Visser & Visser

What Visser & Visser does

Visser & Visser is a privately held Dutch top-30 accounting and advisory organisation, founded in 1990 and operating through a multi-B.V. structure under the umbrella Visser & Visser Accountants-Belastingadviseurs. As of 2021 it employed meer dan 400 medewerkers across 12 vestigingen in the Netherlands (with 14 partners), serving primarily Dutch MKB clients with a full-service platform spanning Accountancy (samenstellingsopdrachten under COS 4410 and 4400N), Audit & Assurance (statutory and voluntary audits under an AFM vergunning for non-OOB entities), Fiscaal (NOB-member tax practice), Salaris & HR (including certified AFAS-Expert consultancy), and IT-services through its Growteq B.V. subsidiary (Business Intelligence, data platforms and Salesforce-based Customer Engagement solutions for middelgrote organisaties). Specialty units Arpentus (Corporate Finance/M&A advisory) and SQALE (management consultancy, formerly Consultancy & Interim) extend the offering, while a German desk from Doetinchem serves cross-border grensregio clients.

Underlying the service lines is an internal technology and quality stack: the audit platform runs on Caseware Controle Manager (SRA-controlemethode) supported by DataSnipper and JASP, while a cross-disciplinary Data Intelligence Unit (DIU) jointly run with Growteq operates the proprietary SmartInsight data platform to deliver standardised analyses, dashboards and statistical support of assurance work. Quality management is codified in Handboek Kwaliteit, Handboek Audit & Assurance and a SIRA-integriteitsrisicoanalyse, with 52 of 53 NBA 'In het Publiek Belang' maatregelen implemented and a new 'Vaktechniek & Compliance' body overseeing technical quality and compliance.

Visser & Visser's revenue model is engagement-based professional services pricing: audit and advisory fees are quote-based per engagement (with the discipline's policy that fees must not limit necessary audit work), tax returns are sold at fixed prices, fiscal advice is on a regiebasis (time-based), and Salaris/HR runs a recurring managed-services book supported by AFAS configuration work. Growteq adds project-based BI/Salesforce implementations plus recurring support, and the firm distributes everything through direct field offices across its 12-13 vestigingen rather than through digital self-service channels. Marketing relies on voluntary transparantieverslagen, employer-brand awards (Effectory Beste Werkgever 2018-2020, MT1000 2021) and a Junior DenkTank / Young Profs talent pipeline rather than paid acquisition.

Name

Visser & Visser

Legal name

Visser & Visser Accountants-Belastingadviseurs

Website

https://visser-visser.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Visser & Visser is a privately held Dutch top-30 accounting and advisory firm with 400+ employees across 12 offices, serving Dutch MKB clients with audit, accountancy, tax, salary/HR, Growteq IT, Arpentus corporate finance and SQALE consultancy services.

Ownership category

akta.pro rank

Product category

Accounting & Advisory Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Offices of Certified Public Accountants (541211), Other Accounting Services (541219)

SIC

Services-Services, Nec (8900)

akta.pro primary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

akta.pro secondary industries

HR Policy, Governance, Compliance & Risk Advisory (BPACAJAF), Transaction Services (Financial, Tax & Commercial Due Diligence) (BPAHAOAB)

Keywords

• Accountancy services
• Audit assurance
• Tax advisory
• Payroll HR services
• Corporate finance advisory

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Assurance & Audit fees: Wettelijke controles, vrijwillige controles, beoordelingsopdrachten and overige assurance-opdrachten performed by Visser & Visser Audit en Assurance B.V. under AFM-vergunning; fee-based engagements with 23% omzetgroei in 2019; pricing structured so that fees do not limit necessary audit work
2. Accountancy / non-assurance fees: Samenstellingsopdrachten (COS 4410), overeengekomen specifieke werkzaamheden (COS 4400N) and bedrijfseconomische advisering including ondernemingsstrategie, bedrijfsoverdracht, financiering and AVG advisory; performed by discipline Accountants B.V.
3. Fiscale advies- en aangiftewerkzaamheden: Fiscaal-juridische advieswerkzaamheden (regiebasis), opstellen van fiscale aangiften (vaste prijzen) en bezwaar-/beroepsprocedures via Visser & Visser Belastingadviseurs B.V., aangesloten bij de Nederlandse Orde van Belastingadviseurs (NOB); NOW-advisering and DAC6-implementatie added in 2020
4. Salarisverwerking, Salarisadvies, HRM-advies en AFAS-Expert consultancy: Recurring salary administration processing combined with HRM advisory (vacature tot ontslag), international payrolling and AFAS software consultancy/configuration services via Visser & Visser Salaris & HR B.V.
5. Growteq IT-services and Customer Engagement solutions: Business Intelligence, applicatieontwikkeling, data-platformen and Salesforce-based Customer Engagement solutions including backoffice integratie for middelgrote organisaties; recurring support/nazorg plus project-based implementations
6. Corporate Finance (Arpentus) and Consultancy (SQALE): Arpentus provides buy- and sell-side M&A advisory; SQALE provides organisationeel advies op financiële vraagstukken en management consultancy

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Visser & Visser is a top-30 Dutch accountancy and advisory firm providing accountancy, statutory and voluntary audit/assurance, tax advice and compliance, payroll and HR services, IT/Business Intelligence services (via Growteq), corporate finance (via Arpentus), and management consultancy (via SQALE) to Dutch SMBs and mid-market organizations across 12-13 regional offices. It holds an AFM permit for non-OOB statutory audits and is member of the Nederlandse Orde van Belastingadviseurs (NOB) for tax services.

Product overview

Visser & Visser is a Dutch top-30 accounting and advisory firm operating from 12+ offices in the Netherlands with around 400 employees. Its offering is structured as a platform of professional-service disciplines operating under the common name Visser & Visser Accountants-Belastingadviseurs, with separate legal entities for the licensed and unlicensed services. The four large core disciplines are Accountancy (Visser & Visser Accountants B.V.), Audit & Assurance (Visser & Visser Audit en Assurance B.V., AFM-licensed), Fiscaal (Visser & Visser Belastingadviseurs B.V., NOB member) and Salaris & HR (Visser & Visser Salaris en HR B.V.). On top of these, Visser & Visser runs dedicated sub-brands / business units: Growteq (IT-services, BI and Salesforce Customer Engagement), Arpentus (Corporate Finance) and SQALE (management consultancy, formerly Consultancy & Interim). Cross-cutting internal capabilities such as the Data Intelligence Unit (DIU) (data analytics and IT-audit support) and the Commissie Kennis & Kwaliteit / Vaktechniek & Compliance (quality management) cut across all disciplines, while employee-driven initiatives like the Junior DenkTank, Young Professionals ('Young Profs') and Commissie Veerkracht complement the formal service portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Growteq: IT business unit of Visser & Visser, specialist in Business Intelligence, data/BI solutions and Customer Engagement (Salesforce) solutions for medium-sized organisations.
• Arpentus
• SQALE
• Data Intelligence Unit (DIU)
• Visser & Visser Audit en Assurance

Products and services

• Accountancy (Visser & Visser Accountants B.V.) Accountancy discipline delivering non-assurance engagements (samenstellingsopdrachten COS 4410, agreed-upon procedures COS 4400N) and bedrijfseconomische advisering including ondernemingsstrategie, bedrijfsoverdracht, financiering and AVG advisory. Uses dashboards connecting administrative and other systems to provide real-time client insight.
• Audit & Assurance (Visser & Visser Audit en Assurance B.V.) AFM-licensed assurance practice performing wettelijke controles, vrijwillige controles, beoordelingsopdrachten and overige assurance-opdrachten on non-OOB entities. Implements OKB, O-OKB, thema-OKB and IKO procedures; performs NOW-assurance and TKB audits; centralised under Handboek Audit & Assurance integrated with Caseware Controle Manager and SRA methodology.
• Fiscaal (Visser & Visser Belastingadviseurs B.V.) Tax advisory and compliance practice covering fiscaal-juridische advieswerkzaamheden (regiebasis), opstellen van fiscale aangiften (vaste prijzen) and bezwaar-/beroepsprocedures. Member of the Nederlandse Orde van Belastingadviseurs (NOB); organisational separation between advice and aangiftewerkzaamheden; includes NOW-advisering and DAC6-implementatie.
• Salaris & HR (Visser & Visser Salaris en HR B.V.) Payroll and HR practice across four focus areas: salarisverwerking (recurring), salarisadvies, HRM-advies (van vacature tot ontslag), and AFAS-Expert consultancy/configuration. Certified AFAS-Expert staff implement and optimise AFAS software; international payrolling supported.
• Growteq B.V. (IT-services and Customer Engagement) IT business unit of Visser & Visser delivering Business Intelligence, data-platformen, applicatieontwikkeling and Salesforce-based Customer Engagement solutions with backoffice integration for middelgrote organisaties. Recurring support/nazorg plus project-based implementations; ISAE-audit planned for 2021.
• Arpentus (Corporate Finance) Corporate Finance service line providing buy- and sell-side M&A advisory, guiding clients through the acquisition or sale of businesses.
• SQALE (formerly Consultancy & Interim B.V.) Management consultancy and organisation-advice practice providing advies op financiële vraagstukken and management consulting; rebranded from Consultancy & Interim B.V.
• International Business (incl. German desk) Specialist unit supporting companies with international questions and helping them maintain grip on development of foreign activities. Includes the German desk based in Doetinchem (Achterhoek) for cross-border clients in the German border region.

Quantifiable outcome

• 23% omzetgroei assurance practice (2019 vs 2018)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature9 records

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Deloitte Netherlands: Deloitte is a Big 4 incumbent in the Netherlands with a much larger full-service practice spanning OOB audits, consulting, tax and risk advisory. Comparable in service breadth but operates at a different scale and is not a direct competitor for non-OOB MKB audits where Visser & Visser is positioned.
• KPMG Netherlands: KPMG is a Big 4 firm with a substantial Dutch practice covering audit, tax and advisory across OOB and large mid-market segments. Comparable only at the broad-industry level — KPMG is structurally above Visser & Visser's non-OOB MKB focus.
• EY Netherlands: EY is a Big 4 incumbent dominating the Dutch OOB audit market while also serving MKB and mid-market clients. Overlaps with Visser & Visser in tax and accountancy but operates at a fundamentally different scale and segment.

Direct peers

• BDO Netherlands: BDO is the closest direct peer — a Dutch top-tier accounting and advisory firm with audit, tax, accountancy and consulting services targeting mid-market and MKB clients under AFM licensing. Comparable in multi-discipline scope and Dutch MKB focus, though meaningfully larger in headcount.
• HLB Netherlands: HLB's Dutch member firm is a mid-tier accounting and advisory practice serving mid-market clients with audit, tax and accountancy services. Comparable in size tier and multi-discipline offering, though smaller than Visser & Visser.
• Accon AVM: Accon AVM is a Dutch accounting and advisory firm serving MKB and mid-market clients through a multi-office regional network. Comparable in geographic footprint, MKB orientation and full-service accountancy/tax/audit offering.
• Flynth: Flynth is one of the largest Dutch MKB-focused accounting and advisory firms, with a similar multi-office regional model and AFM-licensed audit practice. Comparable as a Dutch mid-tier platform built around owner-managed and family-business clients.
• Grant Thornton Netherlands: Grant Thornton's Dutch member firm is a mid-tier accounting and advisory practice serving middle-market and MKB clients with audit, tax and advisory services. Comparable in positioning, full-service mix and regulatory footprint to Visser & Visser.
• Baker Tilly Netherlands: Baker Tilly Nederland is a mid-tier Dutch accounting and advisory firm in the same top-30 segment, offering audit, tax, accountancy and advisory to Dutch MKB and mid-market clients. Closely comparable in size band, service mix and AFM-licensed assurance practice.
• Mazars Netherlands: Mazars operates in the Netherlands with audit, tax and advisory services aimed at mid-market and owner-managed businesses. Comparable as an internationally-affiliated mid-tier firm with multi-discipline offerings and AFM-licensed statutory audit practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/visserenvisser

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visser & Visser