What The Element Group does

The Element Group is a specialized U.S. design-build firm exclusively serving community banks and credit unions. Founded in 2009 and headquartered in Portsmouth, New Hampshire, the company delivers an integrated, single-process approach spanning early branch strategy, architectural and interior design, custom millwork fabrication (via three partner mills), branch construction management, digital signage, signage and environmental graphics, branded promotional merchandise (under the Amplifi sub-brand), on-demand apparel, and employee training. Notable proprietary offerings include the Digital 360 managed signage service, a Branch Space Assessment methodology, and a Branch Choreography employee training framework, all organized into four solution categories: Design, Build, Digital, and Engagement.

Underlying delivery combines in-house shop drawings and project management with partner-led millwork, furniture, and installation capacity, supported by a four-office footprint (Portsmouth NH, Tampa FL, Phoenix AZ, Salt Lake City UT) for nationwide coverage. The firm has completed 1000+ branch locations and 1000+ digital installations across 100+ financial institution clients, with named logos spanning Hawaii State Federal Credit Union, Golden 1 Credit Union, Idaho Central Credit Union, Copper State Credit Union, Bay Federal Credit Union, Opportunity Bank, ERIEBANK, Desert Financial Credit Union, and BankOnBuffalo.

The Element Group makes money through project-based, quote-driven professional services engagements (architectural and interior design, branch construction management), managed services subscriptions (Digital 360 signage, training), and merchandise sales (Amplifi promotional products, on-demand apparel). Go-to-market is a direct enterprise field sales motion targeting C-suite and senior retail/marketing leaders at community banks and credit unions, supplemented by content marketing (Branch Budgeting Blue Book annual report), LinkedIn/Instagram/YouTube presence, and industry conferences. No external funding, M&A, or leadership changes are disclosed.

Name

The Element Group

Legal name

The Element Group

Website

https://everybitmatters.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

The Element Group is a U.S. design-build firm specializing exclusively in community bank and credit union branch transformation, delivering integrated architectural design, construction, digital signage (Digital 360), branded merchandise (Amplifi), and employee training across 100+ financial institution clients and 1000+ branches.

Ownership category

akta.pro rank

Product category

Commercial Interior Design & Construction

NAICS

Architectural Services (54131), Interior Design Services (541410), Commercial and Institutional Building Construction (236220), Graphic Design Services (54143)

SIC

Services-To Dwellings & Other Buildings (7340), Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Community Engagement & Participatory Planning (BPAHAKAO)

akta.pro secondary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Branch design services
• Credit union construction
• Bank interior design
• Digital signage solutions
• Branch build management

Headquarters

HQ city

Portsmouth

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Design Services: Revenue generated from architectural design, interior design, graphic design, environmental graphics, and signage design services for bank and credit union branches and headquarters. Services include branch audits, space assessments, and strategic planning.
2. Construction & Build Services: Revenue from end-to-end branch construction management including project management, custom millwork installation, site supervision, permitting coordination, and post-grand opening support. Covers new branch builds, renovations, conversions, and multi-site rollouts.
3. Digital Signage Services: Managed digital signage services including strategy, content creation, campaign management, network/hardware support, and uptime management through the Digital 360 Program. Ongoing subscription-like service for digital signage networks.
4. Promotional Products & Swag: Branded merchandise and promotional products including apparel, tech gear, drinkware, and account acquisition kits through the Amplifi program. Volume discounts offered for bulk orders.
5. Training Services: Employee training programs including customer experience training, teller training, and branch choreography for bank and credit union staff. Includes quarterly in-person sessions, monthly check-ins, and ongoing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

The Element Group is a specialized design-build firm that provides architectural design, interior design, branch construction, digital signage, and employee training services exclusively for community banks and credit unions. Services span new branch builds, renovations, remodels, headquarters design, in-store and in-line branches, prototype development, and managed digital signage, all coordinated through a single process from strategy through post-opening support.

Product overview

The Element Group is a design-build firm specializing in bank and credit union branch transformation. Their offering is organized into four solution categories: Design Solutions (Architectural Design, Interior Design, Graphic Design, Environmental Design), Build Solutions (Branch Construction, Renovations and Remodels, Build Partners, Project Management), Digital Solutions (Digital Signage, Managed Digital Signage via the Digital 360 Program, Touchscreen Technology, Video Walls), and Engagement Solutions (Promotional Marketing via Amplifi, Apparel Platform, Training including Customer Experience Training and Teller Training). The company also offers specialized branch types including In-Store, In-Line, Headquarters, and Prototype Branch Design. All services are coordinated through a single team approach from early strategy through construction and post-opening support. The company is based in Portsmouth, NH with additional locations in Tampa, FL, Phoenix, AZ, and Salt Lake City, UT.

Differentiator

Problem solved

Functional benefit

Brands

• Amplifi: Premium promotional marketing sub-brand for banks and credit unions, offering branded merchandise, apparel, tech gear, and drinkware products.

Products and services

• Architectural Design Architectural design services for bank and credit union branches including strategic planning, site selection, and custom millwork and furniture design.
• Interior Design Branch interior design services covering space planning, furniture, millwork, environmental graphics, signage, and member experience strategy for banks and credit unions.
• Graphic Design Graphic design services for banks and credit unions including point of sale merchandising, signage and wayfinding systems, and promotional items.
• Branch Construction Comprehensive construction solutions for bank and credit union branches including new builds, headquarters, renovations, conversions, and multi-site rollouts with turnkey project management.
• Renovations and Remodels Complete renovation services for banks and credit unions that keep branches operational during construction, focused on growth, attracting new customers, and enhancing client experience.
• Managed Digital Signage (Digital 360 Program) Fully managed digital signage service covering strategy, content development, screen updates, networking, hardware support, uptime management, and promotional campaigns for branch digital signage networks.
• Promotional Marketing / Swag Branded promotional products and merchandise for banks and credit unions including apparel, tech gear, drinkware, and account acquisition kits.
• Amplifi (Promotional Marketing Sub-brand) Premium promotional marketing program for banks and credit unions offering strategic brand solutions, curated products, customization, sampling, and volume discounts.
• Apparel Platform On-demand apparel printing and management platform for banks and credit unions connecting with top apparel brands and decorators nationwide, with no inventory or upfront costs.
• Training Solutions Employee training services for banks and credit unions including customer experience training, branch choreography, and teller training focused on maximizing staff performance and engagement.
• Headquarters Design Design and construction services for financial institution headquarters and corporate facilities.
• Prototype Branch Design Blueprint and design services for creating ideal branch experience prototypes that can be replicated across locations.

Quantifiable outcome

• 100+ satisfied clients
• +3 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Millwork Manufacturing PartnerscoreOthersThe company works with three partnering millwork houses for the fabrication of custom branch fixtures including teller pods, digital touch tables, cabinets, desks, moulding, and trim. Shop drawings are prepared in-house, bid through partner mills, manufactured, and installed by local craftspeople. These are operational partnerships supporting the build process.
• Furniture PartnerssupportingOthersThe company partners with furniture suppliers for bank and credit union branch interiors. Partners provide space planning consultation, product review and selection, ergonomic evaluations, AutoCAD specifications, and nationwide delivery and installation services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WD Partners: Retail design-build and strategy firm focused on consumer-facing environments. Comparable because it shares the integrated design-build model and retail experience design orientation, though its vertical focus is general retail rather than financial services.
• Shook Kelley: Brand experience and retail design firm creating customer environments for consumer-facing brands. Comparable because of its emphasis on customer journey, signage, and experience design in physical retail environments, closely related to Element's branch choreography and environmental graphics work.
• King Retail Solutions: Retail design-build firm that designs and constructs customer-facing environments for brands and financial institutions. Comparable because it integrates design, fabrication, and installation for retail/branch environments, similar to Element's design-build plus custom millwork model.
• IA Interior Architects: Interior architecture firm specializing in retail, banking, and workplace environments. Comparable because it provides interior design and experience design for financial institution branches and corporate environments, directly overlapping with Element's interior design and signage offerings.

Broad incumbents

• Gensler: Global architecture and design firm with a substantial financial services practice serving retail banks and corporate HQs. Comparable because it competes for the same bank branch and headquarters design work, but operates across all industries and at much greater scale.
• Stantec: Global design and engineering consultancy with commercial architecture practice including financial institution work. Comparable because it competes for bank and credit union building and interior commissions, though at much larger scale and across many sectors.
• DLR Group: Integrated architecture and engineering firm with banking and financial services experience. Comparable because it offers design-build-adjacent services for financial institutions, though it operates across many verticals and at larger scale.
• HOK: Global design, architecture, and engineering firm with banking and corporate interiors work. Comparable because it serves financial institution clients on branch and headquarters projects, though it operates across a broad portfolio of industries.
• Perkins&Will: Global architecture firm with a dedicated financial services practice designing bank branches, headquarters, and corporate interiors. Comparable because it competes for the same bank/credit union design commissions, but at much larger scale and across many building types.
• LS3P Associates: Architecture, interiors, and planning firm with a dedicated financial services practice designing bank branches and headquarters. Comparable because it directly competes for the same community bank and credit union branch design work as Element.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXNCw9-DzVuK9zJO1F1Rzkw
• LinkedInlinkedin.com/company/1864319
• Instagraminstagram.com/everybitmatters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Element Group