Housing Alternatives

What Housing Alternatives does

Housing Alternatives Development Company is a Minnesota-based nonprofit 501c3 organization that operates senior living communities serving seniors requiring supportive housing and their families. The organization is governed from its corporate headquarters at 18336 Minnetonka Boulevard, Suite C, Deephaven, MN, and operates as a tax-exempt charitable entity with no parent company, no external equity backing, and no public listing. Revenue is generated through subscription-recurring monthly resident fees for housing, meals, activities, and varying levels of care support.

The company operates two wholly-owned operating communities: Evergreen Senior Living in Cloquet, MN and The Meadows of Wadena Senior Living in Wadena, MN. Evergreen is a multi-component campus offering assisted living and advanced care suites (Evergreen Knoll), 24 independent living townhomes (Evergreen Cottages), and a community building available to residents and the public. The Meadows of Wadena is the newer facility, offering assisted living and memory care in a single-story building with multiple gathering areas and outdoor raised planters for resident gardening. Both communities provide 24-hour care staff access with RN supervision during business hours and on-call RN coverage during evenings, weekends, and holidays.

The go-to-market model is sales-led and direct: prospective residents and families are reached through web search, referrals, community outreach, and individual community websites, then engage on-site with dedicated Executive Directors and Directors of Resident Services to tour facilities and arrange residency. No proprietary technology platform, mobile app, AI/ML capability, or third-party integration is disclosed. Geographic scope is restricted to Minnesota, the headcount is 11-50, and no revenue figures, funding events, or partnerships have been disclosed in the available source material.

Name

Housing Alternatives

Legal name

Housing Alternatives Development Company

Website

https://housingalternatives.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Housing Alternatives Development Company is a Minnesota-based nonprofit 501c3 operating two senior living communities, Evergreen Senior Living in Cloquet and The Meadows of Wadena, providing assisted living, memory care, and independent living services to seniors and their families.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Senior & Assisted Living Residential Property Management (BPAJAFAE), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living services
• Assisted living facilities
• Memory care services
• Independent living communities
• Senior housing nonprofit

Headquarters

HQ city

Minnesota City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Senior Housing and Care Services: Revenue is generated through monthly fees charged to residents for assisted living, memory care, and independent living services. As a nonprofit 501c3 organization, fees cover housing, meals, activities, and varying levels of care support based on individual resident needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Housing Alternatives is a nonprofit 501c3 organization that operates senior living communities in Minnesota. It provides assisted living, memory care, and independent living services across two main campuses — Evergreen Senior Living in Cloquet and The Meadows of Wadena Senior Living in Wadena — delivering housing, meals, activities, and varying levels of care support including 24-hour access to care staff with RN supervision and on-call coverage.

Product overview

Housing Alternatives is a nonprofit 501c3 organization providing senior care housing and services through a multi-community platform. The organization operates two main senior living communities: Evergreen Senior Living in Cloquet, MN (featuring Evergreen Knoll for assisted living/care suites and Evergreen Cottages for independent living townhomes) and The Meadows of Wadena Senior Living in Wadena, MN (offering assisted living and memory care). Both communities provide 24-hour care staff access with RN supervision, home-cooked meals, and activities programs, creating a comprehensive spectrum of senior living options.

Differentiator

Problem solved

Functional benefit

Brands

• Evergreen Senior Living: Senior living campus in Cloquet, Minnesota offering assisted living, memory care, independent living townhomes, and community building facilities.
• The Meadows of Wadena

Products and services

• Evergreen Senior Living Senior living campus located in Cloquet, Minnesota offering a full spectrum of senior care including assisted living and advanced care in care suite units (Evergreen Knoll), 24 independent living townhomes (Evergreen Cottages), and a community building for residents and public use. Includes 24-hour access to care staff with RN supervision and on-call coverage.
• The Meadows of Wadena Senior Living Newest senior living location operated by Housing Alternatives, offering assisted living and memory care in a single-story building in Wadena, Minnesota. The facility includes multiple gathering areas and outdoor raised planters for resident gardening activities, with home-cooked meals and activities programs included.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Walker Methodist: Minnesota-based nonprofit senior services organization providing assisted living, memory care, and senior housing across the Twin Cities metro. Direct peer as a regional nonprofit with comparable service lines.
• Lifespace Communities: Nonprofit operator of continuing care retirement communities and senior living across multiple US states. Comparable as a mission-driven, multi-site nonprofit senior housing operator with similar continuum-of-care service lines.
• Presbyterian Homes & Services: Minnesota-based nonprofit operating a portfolio of independent living, assisted living, and memory care communities across Minnesota, Wisconsin, and Iowa. Closely comparable nonprofit senior housing model with similar continuum-of-care approach.
• Cassia: Minnesota-based nonprofit organization (formed by merger of Augustana Care and Elim Care) providing assisted living, memory care, and senior housing across the Twin Cities and greater Minnesota. Directly comparable as a multi-community nonprofit senior care operator in the same geographic market.
• Volunteers of America National Services: National nonprofit operating senior living, assisted living, and memory care communities across the US. Comparable nonprofit mission, funding sources, and continuum-of-care service model.
• Ebenezer (Fairview Health Services): Minnesota-based nonprofit senior living and services organization, part of Fairview Health Services, offering independent living, assisted living, and memory care. Direct comparable as a regional nonprofit operator in the same state.

Broad incumbents

• Sunrise Senior Living: Established large operator of assisted living and memory care communities across the US and UK. Comparable service offerings but as a much larger, well-capitalized incumbent with broader geographic reach.
• Atria Senior Living: Large US operator of independent living, assisted living, and memory care communities across 30+ states. Comparable service lines but as a major private incumbent with significantly greater scale.
• Brookdale Senior Living: Largest US operator of senior living communities, offering independent living, assisted living, and memory care nationwide. Comparable service lines but as a much larger for-profit incumbent with broader scale and geographic reach.

Regional players

• Saint Francis Health Ministries: Minnesota-based nonprofit providing senior living and supportive services, primarily serving greater Minnesota. Comparable regional nonprofit with similar scale and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/housing-alternatives-development-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Housing Alternatives