Turano Baking Company

What Turano Baking Company does

Turano Baking Company, legally Campagna-Turano Bakery, Inc., is a family-owned commercial bakery founded in 1962 by Mariano Turano, who immigrated from Calabria, Italy, and established the original bake shop on Chicago's west side. The company produces authentic European-style breads and rolls using three-generation family recipes, combined with state-of-the-art manufacturing technology across five production facilities located in Berwyn IL, Bolingbrook IL, Villa Rica GA, Orlando FL, and Henderson NV. Its product portfolio spans a retail consumer line (Pane Turano, Rustic Italian, Rustic Grains, Rustic Rye, French Rolls, Brioche Rolls, and the 2025-launched Pinsa Rustica flatbread) plus an extensive food service catalog of over 200 fresh SKUs and 81 frozen SKUs covering bagels, baguettes, focaccia, ciabatta, dinner rolls, gluten-free options, and specialty breads. The wholly owned subsidiary Mamma Susi's Bake Shop operates as an in-store retail bakery and café at the Berwyn headquarters.

The company serves two primary customer segments: retail consumers purchasing packaged breads through grocery chains including Jewel-Osco, Woodman's Market, Caputos Fresh Market, Tony's Fresh Market, Strack and Van Til, ALDI, and Costco, plus food service and hospitality operators such as PDQ, Wrigley Field/Chicago Cubs, Vienna Beef, Mr. Beef, Ricobene's, Buona Beef, and Aurelio's Pizza. Revenue is generated through one-time product sales across four distribution channels: (1) retail grocery wholesale, (2) direct food service field sales to restaurants, hotels, stadiums, and caterers, (3) consumer-direct online ordering via Instacart, and (4) food service e-commerce through WebstaurantStore. The company also operates Mamma Susi's Bake Shop as a physical retail storefront. Under the leadership of Chairman and CEO Renato Guerino Turano, the company has maintained family ownership across three generations, with a 26-year strategic financing relationship with JPMorganChase supporting its evolution from a neighborhood bakery to a national supplier.

Name

Turano Baking Company

Legal name

Campagna-Turano Bakery, Inc.

Website

https://turano.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Turano Baking Company is a family-owned commercial bakery producing authentic European-style breads and rolls across five US production facilities, serving retail consumers through grocery chains and food service operators nationwide with a catalog spanning 200+ fresh and 81 frozen SKUs.

Ownership category

akta.pro rank

Product category

Commercial Bakery and Bread Manufacturing

NAICS

Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812)

SIC

Bakery Products (2050)

akta.pro primary industry

Frozen & Par-Baked Bakery Production (THAFAFAK)

akta.pro secondary industries

Frozen Bakery Products Manufacturing (AFAKAAAF), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

Keywords

• Commercial bread baking
• Artisan bread manufacturing
• Food service bread supply
• European-style bakery
• Specialty baked goods

Headquarters

HQ city

Berwyn

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Consumer Products: Sale of bread, rolls, and baked goods to retail consumers through grocery store partnerships. Products include Pane Turano, French Rolls, Brioche Rolls, Rustic Italian, Rustic Grains, Rustic Rye, and specialty breads sold at major grocery chains.
2. Food Service Fresh Products: Fresh bread and baked goods sold to restaurants, hotels, catering services, and other food service establishments. Product categories include bagels, baguettes, focaccia, ciabatta, dinner rolls, donuts, breakfast goods, and specialty breads.
3. Food Service Frozen Products: Frozen bread and roll products for food service operators including frozen baguettes, sandwich rolls, hoagie/grinder rolls, focaccia, and gourmet bakery buns sold to restaurants nationwide.
4. Direct Consumer Online Sales: Products available for purchase online via Instacart for direct-to-consumer delivery, enabling customers to order Turano products for home delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Turano Baking Company manufactures and distributes authentic European-style par-baked and fully-baked breads, rolls, and specialty baked goods. The company operates five state-of-the-art baking facilities across Illinois, Georgia, Florida, and Nevada, producing a retail consumer line (Pane Turano, French Rolls, Brioche Rolls, Rustic Italian, Pinsa Rustica) and an extensive food service catalog of over 200 fresh and 81 frozen SKUs supplied to restaurants, hotels, stadiums, and grocery chains nationwide.

Product overview

Turano Baking Company is a family-owned bakery specializing in authentic European-style breads and specialty baked goods. The product portfolio includes a core line of retail consumer products (breads, rolls, and specialty items like Pinsa Rustica), alongside extensive food service offerings divided into fresh products (200+ items including bagels, dinner rolls, focaccia, and gluten-free options) and frozen products (81 items). The company also operates Mamma Susi Bake Shop as a physical retail location. Products are distributed nationally through grocery retailers and food service channels, with five state-of-the-art manufacturing facilities. The company is known for combining traditional recipes with modern baking techniques, offering both retail packaged goods and bulk food service products.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinsa Rustica Authentic Roman crust flatbread that reinvents pizza with a lighter, flavorful, endlessly customizable crust that bakes in 5 minutes. Targeted at retail consumers seeking a quick pizza alternative.
• Rustic Italian Authentic rustic Italian bread with traditional flavor and texture sold through retail grocery channels.
• Rustic Grains Rustic bread containing wholesome grains for healthy eating, also suitable for hearty sandwiches. Sold at retail grocery.
• Rustic Rye Rustic bread featuring rye grain for distinctive flavor, sold through retail grocery.
• Pane Turano European-style pan bread in a 2 pound sliced format, vegan certified, sold at retail grocery.
• French Rolls Classic French-style rolls available in 4 inch and 5 inch formats sold through retail grocery.
• Brioche Rolls Buttery, enriched bread rolls suitable for burgers and sandwiches, sold at retail and served by food service customers such as PDQ.
• Gourmet Sandwich Rolls Premium sandwich rolls designed for gourmet burger and sandwich applications, sold at retail.
• Gourmet Brat Rolls Specialty rolls designed for bratwurst and sausage sandwiches, sold at retail.
• Soft Sub Rolls Soft textured rolls suitable for submarine sandwiches and hoagies, sold at retail.
• Bambino Rolls Small-sized rolls marketed for children with a kid-friendly appeal, sold at retail.
• English Muffins Griddled English muffins with a flaky golden crust, packaged in resealable bags, sold at retail.
• Food Service Fresh Products Over 200 fresh food service products including bagels, baguettes, dinner rolls, donuts, focaccia, ciabatta, gluten-free options, par-baked breads, party subs, and premium pan breads supplied to restaurants, hotels, stadiums, and catering operators.
• Food Service Frozen Products 81 frozen food service products including frozen baguettes, dinner rolls, focaccia, French sandwich rolls, gourmet buns and rolls, hot dog/brat rolls, and sub/hoagie/grinder rolls sold to food service operators nationwide.
• Mamma Susi Bake Shop Physical in-store bakery and cafe at the Berwyn facility offering fresh baked goods directly to consumers with free coffee on purchases of $5 or more.
• Chicago Style French Bread Authentic Chicago-style French bread for retail consumers.
• Grocery Sliced Bread Pre-sliced bread products available at retail grocery stores.
• Sandwich Rolls Various sandwich roll products for retail consumption.
• Mini Brioche Rolls Small-sized brioche rolls suitable for appetizers, sliders, and holiday recipes.

Quantifiable outcome

• Products served at Wrigley Field as the Official Bread of the Chicago Cubs
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Chicago Cubs / Wrigley FieldflagshipStrategic or Co-development Partner · 1 January 2025Turano Baking Company is the Official Bread of the Chicago Cubs. This sponsorship partnership provides visibility at Wrigley Field stadium, including presence during games and events. The partnership enables Turano to reach baseball fans and showcase products in a premium sports venue context.
• PDQcoreStrategic or Co-development Partner · 1 January 2025Turano is proud to have their Brioche Rolls served in PDQ restaurants nationwide. The company created a video showcasing how PDQ uses Turano products, highlighting the quality and consistency of the partnership.
• Vienna BeefminorStrategic or Co-development Partner · 1 January 2025Collaborative recipe development partnership celebrating St. Paddy's Day featuring Reuben Sandwich recipes using Vienna corned beef and Turano Rustic Rye bread, demonstrating cross-brand recipe collaboration.
• InstacartcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Turano products available for consumer purchase and home delivery through Instacart platform, enabling direct-to-consumer sales and expanding retail reach beyond traditional grocery store partnerships.
• WebstaurantStoreminorChannel Partner/ Reseller/ Distributor · 1 January 2025Turano food service products available for purchase through WebstaurantStore, a major online marketplace for restaurant equipment and supplies, enabling restaurant operators to easily source Turano products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aryzta (North America):
• Bimbo Bakeries USA: Largest commercial bakery in the U.S., subsidiary of Grupo Bimbo, producing bread, buns, rolls, and baked goods distributed nationally. Directly comparable business model and customer base to Turano, but at vastly greater scale and brand portfolio breadth.
• Flowers Foods: Major U.S. packaged bakery company (NYSE: FLO) producing Nature's Own, Wonder, Dave's Killer Bread, and Tastykake. Operates a national commercial bakery footprint similar to Turano's, serving retail grocery and food service with bread, rolls, and buns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TuranoBread
• Facebookfacebook.com/turanobread
• Instagraminstagram.com/turanobread
• TikToktiktok.com/@turanobaking
• Xx.com/turanobaking
• LinkedInlinkedin.com/company/turanobread

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turano Baking Company