WOWT NBC Omaha

What WOWT NBC Omaha does

WOWT NBC Omaha is an NBC-affiliated local broadcast television station headquartered at 3555 Farnam Street in Omaha, Nebraska, operating as the Omaha DMA's primary source for local news, weather, sports, and investigative journalism. Founded in 1947 (per the station history record) and on-air under its current brand for several decades, the station is owned by Gray Television, Inc. (NYSE: GTN) through its operating subsidiary Gray Local Media, Inc. WOWT operates under the 'First Alert 6' brand umbrella and maintains a multi-platform distribution footprint spanning over-the-air ATSC 1.0 and NextGen TV (ATSC 3.0) broadcast, cable and satellite carriage, and 13+ over-the-top streaming endpoints including Roku, Apple TV, Amazon Fire TV, NBC, Fox, Hulu, YouTube TV, DirecTV, fubo TV, Paramount+, Peacock, and Zeam, plus iOS and Android mobile applications and the wowt.com digital property.

The station's product portfolio includes daily newscasts, a 24/7 continuous weather livestream, dedicated news and weather mobile apps with push alerting, interactive radar and severe weather dashboards, investigative reporting ('First Alert 6 Investigations'), community verticals ('Simply Omaha,' 'We the People,' 'Memorials'), local and regional sports coverage (Nebraska Huskers, UNO Mavericks, Creighton Bluejays, Iowa, high school), Crime Stoppers, and interactive election results platforms.

Commercially, WOWT generates revenue primarily from advertising — local and national television spot sales during news, weather, and sports programming, digital advertising inventory across its streaming and web properties, classified advertising, and digital marketing services offered to local businesses through gdmomaha.com. Pricing is quote-based and not publicly disclosed. Audience reach is concentrated in the Omaha metropolitan area and adjacent Nebraska/Iowa counties, with the primary customer segments for advertising being local/regional businesses and national advertisers seeking access to the Nebraska television market.

Name

WOWT NBC Omaha

Legal name

Gray Local Media, Inc.

Website

https://wowt.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

WOWT NBC Omaha is the NBC-affiliated local broadcast television station serving the Omaha, Nebraska DMA, owned by Gray Television. It delivers news, weather, sports, and community content via over-the-air broadcast, NextGen TV, streaming platforms, and mobile apps, monetizing primarily through local and regional advertising.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industries

Weather & Emergency Information Channels (MPABAIAF), News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local broadcast television
• News media
• Weather forecasting
• Digital advertising
• Sports broadcasting

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Advertising Revenue: Primary revenue stream from local and national television advertising. Local businesses and national advertisers purchase commercial airtime during news broadcasts, sports coverage, and other programming. The station also generates advertising revenue through its digital properties including website and streaming platforms.
2. Digital Marketing Services: The station offers digital marketing services through its advertising platform, providing businesses with multi-platform advertising solutions including online and mobile advertising.
3. Classified Ads: The station provides classified advertising services for goods and services through its digital platform.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

WOWT is an NBC-affiliated local television station serving the Omaha, Nebraska market, providing locally produced news, weather, sports, investigative, and community programming. The station operates the proprietary First Alert 6 weather brand delivering severe weather alerts and forecasts, and distributes its content across over-the-air broadcast, cable/satellite, mobile apps, website, and major OTT streaming platforms (NBC, Hulu, YouTube TV, fubo TV, Paramount+, Peacock, Roku, Apple TV, Fire TV, Zeam).

Product overview

WOWT NBC Omaha is a local broadcast television station operated by Gray Local Media that delivers news, weather, sports, and community content through a multi-platform portfolio. The offering consists of the core broadcast TV channel (Channel 6) enhanced by digital streaming services (First Alert 6 Livestream, First Alert 6 Weather 24/7, Local News Live), mobile applications (First Alert 6 News App and First Alert 6 Weather App for iOS/Android), content verticals (Simply Omaha, First Alert 6 Investigations), and community services (Crime Stoppers, We the People, Memorials). Content is distributed across 13 streaming platforms including Roku, Apple TV, Amazon Fire TV, NBC, Fox, Hulu, YouTube TV, DirecTV, fubo TV, Paramount+, Peacock, and Zeam. The station also operates NextGen TV (ATSC 3.0) broadcasting technology with enhanced accessibility features including closed captioning and audio description.

Differentiator

Problem solved

Functional benefit

Brands

• First Alert 6 Weather: Severe weather forecasting and alerts brand used by WOWT for meteorological coverage.
• Simply Omaha
• First Alert 6 Investigations

Products and services

• First Alert 6 News App Mobile application for iOS and Android devices providing WOWT local news content, live streaming of news broadcasts, and access to station news coverage.
• First Alert 6 Weather App
• First Alert 6 Livestream
• First Alert 6 Weather 24/7
• Local News Live
• Simply Omaha
• WOWT 6 News Crime Stoppers
• NextGen TV (ATSC 3.0)
• Memorials

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature2 records

Partnerships

One partnership is on record.

• Gray TelevisioncoreOthersWOWT is owned and operated by Gray Television, Inc., one of the largest television broadcasting companies in the United States. Gray Television provides operational support, technology infrastructure, advertising systems, and corporate governance for the station.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• KETV 7 News Omaha: KETV is the ABC-affiliated local TV station in the Omaha DMA, owned by Hearst Television. It competes directly with WOWT for local news, weather, and sports audiences as well as for local/regional advertiser budgets across broadcast and digital platforms.
• KMTV 3 News Now Omaha: KMTV is the CBS-affiliated local station in Omaha, owned by Sinclair, Inc. It competes head-to-head with WOWT in local news, weather coverage, and ad sales, and pursues a similar multi-platform digital distribution strategy.
• KOLN/KGIN (Lincoln/Grand Island): KOLN/KGIN is the CBS affiliate serving Lincoln and Grand Island, Nebraska, also owned by Gray Television. As a sister station, it shares technology, news resources, and corporate strategy, and competes with WOWT in overlapping portions of the Nebraska/Omaha-Lincoln viewing region.

Regional players

• KLKN-TV (Lincoln): KLKN is the ABC affiliate serving Lincoln, Nebraska, in the adjacent Lincoln DMA. It competes with WOWT for Nebraska statewide viewers and advertisers, particularly in stories and political coverage with regional resonance.

Broad incumbents

• Gray Television, Inc. Gray Television (NYSE: GTN) is WOWT's publicly traded parent company and one of the largest US TV broadcasters, operating ~90 stations. Gray sets technology, ad-sales, and capital-allocation strategy for WOWT and serves as the broader operating context for the station's economics.
• Sinclair Broadcast Group: Sinclair is a large publicly traded broadcast group owning stations including KMTV in Omaha. It operates a comparable multi-station local-news business model, sharing structural dynamics with WOWT and competing in overlapping DMAs.
• Nexstar Media Group: Nexstar is the largest US TV broadcaster, operating hundreds of local stations. It represents the broad incumbent model of consolidating local TV stations to achieve ad-sales scale and shared services, comparable in business model to WOWT's parent-level context.
• Tegna Inc. Tegna operates a portfolio of major-market local TV stations with a focus on news, weather, and digital content. Its station-level strategy and ad-sales approach closely mirror WOWT's broadcast-plus-streaming operating model.
• Hearst Television: Hearst Television operates local TV stations including KETV in Omaha, the station's most direct local competitor. It is a comparable broadcast group with a similar emphasis on local news, investigative journalism, and digital expansion.

Emerging players

• Local News Live: Local News Live is a Gray Television-operated streaming news network that aggregates live local newscasts from across Gray's station footprint, including WOWT. It represents an emerging OTT distribution channel that complements WOWT's broadcast business and competes for national streaming news audience attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wowt6news
• YouTubeyoutube.com/channel/UCVjsBhLKoa2FQ6bG1F-z5_g
• Facebookfacebook.com/wowt6news
• LinkedInlinkedin.com/company/wowt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOWT NBC Omaha