LIVV

What LIVV does

LIVV (legal entity: WHITE STONE, LLC) is a San Diego-based naturopathic wellness company founded in 2016 by Dr. Jason Phan, NMD. The company operates an integrative clinic model that combines licensed naturopathic medicine with advanced modalities including IV vitamin therapy (17 formulations priced $100-$1,000+), ozone therapy, PRP treatments, hormone replacement therapy, peptide therapy, and medical aesthetics (Forma, Morpheus8, IPL, Botox, fillers). LIVV runs two physical locations — the Little Italy Wellness Lounge and the Cardiff Private Longevity Club, a members-only facility offering advanced diagnostics (Prenuvo MRI, telomere testing), hyperbaric oxygen therapy, stem cells, and contrast therapy — and a direct-to-consumer e-commerce storefront selling third-party-tested injectable peptides and branded stacks (Wolverine, Glow, Shredded, Forever, Lean & Mean, Calm & Clarity) labeled for research use only.

The business operates across three revenue streams: per-visit clinical services, tiered membership subscriptions (Bronze/Silver/Gold starting at $2,500/month at Little Italy and lifetime initiation plus monthly dues up to $85,000 at Cardiff), and direct-to-consumer peptide product sales with volume discounts. Customer acquisition relies on content marketing (blog, YouTube testimonials, Instagram, Facebook), wellness questionnaire lead capture, and high-touch clinical consultations targeting affluent health-conscious consumers seeking longevity and preventative care outside conventional medicine. The company is privately held with no disclosed external funding, 11-50 employees, and serves customers exclusively within San Diego County, USA.

Name

LIVV

Legal name

WHITE STONE, LLC

Website

https://livvnatural.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

LIVV is a San Diego-based naturopathic wellness clinic founded in 2016 by Dr. Jason Phan, offering IV therapy, peptide protocols, hormone replacement, ozone therapy, aesthetics, and a members-only longevity club serving affluent health-conscious consumers.

Ownership category

akta.pro rank

Product category

Wellness & Longevity Clinic

NAICS

Health Care and Social Assistance (62)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)

akta.pro secondary industries

Healthy Aging & Cognitive Support Supplements (CRADAGAM), Medical Wellness & Integrative Health Retreats (THAGAMAC), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Naturopathic medicine
• IV vitamin therapy
• Peptide therapy
• Longevity clinic
• Aesthetic treatments

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Clinical Services and Treatments: Revenue from IV therapy ($100-$1000+), vitamin shots ($30-$65), ozone therapy ($100-$875), PRP treatments, hormone therapy, and aesthetic procedures. Service-based model with per-visit pricing.
2. Membership Programs: Tiered membership model with Bronze, Silver, Gold tiers starting at $2,500/month for Little Italy location. Lifetime initiation fee plus monthly dues for Cardiff private longevity club. Includes regular consultations, biomarker testing, IV drips, peptide injections, and aesthetic treatments depending on tier.
3. Peptide Product E-commerce: Direct sales of peptide products through online storefront including anti-aging, weight loss, cognitive support, immune function, hormone optimization, and sexual health peptides. Products shipped to customers for at-home self-administration with bundled pricing and discounts.
4. Consultation and Assessment Services: Naturopathic medical consultations, wellness assessments, biomarker testing panels, and personalized protocol design services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

LIVV operates naturopathic wellness clinics in San Diego delivering IV vitamin therapy, peptide therapy (with direct-to-consumer peptide product sales), ozone therapy, hormone replacement, PRP treatments, and aesthetic laser procedures. The company also offers tiered membership programs (Bronze, Silver, Gold starting at $2,500/month) at the Little Italy location and a premium private longevity club (Cardiff) with biomarker testing, hyperbaric oxygen, stem cell therapy, and concierge care.

Product overview

LIVV is a San Diego-based wellness company operating a multi-location naturopathic clinic offering both clinical services and retail peptide products. The core offering includes three main pillars: (1) Peptide Therapy products - research-grade injectable peptides sold direct-to-consumer including BPC-157, CJC-1295/Ipamorelin, Tesamorelin, AOD-9604, NAD+, and branded peptide stacks like LIVV Wolverine Protocol, LIVV Glow, LIVV Shredded, and LIVV Lean & Mean; (2) IV Therapy services - 17 different IV vitamin formulas including Immune, Energy, NAD+, and Detox drips delivered in-clinic; and (3) Aesthetic and Wellness treatments - hormone replacement therapy, PRP therapies, laser treatments (Forma, IPL, Morpheus8), Botox, dermal fillers, and ozone therapy. The company operates two physical locations (LIVV Little Italy and LIVV Cardiff Private Longevity Club) and a peptide e-commerce platform. LIVV Cardiff offers premium members-only access to advanced longevity diagnostics and treatments including biomarker testing, hyperbaric oxygen therapy, stem cell treatments, and contrast therapy spa amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• LIVV Little Italy Wellness Lounge San Diego wellness lounge offering IV therapy, vitamin shots, peptide consultations, hormone therapy, aesthetic treatments, and naturopathic medicine. Operates Mon-Fri 9am-5pm with appointment-based and walk-in services.
• LIVV Cardiff Private Longevity Club
• IV Vitamin Therapy Intravenous vitamin therapy delivering nutrients directly into the bloodstream for 100% absorption. Includes 17 different formulas: Immune IV ($100-$295), Energy IV ($100-$295), NAD+ IV ($400-$1,000), Alpha Lipoic Acid ($325), Skin Lightening ($500), High Dose Vitamin C ($350-$550), Detox IV, Recovery IV, and more.
• Vitamin Shots Intramuscular vitamin injections providing rapid nutrient absorption. Available options include Antioxidant ($60), Vitamin B ($30), Brain ($50), Hormone ($55), Mitochondrial ($40), NAD+ ($65-$75), Pain-Free ($40), Skinny ($40), Sleepy Time ($35), Vitality ($45), Vitamin D ($65), and Testosterone.
• Ozone Therapy Medical ozone treatment administered via IV or nasal insufflation to stimulate oxygenation, detoxification, immune activity, and antioxidant responses. IV Ozone pricing: 1 pass $200, 2 pass $275, 3 pass $350, 4 pass $425, 5 pass $500, 6 pass $575, 7 pass $650, 8 pass $725, 9 pass $800, 10 pass $875. Nasal insufflation $100.
• Peptide Therapy Products Direct-to-consumer injectable peptides sold for research purposes including BPC-157, CJC-1295/Ipamorelin, Tesamorelin, AOD-9604, NAD+, Cerebrolysin, DSIP, Sermorelin, CJC-1295 DAC, IGF LR3, Thymosin Beta 4, Thymosin Alpha, KPV, Kisspeptin, PT-141, Rapamycin, Fenbendazole, SLU-PP-332, Tesofensine, and 5-Amino-1MQ. Third-party tested at 99% purity with Certificate of Analysis. Ships with reconstitution supplies and step-by-step instructions.
• LIVV Wolverine Protocol Anti-inflammatory peptide stack combining BPC-157 and TB-500 for research purposes.
• LIVV Glow Anti-aging peptide stack for research purposes.
• LIVV Shredded Weight loss / fat burning peptide formulation for research purposes.
• LIVV Lean & Mean Weight loss peptide combination for research purposes.
• LIVV Calm & Clarity Cognitive support peptide blend combining Selank and Semax for research purposes.
• LIVV Sex Life Sexual function peptide stack combining PT-141 and related compounds for research purposes.
• PRP Joint Therapy Platelet-rich plasma therapy for joints utilizing the body's own platelets to stimulate healing, reduce inflammation, and enhance mobility for arthritis and injuries. Reported clinical outcomes: 85% of patients feel 85% improvement in pain, structure, and function after 3 PRP joint treatments; 50% improvement with 1 PRP injection.
• PRP Facial Microneedling procedure using platelet-rich plasma extracted from the patient's own blood to stimulate collagen production and rejuvenate skin.
• PRP Hair Restoration Hair restoration therapy using platelet-rich plasma injections into the scalp to stimulate dormant hair follicles and promote hair growth.
• Women's Hormone Therapy Bioidentical hormone replacement therapy for women addressing menopause symptoms, PCOS, hormonal imbalances, and menopause using estrogen, progesterone, and testosterone.
• Men's Hormone Replacement Therapy Testosterone replacement therapy for men addressing low testosterone, hypogonadism, erectile dysfunction, and age-related hormone decline.
• Forma Laser Non-invasive radiofrequency skin treatment stimulating collagen production to tighten, lift, and smooth skin with no downtime.
• IPL (Intense Pulsed Light) Light-based skin treatment using Lumecca technology to target pigmentation, vascular lesions, sun damage, and improve skin tone and texture.
• Morpheus8 Non-surgical facelift combining microneedling and radiofrequency to remodel skin, reduce fat, improve texture, and contour face and body.
• Dermal Fillers Hyaluronic acid injectable treatments restoring facial volume, smoothing wrinkles, enhancing lips, and contouring cheeks, jawline, and chin.
• Botox / Wrinkle Relaxers FDA-approved injectable treatment temporarily relaxing facial muscles to reduce fine lines and wrinkles, and to treat TMJ, migraines, and excessive sweating.
• Laser Hair Removal (DiolazeXL) Advanced laser hair removal using high peak power technology for permanent hair reduction with built-in cooling for patient comfort.
• Naturopathic Medicine Consultations Holistic medical consultations with licensed naturopathic doctors focusing on root cause analysis, prevention, and natural treatment modalities.
• Longevity Programs Advanced biomarker testing including comprehensive labs, DEXA body scan, GI panel, telomere testing, NAD+ testing, and Prenuvo Full Body MRI for personalized longevity strategies. Available exclusively through LIVV Cardiff membership.
• Hyperbaric Oxygen Therapy (HBOT) Medical-grade hard-shell hyperbaric chamber therapy delivering oxygen under increased pressure (higher pressure than soft chambers) for enhanced tissue repair and recovery. Available exclusively through LIVV Cardiff membership.
• Contrast Therapy Spa Sauna and cold plunge circuit combining heat and cold therapy to support circulation, recovery, and inflammation balance. Available exclusively through LIVV Cardiff membership.
• Stem Cell Therapy Advanced regenerative medicine using stem cell treatments delivered via IV or targeted injections to repair and restore cellular function. Available exclusively through LIVV Cardiff membership.
• Little Italy Memberships Three-tiered membership programs (Bronze, Silver, Gold) starting at $2,500/month offering personalized naturopathic care, biomarker testing, peptide injections, NAD+ IV drips, aesthetic consultations, and treatment discounts up to 20%.

Quantifiable outcome

• 85% of patients feel 85% improvement in pain, structure, and function after 3 PRP joint treatments
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Pause Studio: Wellness studio offering IV therapy, cryotherapy, infrared sauna, and aesthetic services. Overlaps with LIVV on IV therapy and aesthetic services within a studio-style, walk-in format rather than a full naturopathic clinic.
• Marek Health: Telehealth platform focused on hormone optimization and peptide therapy. Comparable to LIVV's peptide and hormone protocols but delivered via remote consultations rather than in-person clinic visits.
• AgelessRx: Telehealth longevity clinic offering peptide therapy, hormone optimization, and anti-aging prescriptions. Competes with LIVV's peptide e-commerce and hormone offerings through a direct-to-consumer online model.
• InsideTracker: Biomarker-based longevity and performance platform offering blood testing, personalized protocols, and telehealth. Comparable to the diagnostics and protocol-driven longevity programs at LIVV Cardiff, though delivered primarily online rather than in-clinic.

Direct peers

• The Hydration Room: California-based IV therapy and wellness clinic chain with multiple locations. Directly comparable to LIVV on IV vitamin drips, vitamin shots, and membership-style wellness offerings in the same regional market.
• Next Health: Los Angeles-based concierge wellness and longevity clinic offering IV therapy, hormone optimization, peptides, aesthetic services, and membership programs. Operates multiple locations with a similar integrative, premium-positioning model targeting HNW health-conscious consumers.
• Restore Hyper Wellness: National IV therapy, cryotherapy, and wellness franchise with hundreds of locations. Overlaps directly with LIVV on IV drips, vitamin shots, hormone therapy, and membership-style wellness programs at the premium-DTC price tier.
• Fountain Life: Premium longevity and healthspan clinic offering advanced diagnostics (full-body MRI, biomarker panels), biohacking therapies, and concierge medical programs. Comparable to LIVV Cardiff on longevity diagnostics, premium memberships, and HNW go-to-market.
• Modern Age: NYC-based concierge longevity clinic offering hormone therapy, IV drips, peptides, skincare, and longevity-focused diagnostics under a membership model. Closely mirrors LIVV's integrative, anti-aging, premium positioning and clinic format.

Broad incumbents

• Thorne: Established supplements and health-products brand with NSF-certified testing, clinical-grade quality standards, and a broad DTC wellness catalog. Comparable to LIVV's peptide and supplement product line in terms of quality positioning and DTC channel, though at a much larger, broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCg0rCO8COHcczl_hIFavHpg
• Facebookfacebook.com/livvnatural
• Instagraminstagram.com/livvnatural
• Xx.com/livv_natural
• LinkedInlinkedin.com/company/livv-natural-health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIVV