Bayyinah

What Bayyinah does

Bayyinah is a privately-held Islamic education company founded in 2005 by Ustadh Nouman Ali Khan and headquartered in Irving, Texas. Its stated mission is to make Arabic language learning and Quran study accessible worldwide. The company serves a global Muslim learner base spanning 190+ countries, addressing pain points around understanding the Quran beyond translation, accessing qualified Arabic instruction, and engaging in structured Quran study regardless of age, schedule, or prior Arabic proficiency.

Bayyinah's core product surface centers on Bayyinah TV, a subscription-based online video streaming platform accessible via web and mobile, with a library exceeding 2,000 hours of structured content across multiple study pathways (Surah-by-Surabaya, Subject-by-Subject, Step-by-Step Arabic). The platform supports multi-language content, offline access, and a personalized dashboard. Complementary offerings include the ARÖMER Arabic Summer Intensive (a four-week, 100-hour residential program in Istanbul hosted at İstanbul 29 Mayıs University), the Summer Quran Intensive at ISTAC-IIUM in Kuala Lumpur, recurring in-person events such as Quran Week and Story Night, the Bayyinah Family community platform, and a retail store selling books (notably Divine Speech and Revive Your Heart) and educational workbooks. The Fus-ha Express mobile app supports Arabic practice for ARÖMER participants.

Bayyinah's revenue model is a hybrid of (i) recurring Bayyinah TV subscriptions, (ii) sponsorship/gift subscriptions where existing users fund access for learners who cannot afford it (294,508 cumulative gifts, 53,730 on the active waiting list), (iii) one-time tuition for residential intensives (ARÖMER at $1,350–$2,150 per participant), (iv) event fees including a $150 application fee for the Summer Quran Intensive, and (v) book and merchandise sales. Go-to-market is product-led growth anchored on the founder's personal brand, free content and workbooks as top-of-funnel assets, live events as mid-funnel conversion experiences, and the sponsorship program as bottom-of-funnel community-driven acquisition. The company is privately financed with no disclosed external venture or private equity investment and operates with a headcount of 11–50 employees.

Name

Bayyinah

Legal name

Bayyinah

Website

https://bayyinah.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Bayyinah is a privately-held Islamic education company founded in 2005, delivering Arabic language and Quran studies globally through Bayyinah TV (subscription streaming), annual residential intensives in Istanbul and Kuala Lumpur, published books, and a community platform serving learners across 190+ countries.

Ownership category

akta.pro rank

Product category

Online Islamic Education

NAICS

Educational Services (611), Language Schools (61163), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Islamic Colleges & Sharia/Fiqh Institutes (EDAHAKAI)

akta.pro secondary industry

Islamic Broadcasting (MPABALAG)

Keywords

• Online Quran education
• Arabic language learning
• Islamic video courses
• Quran study platform
• Faith-based e-learning

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Bayyinah TV Subscription: Monthly or annual subscription to access the Bayyinah TV platform with comprehensive video library of Quran studies, Arabic courses, and Islamic education content. Also includes sponsorship model where users can gift subscriptions to others.
2. Sponsorship/Gift Program: Users can sponsor subscriptions for students who cannot afford access. Currently showing 294,508 subscriptions gifted with 53,730 on waiting list for sponsorship.
3. Event Tickets: In-person programs including Summer Quran Intensive (Kuala Lumpur, Malaysia) and ARÖMER Arabic Summer Intensive (Istanbul, Turkey) with tiered pricing for attendance.
4. Book and Merchandise Sales: Sale of published books including Divine Speech and Revive Your Heart, plus educational workbooks and merchandise through the Bayyinah store.
5. ARÖMER Program Fees: Tuition-based intensive Arabic language program with two tiers: Full Board ($2,150) including accommodation and meals, and Half Board ($1,350) with lunch only. 100 hours of instruction over 4 weeks in Istanbul.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Bayyinah delivers Quranic and Arabic-language education through Bayyinah TV, an online subscription video platform with 2,000+ hours of structured courses, study pathways (Surah-by-Surah, Subject-by-Subject, Step-by-Step Arabic), and a personalized dashboard accessible via web and mobile. The organization also runs paid in-person residential programs (ARÖMER Arabic Summer Intensive in Istanbul, Summer Quran Intensive in Kuala Lumpur), live events (Quran Week, Story Night), an online store for books and merchandise, and a sponsorship program that gifts subscriptions to students who cannot afford access.

Product overview

Bayyinah is an Islamic educational organization offering a multi-platform learning ecosystem. The core offerings include Bayyinah TV, a streaming education platform for Quran studies, complemented by in-person residential programs (ARÖMER Arabic Summer Intensive, Summer Quran Intensive, Quran Week, Story Night), and a retail store for books and materials. The Bayyinah Family Community provides online social learning, while the Fus-ha Express App supports mobile Arabic language learning. Free downloadable resources supplement the paid offerings. The organization serves students through both digital and residential formats.

Differentiator

Problem solved

Functional benefit

Brands

• ARÖMER: Arabic Summer Intensive program - a one-month immersive Arabic language program conducted in Istanbul, Türkiye, in collaboration with İstanbul 29 Mayıs University. ARÖMER is an independent Arabic Center endorsed by Bayyinah.
• Bayyinah TV
• Summer Quran Intensive

Products and services

• Bayyinah TV Subscription-based online video learning platform providing 2,000+ hours of Quran study, Arabic courses, and Islamic education content. Accessible via web and mobile app, it offers structured learning pathways (Surah-by-Surah, Subject-by-Subject, Arabic Step-by-Step), free courses, multi-language support, offline access, and a personalized dashboard. Targets individual Muslim learners worldwide.
• ARÖMER Arabic Summer Intensive Four-week residential Arabic language intensive delivering 100 hours of instruction from 20 world-class Arabic teachers at İstanbul 29 Mayıs University. Offered in two tiers — Full Board ($2,150, includes tuition, accommodation, and meals) and Half Board ($1,350, includes tuition and lunch). Designed for adult learners seeking Quranic or modern Arabic proficiency, supplemented by the Fus-ha Express mobile app.
• Summer Quran Intensive Four-week residential intensive for in-depth study of Surah An-Nur with Ustadh Nouman Ali Khan, hosted annually at ISTAC-IIUM in Kuala Lumpur, Malaysia. Application-based with a $150 fee (partially refunded at 80%+ attendance). Targets dedicated learners seeking concentrated Quranic engagement alongside the global community.
• Quran Week Annual week-long intensive live event led by Ustadh Nouman Ali Khan, delivering concentrated Quranic study and reflection. Functions as a transformative entry-point experience that converts casual learners into committed students within Bayyinah's broader ecosystem.
• Story Night Live event series exploring the narratives and stories within the Quran in an engaging, family-friendly format. Serves as a community-building and engagement experience for existing and prospective Bayyinah learners.
• Bayyinah Store Online retail store selling Bayyinah's published books (including Divine Speech and Revive Your Heart), educational workbooks, and branded merchandise. Ships physical and digital products globally to individual consumers and learners.

Quantifiable outcome

• 294,508 subscriptions gifted through sponsorship program
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• İstanbul 29 Mayıs UniversitycoreStrategic or Co-development PartnerThe university hosts the ARÖMER Arabic Summer Intensive program at its campus, providing facilities including lecture theatres, classrooms, dormitories, and gardens. The program operates under the guidance of The International Arabic Center for Education, Implementation and Research (ARÖMER Center) affiliated with the university. 20 world-class Arabic teachers from the institution deliver instruction.
• The International Arabic Center for Education, Implementation and Research (ARÖMER Center)coreStrategic or Co-development PartnerThis specialized Arabic language institute operates from İstanbul 29 Mayıs University and serves as the academic institution for the ARÖMER Arabic Summer Intensive program. It has established itself as the premier academic institution for Arabic language studies in Türkiye over the past ten years.
• ISTAC-IIUM (International Institute of Islamic Thought - International Islamic University Malaysia)coreStrategic or Co-development PartnerThe Summer Quran Intensive program is hosted at ISTAC-IIUM in Kuala Lumpur, described as one of Kuala Lumpur's most distinguished centres of Islamic scholarship. The venue offers serene surroundings and classical Islamic architecture for focused reflection and deep engagement with the Quran.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bayyinahinst
• YouTubeyoutube.com/user/BayyinahInstitute
• Facebookfacebook.com/bayyinahinst
• LinkedInlinkedin.com/company/bayyinahinst
• Instagraminstagram.com/noumanalikhan.bayyinah
• TikToktiktok.com/@noumanalikhan.bayyinah

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayyinah