Mark Bric

What Mark Bric does

Mark Bric is a Swedish-founded industrial product company that invented the plastic size marker category in 1971 and now operates as a vertically integrated manufacturer of size identification and visual merchandising solutions for apparel retail. Its product portfolio centers on four categories: Size Markers (plastic markers for garment hangers in Mini, Classic, Slip-Over, Information, and Custom variants), Size Labels (self-adhesive strip, circular, and color-coded labels for folded garments), Rack Dividers (rectangular, round, oblong, and custom shapes), and Accessories (storage boxes, fitting room tags, hanger banners). All products support per-retailer customization across color, font, logo, and branding, with documented technical features including 3-4 print repetitions visible from all directions and quick side-opening attachment mechanisms.

The company sells its products through a tri-channel go-to-market: direct enterprise sales to retail chains, a wholesale/distributor network serving mid-market retailers, and dedicated regional sales offices in Stenkullen, Sweden (HQ) and Prince George, Virginia, USA. Pricing is quote-based with no public tiers; the company offers free test kits and multi-year contracts as conversion mechanisms. Mark Bric targets fashion retail chains, sports retailers, kidswear/workwear/lifestyle retailers, and wholesale distributors globally, with documented presence across Europe, North America, and Asia and a multi-language website (English, French, German, Spanish). Named enterprise customer Cubus (Varner Retail) operates 260+ stores across the Nordics. The company employs 11-50 people and became a majority-owned subsidiary of Sareq, a private investment firm, in 2024, while retaining its operational leadership under CEO Krister Svantesson and North American President Karl Smith.

Name

Mark Bric

Legal name

Mark Bric AB

Website

https://www.sizers.com/

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Mark Bric specializes in developing clothing size identification markers and labels.

Ownership category

akta.pro rank

Product category

Apparel Visual Merchandising Products

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Labels, Tags & Branding Trims (Woven/Printed Labels/Hangtags/Patches/Heat Transfers) (IMAOALAC)

akta.pro secondary industry

Trims & Notions (Zippers, Buttons, Elastics, Labels, Threads) (CRAAAMAH)

Keywords

• Apparel size markers
• Visual merchandising products
• Hanger size identification
• Rack dividers retail
• Size labels apparel

Headquarters

HQ city

Stenkullen

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Physical Products Sales: Mark Bric generates revenue through the sale of physical products including size markers, size labels, rack dividers, and accessories (storage boxes, fitting room tags, hanger banners). Products are sold directly to retail chains, fashion retailers, sports retailers, and through wholesale/distributor channels. Volume pricing and bulk packaging support large-scale retail operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mark Bric manufactures and sells plastic size markers, self-adhesive size labels, and rack dividers used by apparel retailers to identify garment sizes on hangers and folded merchandise. The products are fully customizable in color, font, and branding, and are sold to fashion retailers, sports retailers, wholesale distributors, and retail chains worldwide. The company invented the size marker in 1971 and operates vertically integrated production in Sweden and the United States.

Product overview

Mark Bric is a physical products company offering a comprehensive suite of size identification and visual merchandising solutions for apparel retail. The product portfolio consists of four main categories: Size Markers (plastic markers for hangers in Mini and Classic variants), Size Labels (self-adhesive labels for folded garments), Rack Dividers (rectangular, round, and oblong separators), and Accessories (storage boxes, fitting room tags, and hanger banners). All products are fully customizable with custom colors, logos, and branding options. The company invented the size marker in 1971 and has served the retail and garment industry for over 40 years, positioning itself as a complete marking solution where products work together to create clear in-store size communication systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Size Markers Plastic size markers designed for garment hangers that provide clear size identification and maximize product visibility. Features 3-4 printing repetitions visible from all directions with quick side-opening attachment mechanism. Available in Mini and Classic variants for fashion and apparel retailers.
• Size Labels Self-adhesive labels designed for size visibility on folded garments including jeans, trousers, shorts, sweaters, and sweats. Available in roll format for men's, women's, and children's clothing, including strip, circular, and color-coded variants.
• Rack Dividers Apparel accessories that organize garments and products for easy access. Available in rectangular, round, oblong, and custom forms to group garments by size, category, or promotion in retail displays.
• Retail Accessories (Storage Boxes, Fitting Room Tags, Hanger Banners) Supporting accessories for retail apparel operations: storage boxes to organize size markers for reuse, fitting room tags to track garments entering and exiting fitting rooms, and vinyl hanger banners to relay brand messages and promotions.

Quantifiable outcome

• Increased sales reported by customers after implementing Mark Bric size identification solutions
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mainetti Group: Global leader in retail tagging, hangers, and packaging for the apparel industry. Direct peer to Mark Bric, supplying similar size markers, tags, and merchandising accessories to fashion retailers worldwide, with comparable product breadth and customer overlap.
• Tag-It International: Specialty producer of hang tags, woven labels, printed labels, and packaging trims for the apparel industry. Direct competitor to Mark Bric in branded labels, tags, and trims, with comparable customer base of fashion brands and retailers.

Broad incumbents

• Avery Dennison: Large global manufacturer of pressure-sensitive labels, tags, and retail branding solutions. Broad incumbent serving apparel retailers (including via the former Paxar/Monarch retail information business) with overlapping labeling and tagging categories that compete with Mark Bric's size label and tag products.
• CCL Industries: World's largest specialty label converter, producing labels for apparel, healthcare, and consumer products. Broad incumbent in apparel care labels and tags that overlaps with Mark Bric's labeling product line through healthcare/Avery-style solutions.
• Brady Corporation: Manufacturer of identification and labeling solutions including labels, signs, and tags across multiple industries. While primarily industrial-focused, its retail-adjacent labeling capabilities make it a broad incumbent comparator for Mark Bric's tag and label products.
• Coveris Holdings: Pan-European packaging and labeling group producing flexible packaging and labels for consumer and retail brands. Broad incumbent with apparel and retail labeling capabilities that overlap with Mark Bric's size label and tag offerings.
• Multi-Color Corporation: Large global label solutions provider serving consumer products including apparel care labels, tags, and shrink sleeves. Broad incumbent in label printing that overlaps with Mark Bric's printed size label product line.
• WS Packaging Group: North American label and tag manufacturer producing prime labels and tags for retail and consumer products. Broad incumbent comparator relevant to Mark Bric's size label business, especially within the US market where Mark Bric operates a regional office.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/krister-svantesson-17542327

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mark Bric