The Dentist's Choice

What The Dentist's Choice does

The Dentist's Choice is a privately-held franchisor of locally-owned dental handpiece repair businesses operating across North America since the mid-1990s. Its core service is the repair, overhaul, and maintenance of high-speed, electric attachment, and low-speed dental handpieces (drills), delivered through independent franchisees who operate home-based, low-overhead workshops serving dental practices within protected territories. The company positions itself as the largest network of dental handpiece expertise in the industry, offering a 4-12 month warranty on repairs, same-day turnaround upon receipt, and claimed savings of 50% or more versus manufacturer-direct repair.

The technical offering centers on a proprietary overhaul process that includes complete breakdown, replacement of bearings/O-rings/end gaskets, lubrication, chuck concentricity testing, load testing, and chip air and water line cleaning, supplemented by sales of new, refurbished, and OEM replacement handpieces, plus the proprietary '5 Step Maintenance Plan' office training program. Franchisees are supported through a centralized training curriculum covering mechanical principles of operation across all major handpiece brands (ADEC, Bien Air, KaVo, Midwest, NSK, Sirona, W&H, etc.), with corporate-level technical support and ongoing advanced workshops.

The business model generates revenue through three streams: transaction-based handpiece repair fees paid by dental practices to local franchisees, hardware sales of new and refurbished handpieces, and franchise fees/royalties paid by franchise owners for territory rights, training, and corporate support. Customer acquisition is sales-led and direct-to-consumer at the practice level, combining phone (800-757-1333), a self-serve repair portal (repair.thedentistschoice.com), and franchisee-led local outreach. The corporate entity is owned and controlled by founder Steve Everhart, with a small HQ team (VP of Operations David Morgan, Repair & Training Manager Bud Smith, Repair Technician Kevin Hocking) and no institutional capital or external funding evidenced.

Name

The Dentist's Choice

Legal name

The Dentist's Choice, Inc.

Website

https://thedentistschoice.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

The Dentist's Choice is a privately-held franchisor operating North America's largest network of locally-owned dental handpiece repair businesses, serving dental practices with on-site and mail-in high-speed, electric, and low-speed handpiece overhauls, turbine replacements, and maintenance training.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Handpiece Repair Services: Core revenue stream from repairing dental handpieces (high-speed, electric attachments, low-speed). Services include overhauls, turbine replacements, and maintenance. Revenue is transaction-based per repair job with 4-12 month warranty periods.
2. New & Refurbished Handpiece Sales: Sale of new and refurbished dental handpieces to dental offices as part of complete service offering.
3. Franchise Fees: Revenue from franchise opportunities where entrepreneurs pay to join the network and receive training, territory rights, and ongoing corporate support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Dentist's Choice operates a franchised network of locally-owned dental handpiece repair businesses across North America. The company provides repair, overhaul, and maintenance services for high-speed, electric attachment, and low-speed dental handpieces, including turbine replacements, bearing and O-ring replacement, and comprehensive restoration. It also sells new and refurbished handpieces, OEM replacement parts, and franchises its business model to entrepreneurs.

Product overview

The Dentist's Choice is a franchised network of locally-owned dental handpiece repair businesses serving dentists across North America. The company offers a unified service portfolio centered on repair and maintenance of dental handpieces (high-speed, electric, and low-speed drills), including turbine replacements, complete overhauls, and related services. Core offerings include the Overhaul Package service, Star Lube-Free Repairs, and sales of new and refurbished handpieces along with OEM replacement parts. The company also provides Inventory & Office Training to educate dental offices on handpiece maintenance. Additionally, the company sells franchise opportunities for entrepreneurs to operate their own local handpiece repair businesses under The Dentist's Choice brand.

Differentiator

Problem solved

Functional benefit

Products and services

• High-Speed Handpiece Overhauls & Turbine Replacements Complete repair and restoration service for high-speed dental handpieces, including turbine replacement, new bearings, O-rings, end gasket replacement, lubrication, concentricity testing, and testing under load. For dental offices.
• Electric Attachment Overhauls & Turbine Replacements Repair and restoration service for electric dental handpiece attachments, including turbine replacement and complete overhaul components. For dental offices.
• Low-Speed Handpiece Overhauls Complete repair and restoration service for low-speed dental handpieces. For dental offices.
• Star Lube-Free Repairs Specialized repair service for Star brand lube-free dental handpieces. For dental offices using Star handpieces.
• Overhaul Package Complete breakdown, restoration, and cleaning service including new bearings, new O-rings, end gasket replacement, bearing lubrication, chuck concentricity test, testing under load, head and back cap cleaning, chip air and water line cleaning, and exterior shell polishing. For dental offices.
• New Handpieces New dental handpieces available for purchase. For dental offices seeking replacement equipment.
• Refurbished Handpieces Refurbished dental handpieces available for purchase at reduced cost. For dental offices seeking lower-cost replacement equipment.
• OEM Replacement Parts Original equipment manufacturer replacement parts for dental handpieces. For dental offices and technicians.
• Inventory & Office Training Education and training services for dental offices including the proprietary 5 Step Maintenance Plan to increase handpiece performance and reduce breakdown frequency. For dental office staff.
• Dental Handpiece Repair Franchise Home-based, low-overhead franchise opportunity for dental handpiece repair and maintenance services. Includes training, protected territories, and ongoing corporate support. For entrepreneurs.

Quantifiable outcome

• Dentists save 50% or more on handpiece repairs compared to manufacturer pricing
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Benco Dental: Large privately-held full-service dental distributor offering supplies, equipment, and service/repair programs to dental practices across the U.S. Comparable as a broad incumbent in dental equipment distribution and support services.
• Patterson Companies: Major dental and veterinary distributor in North America with an equipment-and-service arm that includes handpiece repair and maintenance. Comparable as a broad-line dental services provider rather than a niche repair specialist.
• A-dec: Major U.S.-based dental equipment manufacturer of chairs, delivery systems, and handpiece-related equipment with its own factory-trained service network. Comparable as a broad-incumbent OEM with in-house repair capabilities serving dental practices.
• Henry Schein: Largest North American dental distributor, offering broad dental supplies, equipment, and authorized handpiece repair services through its own service-center network. Overlaps with TDC's repair and parts offerings as part of a much wider portfolio rather than a specialized niche.
• Dentsply Sirona: World's largest dental equipment manufacturer, producing handpieces and other clinical equipment alongside its own authorized service and repair network. Competes with TDC at the OEM service tier for the brands it manufactures.
• NSK Nakanishi: Japanese dental handpiece manufacturer with global authorized service networks servicing its installed base. Directly comparable as an OEM competing with TDC on handpiece repair for one of the major brands listed on TDC's services page.
• Envista Holdings: Dental equipment conglomerate whose brands include KaVo, Nobel Biocare, and Ormco. KaVo in particular is one of the major handpiece OEMs that runs its own service and repair programs, directly competing with TDC's repair services on those brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dentalfranchise

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dentist's Choice