Maitri

What Maitri does

Maitri, legally Maitri Livelihood Services Pvt. Ltd., is a private India-based domestic-services company founded in 2010-2013 by social entrepreneur Gitali Thakur and headquartered in Guwahati with a branch in Tezpur and a registered office in Kolkata. The company operates a tech-based platform that connects urban households in Northeast India with trained, background-verified domestic help across three core service lines: Domestic Help, Cooking & Housekeeping, and Child Care (with elderly-care use cases documented in customer testimonials). Supply is sourced primarily through the flagship Sahayika program, which recruits women from underprivileged communities, equips them with technical and interpersonal skills, and has cumulatively trained and placed over 6,000 women as professional caregivers over the past 11 years.

The underlying technology layer is described as a platform handling background verification, training coordination, and service matching between households and caregivers, delivered via a website with callback request functionality and direct phone/WhatsApp channels; no mobile app, API, or SDK is publicly available. The workforce is retained and engaged through monthly helper meetings held every second Saturday in Tezpur and Guwahati, which double as community-building and grassroots-referral touchpoints. The company has received two national-level recognitions for its work in the sector and was previously backed by a $44,999 round in 2015 from 3rd Creek Foundation and Upaya Social Ventures.

Maitri monetizes through professional-services placement and ongoing management fees paid by households for matched, trained, and supervised domestic workers; pricing is not publicly disclosed and is negotiated based on service type, frequency, and duration. Go-to-market is direct-to-consumer via phone, WhatsApp, and a website callback form, supplemented by blog content, Facebook, YouTube, and word-of-mouth referrals from satisfied customers. The customer base consists entirely of individual urban households, with no enterprise or institutional accounts. Operations are concentrated in Assam, with early customer activity in Kolkata signaling nascent geographic expansion.

Name

Maitri

Legal name

Maitri Livelihood Services Pvt. Ltd.

Website

https://mymaitri.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Maitri is a private India-based domestic-services platform that recruits, trains, and places women from underprivileged Northeast Indian communities as professional caregivers for urban households in Guwahati and Tezpur across domestic help, cooking, housekeeping, and child care services.

Ownership category

akta.pro rank

Product category

Domestic Staffing Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Child Day Care Services (8351)

akta.pro primary industry

Senior/Accessibility Concierge & Companion Errands (HSACAIAO)

akta.pro secondary industry

In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA)

Keywords

• Domestic help services
• Household staffing
• Caregiver placement
• Domestic worker training
• Home care services

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Domestic Help Placement Services: Maitri provides professional domestic services by placing trained, verified domestic helpers with households. The company earns revenue through service fees for matching households with qualified domestic workers and providing ongoing placement and management services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Maitri is a tech-based platform that connects urban households in Guwahati and Tezpur (Assam) with trained, background-verified domestic help. It delivers three core service lines — Domestic Help, Cooking & Housekeeping, and Child Care — and also supports elderly care, providing ongoing placement, coordinator oversight, and replacement of helpers as needed. Its flagship Sahayika program trains and places women from underprivileged Northeast Indian communities as professional caregivers.

Product overview

Maitri is a tech-based domestic services platform that connects urban households with skilled, verified domestic help. The company operates three core service offerings: Domestic Help Service, Cooking and Housekeeping Service, and Child Care Service, all delivered through trained and background-verified personnel. The platform serves households in Guwahati and Tezpur, Assam, positioning itself as a professional and compassionate alternative to informal domestic worker arrangements.

Differentiator

Problem solved

Functional benefit

Brands

• Sahayika: Flagship program for recruiting, training, and securing employment for women from underprivileged communities in Northeast India as professional caregivers

Products and services

• Domestic Help Service Professional domestic help services connecting verified, trained helpers with urban households for general home assistance including cleaning, running errands, and household support. Services are managed by a professional team with round-the-clock coordinator support and responsive replacement. Targeted at urban households in Guwahati and Tezpur, Assam.
• Cooking and Housekeeping Service Comprehensive cooking and housekeeping services including meal preparation according to client preferences, home cleaning, washing utensils and clothes, ironing, grocery shopping, and general home maintenance. Trained professionals use domestic appliances efficiently. Targeted at urban households in Guwahati and Tezpur, Assam seeking daily cooking and housekeeping support.
• Child Care Service Professional childcare services providing skilled supervision and age-appropriate care for children including infants. Personnel are trained in feeding, daily care, sanitation, playing with children, and keeping them occupied, with background verification ensuring safety. Targeted at working families with infants or young children in Guwahati and Tezpur, Assam.

Quantifiable outcome

• 6000+ women trained and placed in professional caregiver roles over 11 years
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Office of the Assistant Labour Commissioner, Zone III, TezpurminorStrategic or Co-development Partner · 13 June 2026Maitri collaborated with the Office of the Assistant Labour Commissioner, Zone III, Tezpur to organize an awareness and registration programme on the e-Shram Portal. Ms. Deity Roy Choudhury, Labour Inspector, conducted the session to help domestic workers gain access to government welfare schemes and social security benefits.
• Sun Valley HospitalminorStrategic or Co-development Partner · 8 March 2025Maitri collaborated with Sun Valley Hospital to organize a Free Diabetes Test Camp exclusively for its helpers on International Women's Day. Seven medical professionals from Sun Valley Hospital provided free testing and health education at Maitri's office.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Housejoy: Indian home services platform covering cleaning, appliance repair, pest control, and domestic help. Comparable to Maitri in the domestic help vertical but operates as a multi-category incumbent with broader geographic reach.
• Care.com: Global online marketplace for senior care, child care, housekeeping, and pet care services. Comparable business model of matching vetted caregivers with households, though operating at vastly larger scale and primarily in Western markets.
• TaskRabbit: Global home services marketplace (owned by IKEA) connecting customers with freelance help for household tasks, cleaning, and errands. Adjacent incumbent in the in-home services category that competes for the same household-services wallet.
• Urban Company: India's largest home services marketplace offering domestic help, cleaning, cooking, and appliance repair across major cities. A much broader incumbent that overlaps with Maitri's domestic help category but serves it as one of many services and is currently expanding into Northeast India.

Others

• Apna: India's leading blue-collar jobs and hiring platform that includes domestic workers, maids, and caregivers as categories. Adjacent rather than directly competitive — a sourcing channel for the same worker pool Maitri trains through Sahayika.
• KLAY (KLAY Learning Centres): India's largest premium daycare and early childhood platform. Relevant adjacent peer for Maitri's child care vertical, though KLAY is facility-based while Maitri delivers in-home.

Direct peers

• BookMyBai: Indian domestic help and maid placement platform focused on background-verified household staffing. Closest direct peer to Maitri — same core offering of placing trained, vetted domestic workers in urban households with similar placement, training, and replacement mechanics.
• Helpers.in: Indian online platform that connects households with domestic helpers, maids, cooks, and caregivers. Directly comparable to Maitri on placement, verification, and category of in-home domestic staff.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mymaitri
• Facebookfacebook.com/mymaitri.in

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maitri