Roller Shutters Australia
Roller Shutters Australia is a private online retailer selling custom-made OZRoll aluminium roller shutters — Domestic, Cyclone, BAL 40 Bushfire and Light Commercial — directly to Australian homeowners and small businesses via a DIY measure-and-install e-commerce model, shipping nationwide across all six states.
- Company typePrivate
- Founded2004
- HeadquartersMylor, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Roller Shutters Australia does
Roller Shutters Australia, trading as Australian Online Roller Shutters, is a private online retailer founded in 2004 and headquartered in Mylor, South Australia, operating with 1-10 employees. It sells custom-made aluminium roller shutters manufactured exclusively by OZRoll, the largest roller shutter plant in the Southern Hemisphere, which itself supplies roughly 80% of the Australian market. The catalogue spans four shutter variants — Domestic (AR400), Cyclone (AR400 HDF, James Cook University tested), Security/Bushfire (AE401 extruded aluminium, BAL 40 rated by CSIRO) and Light Commercial (AR551) — available across four operation modes: Manual, Electric (SOMFY motors), Battery (OZRoll L10/T20/T35) and Spring-Assist. Products are made-to-order to the nearest millimetre, shipped Australia-wide, and accompanied by extensive DIY measuring and installation guides, videos and an online price calculator.
The business model is product-led pure-play e-commerce: customers self-measure, order online, and self-install, eliminating installer margins in the value chain. Revenue is generated from one-time unit sales of custom shutters plus aftermarket parts, optional SOMFY RTS motor and remote upgrades, and custom powder coating services. Pricing is unit-based and quote-driven via an online calculator, with no disclosed subscription, recurring service, or enterprise contract layers; the customer base is fragmented Australian residential and small commercial buyers, with exposure to niche demand drivers in cyclone- and bushfire-prone regions where certified ratings (BAL 40, AS/NZS 1170.2-2002, AS 4040.3-1992, CSIRO appraisal, 2005 Australian Design Mark) provide the primary differentiation.
Go-to-market relies on SEO-optimised website content, city-specific landing pages, DIY instructional content, post-sale Google reviews (4.9/5 across a small reviewer base), and 24/7 phone/email support. Distribution is direct-to-customer shipping with regional coverage across Queensland, NSW, ACT, Victoria, South Australia and Western Australia; no physical retail, installer network, or institutional sales motion has been disclosed, and there is no reported management team, outside investment, or M&A activity in the input material.
Roller Shutters Australia firmographics
Firmographics- Name
- Roller Shutters Australia
- Legal name
- Australian Online Roller Shutters
- Website
- https://rollershutters.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roller Shutters Australia is a private online retailer selling custom-made OZRoll aluminium roller shutters — Domestic, Cyclone, BAL 40 Bushfire and Light Commercial — directly to Australian homeowners and small businesses via a DIY measure-and-install e-commerce model, shipping nationwide across all six states.
- Ownership category
- akta.pro rank
Roller Shutters Australia industry classification
Industry- Product category
- Roller Shutters
- NAICS
- Blind and Shade Manufacturing (337920)
- akta.pro primary industry
- Garage Doors & Rolling Shutters (IMADAIAE)
- akta.pro secondary industries
- Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Motorized Shades, Blinds & Curtain Automation (HSAHADAD)
Keywords
Where Roller Shutters Australia is headquartered
LocationHeadquarters
- HQ city
- Mylor
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Roller Shutters Australia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Roller Shutter Sales: One-time sale of custom-made-to-order aluminium roller shutters in four varieties (Domestic, Cyclone, Security/Bushfire, Light Commercial). Each shutter is manufactured to exact measurements provided by the customer, with pricing based on size and specifications.
- Parts and Accessories: Sale of replacement parts, components, and accessories including motors, remote controls, guide plugs, sills, and mounting hardware. Optional upgrades for electric motors and remote controls available at additional cost.
- Custom Powder Coating: Optional powder coating service for custom colours on security roller shutter slats ($145.00 per square meter) and head box, guides, and bottom bar ($180.00). Extends delivery time by 14 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Domestic Roller Shutters - Entry level protection for standard windows |
| Unit Pricing | Pay-as-you-go | Cyclone Roller Shutters - Enhanced strength for cyclone-prone areas |
| Unit Pricing | Pay-as-you-go | Security/Bushfire Roller Shutters - Maximum protection for high-risk areas |
| Unit Pricing | Pay-as-you-go | Light Commercial Roller Shutters - Large span coverage for commercial applications |
| Unit Pricing | Pay-as-you-go | SOMFY Motor Upgrades |
| Unit Pricing | Pay-as-you-go | Custom Powder Coating Options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Roller Shutters Australia product offering
Product offeringCore offering
Roller Shutters Australia (operating as Australian Online Roller Shutters) is an Australia-wide e-commerce retailer that sells custom-made-to-order aluminium roller shutters manufactured by OZRoll. The company operates a direct-to-customer DIY model where customers measure, order, and install the shutters themselves, with four product varieties (Domestic, Cyclone, Security/Bushfire, and Light Commercial) available in manual, electric, battery, and spring-assist operation types.
Product overview
Roller Shutters Australia is an online retailer selling aluminium roller shutters manufactured by OZRoll, the largest roller shutter manufacturer in the Southern Hemisphere. The product portfolio consists of four main shutter types (Domestic, Cyclone, Security/Bushfire, and Light Commercial) combined with four operation types (Manual, Electric with SOMFY motors, Battery with OZRoll motors, and Spring-Assist). The Domestic Roller Shutters serve as the entry-level product for standard residential use, while the Cyclone Roller Shutters provide enhanced wind resistance for tropical regions. Security/Bushfire Roller Shutters offer maximum protection with BAL 40 certification for fire-prone areas. Light Commercial Roller Shutters cater to larger commercial spaces. Each shutter type shares common components (head boxes, guides, bottom bars) but uses unique slat profiles. All products are made-to-order, custom sized to the nearest millimetre, and available in multiple colour combinations.
Differentiator
Problem solved
Functional benefit
Products and services
- Domestic Roller Shutters Entry-level aluminium roller shutters using the AR400 series slat profile with PU foam insulation, designed for homes without special requirements. Maximum size of 7.7 square meters per unit. Provides thermal insulation, noise reduction, security, and weather protection.
- Cyclone Roller Shutters Heavy-duty roller shutters with AR400 HDF High Density Foam slat profile and restrained slat inserts, designed for cyclone-prone areas. Tested to Australian Standards AS/NZS 1170.2-2002 and AS 4040.3-1992, with maximum size of 4 square meters for cyclone rating compliance.
- Security/Bushfire Roller Shutters Maximum-protection roller shutters featuring AE401 extruded aluminium slat profile rated to Bushfire Attack Level 40 (BAL 40). Provides protection against determined intruders, radiant heat, embers, and bushfire flame fronts. Tested by CSIRO for compliance with AS1530.8.1-2007.
- Light Commercial Roller Shutters Commercial-grade roller shutters using the AR551 slat profile that can span up to 4200mm and cover areas up to 10.8-11.8 square meters. Designed for storefronts and large commercial windows/doors with extended guides and heavier duty components.
- Electric Roller Shutters Motorized roller shutters powered by SOMFY electric motors with programmable up/down limits. Optional SOMFY RTS wireless remote control upgrade ($150-$215) available with rolling code security featuring over 16 million code combinations.
- Battery Roller Shutters
Quantifiable outcome
- Energy savings: up to 45% reduction in heating and cooling energy consumption
- +5 more outcomes
Companies that use Roller Shutters Australia
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Roller Shutters Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Roller Shutters Australia partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- OZRollcoreOZRoll is the exclusive manufacturer of all roller shutters sold by Australian Online Roller Shutters. Based in South Australia, OZRoll operates the largest roller shutter manufacturing plant in the Southern Hemisphere, supplying 80% of the Australian market. The company uses German-built roll forming machines and produces custom-made-to-order shutters accurate to the nearest millimetre.
- SOMFYcoreSOMFY is the exclusive supplier of electric motors for all motorized roller shutters. SOMFY is a world leader in tubular motor technology, providing motors with RTS (Radio Technology Somfy) wireless capability featuring SRC rolling codes with over 16 million code combinations for security.
- James Cook University Cyclone Testing StationmajorJames Cook University's Cyclone Testing Station in Townsville, Queensland conducted cyclone testing for the OZRoll Super Shutter. Testing involved fitting shutters to an air box facility to simulate tropical cyclone conditions and verify compliance with Australian Standards.
- CSIROmajorCSIRO conducted bushfire testing on OZRoll roller shutters, determining compliance with Australian Standards AS3959 Bushfire Attack Level (BAL) 40 and Clause 14.4 Bushfire Radiant Heat and Ember Attack of AS1530.8.1-2007. Also appraised thermal and noise insulation properties.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Roller Shutters Australia competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Roller Shutters Australia compliance and trust
Trust signalCompliance5 records
Roller Shutters Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roller Shutters Australia leadership team
Management profileNumber of profiles
Profiles1 record
Roller Shutters Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roller Shutters Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roller Shutters Australia
What does Roller Shutters Australia do?
Roller Shutters Australia (operating as Australian Online Roller Shutters) is an Australia-wide e-commerce retailer that sells custom-made-to-order aluminium roller shutters manufactured by OZRoll. The company operates a direct-to-customer DIY model where customers measure, order, and install the shutters themselves, with four product varieties (Domestic, Cyclone, Security/Bushfire, and Light Commercial) available in manual, electric, battery, and spring-assist operation types.
Is Roller Shutters Australia a public or private company?
Roller Shutters Australia is a private company. It is classified as unknown and is currently operating.
When was Roller Shutters Australia founded?
Roller Shutters Australia was founded in 2004. It employs 1 to 10 people.
Where is Roller Shutters Australia based?
Roller Shutters Australia is headquartered in Mylor, Australia, in the Oceania region.
How does Roller Shutters Australia make money?
Three revenue lines are on record. Roller Shutter Sales are the primary driver. The others are parts and Accessories and custom Powder Coating.
Does Roller Shutters Australia have an API?
No public API is recorded for Roller Shutters Australia.
What industry is Roller Shutters Australia in?
Roller Shutters Australia's product category is Roller Shutters. Its primary akta.pro industry code is IMADAIAE, Garage Doors & Rolling Shutters, with a secondary code of CRAIAKAE, Shutters Retail (Plantation, Interior/Exterior). Its NAICS code is 337920.