MediaFiche

What MediaFiche does

MediaFiche operates a free, web-based marketplace that connects print media buyers (in-house advertisers and agencies) with magazine publishers to streamline the traditionally manual print advertising transaction workflow. The platform is accessed via a web application (app.mediafiche.ai) and is organized into three persona-targeted solutions: Mediafiche for Advertisers (in-house print buyers), Mediafiche for Agencies (agency buyers managing multiple clients), and Mediafiche for Publishers (magazine sales teams monetizing ad inventory). A core differentiator is a proprietary media kit database covering over 5,000 magazines, searchable by users to identify titles and ad placements.

The transactional flow is structured in five steps: search and browse the database, select a publication, make an offer via direct communication with the publisher, complete purchase through a secure checkout with multiple payment options, and receive an order confirmation (digital or physical copy of the magazine). The underlying technology is a standard marketplace architecture with a transactional database layer, a messaging/communication layer between buyers and publishers, and payment processing. No APIs, SDKs, or third-party integrations are documented.

Revenue mechanics are not publicly disclosed; the platform is offered free to users, implying a marketplace-commission or transaction-fee model on completed purchases. Go-to-market is primarily direct, using demo scheduling and contact forms on the corporate website (mediafiche.ai), supplemented by LinkedIn, YouTube, and email outreach. The company is headquartered in Atlanta, Georgia (1200 Abernathy Rd NE, Ste 1600), operates as a private entity, has a headcount band of 11-50 employees, and currently serves the Southeast US market. No funding rounds, customers, partnerships, or leadership team details are disclosed in available sources.

Name

MediaFiche

Legal name

Mediafiche

Website

https://mediafiche.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MediaFiche operates a free, web-based marketplace connecting advertisers, agencies, and magazine publishers to streamline print media buying. The platform offers searchable access to a database of over 5,000 magazines with direct buyer-publisher communication and secure checkout.

Ownership category

akta.pro rank

Product category

Print Advertising Marketplace

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Print Media Buying (Newspapers & Magazines) (BPAFABAF)

akta.pro secondary industries

Print Media Buying (Newspapers/Magazines) (MPAAABAH), Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Print media buying
• Advertising marketplace
• Media kit database
• Magazine ad platform
• Publisher ad sales

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Media Buying Marketplace: Platform facilitating print media transactions between advertisers/agencies and publishers, likely earning a commission or transaction fee on completed purchases through the marketplace

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MediaFiche operates an automated online media buying marketplace that connects print media buyers (advertisers and agencies) with magazine publishers. The platform provides a searchable media kit database of 5,000+ magazines, direct buyer-publisher communication for competitive rate negotiation, and a secure checkout system that completes print advertising transactions end-to-end in five steps: search, select, make offer, complete purchase, and receive order confirmation.

Product overview

Mediafiche is a unified print media buying and selling platform that provides a one-stop-shop solution for the print media buying process. The platform consists of three core product lines—Mediafiche for Advertisers (for in-house print buyers), Mediafiche for Agencies (for agency print buyers managing client accounts), and Mediafiche for Publishers (for advertising sales teams)—backed by a searchable database of over 5,000 magazines. The platform streamlines the entire media buying workflow through five steps: Search + Browse Database, Select a Publication, Make an Offer, Complete Purchase, and Receive Order Confirmation. A secure checkout system handles payment processing, while direct publisher communication enables competitive rate negotiations.

Differentiator

Problem solved

Functional benefit

Products and services

• Mediafiche for Advertisers In-house print media buying marketplace solution designed to help advertisers save time and money by browsing titles, making offers, and purchasing media within a few clicks. Targeted at in-house print buyers seeking to simplify their media buying experience.
• Mediafiche for Agencies Automated media buying platform that enables agency print buyers to browse titles, make offers, and purchase media for clients within a few clicks. Targeted at agency print buyers managing media purchases across multiple client accounts.
• Mediafiche for Publishers Consolidated revenue channel for advertising sales teams to showcase and sell their print ad inventory faster. Targeted at magazine publishers and advertising sales teams seeking a highly-profitable, consolidated sales channel.
• Print Media Database Comprehensive media kit database containing over 5,000 magazines that advertisers and agencies can search and browse to find publication titles and ad placements.
• Secure Checkout System Secure transaction system enabling users to select from various payment options and finalize their print media purchases through the marketplace.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• OpenX: OpenX runs an ad exchange intermediating between publishers and buyers, supplying underlying infrastructure for many DSPs. While it operates on a different side of the marketplace, it competes for publisher monetization budgets similar to Mediafiche's Publishers product.
• Magnite: Magnite (formerly Rubicon Project) operates a large sell-side ad exchange that connects publisher inventory to buyers via programmatic pipes. Its marketplace structure and publisher-side focus make it a structural analog to Mediafiche's publisher supply side.
• Google Ads: Google Ads is the dominant incumbent for paid media buying across formats. It is not a print media buying platform but captures adjacent budgets and shapes buyer expectations around ad-buying tooling for any vendor in the space.
• The Trade Desk: The Trade Desk is a public programmatic advertising buying platform operating at massive scale. Although digital-focused, it dominates buyer attention and tooling in the broader programmatic media buying category in which Mediafiche operates.
• Adobe Advertising Cloud: Adobe Advertising Cloud (formerly TubeMogul) offers an enterprise DSP for cross-channel ad buying. It targets large advertisers and agencies with broader tooling than Mediafiche but shares a comparable media planning, buying, and optimization value proposition.

Direct peers

• Basis Technologies: Basis Technologies (formerly Centro) sells programmatic media buying automation software primarily to agencies. Like Mediafiche, it consolidates the buyer-side workflow around a single platform and targets ad-buying teams responsible for multi-channel planning.
• MediaMath: MediaMath provides a demand-side platform (DSP) used by advertisers and agencies to plan and buy ad inventory across channels. Although it is digital-programmatic-centric, it competes for the same advertising buyer budget and shares the catalog-led buying workflow Mediafiche offers.
• MediaOcean: MediaOcean operates a comprehensive advertising operations and media buying platform that spans traditional and digital channels. Its workflow orientation around insertion orders, billing and reconciliation directly mirrors the print media buying workflow Mediafiche is automating.
• MediaRadar: MediaRadar provides competitive advertising intelligence across TV, print, digital and social. Its print coverage and advertiser/agency customer base overlap directly with Mediafiche's advertiser and agency segments.
• SRDS (Access Intelligence): SRDS was historically the standard-rate directory for print media buying research. Its data and pre-buy research workflow underpin many of the same activities that Mediafiche is now digitizing, making it the legacy analog for Mediafiche's print media database.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/watch?v=Mtb0wtECbDA&t=1s
• LinkedInlinkedin.com/company/mediafiche
• Xx.com/mediafiche

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediaFiche