Shouldice Designer Stone
Shouldice Designer Stone is a third-generation, family-owned Canadian manufacturer of concrete masonry and stone veneer products, including its patented Fusion Stone mechanical fastening system, serving residential, tract builder, and ICI markets across North America.
- Company typePrivate
- Founded1947
- HeadquartersOwen Sound, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Shouldice Designer Stone does
Shouldice Designer Stone is a third-generation, family-owned Canadian manufacturer of concrete masonry and stone veneer products, founded in 1947 and headquartered in Shallow Lake, Ontario, with operations on the Grey Bruce Peninsula near the Niagara Escarpment. The company produces a portfolio spanning stone, brick, dimensional, overlay, concrete block, and accessory products under the Shouldice brand, complemented by the proprietary Fusion Stone sub-brand. Its core technology differentiator is Fusion Stone's patented stainless-steel clip and screw mechanical fastening system, developed over 20 years ago, which enables mortar-free, weather-independent installation on virtually any surface; the broader catalogue also features grade-performance engineering for harsh environments, corner stone solutions, and custom bevel, margin, and score modifications.
The business serves residential homeowners, custom home builders, tract/subdivision developers, and the Industrial, Commercial, and Institutional (ICI) segment, including government, education, and multi-housing projects, across North America with dedicated U.S. sales leadership. Manufacturing is single-site in Shallow Lake, with raw materials sourced within approximately 5 miles of the plant and 90% within a 25-kilometre radius, backed by a water-recycling facility that processes 100% of stone-cutting water. The portfolio carries CCMC 14008-R evaluation, full ASTM and CSA certifications, LEED compliance, and a lifetime warranty supporting a 99.9% quality success rate across more than 500,000 completed projects.
Revenue is generated through one-time sales of manufactured masonry products distributed via direct field sales targeting architects, builders, and contractors, supplemented by an e-commerce storefront at shouldice.ca with quote-based pricing rather than public list prices. Distribution combines territory sales managers, a dedicated VP of U.S. Sales, and web-based selection tools with BIM integrations for the architectural specification channel. Capacity is supported by over 2,000,000 square feet of inventory (80% ready-to-ship, 20% within four weeks) and a 100% on-time delivery guarantee, with a 2024 multi-million-dollar investment and Ontario Government grant funding the acquisition of new German manufacturing technology and expanded U.S. exports.
Shouldice Designer Stone firmographics
Firmographics- Name
- Shouldice Designer Stone
- Legal name
- Shouldice Stone
- Website
- https://shouldice.ca
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Shouldice Designer Stone is a third-generation, family-owned Canadian manufacturer of concrete masonry and stone veneer products, including its patented Fusion Stone mechanical fastening system, serving residential, tract builder, and ICI markets across North America.
- Ownership category
- akta.pro rank
Shouldice Designer Stone industry classification
Industry- Product category
- Architectural Masonry Products
- NAICS
- Cut Stone and Stone Product Manufacturing (327991), Concrete Block and Brick Manufacturing (327331), Cement and Concrete Product Manufacturing (3273)
- SIC
- Cut Stone & Stone Products (3281), Concrete Products, Except Block & Brick (3272)
- akta.pro primary industry
- Masonry Veneer Units (Thin Brick, Stone Veneer) (IMADABAI)
- akta.pro secondary industry
- Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG)
Keywords
Where Shouldice Designer Stone is headquartered
LocationHeadquarters
- HQ city
- Owen Sound
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Shouldice Designer Stone business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Masonry Products (Stone, Brick, Dimensional, Overlay): Shouldice Stone generates revenue through the manufacture and sale of concrete masonry and stone veneer products, including Stone, Brick, Dimensional Stone, Fusion Stone, Overlay, Concrete Block, and Accessories. Products are sold via direct sales and e-commerce, with pricing handled via quote requests. The company also offers custom order accessories.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Shouldice Designer Stone product offering
Product offeringCore offering
Shouldice Designer Stone manufactures and sells concrete stone veneers, brick, dimensional stone, concrete block, overlay thin veneers, accessories, and the patented Fusion Stone mechanically fastened masonry system for residential, multi-housing, and Industrial-Commercial-Institutional (ICI) construction projects. Products are made from raw materials sourced locally from the Grey Bruce Peninsula / Niagara Escarpment region, with a lifetime warranty, 99.9% quality success rate, and 80% in-stock inventory across 2,000,000+ square feet of stocked and made-to-order capacity.
Product overview
Shouldice Designer Stone is a masonry solutions provider offering a comprehensive portfolio of concrete and stone products organized into six main product groups: Stone, Brick, Dimensional, Accessories, Overlay, and Concrete Block. The company also offers Fusion Stone as a proprietary easy-to-install sub-brand featuring patented stainless steel clip technology. Key product lines include Apex Stone (launched 2024), Q Stone, Estate Stone, Smith Stone, Newport Stone, Bay Stone, Great Lakes Stone, Dry-Stack Stone, and Omni 100. The company provides four installation methods: Traditional masonry, Mechanically Fastened (Fusion Stone), Overlay thin veneers, and Load Bearing Masonry. Products support residential, ICI (Industrial, Commercial, Institutional), multi-housing, and school projects with design options including custom bevels, margins, and scores. All products are manufactured in Shallow Lake, Ontario with materials sourced locally from the Grey Bruce Peninsula and Niagara Escarpment region.
Differentiator
Problem solved
Functional benefit
Brands
- Fusion Stone: An innovative, easy-to-install alternative masonry solution developed by Shouldice Stone over 20 years ago, featuring patented stainless steel clip and screw technology for installation in any weather on virtually any surface.
Products and services
- Stone (Stone Product Group) Core concrete masonry units in multiple sizes, colours, textures, and profiles — including Q Stone, Estate Stone, Bay Stone, Great Lakes Stone, Dry-Stack Stone, Omni 100, Smith Stone, and Newport Stone — for residential and commercial exterior and interior masonry applications.
- Brick (Brick Product Group) Clay and concrete brick masonry products including MJ Saratoga Brick, Norman Brick Smooth, Strata Brick Smooth, and Urban Brick Smooth for residential and commercial applications.
- Dimensional (Dimensional Stone Product Group) Dimensional stone products offering precise sizing for architectural applications with various texture options for residential and commercial masonry projects.
- Overlay (Thin Stone Veneer) Thin masonry veneers approximately 1 1/4 inch thick that reduce freight cost and allow flexible installation options for residential and commercial applications.
- Concrete Block Load-bearing concrete masonry units meeting ASTM C90 specifications for structural applications in residential and commercial construction.
- Accessories (Custom Order Accessories) Complementary products including corner stones, fasteners, and installation accessories sold via custom order for masonry projects.
- Fusion Stone (Sub-brand Masonry System) Proprietary easy-to-install masonry veneer system with a patented stainless steel clip and screw mechanical fastening design, developed over 20 years ago. Allows installation in any weather on virtually any surface with lifetime maintenance-free durability and over 200% ROI on total project investment; backed by CCMC 14008-R evaluation report.
- Apex Stone Versatile stone product launched in 2024 featuring two colours (Oxenden and Polar) and three mix-and-match textures (Smooth, Split, and Textured) for customizable residential and commercial designs.
- Corner Stones Specialty corner masonry pieces that improve appearance by eliminating unwanted mortar joints at corners, available in 1/2 Bond Return and 135-degree configurations.
Quantifiable outcome
- Over 200% return on total project investment through lower installed cost, lifetime performance, and reduced waste (Fusion Stone)
- +4 more outcomes
Companies that use Shouldice Designer Stone
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Shouldice Designer Stone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Shouldice Designer Stone partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Hepworth-Shallow Lake Legion (Branch 586)minorShouldice Stone donated all masonry materials (Polar Q-Stone profile) and block for the storage facility to support the rebuild of the Hepworth-Shallow Lake Legion after a devastating fire in January 2022. The new approximately 7,000 square foot facility includes a hall, commercial kitchen, outdoor patio, and revenue-generating storage units.
- Shallow Lake Minor HockeyminorAs part of the grand opening celebrations for the new office facility in September 2024, Shouldice Stone announced a $25,000 donation to support Shallow Lake Minor Hockey.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
Shouldice Designer Stone competitors and assessment
Company assessmentDirect peers
- Techo-Bloc: Canadian manufacturer of concrete masonry and hardscape products including stone veneer, pavers, and wall systems, competing with Shouldice in both residential masonry and landscape segments.
- Cultured Stone (Westlake Royal Building Products): Manufactured stone veneer brand owned by Westlake Royal Building Products, offering comparable concrete-based stone cladding systems to Shouldice across the residential and ICI segments.
- Coronado Stone Products: US-based manufacturer of manufactured stone veneer and brick veneer products, directly overlapping with Shouldice's stone, brick, and Fusion Stone offerings for builders and architects.
- Arriscraft: Ontario-based manufacturer of manufactured stone products (limestone and calcium silicate), a closely comparable Canadian competitor addressing the same architectural masonry specification market.
- Eldorado Stone: One of the largest North American manufacturers of architectural manufactured stone veneer, directly competing with Shouldice's Stone, Fusion Stone, and Overlay product lines for residential and commercial specifications.
Broad incumbents
- Boral Building Products: Owner of Eldorado Stone and a broader portfolio of building products, operating at significantly larger scale than Shouldice across stone veneer, siding, and roofing categories.
- James Hardie Industries: Global leader in fiber cement siding and trim, an alternative exterior cladding solution that competes with Shouldice's stone and brick veneer for residential builder specifications.
- Westlake Royal Building Products: Parent of Cultured Stone and a major North American building products platform offering stone veneer, siding, trim, and mouldings, competing with Shouldice's full masonry portfolio.
Regional players
- Expocrete (Oldcastle APG): Western Canadian manufacturer of concrete masonry and hardscape products under CRH/Oldcastle APG, a comparable regional supplier of brick, block, and stone to Shouldice's Canadian footprint.
- Permacon: Quebec-headquartered manufacturer of concrete masonry, paving stones, and retaining wall systems, directly comparable to Shouldice's brick, block, and stone product groups within the Canadian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Shouldice Designer Stone social profiles
Digital presenceShouldice Designer Stone compliance and trust
Trust signalCompliance15 records
Shouldice Designer Stone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shouldice Designer Stone leadership team
Management profileNumber of profiles
Profiles5 records
Shouldice Designer Stone subsidiaries and ownership
Company hierarchySubsidiaries1 record
Shouldice Designer Stone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shouldice Designer Stone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shouldice Designer Stone
What does Shouldice Designer Stone do?
Shouldice Designer Stone manufactures and sells concrete stone veneers, brick, dimensional stone, concrete block, overlay thin veneers, accessories, and the patented Fusion Stone mechanically fastened masonry system for residential, multi-housing, and Industrial-Commercial-Institutional (ICI) construction projects. Products are made from raw materials sourced locally from the Grey Bruce Peninsula / Niagara Escarpment region, with a lifetime warranty, 99.9% quality success rate, and 80% in-stock inventory across 2,000,000+ square feet of stocked and made-to-order capacity.
Is Shouldice Designer Stone a public or private company?
Shouldice Designer Stone is a private company. It is classified as family owned and is currently operating.
When was Shouldice Designer Stone founded?
Shouldice Designer Stone was founded in 1947. It employs 51 to 100 people.
Where is Shouldice Designer Stone based?
Shouldice Designer Stone is headquartered in Owen Sound, Canada, in the North America region.
How does Shouldice Designer Stone make money?
One revenue line is on record: masonry Products (Stone, Brick, Dimensional, Overlay).
Who are Shouldice Designer Stone's main competitors?
Direct peers on record are Techo-Bloc, Cultured Stone (Westlake Royal Building Products), Coronado Stone Products, Arriscraft and Eldorado Stone. Broad incumbents are Boral Building Products, James Hardie Industries and Westlake Royal Building Products. Regional players are Expocrete (Oldcastle APG) and Permacon.
Does Shouldice Designer Stone have an API?
No public API is recorded for Shouldice Designer Stone.
What industry is Shouldice Designer Stone in?
Shouldice Designer Stone's product category is Architectural Masonry Products. Its primary akta.pro industry code is IMADABAI, Masonry Veneer Units (Thin Brick, Stone Veneer), with a secondary code of IMAKAHAG, Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone). Its NAICS code is 327991 and its SIC code is 3281.