Spanish Broadcasting System
- Company typePublic
- Founded1983
- HeadquartersMiami, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Spanish Broadcasting System firmographics
Firmographics- Name
- Spanish Broadcasting System
- Legal name
- Spanish Broadcasting System, Inc.
- Website
- https://spanishbroadcasting.com
- Company type
- Public
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Spanish Broadcasting System industry classification
Industry- Product category
- Spanish-language Multimedia Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Television Broadcasting Stations (51612), Broadcasting and Content Providers (516)
- SIC
- Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Spanish-Language & Multicultural Radio Networks (MPABABAG)
- akta.pro secondary industries
- Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI), Spanish-Language & Multilingual Broadcast Networks (MPABAAAG)
Keywords
Where Spanish Broadcasting System is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Spanish Broadcasting System business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Radio Advertising: Traditional broadcast radio advertising sales across 20+ radio stations in major U.S. Hispanic markets including New York, Los Angeles, Miami, Chicago, Houston, and Puerto Rico.
- Television Advertising: Mega TV Network advertising sales across television broadcast and streaming platforms.
- Digital Advertising: Digital advertising revenue across lamusica.com, mobile applications, streaming audio, podcasts, and social media platforms.
- Live Events and Experiential Marketing: Revenue from live concerts, events, and experiential marketing activations including SBS Entertainment branded events.
- Sponsorship: Branded content and sponsorship deals across radio, television, digital, and live event platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Radio advertising rates vary by market, station, time slot, and audience ratings. |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Spanish Broadcasting System product offering
Product offeringCore offering
Spanish Broadcasting System operates Spanish-language multimedia advertising and content platforms across radio, television, digital streaming, and live events, serving U.S. Hispanic audiences. The company sells advertising inventory and sponsorships on 20+ owned radio stations, the Mega TV television network, the LaMusica digital ecosystem (web, mobile, streaming, podcasts), and SBS Entertainment live-event activations. Revenue is generated through B2B advertising sales to national advertisers, agencies, and local direct clients across nine major U.S. markets plus Puerto Rico.
Product overview
Spanish Broadcasting System (SBS) is a diversified multimedia company operating as a platform-plus-modules architecture. The company operates three core business divisions: AIRE Radio Networks (national radio network and sales), Mega TV Network (television broadcasting), and the LaMusica Digital Ecosystem (streaming, mobile apps, and digital content). Supporting these divisions is SBS Entertainment (live events) and multiple regional radio station sub-brands including El Zol, La Raza, La Ley, La Mega, Zeta, Amor, Ritmo, La Nueva 94, and Estereotempo. The portfolio spans radio, television, digital platforms, mobile applications, live events, and experiential marketing, all serving the U.S. Hispanic market across major markets including New York, Miami, Los Angeles, Chicago, Houston, San Francisco, Orlando, Tampa, and Puerto Rico.
Differentiator
Problem solved
Functional benefit
Brands
- AIRE Radio Networks: National radio network serving Hispanic audiences with network and digital sales operations
- Mega TV Network
- LaMusica
- SBS Entertainment (SBSE)
- HitzMaker
- El Zol
- La Ley
- La Raza
- Zeta
Products and services
- AIRE Radio Networks National radio network division of Spanish Broadcasting System that distributes Spanish-language radio programming across multiple markets and operates network and national digital sales for advertisers seeking cross-market Hispanic reach.
- Mega TV Network Spanish-language television network operated by Spanish Broadcasting System, offering entertainment programming broadcast across multiple markets targeting U.S. Hispanic audiences, with advertising sales across broadcast and streaming distribution.
- LaMusica Digital Ecosystem Digital platform comprising the LaMusica mobile app and lamusica.com website, providing streaming audio, music content, podcasts, and video content to Hispanic audiences across the United States, with digital advertising inventory sold to advertisers.
- SBS Entertainment (SBSE) Live events and experiential marketing division of Spanish Broadcasting System, producing concerts, live shows, and branded entertainment events for Hispanic audiences, including Cubatonazo and other large-scale music events, with sponsorship revenue.
- HitzMaker Mobile application for music discovery and artist interaction, part of the LaMusica digital ecosystem, available on iOS and Android.
Companies that use Spanish Broadcasting System
Customer profileSegments2 records
Ideal customer profiles3 records
Spanish Broadcasting System technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Spanish Broadcasting System partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PRISA MediacoreGlobal partnership to launch, operate, distribute, and monetize new audio stations and live/on-demand streaming content targeting the U.S. Hispanic market. Partnership aims to create a global Spanish-language digital platform connecting content across the United States, Mexico, Colombia, Latin America, and Iberia.
- Caracol RadiocoreGlobal partnership with PRISA Media and Caracol Radio to expand U.S. media footprint. Caracol Radio America debuted on WRAZ 106.3 FM in South Florida and streaming on the LaMusica mobile app on January 14, 2026.
- Christian Media GroupminorBuyer of Puerto Rico television assets from Spanish Broadcasting System, representing a divestiture of non-core assets.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Spanish Broadcasting System competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Spanish Broadcasting System social profiles
Digital presenceSpanish Broadcasting System financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spanish Broadcasting System leadership team
Management profileNumber of profiles
Profiles12 records
Spanish Broadcasting System subsidiaries and ownership
Company hierarchySubsidiaries5 records
Spanish Broadcasting System funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spanish Broadcasting System M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spanish Broadcasting System
What does Spanish Broadcasting System do?
Spanish Broadcasting System operates Spanish-language multimedia advertising and content platforms across radio, television, digital streaming, and live events, serving U.S. Hispanic audiences. The company sells advertising inventory and sponsorships on 20+ owned radio stations, the Mega TV television network, the LaMusica digital ecosystem (web, mobile, streaming, podcasts), and SBS Entertainment live-event activations. Revenue is generated through B2B advertising sales to national advertisers, agencies, and local direct clients across nine major U.S. markets plus Puerto Rico.
Is Spanish Broadcasting System a public or private company?
Spanish Broadcasting System is a public company. It is classified as public and is currently operating.
When was Spanish Broadcasting System founded?
Spanish Broadcasting System was founded in 1983. It employs 501 to 1,000 people.
Where is Spanish Broadcasting System based?
Spanish Broadcasting System is headquartered in Miami, United States, in the North America region.
How does Spanish Broadcasting System make money?
Five revenue lines are on record. Radio Advertising is the primary driver. The others are television Advertising, digital Advertising, live Events and Experiential Marketing and sponsorship.
Does Spanish Broadcasting System have an API?
No public API is recorded for Spanish Broadcasting System.
What industry is Spanish Broadcasting System in?
Spanish Broadcasting System's product category is Spanish-language Multimedia Broadcasting. Its primary akta.pro industry code is MPABABAG, Spanish-Language & Multicultural Radio Networks, with a secondary code of MPABACAI, Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets). Its NAICS code is 51611 and its SIC code is 4833.