What PowerShield does

PowerShield Pty Ltd is a privately held Australian power protection company founded in 1999 and headquartered in Malaga, Perth, Western Australia. It designs, manufactures, and distributes Uninterruptible Power Supply (UPS) systems, surge protection devices, and power management accessories engineered specifically for Australian and Oceanic power conditions, holding Australian Owned certification and 25+ years of domain expertise. Its product portfolio spans entry-level consumer units (SafeGuard, Defender, Pilot DC Mini from RRP $185-$509) through professional line-interactive systems (Commander) to enterprise True Online Double Conversion units (Centurion Tower/RT up to 10kVA), lithium-iron-phosphate (LiFePO4) variants with 5-year warranties, three-phase industrial systems (Centurion Pro 10-80kVA, Platinum Modular 15-180kW), and specialty gaming/slimline form factors, complemented by a full accessories ecosystem (PDUs, MBSs, ATSs, battery modules, SNMP/Modbus comms cards) and proprietary NetGuard monitoring software.

The company sells across at least ten verticals — home/home office, SMB business, ICT, industrial/manufacturing, security, audiovisual, mining, medical refrigeration, marine, and defence — through a multi-tier channel of distributors, resellers, service agent partners, retailers, and Perth-based direct field sales for complex enterprise installations. Revenue mechanics are predominantly one-time hardware unit sales at RRP, supplemented by extended warranty registrations (free 1-year extensions on Commander/Centurion single-phase models), replacement battery sales via the exclusive Battery World partnership, and pre-configured UPS bundles for simplified procurement. Strategic differentiation rests on Australian-specific design, military-spec conformal coating for harsh-environment applications, Telstra-co-developed DC telecom backup, and a Nova Electric partnership delivering MIL-STD-qualified defence products.

Name

PowerShield

Legal name

PowerShield Pty Ltd

Website

https://powershield.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

PowerShield is a privately held Australian power protection company that designs and distributes UPS systems, surge protection, and power management accessories for Australian and Oceanic conditions, serving consumer, SMB, ICT, industrial, mining, medical, marine, and defence markets via multi-tier channel distribution from its Perth headquarters.

Ownership category

akta.pro rank

Product category

Uninterruptible Power Supply (UPS) Systems and Power Protection Equipment

NAICS

Battery Manufacturing (33591), Switchgear and Switchboard Apparatus Manufacturing (335313)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Uninterruptible Power Supplies (UPS) (HDACAJAA)

akta.pro secondary industries

Surge Protectors & Power Strips (SPD) (HDACAJAB), UPS Accessories & Monitoring (Network Cards, Software, Sensors) (HDACAJAF), Power Quality, Metering & Monitoring (HDACAJAG), Replacement Parts, Maintenance & Service (UPS/Power Protection) (HDACAJAH), UPS Systems & Backup Power (Online/line-interactive UPS, industrial backup) (IMAGADAD)

Keywords

• Uninterruptible power supply
• UPS systems manufacturing
• Surge protection devices
• Power management solutions
• Voltage regulation equipment

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales (UPS Systems): Primary revenue stream from sale of UPS systems across multiple series (SafeGuard, Defender, Commander, Centurion, Platinum) ranging from consumer-grade to enterprise-level solutions. One-time purchase model with RRP pricing.
2. Power Accessories: Sales of complementary accessories including PDUs, battery modules, maintenance bypass switches, ATS units, comms cards, chargers, rail kits, and vertical racks. Consumable/replacement batteries available through partner Battery World.
3. Extended Warranties: Extended warranty programs offering additional 1-year protection on UPS models. Free 1-year extension available for Commander and Centurion single-phase models upon product registration.
4. UPS Bundles: Pre-configured bundled solutions combining UPS units with necessary accessories (battery banks, comms cards, rail kits, PDUs, MBS) for simplified procurement and installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

PowerShield designs, manufactures, and sells Uninterruptible Power Supply (UPS) systems, surge protection devices, and power management accessories for Australian and Oceanic conditions. Its product range spans from entry-level home office UPS units (650VA) to enterprise-grade three-phase modular systems up to 180kW, addressing power protection needs across consumer, business, industrial, mining, defence, medical, marine, and ICT sectors.

Product overview

PowerShield is an Australian-owned power protection company offering a comprehensive portfolio of UPS systems, surge protection, and power accessories designed for Oceanic conditions. The product portfolio spans from entry-level DC Mini and SafeGuard UPS products for home/small office use, through the Defender Series as Australia's most popular commercial UPS, to professional-grade Commander and enterprise-level Centurion Series with True Online Double Conversion technology. The Centurion Pro Three Phase Series addresses industrial three-phase applications (10-80kVA), while the Platinum Modular Series covers high-capacity enterprise installations (15-180kW). Specialized offerings include the Gladiator Gaming UPS with CPU monitoring and Ninja Slimline LiFePO4 UPS for space-constrained environments. The surge protection lineup features ZapGuard power boards, VoltGuard AVRs, ZapGuard Pro power filters, and surge diverters. A complete accessories ecosystem includes PDUs, Maintenance Bypass Switches, Automatic Transfer Switches, battery modules, communication cards, and chargers. PowerShield also provides NetGuard monitoring software and pre-configured UPS bundles for simplified installation. Products serve diverse sectors including home/office, business, industrial, security, audiovisual, ICT, mining, medical, marine, and defense applications.

Differentiator

Problem solved

Functional benefit

Brands

• Pilot DC Series: Compact DC backup power solutions for DC-powered equipment including NBN modems, routers, and telecommunications infrastructure
• SafeGuard UPS
• Defender UPS
• Gladiator UPS
• Commander UPS
• Centurion UPS
• Centurion Pro Three Phase UPS
• Platinum UPS
• ZapGuard
• VoltGuard AVR
• Ninja Slimline UPS
• Navigator PDU

Products and services

• Pilot DC Mini UPS Compact and affordable DC backup solutions for keeping essential DC-powered equipment including NBN modems, routers, VOIP systems, alarms, and surveillance running during power outages. Targets home and small office customers.
• DC Pilot 50 UPS Telstra-tested 24V DC backup power for critical field equipment featuring fanless operation for silent running and minimal dust intake, designed for remote sites and telecommunications infrastructure.
• SafeGuard UPS Series Powerboard-style UPS combining automatic voltage regulation, battery backup, and surge protection in a compact unit for home offices and network gear, available in capacities from 750VA to 1000VA.
• Defender UPS Series Australia's most popular UPS range featuring Automatic Voltage Regulation, LCD display, user-replaceable batteries, and Australian sockets, including tower and rackmount models from 650VA to 2000VA for business customers.
• Commander UPS Series Economical power protection with AVR and pure sine wave output, available in Tower and Rack/Tower convertible models with bold LCD display for workstations, networking, and telecom systems from 1100VA to 3000VA.
• Centurion UPS Series True Online Double Conversion UPS systems with scalable protection, available in Tower, Rack Mount, and Rack/Tower configurations supporting lead-acid and LiFePO4 batteries, covering single-phase and three-phase setups from 1000VA to 10kVA for mission-critical enterprise environments.
• Centurion RT LiFePO4 UPS Lithium Iron Phosphate UPS systems offering longer battery lifespan, faster recharge, lighter weight, and higher temperature tolerance than lead-acid, including Standard and Long Run models with external battery module support.
• Centurion Pro Three Phase UPS Series High-performance True Online Double Conversion UPS purpose-built for Oceania power environment, featuring output power factor 1.0, scalable 10kVA to 80kVA range, dual mains input, DSP technology, and active input power factor correction.
• Platinum Modular Series UPS High-capacity modular UPS systems ranging from 15kW to 180kW for data centres, manufacturing, hospitals, military, and mining applications, featuring modular and E-Modular configurations designed for Australian conditions.
• Gladiator Gaming UPS Ground-breaking gaming UPS offering stylish battery backup with real-time CPU temperature monitoring, remote LCD panel with 2-hour undocked operation, dual USB charging ports, and pure sine wave output for professional gaming setups.
• Ninja Slimline UPS PowerShield's most compact UPS with ultra-slim profile and LiFePO4 battery technology, designed for tight space-constrained environments such as electrical panels, irrigation systems, switchboards, and point-of-sale terminals.
• ZapGuard Surge Protected Power Boards Power board-style surge protection with 5-8 outlets, featuring wide-spaced sockets for plug packs, automatic safety features, and sophisticated protection against power surges and spikes for consumer and office use.
• VoltGuard AVR Automatic Voltage Regulator monitoring voltage levels to protect sensitive electronics from brownouts and overvoltages, providing constantly regulated output voltage for equipment safety.
• ZapGuard Pro Power Filters Professional-grade surge filters providing high degree of secondary protection for harsh environments, available in pluggable and hard-wired configurations from 10A to 63A, suitable for UPS systems, servers, and industrial sites.
• Surge Diverters 60kA surge diverters in single-phase and three-phase configurations for heavy-duty protection against lightning and major surge events.
• Power Distribution Units (PDUs) Comprehensive PDU range from basic/metered unmanaged to intelligent managed PDUs, including Navigator Smart PDU enabling administrators to remotely and individually control AC power for up to 8 connected devices.
• Maintenance Bypass Switches (MBSs) Enable safe UPS maintenance or replacement without interrupting power to connected equipment, available in wrap-around and change-over configurations for single and three-phase UPS systems.
• Automatic Transfer Switches (ATSs) Ensure continuous power by connecting to two independent power sources with automatic transfer on primary failure, also functioning as Maintenance Bypass Switch and PDU with front-panel input control.
• Battery Modules Extended battery modules to increase backup times, compatible with various UPS series including Centurion RT, Centurion Tower, and Centurion Rack models.
• Communication Cards (Comms Cards) SNMP and Modbus communication interfaces enabling UPS monitoring and integration with network management systems and building management systems, including External Comms Box.
• UPS Batteries and Cartridges Replacement batteries and cartridges to restore life to depleted UPS systems, including 12V batteries with various amp hour ratings and design life options.
• UPS Bundles Pre-configured complete solution packages combining UPS units with necessary installation accessories including battery modules, comms cards, mounting rails, PDUs, and MBS switches for simplified procurement and installation.

Quantifiable outcome

• Protects against 9 known power problems
• +4 more outcomes

Segments10 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered notable, core and minor.

• TelstranotableStrategic or Co-development PartnerCollaboration with Telstra for development of Pilot DC 50 UPS - a Telstra-tested, field-proven 24V DC backup power solution designed for critical telecommunications equipment in remote and industrial environments.
• Nova ElectriccoreStrategic or Co-development PartnerStrategic partnership with Nova Electric, a world-leading manufacturer of rugged AC power conversion technology. Nova's products are qualified to military environmental standards including MIL-STD-810, MIL-STD-167, MIL-STD-461, and are trusted by major defence contractors and US DOD.
• Battery WorldcoreChannel Partner/ Reseller/ DistributorExclusive battery partner for UPS replacement batteries across Australia. Battery World stores provide battery replacement services and recycling for lead-acid and lithium batteries.
• Battery Stewardship Council / B-cycleminorOthersMember of Battery Stewardship Council and B-cycle program for responsible battery lifecycle management, from purchase to recycling.
• Westref EnvirominorOthersPartner for e-waste and battery recycling through Perth head office, ensuring environmentally responsible disposal of UPS equipment and batteries.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• APC by Schneider Electric: Global market leader in UPS systems and surge protection for IT, data centre, and consumer applications. Directly comparable to PowerShield across nearly every product tier (entry-level to enterprise three-phase) and represents the principal competitor in the Australian market.
• Vertiv: Specialised provider of critical digital infrastructure including UPS, thermal management, and IT management - directly competing with PowerShield in enterprise and three-phase UPS for data centres, telecom, and industrial sites.
• Eaton: Global power management company with a broad UPS portfolio (5S to megawatt ranges) and active presence in Australia targeting IT, industrial, and data centre segments. Directly competes with PowerShield's Defender, Commander, Centurion and Centurion Pro series.
• Riello UPS: Italian UPS manufacturer with a wide portfolio (line-interactive to high-capacity three-phase) and distribution into Australia and Oceania. Comparable to PowerShield across small/medium to enterprise UPS categories.
• CyberPower: UPS and power protection vendor with strong consumer and SMB presence, distributing in Australia. Directly overlaps with PowerShield's Defender, Commander, and SafeGuard product ranges on price and use cases.

Emerging players

• Salicru: Spanish UPS and voltage protection manufacturer with a product range from home/SMB to three-phase industrial systems. Competes with PowerShield in mid-range UPS and surge protection categories.
• Delta Electronics: Power and thermal management vendor with an UPS line spanning consumer to data centre. Competes with PowerShield in ICT, industrial, and modular UPS segments, particularly in Oceania distribution.
• Socomec: European specialist in UPS and power conversion for industrial and infrastructure applications with growing presence in Australia. Overlaps with PowerShield's Centurion Pro and Platinum modular product positioning.

Broad incumbents

• ABB: Multinational offering UPS, switchgear, and power quality solutions as part of a much broader electrification portfolio. Competitor to PowerShield primarily in industrial three-phase and mining/defence applications.

Others

• Battery World: Australian battery retail and recycling franchise that is PowerShield's exclusive partner for UPS battery replacement. Listed because of the strategic commercial relationship and shared ecosystem for power backup lifecycle services in Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PowerShieldPL
• YouTubeyoutube.com/channel/UCp7TtYDE0yW_IdbKB2P2qqg
• Facebookfacebook.com/PowerShieldUPS
• LinkedInlinkedin.com/company/powershield

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PowerShield