What HelpHero does

HelpHero AB is a Stockholm-based digital lead-generation marketplace operating exclusively in Sweden since its founding in 2005 by Åke Bendel. The platform connects Swedish homeowners — as well as housing associations and organizations — with local contractors across nine vertical service categories: roof replacement, solar panel installation, window replacement, renovation, painting, heat pumps (including geothermal, ground-source, lake-source, and air-source variants), bathroom renovation, moving services, and ground work. Consumers submit a single quote request through helphero.se at no cost and receive up to six offers from geographically matched contractors in their region; pricing is freemium for the consumer side with no binding obligations.

The underlying platform is a self-serve web-based marketplace (no native mobile app disclosed) with dedicated landing pages for 20+ Swedish municipalities to capture localized SEO demand, plus an extensive Knowledge Bank (Kunskapsbank) of educational content across service categories that functions as top-of-funnel content marketing. A separate B2B portal at info.helphero.se serves the contractor side, with a phone-based and contact-form onboarding channel, ROI calculator tools, and a sales-tips content stream. The proprietary feature set centers on geographic precision matching (location + project-type routing) and a multi-contractor quote request workflow, rather than AI-driven matching or pricing engines.

The business model is a two-sided marketplace monetization: revenue is generated from contractor membership subscriptions (pricing adapted to assignment type and region, billed monthly) and lead-generation fees, while the consumer side is free. HelpHero operates as a non-public private company with 11–50 employees, no disclosed funding rounds, and is part of Hubexo (a subsidiary of Byggfakta Group), which provides access to construction-industry data for contractor vetting. The company mediates more than 33,000 requests annually from a cumulative base of 400,000+ users since inception.

Name

HelpHero

Legal name

HelpHero AB

Website

https://helphero.se

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

HelpHero AB is a Stockholm-based digital marketplace that connects Swedish homeowners with local contractors across nine home-improvement and moving verticals via a free quote-request platform, monetizing through contractor membership subscriptions and lead-generation fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Contractor Membership Subscriptions: Contractors (tradespeople, construction companies) pay for membership plans to receive quote requests. Multiple plan types exist with pricing adapted to assignment type and region. Contractors receive new inquiries via email and can manage all requests on their HelpHero.se account.
2. Lead Generation Fees: Revenue generated from connecting contractors with potential customers. The service acts as an intermediary, matching service demand with supply from contractors in the network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

HelpHero operates a digital marketplace platform that connects Swedish homeowners with local contractors for home improvement projects. Consumers submit a single free quote request and receive up to six competitive offers from vetted local contractors across nine service categories including roofing, solar panels, windows, renovation, painting, heat pumps, bathroom renovation, moving, and ground work. Contractors pay subscription membership fees to access and receive these qualified leads within their geographic region.

Product overview

HelpHero is a digital lead generation platform that operates as a centralized marketplace connecting homeowners with local service contractors across Sweden. The core offering is a quote comparison service where users submit a single request and receive up to six quotes from verified local businesses. The platform covers nine primary service categories: roof replacement (takbyte), solar cells (solceller), window replacement (fönsterbyte), renovation (renovering), painting (måla om), heat pumps (värmepump) including geothermal, ground, lake, and air-source variants, bathroom renovation (badrumsrenovering), moving help (flytthjälp), and ground work (markarbeten). Additional services include deck/patio construction, house extensions, and new construction guidance. The platform also provides extensive educational content through its Knowledge Bank (Kunskapsbank) covering costs, regulations, and planning for home improvement projects. HelpHero functions exclusively as a matching service, facilitating connections between customers and contractors without participating in the actual service delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Offer Comparison Service A digital marketplace platform that connects homeowners with service providers by collecting multiple quotes from local contractors through a single request form, enabling comparison of prices and services without binding obligations.
• Takbyte (Roof Replacement)

Quantifiable outcome

• Over 400,000 home and property owners have used HelpHero services
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Hubexo (Byggfakta Group)coreStrategic or Co-development PartnerHelpHero is part of Hubexo, which is part of Byggfakta Group. This partnership provides access to the construction industry's leading information, helping HelpHero ensure that companies connected to the platform meet quality requirements. The relationship provides competitive advantages through data access for contractor vetting and quality assurance.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/helphero

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HelpHero