Ceratti

What Ceratti does

Ceratti is a Brazilian charcuterie manufacturer founded in 1932 and headquartered in Vinhedo, São Paulo, operating a single manufacturing facility at Rod. SP 324, Km 79,5. The company produces a broad portfolio of processed meats organized across categories: mortadellas (Traditional, Light, with Olives, with Pickles, with Pistachio), smoked chicken breast, specialty cold cuts (Copa, Salame), a premium imported line (Giovanni Ceratti) carrying Italian prosciutto and Spanish jamón (including Jamón Pata Negra Monte Nevado), sausages (Tuscan, Calabresa, Portuguesa, Pepperoni), frankfurters (Viena, Traditional, Barbecue), bacon, and Tender (Christmas ham). Products are built on traditional Italian Bologna-inspired methods including natural smoking, slow curing, natural spices, and selected meats free of mechanically separated meat (CMS) in many SKUs.

The company generates revenue through two channels: Brazilian retail distribution (supermarkets and grocery stores) targeting everyday consumers for daily meals, sandwiches, and special occasions, and a dedicated Food Service Premium division serving restaurants, hotels, catering services, and professional kitchens. Marketing is supported by an extensive recipe library, multi-platform social media presence (Instagram, TikTok, LinkedIn, Facebook, YouTube), and WhatsApp customer service. Pricing is not publicly disclosed. The brand is anchored in over 90 years of Italian heritage and Brazilian market expertise, with cultural credentials such as supplying the mortadella used in Mercadão de São Paulo's iconic sandwiches.

Ceratti is a wholly-owned subsidiary of Hormel Foods Corporation (Austin, Minnesota), which acquired Ceratti's owner in 2017 for $104 million as a South American platform. In June 2026, Hormel announced the sale of its Ceratti Brazil operations to Zanchetta Alimentos, with the transaction expected to close in Q3 2026 pending regulatory approval. Hormel described the Brazilian market as 'challenged' and a 'drag' on its international segment. The business operates with 501-1,000 employees and no disclosed AI/ML or technology platform capabilities, consistent with its traditional food-processing profile.

Name

Ceratti

Legal name

Ceratti

Website

https://ceratti.com.br

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ceratti is a 90-year-old Brazilian charcuterie manufacturer producing mortadella, sausages, hams, and premium Italian/Spanish cold cuts for Brazilian retail consumers and food service operators. Wholly owned by Hormel Foods, pending divestiture to Zanchetta Alimentos.

Ownership category

akta.pro rank

Product category

Processed Meats / Charcuterie

NAICS

Food Manufacturing (311)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)

akta.pro secondary industries

Deli Meats & Luncheon Meats (Sliced/Portioned Cold Cuts) (AFANAEAD), Hot Dogs, Frankfurters & Bologna (Emulsified/Comminuted Meats) (AFANAEAG), Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE)

Keywords

• Brazilian charcuterie products
• Italian-style processed meats
• Mortadella and sausages
• Premium cold cuts
• Food service meats

Headquarters

HQ city

Vinhedo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Processed Meat Products Sales: Ceratti generates revenue through the sale of processed meat products including mortadella, smoked chicken breast, specialty cold cuts, sausages, hot dogs, bacon, tender, raw ham, and salamis. Products are sold through retail channels and food service across Brazil.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Ceratti manufactures and sells Italian-style Brazilian charcuterie products, including mortadella, smoked chicken breast, specialty cold cuts (copa, salame), sausages, hot dogs, bacon, tender (Christmas ham), and raw/cooked hams, distributed through retail stores and a dedicated Food Service Premium division across Brazil. The portfolio spans everyday value items to premium imported Italian and Spanish cold cuts under the Giovanni Ceratti sub-brand, produced with traditional Bologna-inspired methods such as natural smoking, long slow curing, and natural spices.

Product overview

Ceratti is a Brazilian charcuterie (processed meat/cold cuts) company with over 90 years of Italian heritage, owned by Hormel Foods. The company operates as a single unified product portfolio organized around several core product categories: Mortadelas (Traditional, Light, with Olives, with Pickles, with Pistachio), Peito de Frango (Smoked Chicken Breast, with Sun-Dried Tomato), Frios Especiais (Specialty Cold Cuts including Copa, Salame), Giovanni Ceratti (Premium Italian-style line including Salame Spianata Romana, Italian Prosciutto), Presuntos (Hams including Presunto Cozido, Presunto Macinato Defumado), Presuntos Crus (Raw Cured Hams including Jamón Serrano, Jamón Pata Negra, Italian Prosciutto D'Autore), Linguiças (Sausages including Toscana, Calabresa, Paio, Portuguesa, Pepperoni flavors), Salsichas (Hot dogs/frankfurters including Vienna, Traditional, Barbecue, Garlic varieties), Bacon (Pork Belly Bacon), and Tender (Christmas ham including Celebrazioni premium line). Products range from everyday value items to premium imported Italian and Spanish charcuterie, serving both retail consumers and food service channels.

Differentiator

Problem solved

Functional benefit

Brands

• Giovanni Ceratti: Premium Italian and Spanish charcuteria line featuring imported jamóns, prosciuttos and salamis.

Products and services

• Mortadela Bologna Tradicional Ceratti Flagship mortadella made with 100% beef and pork, natural spices, and traditional Italian recipe since 1932. Free of mechanically separated meat (MSM), starch, and soy protein. Targeted at consumers seeking authentic Italian-style Bologna mortadella.
• Mortadela Bologna Light Ceratti Lower-fat version of classic mortadella made with 100% selected beef, no bacon, 35% less fat and 30% less sodium than the regular version. Targeted at health-conscious consumers seeking lighter charcuterie options.
• Mortadela Bologna com Azeitona Ceratti Mortadella with olive pieces, combining Italian tradition with a special savory flavor. Made with 100% selected meats and natural spices. Targeted at consumers seeking variant flavors within the mortadella line.
• Mortadela Bologna com Picles Ceratti Mortadella with pickle pieces featuring a unique sweet-sour freshness and mildly acidic notes. Made with 100% selected meats and natural spices. Targeted at consumers seeking tangy variant flavors.
• Mortadela Bologna com Pistache Ceratti Premium mortadella with pistachio pieces, combining tradition and sophistication. Made with 100% beef and pork, natural spices, without MSM, starch, or soy protein. Targeted at consumers seeking premium mortadella varieties.
• Peito de Frango Defumado Ceratti Smoked chicken breast with natural smoking process, featuring roasted chicken flavor and fewer calories than turkey breast. Made with chicken and natural spices. Targeted at health-conscious consumers seeking lighter sandwich and salad protein.
• Peito de Frango com Tomate Seco Ceratti Smoked chicken breast with sun-dried tomato pieces, combining lightness and intensity. Premium product with selected chicken breast fillet, no MSM, natural spices, and natural smoking. Targeted at consumers seeking premium flavored chicken breast.
• Copa Ceratti Premium embutido (cold cut) made from pork shoulder (sobrepaleta), matured for 90 days with refined seasoning and wine addition. Targeted at consumers and food service operators seeking premium Italian-style charcuterie.
• Tábua de Frios Ceratti Curated selection of premium cold cuts including Copa, Salame Tipo Hamburguês Defumado, and Presunto Cru Italiano, ready to serve on a charcuterie board. Targeted at consumers and food service operators seeking ready-to-serve premium charcuterie boards.
• Salame Spianata Romana Giovanni Ceratti Italian-style flat salame made with high-quality pork and natural spices, developed through careful maturation under pressure. Targeted at premium consumers and food service operators seeking authentic Italian-style salame.
• Presunto Cru Italiano Giovanni Ceratti Italian-style prosciutto matured naturally for at least 12 months, produced following traditional Italian charcuterie methods with only pork and sea salt. Targeted at premium consumers and food service operators seeking authentic Italian prosciutto.
• Presunto Cru Italiano D'Autore Ceratti Italian prosciutto cured slowly for 275 days, offering sophisticated and delicate flavor with soft texture, made with selected pork loin. Sourced from Italian supplier D'Autore. Targeted at premium consumers and food service operators seeking sophisticated imported Italian prosciutto.
• Jamón Serrano Monte Nevado Ceratti Spanish-style raw ham imported from Spain, sliced in Brazil, with extended curing periods of 15-24 months. Targeted at premium consumers and food service operators seeking authentic Spanish jamón.
• Jamón Pata Negra Monte Nevado Ceratti Premium Iberian ham with intense flavor and almond notes, 24-month curing period, Iberian origin from pure-breed pig. Targeted at premium consumers and food service operators seeking top-tier Iberian ham.
• Salsicha Tradicional Ceratti Traditional sausage combining poultry, pork, and beef, slowly cooked for maximum succulence with mild flavor and soft texture. Targeted at consumers and food service seeking everyday hot dog/sausage.
• Salsicha Viena sem Corante Ceratti Vienna-style sausage made with selected meats, no MSM or artificial colorants, seasoned with natural spices. Targeted at consumers seeking clean-label frankfurters.
• Salsicha Churrasco Ceratti Barbecue sausage with selected meats and natural spices, smoky flavor, slowly cooked with soft and juicy texture. Targeted at consumers seeking barbecue-style sausages.
• Salsicha com Alho Ceratti Sausage with intense and sophisticated garlic flavor, carefully seasoned with garlic and natural spices. Targeted at consumers seeking flavored garlic sausage.
• Linguiça Toscana Pimenta Jalapeño Ceratti Tuscan-style sausage with jalapeño pepper offering balanced spiciness, intensity, flavor, and succulence. Targeted at consumers seeking spicy flavored sausages.
• Linguiça Toscana Limão Siciliano com Alecrim Ceratti Tuscan-style sausage with Sicilian lemon and rosemary, balanced and aromatic combination with citrus notes and delicate rosemary perfume. Targeted at consumers seeking gourmet flavored sausages.
• Linguiça Toscana Cachaça e Mel Ceratti Tuscan-style sausage with cachaça and honey, combining sweetness and intensity with cachaça enhancing meat notes and honey providing smoothness. Targeted at consumers seeking Brazilian-flavored gourmet sausages.
• Linguiça Paio Ceratti Paio-style sausage with intense flavor and natural smoking, enhanced with wine and natural condiments. Targeted at consumers seeking traditional Brazilian-style smoked sausage.
• Linguiça Portuguesa Ceratti Smoked Portuguese-style sausage with natural seasoning and intense flavor, ideal for caldo verde, farofa, and special recipes. Targeted at consumers seeking Portuguese-style smoked sausage.
• Linguiça Sabor Pepperoni Ceratti Pepperoni-flavored sausage seasoned to enhance recipe flavors, ready for use on pizzas, sandwiches, and appetizers. Targeted at consumers and food service operators seeking pepperoni-style sausage.
• Linguiça Calabresa Fresca Fininha Churrasco Ceratti Fresh calabrese sausage with garlic and calabrese pepper for spicy and aromatic flavor, soft and smoked. Targeted at consumers seeking thin-style calabresa sausage for barbecue.
• Linguiça com Pimenta Biquinho Ceratti Sausage filled with whole biquinho peppers, sweet and fruity flavor without spiciness. Targeted at consumers seeking sweet/fruity pepper-flavored sausage.
• Linguiça com Chimichurri Ceratti Sausage with chimichurri combining Mediterranean herbs and aromatic olive oils for sophisticated flavor. Targeted at consumers seeking gourmet-style chimichurri sausage.
• Linguiça com Alho Poró e Bacon Ceratti Sausage combining selected pork, smoked bacon, and leek with balanced and distinctive flavor. Targeted at consumers seeking sausage with bacon and leek flavor profile.
• Bacon Especial Costela Suína Ceratti Premium bacon made exclusively from selected pork belly with natural smoking process, more meat and less fat with authentic flavor. Targeted at consumers and food service operators seeking premium bacon.
• Tender Ceratti Traditional Christmas ham made from 100% pork loin with natural spices, cooked and naturally smoked, essential for Christmas dinners. Targeted at consumers and food service for seasonal/holiday use.
• Tender Celebrazioni Ceratti Premium tender synonymous with sophistication and tradition, made exclusively with the noblest part of pork loin. Targeted at consumers seeking premium Christmas ham.
• Tender al Pistacchio Ceratti Premium tender wrapped in crispy pistachio granules, made with whole pork loin cut, marinated with natural spices. Targeted at premium consumers seeking gourmet Christmas ham.
• Tender Shoyu, Laranja e Especiarias Ceratti Oriental-style tender with soy sauce, orange, and spices, prepared with whole pork loin cut and natural smoking. Targeted at consumers seeking oriental-flavored premium Christmas ham.
• Presunto Cozido Ceratti Cooked ham made with 100% selected pork loin, carefully cooked at low temperature for pure flavor and incomparable texture. Targeted at consumers and food service seeking premium cooked ham.
• Presunto Macinato Defumado Ceratti Smoked prosciutto made exclusively with extra-lean pork loin, no additives like starch or MSM, with natural smoking on imported wood. Targeted at consumers and food service seeking premium smoked prosciutto.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered major and minor.

• Zanchetta AlimentosmajorStrategic or Co-development Partner · 30 June 2026Hormel Foods reached a deal to sell its Brazilian operations (operating under the Ceratti brand) to Zanchetta Alimentos. This transaction would transfer ownership of the Ceratti brand and operations in Brazil. The deal was expected to close in Q3 2026 pending regulatory approval.
• D'AutoreminorOthersD'Autore is a supplier of Presunto Cru Italiano (raw ham) to Ceratti. The product is sourced from Italy and marketed under Ceratti's Giovanni Ceratti premium line.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cerattioficial
• Facebookfacebook.com/cerattiaartedosabor
• LinkedInlinkedin.com/company/ceratti
• Instagraminstagram.com/ceratti_oficial
• TikToktiktok.com/@ceratti_oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceratti