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BYU Athletics

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uuid000je74

Namestring
BYU Athletics
Legal namestring
BYU Athletics (Brigham Young University Athletics Department)
Websiteurl
byucougars.com
Company typeenum
Private
Founded yearint
1875
Descriptiontext

BYU Athletics is the official athletic department of Brigham Young University in Provo, Utah, operating more than 21 NCAA Division I varsity men's, women's, and spirit sports programs under the BYU Cougars brand. The department joined the Big 12 Conference in 2023-2024 for the majority of its programs, transitioning from prior independent and smaller-conference affiliations and gaining access to the conference's media rights footprint. It serves alumni, current students, families, and a broad national fan base drawn in part from The Church of Jesus Christ of Latter-day Saints community.

The department operates a multi-platform digital ecosystem anchored by byucougars.com (schedules, rosters, news, statistics, ticketing, recruiting information) and the BYU Cougars mobile application (news, highlights, tickets, fan tools). It also runs the ROC Pass subscription ticket program, the Cougar Club donor membership program, and distributes content through ESPN+, Fox Sports Live, Sirius XM Big 12 Radio, BYUtv Sports, and third-party ticketing partners Ticketmaster and SeatGeek. Marketing channels include the official website, mobile app, email newsletters, sport-specific social media accounts on Facebook, Twitter, and Instagram, and corporate sponsorship arrangements.

BYU Athletics generates revenue through ticket sales (direct and via third-party platforms), donations through the Cougar Club, corporate sponsorships, media rights (Big 12 Conference agreements including ESPN+), and university allocations as part of a private, church-affiliated institution. It does not publish separate financial figures and operates without venture capital or private equity backing.

Short descriptiontext

BYU Athletics is the NCAA Division I athletic department of Brigham Young University, operating 21+ varsity sports programs in the Big 12 Conference. It serves alumni, students, and fans through ticketing, mobile content, live events, and broadcast partnerships.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersProvo, United States
HQ citystring
Provo
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
collegiate athletics, NCAA Division I sports, game ticketing, sports broadcasting, athletic fundraising
Industry4 codes
1College/University Athletic Departments & Varsity Programs
CodeMPAKACABPrimaryYes
2College & University Sports Networks (Conference/School-Owned)
CodeMPABAJADPrimaryNo
3Athletics Fundraising, Sponsorships & NIL Support
CodeEDALAIANPrimaryNo
4College/University Sports Events (NCAA & equivalents)
CodeMPAGAMAEPrimaryNo
NAICS code4 codes
  • Spectator Sports71121
  • Spectator Sports7112
  • Sports Teams and Clubs711211
  • Radio and Television Broadcasting Stations5161
SIC code2 codes
  • Services-Amusement & Recreation Services7900
  • Television Broadcasting Stations4833
Product category
Collegiate Athletics
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

BYU Athletics fields NCAA Division I varsity teams across 21+ men's, women's, and spirit sports in the Big 12 Conference, delivering live collegiate athletic events to fans. It sells tickets to those events directly through its own ticket office and via partners (Ticketmaster, SeatGeek), distributes associated content via byucougars.com, the BYU Cougars mobile app, and broadcast partners (ESPN+, BYUtv Sports), and raises donor support through the Cougar Club.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • BYU Women's Gymnastics ranked No. 24 nationally with Top-25 ranking in 2026 season
+1 more record
Product overview1 text field

BYU Athletics operates a multi-platform digital ecosystem centered on its official website (byucougars.com) and mobile application. The organization provides ticket sales through its own systems and third-party partners (SeatGeek, Ticketmaster), live streaming via ESPN+, BYUtv Sports, and ACCN, and manages donor relations through the Cougar Club. The portfolio includes the ROC Pass subscription ticket program and comprehensive coverage across 20+ men's, women's, and spirit sports programs. Media distribution includes ESPN+, Fox Sports Live, Sirius XM Big 12 Radio, and the BYU Cougars App for mobile access.

Product and service5 records
1BYU Cougars Mobile App
CategoryMobile Application
Description

A mobile application for fans providing BYU sports news, highlights, ticketing access, and engagement tools across all Cougars teams.

2BYU Athletics Official Website (byucougars.com)
CategoryWeb Platform
Description

The official BYU Athletics website offering team schedules, rosters, news, statistics, ticket purchasing, and recruiting information across all BYU sports programs.

3ROC Pass
CategoryTicket Subscription
Description

A subscription-based ticket pass program offering discounted or included admission to BYU athletic events for fans.

4Cougar Club
CategoryDonation/Membership Program
Description

The official fundraising and membership arm of BYU Athletics, allowing fans and alumni to make donations that support student-athletes in exchange for membership benefits.

5BYUtv Sports
CategoryBroadcast Network
Description

BYU's own television network providing sports coverage and event broadcasts for Cougar athletics, extending distribution of games to viewers beyond in-person attendees.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Baylor Athletics
TypeDirect peer
Description

Big 12 Conference peer with comparable NCAA Division I sport portfolio, private university affiliation, and similar multi-channel fan monetization model.

2TCU Athletics
TypeDirect peer
Description

Big 12 Conference peer and fellow private, faith-affiliated university athletic department with a comparable scale of operations and broadcast footprint.

3Notre Dame Athletics
TypeBroad incumbent
Description

Independent/ACC-affiliated private, faith-affiliated university athletic program with comparable national brand reach, donor base, and broadcast independence.

4USC Athletics
TypeBroad incumbent
Description

Big Ten program with a substantially larger athletic brand; useful as a benchmark for upper-bound Power conference revenue, media rights, and donor monetization.

5UCF Athletics
TypeDirect peer
Description

Big 12 Conference peer that joined in 2023-2024 with a similar profile of transitioning from a mid-major conference to Power 4 economics.

6Cincinnati Athletics
TypeDirect peer
Description

Big 12 Conference peer that also joined the conference in 2023-2024, providing a near-direct comparison for new-entrant revenue trajectory and brand expansion.

7Texas Tech Athletics
TypeDirect peer
Description

Big 12 Conference peer sharing similar media rights distribution, ESPN+ streaming exposure, and NCAA Division I sport portfolio breadth.

8University of Utah Athletics
TypeDirect peer
Description

Big 12 Conference member and fellow Utah-based NCAA Division I program; directly comparable in sport portfolio, fan base overlap, and Big 12 revenue-share economics.

9Oklahoma State Athletics
TypeDirect peer
Description

Established Big 12 Conference member with a comparable NCAA Division I sport portfolio and broadcasting footprint, offering a benchmark for mature Big 12 peer performance.

10Utah State Athletics
TypeRegional player
Description

Utah-based NCAA Division I athletic department serving as a regional comparable for in-state fan dynamics, though competing in a different conference tier.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

BYU Athletics

Collegiate Athleticsbyucougars.com

BYU Athletics is the NCAA Division I athletic department of Brigham Young University, operating 21+ varsity sports programs in the Big 12 Conference. It serves alumni, students, and fans through ticketing, mobile content, live events, and broadcast partnerships.

What BYU Athletics does

BYU Athletics is the official athletic department of Brigham Young University in Provo, Utah, operating more than 21 NCAA Division I varsity men's, women's, and spirit sports programs under the BYU Cougars brand. The department joined the Big 12 Conference in 2023-2024 for the majority of its programs, transitioning from prior independent and smaller-conference affiliations and gaining access to the conference's media rights footprint. It serves alumni, current students, families, and a broad national fan base drawn in part from The Church of Jesus Christ of Latter-day Saints community.

The department operates a multi-platform digital ecosystem anchored by byucougars.com (schedules, rosters, news, statistics, ticketing, recruiting information) and the BYU Cougars mobile application (news, highlights, tickets, fan tools). It also runs the ROC Pass subscription ticket program, the Cougar Club donor membership program, and distributes content through ESPN+, Fox Sports Live, Sirius XM Big 12 Radio, BYUtv Sports, and third-party ticketing partners Ticketmaster and SeatGeek. Marketing channels include the official website, mobile app, email newsletters, sport-specific social media accounts on Facebook, Twitter, and Instagram, and corporate sponsorship arrangements.

BYU Athletics generates revenue through ticket sales (direct and via third-party platforms), donations through the Cougar Club, corporate sponsorships, media rights (Big 12 Conference agreements including ESPN+), and university allocations as part of a private, church-affiliated institution. It does not publish separate financial figures and operates without venture capital or private equity backing.

BYU Athletics firmographics

Firmographics
Name
BYU Athletics
Legal name
BYU Athletics (Brigham Young University Athletics Department)
Website
https://byucougars.com
Company type
Private
Founded year
1875
Operating status
Operating
Headcount range
501–1,000 employees
Short description
BYU Athletics is the NCAA Division I athletic department of Brigham Young University, operating 21+ varsity sports programs in the Big 12 Conference. It serves alumni, students, and fans through ticketing, mobile content, live events, and broadcast partnerships.
Ownership category
akta.pro rank

BYU Athletics industry classification

Industry
Product category
Collegiate Athletics
NAICS
Spectator Sports (71121), Spectator Sports (7112), Sports Teams and Clubs (711211), Radio and Television Broadcasting Stations (5161)
SIC
Services-Amusement & Recreation Services (7900), Television Broadcasting Stations (4833)
akta.pro primary industry
College/University Athletic Departments & Varsity Programs (MPAKACAB)
akta.pro secondary industries
College & University Sports Networks (Conference/School-Owned) (MPABAJAD), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), College/University Sports Events (NCAA & equivalents) (MPAGAMAE)

Keywords

  • Collegiate athletics
  • NCAA Division I sports
  • Game ticketing
  • Sports broadcasting
  • Athletic fundraising

Where BYU Athletics is headquartered

Location

Headquarters

HQ city
Provo
HQ country
United States
HQ region
North America

Markets served

BYU Athletics business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Distribution channels4 records

Marketing channels5 records

BYU Athletics product offering

Product offering

Core offering

BYU Athletics fields NCAA Division I varsity teams across 21+ men's, women's, and spirit sports in the Big 12 Conference, delivering live collegiate athletic events to fans. It sells tickets to those events directly through its own ticket office and via partners (Ticketmaster, SeatGeek), distributes associated content via byucougars.com, the BYU Cougars mobile app, and broadcast partners (ESPN+, BYUtv Sports), and raises donor support through the Cougar Club.

Product overview

BYU Athletics operates a multi-platform digital ecosystem centered on its official website (byucougars.com) and mobile application. The organization provides ticket sales through its own systems and third-party partners (SeatGeek, Ticketmaster), live streaming via ESPN+, BYUtv Sports, and ACCN, and manages donor relations through the Cougar Club. The portfolio includes the ROC Pass subscription ticket program and comprehensive coverage across 20+ men's, women's, and spirit sports programs. Media distribution includes ESPN+, Fox Sports Live, Sirius XM Big 12 Radio, and the BYU Cougars App for mobile access.

Differentiator

Problem solved

Functional benefit

Products and services

  • BYU Cougars Mobile App A mobile application for fans providing BYU sports news, highlights, ticketing access, and engagement tools across all Cougars teams.
  • BYU Athletics Official Website (byucougars.com) The official BYU Athletics website offering team schedules, rosters, news, statistics, ticket purchasing, and recruiting information across all BYU sports programs.
  • ROC Pass A subscription-based ticket pass program offering discounted or included admission to BYU athletic events for fans.
  • Cougar Club The official fundraising and membership arm of BYU Athletics, allowing fans and alumni to make donations that support student-athletes in exchange for membership benefits.
  • BYUtv Sports BYU's own television network providing sports coverage and event broadcasts for Cougar athletics, extending distribution of games to viewers beyond in-person attendees.

Quantifiable outcome

  • BYU Women's Gymnastics ranked No. 24 nationally with Top-25 ranking in 2026 season
  • +1 more outcomes

Companies that use BYU Athletics

Customer profile

Segments1 record

Ideal customer profiles2 records

BYU Athletics technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

BYU Athletics partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights5 records

BYU Athletics competitors and assessment

Company assessment

Direct peers

  • Baylor Athletics: Big 12 Conference peer with comparable NCAA Division I sport portfolio, private university affiliation, and similar multi-channel fan monetization model.
  • TCU Athletics: Big 12 Conference peer and fellow private, faith-affiliated university athletic department with a comparable scale of operations and broadcast footprint.
  • UCF Athletics: Big 12 Conference peer that joined in 2023-2024 with a similar profile of transitioning from a mid-major conference to Power 4 economics.
  • Cincinnati Athletics: Big 12 Conference peer that also joined the conference in 2023-2024, providing a near-direct comparison for new-entrant revenue trajectory and brand expansion.
  • Texas Tech Athletics: Big 12 Conference peer sharing similar media rights distribution, ESPN+ streaming exposure, and NCAA Division I sport portfolio breadth.
  • University of Utah Athletics: Big 12 Conference member and fellow Utah-based NCAA Division I program; directly comparable in sport portfolio, fan base overlap, and Big 12 revenue-share economics.
  • Oklahoma State Athletics: Established Big 12 Conference member with a comparable NCAA Division I sport portfolio and broadcasting footprint, offering a benchmark for mature Big 12 peer performance.

Broad incumbents

  • Notre Dame Athletics: Independent/ACC-affiliated private, faith-affiliated university athletic program with comparable national brand reach, donor base, and broadcast independence.
  • USC Athletics: Big Ten program with a substantially larger athletic brand; useful as a benchmark for upper-bound Power conference revenue, media rights, and donor monetization.

Regional players

  • Utah State Athletics: Utah-based NCAA Division I athletic department serving as a regional comparable for in-state fan dynamics, though competing in a different conference tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

BYU Athletics social profiles

Digital presence

BYU Athletics financial estimates

Financial estimate

Revenue estimate

Valuation estimate

BYU Athletics leadership team

Management profile

Number of profiles

Profiles6 records

BYU Athletics funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

BYU Athletics M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BYU Athletics

What does BYU Athletics do?

BYU Athletics fields NCAA Division I varsity teams across 21+ men's, women's, and spirit sports in the Big 12 Conference, delivering live collegiate athletic events to fans. It sells tickets to those events directly through its own ticket office and via partners (Ticketmaster, SeatGeek), distributes associated content via byucougars.com, the BYU Cougars mobile app, and broadcast partners (ESPN+, BYUtv Sports), and raises donor support through the Cougar Club.

Is BYU Athletics a public or private company?

BYU Athletics is a private company. It is classified as corporate owned and is currently operating.

When was BYU Athletics founded?

BYU Athletics was founded in 1875. It employs 501 to 1,000 people.

Where is BYU Athletics based?

BYU Athletics is headquartered in Provo, United States, in the North America region.

Who are BYU Athletics's main competitors?

Direct peers on record are Baylor Athletics, TCU Athletics, UCF Athletics, Cincinnati Athletics, Texas Tech Athletics, University of Utah Athletics and Oklahoma State Athletics. Broad incumbents are Notre Dame Athletics and USC Athletics. Utah State Athletics is listed as a regional player.

Does BYU Athletics have an API?

No public API is recorded for BYU Athletics.

What industry is BYU Athletics in?

BYU Athletics's product category is Collegiate Athletics. Its primary akta.pro industry code is MPAKACAB, College/University Athletic Departments & Varsity Programs, with a secondary code of MPABAJAD, College & University Sports Networks (Conference/School-Owned). Its NAICS code is 71121 and its SIC code is 7900.

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Live signals
SiBYU Star RB LJ Martin Out vs Iowa State - Who Steps Up?BYU running back LJ Martin is ruled out for the Iowa State game after an injury in the TCU game. Backup running backs Preston Rex and Journee Tonga will step in, with Tonga averaging 8.3 yards per carry. The team expects to run the same offense, and Damuni remains doubtful for the game.SiIs Notre Dame at BYU the Favorite to Host College GameDay?Notre Dame at BYU is a potential host for College GameDay, with BYU unbeaten at 4-0 and Notre Dame at 5-0. ABC picked the game for primetime, but Indiana-Ohio State on Fox could deter ESPN. BYU's host status remains possible.YahooWhat Iowa State football coach Jimmy Rogers had to say ahead of BYUIowa State coach Jimmy Rogers spoke ahead of the Friday night game against BYU, noting the Cyclones' 3-2 record and BYU's 4-0. He praised BYU's Bear Bachmeier and highlighted receiver Cody Jackson's 160-yard game, while safety Drew Surges will miss the game.SiHow Bear Bachmeier Stacks Up Against Big 12 Peers After Shaky Outing Against TCUBear Bachmeier threw for 2.6 yards per attempt against TCU, his worst outing as BYU quarterback, and his EPA dropped to 60th nationally. He ranks 36th nationally in explosive play rate and second in the Big 12 in touchdown-to-turnover ratio. Bachmeier is expected to improve his rankings by season's end.SiBYU's Stalled Drives Against TCU Had Three Things in CommonBYU's offense stalled on seven drives against TCU, with four including offensive-line penalties. The team faced long third downs and conservative calls, averaging 12.6 yards to go. Coach Aaron Roderick must trust quarterback Bear Bachmeier on long third downs.ABC4 UtahBYU going into Iowa State game shorthandedBYU is likely shorthanded for Friday's Iowa State game, missing running back LJ Martin and linebacker Isaiah Glasker, both injured against TCU. The Cougars, 4-0, face the game at 8:15 pm in Provo, aiming to improve to 5-0 before a Notre Dame showdown.SiIsaiah Glasker Removed from BYU Depth Chart for Iowa State, Siale Esera Added BackIsaiah Glasker was removed from BYU's depth chart for the Iowa State game, signaling he will miss multiple games. Siale Esera was added back as a backup linebacker, expected to play. LJ Martin remains on the depth chart, with Preston Rex next in line.YahooNotre Dame football at BYU: Kickoff time and TV detailsNotre Dame football will play BYU at 6:30 p.m. CDT on Oct. 17 at LaVell Edwards Stadium, with ABC airing the game. BYU is 4-0 and first in the Big 12, while Notre Dame is 5-0 and ranked No. 3. The game is the Irish's first visit to Provo since 2004.SiKalani Sitake Provides Injury Updates on BYU Stars LJ Martin, Isaiah GlaskerBYU coach Kalani Sitake said LJ Martin and Isaiah Glasker are probably doubtful for Friday's game against Iowa State after both left the TCU game with injuries. Martin's absence could force Bear Bachmeier to step up, while the defense has depth with Jake Clifton and Miles Hall. DeVries is probable for the game.The Des Moines RegisterIowa State football vs BYU | Odds, injuries, predictionsIowa State football faces BYU on Friday, Oct. 9 at LaVell Edwards Stadium in Provo, Utah, with kickoff at 9:15 p.m. CT. Iowa State is 3-2 overall and 1-1 in the Big 12, while BYU is 4-0 and 2-0.