FiCare

What FiCare does

FiCare Federal Credit Union is a federally chartered, member-owned cooperative founded in 1960 and headquartered in Tampa, Florida, providing retail banking and lending products to healthcare workers and their families across the United States. Its core product set spans deposit accounts (Lifeline Checking, Pulse Plus Checking offering up to 6.00% APY, Regular Share Savings, Money Market Savings, Share Certificates, and IRA accounts) and consumer loans (auto, motorcycle, boat/RV, personal, mortgage, credit-builder, payday-alternative, and Visa credit cards). Member servicing is delivered through five physical branches in the Tampa Bay region (Tampa, Lutz, Wesley Chapel, Clearwater, Gainesville), mobile branches deployed inside BayCare Health System facilities, a 24/7 Call24 voice-response line, and iOS/Android mobile apps with mobile check deposit, Zelle P2P payments, and free Credit Sense credit monitoring. The technology stack is largely third-party: Fiserv provides core processing and the uChoose Rewards debit-card program, while AudioEye handles accessibility compliance.

The business model is a standard credit-union net-interest-margin-plus-fee structure: primary revenue comes from interest income on the consumer loan portfolio (auto lending from 4.49% APR, mortgages, personal loans) plus transaction-based fee income (overdraft, ATM, wire, skip-a-payment), with secondary income from the investment portfolio. Distribution relies on employer partnerships — most notably BayCare Health System, which supplies on-site enrollment via mobile branches — supplemented by channel partners that broaden the product surface without balance-sheet investment: Member First Mortgage for home loans (rates 0.5% below market), Auto Advisors for vehicle purchasing with a 1% rate discount, TruStage for insurance, CUNA Mutual for GAP and extended-warranty products, and Raymond James for investment advisory. The membership funnel is widened through healthcare-student eligibility and family-member extension, and physical reach is effectively extended via the CO-OP Shared Branch network (7,000+ global locations) and Publix Presto! ATMs (1,200+ surcharge-free sites in the southeastern US). Customer segments are vertical-specific by design — the primary segment is healthcare workers (employees, contractors, and volunteers of hospitals, clinics, nursing homes, pharmacies, and labs) with secondary segments for family members, healthcare students, and members building credit. The institution does not disclose revenue publicly; financial data is reported to the NCUA rather than released.

Name

FiCare

Legal name

FiCare Federal Credit Union

Website

https://ficarefcu.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

FiCare Federal Credit Union is a federally chartered, member-owned cooperative founded in 1960 that provides retail banking, consumer lending, and partner-distributed financial services to healthcare workers and their families nationwide, anchored in Florida through five branches and on-site mobile branches at BayCare Health System facilities.

Ownership category

akta.pro rank

Product category

Credit Union Banking

NAICS

Credit Unions (522130)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Employer/Occupational Credit Unions (FSABAEAB)

Keywords

• Credit union services
• Healthcare banking
• Consumer lending
• Deposit accounts
• Membership banking

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Interest Income from Loans: Primary revenue stream from interest charged on auto loans, mortgages, personal loans, credit cards, and other lending products. Competitive rates offered to members.
2. Fee Income: Various service fees including overdraft fees, ATM fees, wire transfer fees, stop payment fees, loan fees, and paper statement fees as outlined in fee schedule.
3. Investment Income: Returns on investment portfolio from deposits and reserves managed by the credit union.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

FiCare Federal Credit Union is a member-owned, not-for-profit credit union that provides deposit accounts, consumer loans, credit cards, and mortgages primarily to healthcare workers and their families nationwide. Founded in 1960 and headquartered in Tampa, Florida, it operates five branches plus mobile branches at BayCare facilities, and offers digital banking, insurance, and financial counseling through partner networks.

Product overview

FiCare Federal Credit Union is a healthcare-focused financial institution offering a comprehensive suite of banking products and services primarily serving healthcare workers nationwide. The product portfolio centers on core deposit accounts (Lifeline Checking, Pulse Checking, Pulse Plus Checking with up to 6% APY, Regular Share Savings, Money Market Savings, Share Certificates, IRA accounts) and lending products (Auto Loans, Motorcycle Loans, Boat/RV/Trailer Loans, Personal Loans, Mortgages, Credit Builder Loans, Payday Alternative Loans, and Visa Credit Cards). Beyond core banking, FiCare provides add-on services including Mechanical Repair Coverage (extended warranty) and Guaranteed Asset Protection (GAP) both through CUNA Mutual Group, TruStage Insurance products, Auto Advisors car-buying service with 1% rate discount, Credit Sense free credit monitoring, uChoose Rewards debit card program, and various digital banking tools (Online Banking, Mobile Banking with Mobile Deposit, Bill Pay, eStatements, Call 24). The institution also offers member benefits such as financial counseling, investment services through Raymond James, and exclusive discounts through Love My Credit Union Rewards and Scrubs N Stuff. All products are integrated with accessibility tools (AudioEye), Zelle P2P payments, CO-OP Shared Branch network, and Presto! ATM surcharge-free access.

Differentiator

Problem solved

Functional benefit

Products and services

• Lifeline Checking Free checking account with no monthly maintenance fee, no minimum balance requirement, free debit card, surcharge-free ATM access, online and mobile banking, mobile check deposit, online bill pay, and uChoose debit card rewards. Designed for FiCare members who want a low-cost everyday checking account.
• Pulse Checking Standard checking account option offering competitive features and access to digital banking tools, available to FiCare members.
• Pulse Plus Checking High-yield rewards checking account that pays up to 6.00% APY on balances up to $2,500 (with average daily balance qualification) and 0.01% APY on balances above $2,500. Targeted at members seeking above-market checking yields.
• Regular Share Savings Basic membership savings account requiring a $500 minimum balance and earning 0.05% APY; federally insured up to $250,000 by NCUA. Establishes a member's share in the credit union.
• Holiday and Vacation Club Savings Goal-based savings accounts designed for holiday or vacation saving, requiring a $500 minimum balance and earning 0.15% APY.
• Money Market Savings Tiered savings account paying 0.30% to 0.85% APY depending on balance level, from $2,500 up to $75,000+. Designed for members holding larger liquid balances.
• Share Certificates Certificate of deposit accounts with terms from 6 months to 5 years, $1,000 minimum balance, and APYs ranging from 2.95% (6-month) to 3.40% (1-year). Provides fixed-rate, fixed-term deposits for members.
• IRA Savings and IRA Certificates Individual Retirement Accounts including Traditional and Roth IRA Savings (0.15% APY) and IRA Share Certificate options, supporting members' tax-advantaged retirement savings.
• Youth Accounts Savings and checking accounts for children and teenagers, including teen checking with debit card access at age 14 with a parent as joint owner. Designed for family members of healthcare workers and healthcare students.
• Auto Loans Vehicle financing for new and used automobiles with rates as low as 4.49% APR for new autos up to 36 months, with terms up to 84 months available. Used-auto loans start at 4.74% APR.
• Motorcycle Loans

Quantifiable outcome

• Auto loan rates as low as 4.49% APR
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BayCare Health SystemcoreStrategic or Co-development PartnerBayCare is the primary employer partner, with FiCare providing on-site mobile branches and enrollment services at BayCare facilities. This partnership provides FiCare access to BayCare's employee base of healthcare workers who are eligible for membership.
• Auto AdvisorscoreStrategic or Co-development PartnerAuto Advisors provides a complimentary car-buying service to FiCare members, helping them find vehicles and negotiate with dealerships. FiCare members can receive an additional 1.00% off their approved interest rate when using this service.
• Member First MortgagecoreChannel Partner/ Reseller/ DistributorMember First Mortgage provides mortgage lending services to FiCare members through a dedicated mortgage consultant. FiCare promotes Member First Mortgage services on their website with 0.5% below market rate promotions.
• CUNA Mutual GroupcoreTechnology or IntegrationCUNA Mutual Group provides Guaranteed Asset Protection (GAP) and Mechanical Repair Coverage (extended warranty) products offered to FiCare members. Products include Auto Deductible Reimbursement and various warranty benefits.
• TruStage InsurancecoreChannel Partner/ Reseller/ DistributorTruStage provides auto insurance, home insurance, and life insurance products to FiCare members with credit union member discounts. Includes TruStage Auto Insurance Program and Property Insurance.
• Love My Credit Union RewardsminorGTM or Marketing PartnerMarketing partnership providing exclusive member discounts on products and services including TurboTax, SimpliSafe, and other merchants. Credit union members have saved over $2 billion through this program.
• CO-OP Shared BranchcoreTechnology or IntegrationCO-OP provides shared branch network access allowing FiCare members to conduct transactions at thousands of credit union branches nationwide and internationally.
• Publix Presto! ATMscoreTechnology or IntegrationPartnership with Publix provides FiCare members free access to over 1,200 Presto! ATMs at Publix stores in the southeastern United States.
• ZellecoreTechnology or IntegrationPartnership with Zelle provides FiCare members fast, safe, and free way to send and receive money directly between bank accounts, integrated into FiCare's online and mobile banking.
• Scrubs N StuffminorGTM or Marketing PartnerScrubs N Stuff provides FiCare members with up to 10-20% discount on uniforms and supplies when shopping with FiCare debit or credit card.
• BalanceminorStrategic or Co-development PartnerBalance provides financial education content and resources to FiCare members, including the 'Be on Track' Summer Sweepstakes program.
• Raymond James Financial ServicesminorStrategic or Co-development PartnerSteven Laesser, a Financial Advisor with Raymond James Financial Services, provides investment services to FiCare members through this partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grow Financial Federal Credit Union: Tampa-based community credit union with a similar mid-size footprint across the Tampa Bay region. Both serve a defined membership base, operate in overlapping geographies, and compete for the same healthcare and broader Florida consumer deposits and loans.
• GTE Financial: Tampa-headquartered credit union offering full-service consumer banking, lending, and digital channels. Closely comparable in scale, geography, and product breadth to FiCare, and a direct competitor for Tampa Bay healthcare-worker banking relationships.
• SchoolsFirst Federal Credit Union: Large occupational credit union serving California school employees and their families. Directly comparable to FiCare's occupational/employer-based vertical strategy: defined membership, employer partnerships, member-focused rates, and tailored product sets for a specific profession.
• Pentagon Federal Credit Union (PenFed): One of the largest occupational credit unions in the US, serving military and affiliated members. Shares FiCare's employer/occupation-based vertical approach and demonstrates the scale potential of a focused occupational credit union strategy.
• Truliant Federal Credit Union: Mid-size occupational/community credit union originally founded around a specific employee group and now serving a broader membership. Similar product suite (deposits, consumer loans, mortgages) and shared vertical-to-community expansion trajectory as FiCare.

Broad incumbents

• Suncoast Credit Union: One of the largest credit unions in Florida with a much broader community membership charter and statewide branch network. Competes with FiCare for healthcare-worker deposits and loans in the Tampa Bay market but at meaningfully larger scale.
• VyStar Credit Union: Large Florida-headquartered credit union with extensive branch coverage across the state and a broad community charter. Operates a similar full product suite (deposits, lending, digital, wealth) but at substantially greater scale than FiCare.
• Navy Federal Credit Union: The largest occupational credit union in the US, serving military personnel and their families. Comparable vertical focus to FiCare but at vastly greater scale, providing a benchmark for what a mature occupational credit union can achieve.
• America First Credit Union: One of the largest credit unions in the US with a broad community charter and nationwide digital reach. Provides a reference point for the scale, product breadth, and digital capabilities a small occupational credit union like FiCare is competing against as it expands beyond its geographic base.

Regional players

• MidFlorida Credit Union: Florida-based regional credit union serving multiple central Florida counties with a community charter. Comparable in product breadth and digital capabilities but operates in adjacent Florida geographies rather than directly overlapping FiCare's core Tampa Bay market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLqiwP5yd982RaloRLk4mGA
• Facebookfacebook.com/FiCareFCU
• LinkedInlinkedin.com/company/ficare-federal-credit-union
• Instagraminstagram.com/ficarefcu

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FiCare