Turn2me
Turn2me is an online mental health support community offering support and professional counselling to those in need.
- Company typePrivate
- Founded2009
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Turn2me does
Turn2me.org is founded in 2009 stemming from the very personal experiences of brothers Oisin and Diarmuid Scollard, who lost their brother to suicide in 2003. They had a vision to create a web space for people to share, discuss and offload personal problems, find support and get useful information. Turn2me.org uses technology to connect people, promote mental wellbeing and help prevent suicide. Turn2me is open to people over 18. We are non-religious, non-political. Our service is non-judgemental, confidential and anonymous* This is a website that helps people GET HELP, lets people know that they are not alone and facilitates a safe online community space that allows people to open up and reach out for help. Turn2me.org's Online Support Groups are facilitated by mental health professionals and Online Counselling is provided by professional Counsellors/Psychologists. Turn2Me is a charitable organisation and complies with The Governance Code for the Community, Voluntary and Charitable Sector in Ireland.
Turn2me firmographics
Firmographics- Name
- Turn2me
- Legal name
- Turn2Me Ltd.
- Website
- https://turn2me.ie/
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Turn2me is an online mental health support community offering support and professional counselling to those in need.
- Ownership category
- akta.pro rank
Turn2me industry classification
Industry- Product category
- Online Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
Keywords
Where Turn2me is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Turn2me business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- HSE / Government Grant Funding: Turn2Me receives funding from the Health Service Executive (HSE) and other Irish government health bodies (Department of Health, Sláintecare, Pobal) which subsidises the cost of providing free counselling sessions to Irish residents. This is the primary funding mechanism enabling the free service model.
- Charitable Donations: Turn2Me is a registered charity (CHY 18803) that relies on public donations to fund operations. The homepage explicitly appeals for donations. Donations are processed via Stripe. The organisation cannot guarantee refunds for donations.
- Fee-for-Service Counselling (Paying Clients): For clients who can afford to pay, Turn2Me charges €50 per 50-minute one-to-one counselling session. This revenue is used exclusively to pay counsellor fees and is not for profit. With HSE partnership, up to 6 sessions are free for Irish residents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Tier — Peer Support & Self-Service Tools |
| Freemium | Pay-as-you-go | Free Counselling — HSE Funded (Irish Residents) |
| Subscription | Pay-as-you-go | Paid Counselling — €50 per session |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Turn2me product offering
Product offeringCore offering
Turn2Me is a free, anonymous, confidential online mental health platform offering Irish residents aged 12+ three integrated services: (1) one-to-one professional counselling via text, video, or phone with accredited counsellors, (2) facilitated online support groups covering 20+ mental health topics, and (3) Thought Catcher, an anonymous mood diary with peer sharing. Up to 6 counselling sessions are provided free of charge via HSE partnership funding, with services also supported by charitable donations.
Product overview
Turn2Me is a national mental health charity in Ireland offering a platform of professional mental health services. The core offering consists of three main service pillars: Online One to One Counselling (text, video, or phone sessions with qualified professionals), Mental Health Support Groups (anonymous facilitated group discussions), and Thought Catcher (peer-supported mood diary/journal). These services are delivered through a secure, anonymous online platform with strong data protection measures. Additional specialized programmes target specific populations including International Protection Applicants, people affected by racism, and those with endometriosis. The platform is primarily free for Irish residents, funded through HSE partnerships and charitable donations. Users must be at least 12 years old for peer support features and 18 years and over for counselling services.
Differentiator
Problem solved
Functional benefit
Products and services
- Online One to One Counselling Professional one-to-one counselling delivered via text chat, video chat, or phone with accredited counsellors (IACP, IAHIP, or PSI). Available to Irish residents aged 18+ with up to 6 free sessions funded via HSE partnership. Paying clients are charged €50 per 50-minute session.
- Mental Health Support Groups Anonymous, facilitated online group discussions via instant chat in a safe, moderated space. Groups run throughout the week covering a wide range of topics including anxiety, depression, grief, relationships, racism, and endometriosis. Video chat option available through SAOL partnership.
- Thought Catcher Daily mood diary feature allowing users to anonymously select their mood, share feelings, and track mood changes over time. Users can post publicly to receive peer support or keep thoughts private to their account. Includes a social feed of community posts.
- Crisis Support Crisis support resources and referrals for users experiencing immediate mental health emergencies. Provides contact information for emergency services and crisis hotlines in Ireland.
- Supporting Integration: Mental Health and Wellbeing for International Protection Applicants Tailored counselling and support services programme specifically designed for International Protection Applicants (refugees and asylum seekers) in Ireland, including 500 one-to-one counselling sessions and 50 specialised support groups with video-based delivery, expected to serve 1,100+ participants nationwide.
- Endometriosis Support Group Monthly facilitated support group hosted on the Turn2Me platform for women and girls in Ireland affected by endometriosis, co-hosted in partnership with the Endometriosis Association of Ireland.
Quantifiable outcome
- 75,000+ counselling sessions delivered
- +4 more outcomes
Companies that use Turn2me
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Turn2me technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature5 records
Turn2me partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered secondary and core.
- Migrant Organisations (International Protection Applicants Programme)secondaryAs part of the 'Supporting Integration: Mental Health and Wellbeing for International Protection Applicants' project, Turn2Me is partnering with migrant organisations for outreach and targeted awareness campaigns to ensure the mental health programme reaches refugee and asylum seeker communities across Ireland.
- Endometriosis Association of Ireland (EAI)secondaryBeginning in January 2025, Turn2Me and EAI co-host a monthly Endometriosis Support Group on the Turn2Me platform. This partnership extends Turn2Me's reach to women and girls affected by endometriosis (estimated 155,000 in Ireland) and provides EAI members with structured mental health peer support.
- Health Service Executive (HSE)coreThe HSE is Turn2Me's primary public funding partner. Through this partnership, up to 6 one-to-one counselling sessions are provided free of charge to residents of the Republic of Ireland. The HSE also provides ongoing operational support and legitimacy, with Turn2Me listed among supported services on hse.ie.
- Department of Health (Ireland)coreThe Department of Health is listed as a supporter of Turn2Me, providing institutional backing and public health legitimacy to the charity's services.
- SláintecarecoreSláintecare is Ireland's health reform programme. Turn2Me's inclusion as a Sláintecare-supported service links the platform to a major national healthcare reform initiative aimed at expanding community-based care.
- PobalcorePobal is a not-for-profit organisation that manages programmes on behalf of the Irish government and EU. Being listed as a supporter positions Turn2Me within Ireland's community and social inclusion funding ecosystem.
- SAOLsecondaryThrough the SAOL partnership, Turn2Me offers a video-based Anxiety Support Group accessible via the SAOL mobile app (saol-app.com). SAOL is free to all Turn2Me users and extends the reach of Turn2Me's services into a new delivery format and user population.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Turn2me competitors and assessment
Company assessmentDirect peers
- MyMind: Irish non-profit online mental health platform offering subsidised counselling and psychotherapy. Directly comparable to Turn2Me on geography, online delivery model, target audience (Irish residents), and mix of clinical counselling with peer/self-help resources.
- Pieta House: Ireland's leading suicide and self-harm charity providing free counselling, crisis support, and therapy. Comparable as a nationally funded Irish mental health charity serving similar populations, though delivery is hybrid (in-person + phone) rather than digital-first.
- Jigsaw: Irish youth mental health charity operating under HSE with a national network of services for 12–25 year olds. Directly comparable on Irish geography, HSE funding model, youth focus, and free service delivery, though Jigsaw is primarily in-person/community-based.
- Aware: Irish depression charity offering support groups, information, and education nationwide. Comparable as a charity-funded Irish mental health support organisation using group-based peer support — overlapping Turn2Me's support group and peer community features.
- SpunOut: Irish youth information and mental health platform with online content, peer community, and support services targeting 16–24 year olds. Comparable on Irish geography, youth mental health focus, online-first delivery, and partnership model.
- Samaritans Ireland: Ireland/UK-based charity providing 24/7 emotional support via phone, email, and letter. Comparable on charity-funded model, Irish/UK geography, volunteer-delivered mental health support, and crisis/wellbeing positioning relative to Turn2Me's crisis support offering.
Broad incumbents
- BetterHelp: Global, venture-backed online counselling marketplace operating across dozens of countries with text/chat/video delivery. Comparable product (online 1:1 counselling) but commercial, paid model, broader international footprint, and vastly larger marketing budget.
- Talkspace: US-listed online therapy platform serving individuals, couples, and teens via text, audio, and video. Comparable as a large-scale online mental health therapy platform with similar delivery modalities (text/video), though commercially focused and US-anchored.
- Headspace: Major global digital mental health platform combining guided content, meditation, and 1:1 therapy via Headspace Health. Comparable on multi-modal mental health delivery (self-help + coaching/therapy) and employer/B2B channels, but at vastly greater scale.
- Calm: Global consumer mental wellness app combining meditation, sleep, and now therapy/coaching services. Comparable as a scaled digital mental wellness platform with consumer subscriptions, employer channels, and multi-format content — though its core is wellness rather than clinical counselling.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Turn2me social profiles
Digital presenceTurn2me compliance and trust
Trust signalCompliance3 records
Turn2me financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turn2me leadership team
Management profileNumber of profiles
Profiles5 records
Turn2me funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turn2me M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turn2me
What does Turn2me do?
Turn2Me is a free, anonymous, confidential online mental health platform offering Irish residents aged 12+ three integrated services: (1) one-to-one professional counselling via text, video, or phone with accredited counsellors, (2) facilitated online support groups covering 20+ mental health topics, and (3) Thought Catcher, an anonymous mood diary with peer sharing. Up to 6 counselling sessions are provided free of charge via HSE partnership funding, with services also supported by charitable donations.
Is Turn2me a public or private company?
Turn2me is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Turn2me founded?
Turn2me was founded in 2009. It employs 1 to 10 people.
Where is Turn2me based?
Turn2me is headquartered in Dublin, Ireland, in the Europe region.
How does Turn2me make money?
Three revenue lines are on record. HSE / Government Grant Funding is the primary driver. The others are charitable Donations and fee-for-Service Counselling (Paying Clients).
Who are Turn2me's main competitors?
Direct peers on record are MyMind, Pieta House, Jigsaw, Aware, SpunOut and Samaritans Ireland. Broad incumbents are BetterHelp, Talkspace, Headspace and Calm.
Does Turn2me have an API?
No public API is recorded for Turn2me.
What industry is Turn2me in?
Turn2me's product category is Online Mental Health Services. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy). Its NAICS code is 621420 and its SIC code is 8300.