Krüger
Krüger + Co. AG is a Swiss climate solutions provider founded in 1931, offering dehumidification, humidification, heating, cooling, and water-damage emergency services across 21 Swiss branch locations. It sells proprietary brands (secomat, GENIUS, Airsec, WinCool) and distributes TOSHIBA climate systems to industrial, commercial, residential, and construction customers.
- Company typePrivate
- Founded1931
- HeadquartersDegersheim, Switzerland
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Krüger does
Krüger + Co. AG is a Swiss privately-held climate solutions provider founded in 1931 and headquartered in Degersheim, canton of St. Gallen. The company specializes in dehumidification, humidification, heating, cooling, construction drying, and water damage emergency services, operating through 21 branch locations across Switzerland with a 24-hour emergency hotline (0848 370 370). It serves industrial, commercial, residential, and construction customers through both direct field sales and a multi-language (DE/FR/IT/EN) e-commerce storefront with 456 SKUs.
The product portfolio combines proprietary brands (secomat room-air laundry dryers, GENIUS condensation dehumidifiers with optional heat recovery, Airsec dehumidifiers, WinCool humidification systems, Adsorptionsentfeuchter C30E industrial adsorption units, and mobile heating centers from 40 kW to 2,200 kW) with distribution of TOSHIBA-branded climate systems including the SMMSu VRF platform, Shorai Curve and Haori wall units, and Super Digital Inverter outdoor units. Underlying technologies span adsorption and condensation dehumidification principles, heat recovery, heat pumps, adiabatic cooling, and microprocessor-based climate regulation. Revenue is generated through four streams: one-time product sales at list price (net plus VAT and recycling fee), equipment rental/leasing with 5-day minimum terms and 50% deposit, time-and-materials professional services with off-hour surcharges (25%/50%/100%), and 24/7 emergency services covering water damage, leak detection, mold removal, and emergency heating/cooling.
Krüger is organized as a Swiss Aktiengesellschaft (CHE-114.323.237) with no disclosed parent company, institutional investors, or public listing, and serves three primary customer segments: Industry+Commerce (manufacturing, warehouses, ice rinks, event venues), Office+Residential (basements, living spaces, wine cellars), and Construction (building contractors needing temporary heating and accelerated drying). Marketing is conducted through a multi-channel approach spanning organic SEO, social media (Facebook, Instagram, YouTube, LinkedIn), Mailchimp newsletters, seasonal campaigns such as the Kühlkampagne 2026, and a dealer/trade partner portal at portal.krueger.ch.
Krüger firmographics
Firmographics- Name
- Krüger
- Legal name
- Krüger + Co. AG
- Website
- https://krueger.ch
- Company type
- Private
- Founded year
- 1931
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Krüger + Co. AG is a Swiss climate solutions provider founded in 1931, offering dehumidification, humidification, heating, cooling, and water-damage emergency services across 21 Swiss branch locations. It sells proprietary brands (secomat, GENIUS, Airsec, WinCool) and distributes TOSHIBA climate systems to industrial, commercial, residential, and construction customers.
- Ownership category
- akta.pro rank
Krüger industry classification
Industry- Product category
- Climate Control Equipment
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Auto Controls For Regulating Residential & Comml Environments (3822), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)
- akta.pro secondary industries
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ), HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE), Chillers & Cooling Plant Equipment (IMAHAKAE)
Keywords
Where Krüger is headquartered
LocationHeadquarters
- HQ city
- Degersheim
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Krüger business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Sale of dehumidifiers, humidifiers, air conditioning systems, heating systems, laundry dryers, and accessories. Products are sold at fixed price list prices with net prices plus VAT and recycling fees. Minimum order surcharge of CHF 75 applies.
- Rental / Leasing: Rental contracts for equipment (e.g., construction heaters, dehumidifiers) on fixed-term basis with minimum rental period of 5 days. Charged based on actual rental duration. Deposit of at least 50% of sale price required.
- Professional Services (Installation, Maintenance, Repair): Services including consulting, assembly, installation, drying management, service contracts, maintenance and repair. Billed on time-and-materials basis with surcharges for off-hours work (25% weekdays 20:00-06:00, 50% Saturday afternoon, 100% Sundays/holidays).
- Emergency Services: 24-hour emergency services for water damage, leak detection, mold removal, emergency heating, and emergency cooling. Managed through Pikettdienst (on-call service) with phone reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | secomat 4 anthrazit/azurblau |
| One time/ perpetual license | Pay-as-you-go | secomat 6 anthrazit/azurblau |
| One time/ perpetual license | Pay-as-you-go | secomat 8 anthrazit/azurblau |
| One time/ perpetual license | Pay-as-you-go | secomat 10 anthrazit/azurblau |
| One time/ perpetual license | Pay-as-you-go | secomat 75 H (laundry dryer) |
| Other | Pay-as-you-go | Service labor rates |
| One time/ perpetual license | Pay-as-you-go | GENIUS dehumidifiers (HR/LT series) |
| One time/ perpetual license | Pay-as-you-go | TOSHIBA climate equipment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Krüger product offering
Product offeringCore offering
Krüger + Co. AG manufactures and distributes climate control equipment — dehumidifiers, humidifiers, air conditioners, laundry dryers, and heating systems — under proprietary brands (GENIUS, secomat, Airsec, WinCool) and distributes TOSHIBA climate products. It operates a nationwide Swiss service network across 21 branch locations providing consulting, installation, maintenance, repair, rental, and 24/7 emergency services for water damage, leak detection, mold removal, and emergency heating/cooling, with direct e-commerce sales through an online shop of 456 products.
Product overview
Krüger + Co. AG is a Swiss climate control solutions provider offering a broad portfolio of HVAC products and services organized under distinct sub-brands. The product lineup centers on dehumidification (GENIUS condensation dehumidifiers with heat recovery HR and standard LT variants; Airsec brand; and industrial Adsorptionsentfeuchter C30E/C35E adsorption units), humidification (WinCool systems), air conditioning (TOSHIBA-branded systems including SMMSu VRF, Shorai Curve, and Haori wall units), and laundry drying (secomat room-air dryers including models 2–10, 75 H, and KWT/KKT cabinet variants). Supporting products include mobile heating centers (oil, gas, pellet, 40–2,200 kW), adiabatic cooling, heat pumps, wine cellar coolers, and construction drying services. The company also provides emergency services (water damage, leak detection, mold removal) and operates 21 service locations across Switzerland. Products are sold through a shop (456 SKUs) and supported by service contracts, consulting, assembly, and maintenance.
Differentiator
Problem solved
Functional benefit
Brands
- secomat: Room air laundry dryer brand for residential and commercial laundry drying applications
- GENIUS
- Airsec
- WinCool
- TOSHIBA
Products and services
- GENIUS Condensation Dehumidifier Condensation dehumidifier with heat recovery (HR models) or without (LT models), microprocessor-controlled to automatically regulate humidity and provide controlled daily air exchange. Designed for underground spaces such as basements, civil protection shelters, storage, and archives.
- secomat Room-Air Laundry Dryer Room-air laundry dryer that dries laundry using the ambient air, designed for both residential and commercial use. Available in various sizes and color options (anthracite, azure blue), including models 2, 4, 6, 8, 10, 75 H, and KWT 2.0 / KKT 2.0 drying cabinet variants.
- TOSHIBA Air Conditioning Systems TOSHIBA-branded air conditioning products including the SMMSu VRF climate system, Super Digital Inverter outdoor units, wall-mounted units (Shorai Curve, Haori), console units, and P2AVSG-E series indoor and outdoor units. Distributed by Krüger in Switzerland.
- Adsorptionsentfeuchter C30E Industrial Adsorption Dehumidifier Industrial adsorption dehumidifier with robust stainless steel housing, dual air circuits (process air and regeneration air streams), EU4-class filters, and optional accessories such as condensate modules, wall/stand consoles, and hygrostats.
- WinCool Humidification Systems WinCool humidification system brand offering humidification solutions for industrial and commercial applications.
- Airsec Dehumidifiers Airsec dehumidifier brand for residential and commercial (office) applications.
- Mobile Heizzentralen (Mobile Heating Centers) Mobile heating centers in various fuel types (oil, gas, pellets) with power ranging from 40 kW to 2,200 kW, offered in container, warm-water box (Wärmebox), and trailer configurations for temporary and emergency heating.
- Adiabatic Cooling Systems Adiabatic cooling systems for industrial and commercial cooling applications.
- Eventklimatisierung (Event Air Conditioning) Event air conditioning solutions for temporary climate control at events, including heating and cooling for venues such as the National Circus Knie.
- Heat Pumps Heat pump solutions for residential and commercial heating and cooling applications.
- Wine Cellar Coolers Climate control units specifically designed for wine cellars to maintain optimal temperature and humidity conditions.
- Construction Drying & Underfloor Drying Services Construction drying services and equipment including building heating and underfloor drying (UB-Trocknung) solutions for new construction and renovation projects.
- Notfallservices (Emergency Services) 24-hour emergency services including water damage response, leak detection, mold removal, emergency heating, and emergency cooling. Managed through Pikettdienst (on-call service) with phone reporting.
Quantifiable outcome
- GENIUS HR 300 achieves 25 liters/day water removal at 20°C / 60% RH with 300 m³/h airflow
- +1 more outcomes
Companies that use Krüger
Customer profileSegments3 records
Ideal customer profiles3 records
Krüger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Krüger partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TOSHIBAcoreKrüger distributes TOSHIBA climate products in Switzerland including the SMMSu climate system and various air conditioning units (outdoor units, wall-mounted units, console units). They run seasonal campaigns such as 'Kühlkampagne 2026' (Cooling Campaign 2026) featuring TOSHIBA Design air conditioners. The partnership appears to be a distribution/reseller relationship.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Krüger competitors and assessment
Company assessmentDirect peers
- Walter Meier (Walter Meier Group): Swiss-headquartered HVAC, climate, and facility services group with a comparable service-branch network and multi-brand portfolio across heating, cooling, and air treatment in Switzerland.
- Condair Group: Swiss-headquartered humidification specialist with global reach; directly comparable to Krüger's WinCool humidification systems and industrial air-treatment offering.
- Belimo Holding AG: Swiss manufacturer of HVAC actuators, valves, and control devices; comparable to Krüger's intelligent-control-equipped GENIUS dehumidifiers and HVAC automation focus.
- Trotec GmbH: European provider of dehumidifiers, construction drying, and mobile climate solutions with a direct overlap with Krüger's GENIUS, Airsec, and construction-drying offerings.
Broad incumbents
- Stiebel Eltron: Large German manufacturer of heat pumps, water heaters, and HVAC equipment; competes with Krüger's heat pump and dehumidification offerings in the DACH market.
- Viessmann: Global heating, industrial, and refrigeration systems manufacturer; overlaps with Krüger's heating, climate, and commercial refrigeration categories.
- Vaillant Group: European HVAC incumbent offering heating, heat pumps, ventilation, and air conditioning products that compete with Krüger's distributed heat pump and AC portfolio.
- Daikin Europe: Global air-conditioning and heat pump major; competes with Krüger's TOSHIBA-distributed AC and heat pump lines in the Swiss commercial and residential markets.
- Mitsubishi Electric (Living Environmental Systems): Major Japanese HVAC manufacturer competing in VRF, splits, and air conditioning — overlapping with Krüger's TOSHIBA-distributed SMMSu and wall-mounted AC ranges.
Regional players
- Sauter (Fr. Sauter AG): Swiss-based building automation and HVAC controls company with deep Swiss market roots; comparable to Krüger's intelligent-control and climate-management positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Krüger social profiles
Digital presenceKrüger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Krüger leadership team
Management profileNumber of profiles
Krüger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Krüger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Krüger
What does Krüger do?
Krüger + Co. AG manufactures and distributes climate control equipment — dehumidifiers, humidifiers, air conditioners, laundry dryers, and heating systems — under proprietary brands (GENIUS, secomat, Airsec, WinCool) and distributes TOSHIBA climate products. It operates a nationwide Swiss service network across 21 branch locations providing consulting, installation, maintenance, repair, rental, and 24/7 emergency services for water damage, leak detection, mold removal, and emergency heating/cooling, with direct e-commerce sales through an online shop of 456 products.
Is Krüger a public or private company?
Krüger is a private company. It is classified as family owned and is currently operating.
When was Krüger founded?
Krüger was founded in 1931. It employs 101 to 250 people.
Where is Krüger based?
Krüger is headquartered in Degersheim, Switzerland, in the Europe region.
How does Krüger make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are rental / Leasing, professional Services (Installation, Maintenance, Repair) and emergency Services.
Who are Krüger's main competitors?
Direct peers on record are Walter Meier (Walter Meier Group), Condair Group, Belimo Holding AG and Trotec GmbH. Broad incumbents are Stiebel Eltron, Viessmann, Vaillant Group, Daikin Europe and Mitsubishi Electric (Living Environmental Systems). Sauter (Fr. Sauter AG) is listed as a regional player.
Does Krüger have an API?
No public API is recorded for Krüger.
What industry is Krüger in?
Krüger's product category is Climate Control Equipment. Its primary akta.pro industry code is IMAHAKAB, HVAC Equipment (Heating, Cooling & Air Handling), with a secondary code of CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution. Its NAICS code is 33341 and its SIC code is 3585.