SalesTube

What SalesTube does

SalesTube is a Warsaw-based MarTech and e-commerce solutions provider founded in 2016, operating as part of the Group One / Service Plan Group network. The company combines professional consulting, MarTech architecture design and implementation, managed advertising services, and data engineering to serve enterprise e-commerce brands across 25 markets, with a roster of 250+ clients that includes BMW, GSK, Avon, Orange, TUI, and Media Expert. In 2023 it managed over 200 million EUR in advertising budgets on behalf of clients and claims the largest e-commerce brand portfolio in the CEE region.

The technology stack is built around certified partnerships with 15+ major platforms, including Google Marketing Platform, Google Cloud, Google Analytics 360, Meta, Amazon Ads, Salesforce Commerce Cloud, Shopware (Gold partner), Commercetools, Tealium, Adobe Analytics, Looker Studio, and Tableau. SalesTube's proprietary product is sMMMart AI, an AI-powered marketing automation platform offering generative AI, predictive analytics, and process automation, positioned to unify data silos across the partner ecosystem into a single decisioning layer.

The business model blends professional services (MarTech architecture design, implementation, and consulting) with managed services (media buying, programmatic, paid search, SEO, social, and marketplace marketing). Pricing is custom and not publicly disclosed, consistent with bespoke enterprise engagements. SalesTube generates demand through direct enterprise consulting, technology-platform partnership channels, content marketing (blog, e-books, workshops), and social media presence, with three consecutive Digital Agency of the Year recognitions from Media i Marketing Polska and a Forbes Top 10 fastest-growing e-commerce brands in Poland ranking in 2022.

Name

SalesTube

Legal name

Salestube

Website

https://salestube.pl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

SalesTube is a Warsaw-based enterprise MarTech and e-commerce consulting firm that designs, implements, and manages marketing technology and advertising for 250+ e-commerce brands across 25 markets, anchored by its proprietary sMMMart AI platform.

Ownership category

akta.pro rank

Product category

Marketing Technology Consulting

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM), Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Martech consulting services
• E-commerce platform implementation
• Marketing automation solutions
• Advertising budget management
• Data analytics visualization

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting and MarTech Implementation Services: Professional consulting services for MarTech architecture design, implementation, and optimization. The company designs and implements MarTech architectures that connect data silos into integrated ecosystems.
2. Managed Advertising Budgets: The company manages advertising budgets for clients, handling budget allocation and optimization across multiple platforms including Google Marketing Platform, Meta, Amazon Ads, and programmatic networks.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SalesTube is an enterprise MarTech and e-commerce consulting firm that designs and implements marketing technology architectures, manages advertising budgets, and integrates e-commerce platforms for large brands. Its core is sMMMart AI, a proprietary AI-powered marketing automation platform that enables generative AI, predictive analytics, and process automation, complemented by managed services across Google Marketing Platform, Salesforce Commerce Cloud, Shopware, and other major technology stacks.

Product overview

SalesTube operates as a MarTech and e-commerce solutions provider offering a unified platform approach combining proprietary AI technology with extensive third-party platform integrations. The core product is sMMMart AI, their proprietary AI-powered marketing automation platform that enables generative AI, predictive analytics, and process automation. This is complemented by a portfolio of service modules including Marketing Automation, Data Analytics (with sub-services for customer intelligence, omnichannel attribution, data science, and marketing analytics), Data Engineering, Data Visualization (Looker Studio, Tableau), E-commerce Platform Implementation (Shopware, Commercetools, Salesforce Commerce Cloud, Alokai, Shopify, WooCommerce), Google Marketing Platform Services, Cloud Solutions, Consulting Services, and Media Services. The company positions itself as offering end-to-end solutions where their proprietary AI platform integrates with major advertising and e-commerce technology platforms to connect data silos into a unified ecosystem enabling AI-powered business decisions.

Differentiator

Problem solved

Functional benefit

Brands

• sMMMart AI: AI-powered marketing solution platform offered by Salestube as part of their proprietary MarTech solutions.

Products and services

• sMMMart AI Proprietary AI-powered marketing automation platform that enables generative AI content, predictive analytics, process automation, and AI-powered recommendations for e-commerce and MarTech operations. Designed for enterprise brands seeking to automate and optimize marketing at scale.
• MarTech Solutions Platform Proprietary MarTech solutions platform that combines advertising technology and AI capabilities, integrating data silos into a unified ecosystem for enterprise clients.
• Consulting Services Enterprise consulting engagements covering AI technology strategy, cloud solutions, data strategy, digital transformation, MarTech infrastructure, UX/UI advisory, and media mix optimization. Sold to enterprise clients as discrete consulting engagements.
• Media Services End-to-end managed media services including marketing strategy, performance marketing, programmatic advertising, paid search, SEO, social media, influencer marketing, data-driven creative, and marketplace marketing for enterprise clients.

Quantifiable outcome

• Managed over 200 million EUR in advertising budgets in 2023

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core.

• Google (Marketing Platform, Cloud, Analytics)coreTechnology or IntegrationCertified Google partner across multiple products including Google Marketing Platform, Google Cloud, Google Analytics 360. Named largest Google partner globally by individual certifications. Integrations include Display & Video 360, Search Ads 360, and Campaign Manager 360.
• Meta (Facebook)coreTechnology or IntegrationMeta Business Partner for advertising solutions and platform integrations
• SalesforcecoreTechnology or IntegrationCertified Salesforce partner for Commerce Cloud implementation and integration
• ShopwarecoreTechnology or IntegrationGold certified Shopware partner for e-commerce platform implementation
• TealiumcoreTechnology or IntegrationCertified Tealium partner for Customer Data Platform (CDP) implementation and data analytics
• CommercetoolscoreTechnology or IntegrationCertified partner for Commercetools e-commerce platform implementation
• ShopifycoreTechnology or IntegrationPartner for Shopify e-commerce platform implementation and integration
• Adobe AnalyticscoreTechnology or IntegrationPartner for Adobe Analytics integration and data analytics solutions
• Amazon AdscoreTechnology or IntegrationCertified Amazon Ads partner for advertising solutions integration
• Looker StudiocoreTechnology or IntegrationPartner for Google Looker Studio data visualization implementation
• TableaucoreTechnology or IntegrationPartner for Tableau data visualization and analytics solutions

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Astound Commerce: Global commerce agency implementing platforms like Salesforce Commerce Cloud, commercetools, and Shopify for enterprise brands. Highly comparable to SalesTube's e-commerce platform implementation and integration practice.
• Valtech: Global digital agency specializing in commerce, data, and MarTech implementation for enterprise brands. Closely comparable to SalesTube in combining platform integration, data/AI, and experience services for e-commerce clients.
• Divante: Polish e-commerce and software house delivering headless commerce, MarTech, and integration services. Highly comparable as a Poland-based digital commerce and MarTech services peer.
• Reply: European IT consultancy with a strong digital marketing and MarTech practice serving enterprise customers. Comparable in combining consulting, technology integration, and proprietary digital assets across multiple geographies.
• Dept Agency: European-headquartered digital agency offering creative, technology, and data services to enterprise brands. Comparable in service breadth, e-commerce focus, and use of proprietary platforms alongside third-party partnerships.
• Netguru: Polish-headquartered digital product and software consultancy serving enterprise clients with web, mobile, and AI engineering. Comparable as a Poland-rooted, internationally-scaling digital services firm with similar enterprise client base.
• Emakina: European digital agency network providing strategy, technology, data, and marketing services to enterprise brands. Comparable in targeting enterprise clients with integrated MarTech, commerce, and data offerings across multiple European markets.
• MediaMonks (S4 Capital): Global creative and production agency offering digital advertising, content, and platform services to enterprise brands. Comparable in combining managed media work with technology-driven marketing services for large clients.

Broad incumbents

• Accenture Song: Global experience and marketing services arm of Accenture offering strategy, creative, technology, and platform implementation. Comparable capabilities to SalesTube in MarTech and commerce but as a much larger incumbent with broader portfolio.
• Publicis Sapient: Global digital transformation arm of Publicis focused on consulting, technology, and marketing for large enterprises. Overlaps with SalesTube's MarTech/e-commerce integration work but at significantly larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/SalesTube/100063944704927
• LinkedInlinkedin.com/company/salestube
• TikToktiktok.com/@salestube_tech
• Xx.com/salestubeagency

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SalesTube