Grange Motors (Swindon) Limited

What Grange Motors (Swindon) Limited does

Grange Motors (Swindon) Limited operates a UK network of authorised luxury and premium automotive dealerships under the 'Grange' brand, with a heritage that the company's own materials date to 1960 (firmographic data lists 1981, indicating a likely corporate restructuring). The group is an appointed representative of Invicta Automobiles Limited, which is the FCA-authorised (FRN 308872) credit broker for the group's finance products. Grange holds authorised retailer relationships with Aston Martin, Bentley, Lamborghini, McLaren, Rolls-Royce, Land Rover, Jaguar, Alpine, INEOS Grenadier, Corvette, and Triumph motorcycles, and operates showrooms and authorised service centres in Swindon, Edinburgh, Hatfield, Wellingborough, Woburn, and Barnet.

The product surface spans new vehicle sales, approved pre-owned sales, manufacturer-authorised servicing and aftersales, parts and accessories, finance brokering for Hire Purchase and Personal Contract Purchase products, GAP insurance, and digital click-and-collect purchasing. The technology stack is described as a standard dealership management and retail platform with no disclosed proprietary IP, AI/ML components, or APIs. The business is complemented by Grange Racing, a motorsport programme competing in the British GT championship in an Aston Martin Vantage GT4, with Full Send Racing and Cinch as partners and three-time Le Mans winner Darren Turner leading the team.

Revenue is generated through retail vehicle transactions, aftersales service and parts, and commission on FCA-regulated credit-brokered finance. The primary customer segment is high-net-worth individuals acquiring premium and luxury vehicles, with a secondary corporate segment for fleet, executive, and business contract hire. Marketing runs through grange.co.uk, customer reviews, and motorsport sponsorship. The company is privately held, with no disclosed venture capital, private equity, or public ownership, and functions as part of the wider Invicta Automobiles group while operating its dealership network independently.

Name

Grange Motors (Swindon) Limited

Legal name

Grange Motors (Brentwood) Ltd

Website

https://grange.co.uk

Company type

Private

Founded year

1960

Operating status

Operating

Short description

Grange Motors operates a UK network of authorised luxury and premium vehicle dealerships representing marques including Aston Martin, Bentley, Lamborghini, McLaren, Rolls-Royce, and Land Rover, selling new and approved used vehicles, servicing, and finance products to high-net-worth individuals and corporate customers. A subsidiary of Invicta Automobiles Limited.

Ownership category

akta.pro rank

Headquarters

HQ city

Swindon

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sale of new luxury vehicles from multiple premium brands including Aston Martin, Bentley, Lamborghini, McLaren, Rolls-Royce, Land Rover, and others. Revenue generated from vehicle transactions at dealership showrooms.
2. Used Vehicle Sales: Sale of pre-owned approved vehicles across all represented brands, offering certified pre-owned programs for select manufacturers.
3. Servicing and Aftersales: Maintenance, repair, and parts services for all vehicle brands sold through the dealership network.
4. Finance and Insurance Products: Finance brokering services introducing customers to lenders for vehicle financing. Operates as credit broker under FCA regulation, introducing customers to a limited number of lenders offering various finance products including Hire Purchase and Personal Contract Purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Grange Motors (Swindon) Limited is a UK multi-franchise authorised retailer of premium and luxury vehicles, selling new cars, manufacturer-approved used cars, manufacturer-branded parts and accessories, and providing franchise-compliant servicing, MOTs and repairs across marques such as Rolls-Royce, Bentley, Aston Martin, Lamborghini, McLaren, Land Rover, Jaguar, INEOS Grenadier, Alpine, Corvette and Triumph. It also arranges vehicle finance (Hire Purchase and PCP) as an FCA-regulated credit broker via its parent Invicta Automobiles Limited, and offers Click and Collect online purchasing plus part-exchange / "we buy your car" vehicle purchases.

Product overview

Grange Motors operates as an official retailer of luxury and premium vehicles, offering a portfolio of new and approved used cars across multiple prestigious brands. The core offering consists of vehicle sales across brands including Alpine, Aston Martin, Bentley, Corvette, INEOS Grenadier, Jaguar, Lamborghini, Land Rover, McLaren, Rolls-Royce, and Triumph motorcycles. These are complemented by servicing and aftersales support, finance and insurance products (including Hire Purchase and PCP through FCA-authorized Invicta Automobiles Limited), accessories, and click-and-collect purchasing options. The company also operates Grange Racing, a motorsport programme competing in British GT championship with Aston Martin Vantage GT4 in partnership with Full Send Racing and Cinch.

Differentiator

Problem solved

Functional benefit

Brands

• Grange Racing: Grange's motorsport division competing in British GT championship, partnered with Full Send Racing and Cinch.

Products and services

• New vehicle sales (multi-franchise luxury and premium)

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Full Send RacingcoreStrategic or Co-development Partner · 19 February 2026Partnership with Full Send Racing for the Grange Racing GT4 programme. The team competes in British GT championship with Full Send Racing and Cinch partnership. Three-time Le Mans winner Darren Turner leads the team.
• CinchcoreStrategic or Co-development Partner · 19 February 2026Cinch partnership in the Grange Racing GT4 programme competing in British GT. Grange Racing by FSR runs the programme in partnership with Full Send Racing and Cinch.
• Invicta Automobiles LimitedcoreOthersParent company of Grange Motors. Invicta Automobiles Limited is authorised and regulated by the Financial Conduct Authority (FCA) - FRN 308872. Grange acts as appointed representative.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lookers: Large UK multi-brand dealer group operating premium-volume franchises and selected prestige brands. Comparable business model across new and used vehicle sales, aftersales and finance brokerage.
• Inchcape plc: Global automotive distributor and retailer with significant UK luxury distribution operations including the Stratstone brand. A broader incumbent that competes for premium franchise allocations and aftersales contracts across the same geographies.
• Vertu Motors: Largest UK-listed volume automotive retailer by sites and revenue, also operating premium and luxury franchises. Offers a broad-incumbent comparison on multi-brand retail scale, aftersales infrastructure and finance brokerage economics.
• Marshall Motor Group: UK-wide multi-brand automotive retailer (a subsidiary of Marshall of Cambridge) operating premium and volume franchises with attached aftersales and fleet services. Comparable scale of dealership operations and customer-segment split.
• Pendragon plc: UK automotive retail group historically operating premium and volume franchises across multiple sites. A broad-incumbent benchmark for multi-brand UK dealership economics and aftersales intensity.
• JCT600: Yorkshire-based UK multi-franchise dealer group holding premium and luxury franchises including Aston Martin, Bentley, Ferrari and Maserati. Direct competitor for luxury allocations and an overlapping aftersales/corporate-fleet offering.

Direct peers

• Harwoods Group: UK multi-brand luxury and premium car retailer carrying Aston Martin, Bentley, Lamborghini, McLaren, Rolls-Royce, Land Rover and other prestige marques across southern England. Operates the same authorised-retailer-plus-aftersales-plus-finance-broking model targeting HNW private and corporate buyers.
• Dick Lovett: UK luxury and sports car dealer group representing Bentley, Ferrari, Maserati, McLaren, Aston Martin, Rolls-Royce and others. Closely comparable franchise mix and customer profile to Grange, with a strong bias toward ultra-luxury and limited-edition allocation.
• Sytner: UK luxury-focused dealer group representing BMW, Audi, Mercedes-Benz, Land Rover, Porsche, Ferrari and other premium marques. Same authorised-retailer-plus-finance model and similar HNW buyer base.
• Stratstone: UK prestige and luxury dealer group (an Inchcape plc subsidiary) holding franchises for Land Rover, BMW, Mercedes-Benz, Audi, Porsche, Aston Martin and others. Comparable multi-brand authorised-retailer model with overlapping JLR and premium franchises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grange-barnet

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grange Motors (Swindon) Limited