Mississippi Power

What Mississippi Power does

Mississippi Power is an investor-owned, regulated electric utility serving residential, commercial, and industrial customers across southeast Mississippi, including the Gulf Coast. It is a wholly-owned subsidiary of Southern Company (NYSE: SO), the publicly traded utility holding company that also owns Georgia Power and Alabama Power. Founded in the 1920s (sources cite 1925 and 1928) and headquartered in Meridian, Mississippi, the company operates under exclusive franchise agreements with rates set by the Mississippi Public Service Commission, and employs an estimated 5,001–10,000 people within the Southern Company system.

The company's core operation is regulated electricity delivery over utility-owned generation, transmission, and distribution infrastructure. Its technology stack centers on Advanced Metering Infrastructure (AMI) — a two-way meter/data/communications system enabling remote connect/disconnect, automatic outage notification, and daily usage tracking via the MyPower Usage portal — alongside a "self-healing" grid network (serving 96%+ of customers) that automatically isolates outages, and ongoing storm-hardening (concrete/steel pole replacement, elevated substations). Customer-facing digital products include a mobile app (iOS/Android), an interactive outage map, real-time outage alerts, Budget Billing, and the Mississippi Power Marketplace for instant rebates. Adjacent offerings span net metering and geothermal renewable programs, EV charging support, outdoor lighting leasing, enhanced power quality, PPE testing, and commercial energy management (EnergyDirect).

Revenue mechanics are regulated and largely usage-based: electricity sales priced on seasonal rate schedules (higher summer pricing), with fuel costs passed through at no profit. Additional streams include recurring outdoor-lighting leases billed monthly, distributed-generation interconnection fees (via PowerClerk), an AMI opt-out fee ($286 upfront plus $44/month), and rate-funded energy efficiency rebates. Go-to-market is a hybrid of direct utility service, self-serve digital channels, 1,500+ authorized in-person payment locations (Walmart, Dollar General, Walgreens), and a dedicated economic development team courting business relocation/expansion with incentive riders. The utility also runs financial-assistance partnerships (Single Stop, Project SHARE via Catholic Charities, LIHEAP agencies) and community/renewable funding commitments.

Name

Mississippi Power

Legal name

Mississippi Power Company

Website

https://mississippipower.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Mississippi Power is a Southern Company-owned regulated electric utility delivering electricity and related energy services — metering, grid resilience, renewables, EV charging, and outdoor lighting — to residential, commercial, and industrial customers across southeast Mississippi and the Gulf Coast.

Ownership category

akta.pro rank

Product category

Electric Utility Services

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112), Utilities (22)

SIC

Electric Services (4911), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Public Power Districts & State/Provincial Utilities (EUADABAD)

akta.pro secondary industries

Community Microgrids & Shared Distributed Generation (EUACALAC), Distributed Generation (DG) Solar & Small Wind (EUAMAJAD)

Keywords

• Regulated electric utility
• Electricity distribution services
• Advanced metering infrastructure
• Energy efficiency rebates
• Outdoor lighting leasing

Headquarters

HQ city

Gulfport

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Others

Revenue model

1. Electricity Sales: Mississippi Power generates revenue through regulated electricity sales to residential, commercial, and industrial customers. Rates are set by the Mississippi Public Service Commission and include seasonal variations where summer (June-September) pricing is higher due to increased demand.
2. Outdoor Lighting Services: Residential and commercial outdoor lighting services offered through leasing arrangements with monthly fees included on customer electric bills.
3. Connection and Interconnection Fees: Fees for connecting distributed generation systems (solar, wind, battery) to the grid, including interconnection application processing through PowerClerk platform.
4. Energy Efficiency Programs: Rebates and incentives for smart thermostats, HVAC systems, insulation, heat pump water heaters, pool pumps, and electric vehicle chargers, funded through rate mechanisms.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Mississippi Power is a regulated electric utility that distributes electricity to residential, commercial, and industrial customers across southeast Mississippi under franchise-granted service territory. Its core offerings include electricity delivery supported by Advanced Metering Infrastructure, a self-healing grid network, outage management, customer account tools (mobile app, MyPower Usage, Budget Billing), outdoor lighting leasing, renewable energy programs (net metering, geothermal, solar subscription), and energy efficiency rebates.

Product overview

Mississippi Power is a regulated electric utility providing comprehensive energy services to residential, commercial, and industrial customers across southeastern Mississippi. The company's product portfolio centers on core electricity delivery with advanced metering infrastructure (AMI) enabling two-way communication and real-time usage monitoring. Customer-facing digital products include a mobile app for account management and bill payment, My Power Usage portal for energy monitoring, and an interactive outage map with real-time alerts. The utility offers renewable energy programs including net metering for distributed generation (up to 20 kW residential) and geothermal heat pump systems, along with a marketplace for energy-efficient products with instant rebates. Business services encompass outdoor lighting design/installation/maintenance, enhanced power quality protection, PPE testing, and economic development support. Grid infrastructure improvements include self-healing network technology and storm hardening through concrete/steel pole replacements. Payment options span online billing, Auto Pay, Budget Billing, 1,500+ authorized payment locations, and EDI/ACH for commercial customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Metering Infrastructure (AMI) Integrated meters, data management, and communications network providing two-way communication between the utility and customers, enabling remote connect/disconnect, automatic outage notification, and detailed daily power-usage tracking. Available to residential and commercial customers in the service territory.
• Outage Alerts Real-time notification service delivering outage updates via text, email, or voicemail within 10 minutes of confirmation, with estimated restoration times and cause information. Targeted at residential and business customers in the service territory.
• Mississippi Power Outage Map Real-time interactive web map showing current power outages across the service territory, including locations and restoration status. Used by residential and business customers to monitor outages.
• MyPower Usage Online energy monitoring tool providing daily usage tracking, 24-hour projected bill estimates, temperature correlation graphs, and email alerts when daily or monthly usage thresholds are exceeded. Available to AMI-equipped customers.
• Budget Billing Averaging payment program that calculates a customer's 12-month usage average and provides consistent monthly bills, smoothing seasonal fluctuations for residential customers.
• Mississippi Power Mobile App Mobile application for iOS and Android enabling customers to pay bills, monitor energy usage, receive outage alerts, report outages, and manage their accounts from smartphones. Available to residential and business customers.
• Outdoor Lighting Services Outdoor lighting leasing and installation service for residential and commercial customers, including free lighting analysis, design, installation, maintenance, LED upgrades, and solar lighting options, with monthly fees billed on the customer's electric bill.
• Net Metering Program that allows customers with approved distributed generation systems (solar, wind, battery) to connect to the grid and buy/sell electricity through bi-directional metering. Residential systems are limited to 20 kW or 110% of annual peak demand.
• Geothermal Energy Systems Ground-source heat pump technology utilizing constant underground temperatures for residential heating and cooling. Includes rebates for customers converting from gas, with closed-loop piping systems lasting over 50 years.
• Mississippi Power Marketplace Online portal offering instant rebates on energy-efficient products including smart thermostats ($100), EV chargers, HVAC systems (up to $200/ton), insulation, heat pump water heaters ($350), pool pumps ($250), and ENERGY STAR appliances. Targets residential customers seeking energy savings.
• Grid Investment and Storm Hardening Infrastructure improvement program replacing wooden poles with concrete and steel, elevating substations in flood zones, and deploying automated self-healing devices to improve reliability and storm resilience. Featured Pass Christian project upgraded 50+ poles and 10+ miles of transmission wire.
• Authorized Payment Locations Network of more than 1,500 authorized payment locations throughout the service area, including Walmart, Dollar General, Family Dollar, and Walgreens, enabling in-person cash bill payment for residential and business customers.
• Electric Vehicle Services Comprehensive electric vehicle support including residential and commercial rebates, home charging guidance (Level 1 and Level 2), public charging infrastructure information, and partnerships with major vehicle manufacturers and EPRI for technology research.
• Enhanced Power Quality Business service providing protection against momentary power outages for commercial and industrial customers with sensitive equipment.
• PPE Testing Laboratory Personal Protective Equipment (PPE) testing service for business customers to ensure team safety and productivity compliance.
• EnergyDirect Commercial energy management tool providing metered data access on varying schedules to help business customers identify operational efficiencies and cost savings.

Quantifiable outcome

• 99.9% reliability rate maintained
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Single StopcoreStrategic or Co-development PartnerMississippi Power has partnered with Single Stop to provide a free, personal assistance tool that connects customers to various support programs including help with energy bills, groceries, childcare, healthcare and more. The partnership aims to help customers experiencing financial challenges find multiple forms of assistance through one easy-to-use platform.
• Mississippi Gulf Coast Community FoundationcoreStrategic or Co-development PartnerMississippi Power contributes up to $3 million annually (total of up to $15 million by 2029) through the foundation to support renewable energy and energy efficiency programs. The Foundation directs 50% of funds toward solar or wind installations for nonprofits and educational institutions.
• Greater Biloxi Economic Development FoundationminorGTM or Marketing PartnerMississippi Power sponsored the Pass Road Possibilities initiative organized by the Greater Biloxi Economic Development Foundation. The event toured available commercial properties to attract investment to the Pass Road corridor in Biloxi, with Mississippi Power highlighting available incentives.
• Catholic Charities (Project SHARE)coreStrategic or Co-development PartnerProject SHARE is administered through Catholic Charities to help Mississippi Power customers keep electric service connected during challenging times. Eligible customers may receive up to $500 in annual assistance.
• Local Community Action AgenciescoreStrategic or Co-development PartnerMississippi Power works with local agencies including Jackson County Civic Action, Multi-County Community Service Agency, and Pearl River Valley Opportunity to provide LIHEAP and other assistance programs to low-income customers.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Alabama Power: Fellow Southern Company subsidiary operating as a regulated investor-owned electric utility in Alabama with similar residential, commercial, and industrial customer mix, seasonal rate structures, AMI deployment, and renewable/efficiency programs. The closest operational comparable given shared parent governance and adjacent service territory.
• Georgia Power: Largest Southern Company subsidiary and largest electric utility in Georgia. Directly comparable in regulated IOU model, AMI and self-healing grid investments, EV programs, and economic development focus. Mississippi Power's new VP of Customer Solutions was previously at Georgia Power, illustrating cross-pollination.
• Entergy Mississippi: Direct in-state competitor serving customers across Mississippi under similar regulated IOU structure. Operates generation, transmission, and distribution in overlapping or adjacent territories with comparable rate regulation by the Mississippi Public Service Commission.
• Cleco Power: Regulated investor-owned electric utility serving central and southern Louisiana. Highly comparable as a mid-sized Southeast regulated IOU with similar mix of residential, commercial, and industrial customers, regulated rate base growth, and Gulf Coast storm exposure.

Broad incumbents

• Southern Company: Mississippi Power's publicly-traded parent holding company (NYSE: SO). Operates multiple regulated utilities across the Southeast plus competitive generation. Provides shared services, capital allocation, and operational governance that shapes Mississippi Power's strategy.
• Entergy Corporation: Parent of Entergy Mississippi and operator of regulated utilities across Louisiana, Arkansas, Mississippi, and Texas. Broad incumbent in the same regulatory and operating geography as Mississippi Power, with overlapping customer segments and renewable programs.
• Duke Energy: One of the largest U.S. regulated electric utilities serving the Carolinas, Florida, and the Midwest. Comparable in regulated rate base, AMI deployment, renewable programs, and EV initiatives, though at materially larger scale and geographic diversity.
• NextEra Energy: Largest U.S. renewable energy generator through FPL and NextEra Energy Resources. Comparable business model as a regulated utility with growing renewable portfolio, though at much larger scale and with significant competitive generation exposure.
• Dominion Energy: Large regulated electric and natural gas utility serving Virginia, the Carolinas, and Utah. Comparable as a regulated electric utility with significant grid modernization investments, AMI, and energy efficiency programs.
• DTE Energy: Regulated electric and gas utility serving southeast Michigan. Comparable as a mid-to-large regulated IOU with AMI deployment, renewable programs, storm restoration capex, and EV charging initiatives, though in a different geographic region.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MS_Power
• YouTubeyoutube.com/user/MississippiPowerCo
• Facebookfacebook.com/132875910121051
• Instagraminstagram.com/mississippipower
• LinkedInlinkedin.com/company/mississippi-power-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mississippi Power