlinkedin.com/company/hoagland-longo-moran-dunst-&-doukas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoagland, Longo, Moran, Dunst & Doukas