What Parlor Coffee does

Parlor Coffee is an operator of a coffee roastery used to produce and market roasted coffee beans and related products. Its roastery specializes in producing and roasting coffee beans in small batches by implementing organic cultivation procedures that enable consumers to buy freshly brewed coffee and dry coffee powder. The company was founded by Dillon Edwards in 2012 and is headquartered in Brooklyn, New York.

Name

Parlor Coffee

Legal name

Parlor Coffee

Website

https://parlorcoffee.com/

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Parlor Coffee is an operator of a coffee roastery used to produce and market roasted coffee beans and related products.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Specialty coffee roasting
• Wholesale coffee supply
• Direct trade coffee
• Coffee subscription service
• Cold brew coffee

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Whole Bean Coffee Sales: Direct e-commerce sales of roasted whole bean coffee to individual consumers and wholesale partners. Products range from single-origin offerings to blends, sold in 8oz and 5lb quantities at $20-$26 per 8oz bag.
2. Cold Brew on Tap: Ready-to-drink cold brew sold as tap boxes (96 fl.oz., 12 servings) at $48 per box, or via subscription at $43.20 with 10% discount. Available in packs of 1, 2, or 4 boxes.
3. Coffee Subscription Service: Automated coffee delivery subscription with Roaster's Choice ($18/box), Wallabout ($15.30/box), Prospect, and Decaf ($16.20/box) options. Pay-in-advance or pay-as-you-go models with weekly, bi-weekly, or monthly delivery. Subscribers save 10% on cold brew.
4. Wholesale/B2B Coffee Sales: B2B wholesale partnerships with cafes, restaurants, hotels, and grocers. Partners receive roasting, wholesale support, equipment consultation, and training services.
5. Brew Gear Sales: Sale of brewing equipment including drippers, carafes, grinders, scales, kettles, and accessories from brands like Etkin, Kalita, Baratza, Chemex, Technivorm, and Hario.
6. Merchandise: Branded merchandise including mugs ($26), travel tumblers ($28), tote bags ($15), apparel ($35-$40), and gift cards ($20).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Parlor Coffee operates a specialty coffee roastery in Brooklyn, NY, roasting single-origin and blended coffee beans on a retrofitted Probat 22kg roaster. The company sells its roasted coffee through two primary channels: a wholesale partnership program serving cafes, restaurants, hotels, and grocers with training and operational support, and a direct-to-consumer e-commerce storefront with subscription delivery.

Product overview

Parlor Coffee is a specialty coffee roastery based in Brooklyn, NY, founded in 2012. The company offers a unified product portfolio centered on specialty roasted coffee beans and related products. Core offerings include: (1) Whole bean coffee sales with 9 single-origin and blended offerings ranging from $20-$26 per 8oz bag, featuring seasonal and limited reserve selections; (2) A subscription service enabling automated recurring deliveries of preferred roasts with 10% subscriber savings; (3) Ready-to-drink Cold Brew on Tap in shelf-stable 96oz tap boxes; (4) A wholesale partnership program for cafes, restaurants, and hotels offering consultation, training, and quality control; and (5) Brew gear accessories including Etkin, Kalita Wave, Aeropress, Chemex, Moccamaster, Baratza, Hario, and Bodum products ranging from $5-$339; plus branded merchandise. The company also publishes Parchment, an original print publication featuring coffee origin stories.

Differentiator

Problem solved

Functional benefit

Brands

• Parchment: An original publication from the minds at Parlor Coffee, published as a broadsheet to shed light on the nuances of the coffee supply chain and amplify voices from origin partners.
• Parlor Cold Brew

Products and services

• Coffee Subscription Automated recurring coffee delivery service allowing customers to subscribe to regular shipments of their preferred roast. Offers pay-in-advance and pay-as-you-go options with weekly, bi-weekly, or monthly delivery and quantity options.
• Cold Brew on Tap Ready-to-drink cold brew in shelf-stable tap boxes (96 fl.oz./2840ml, 12 servings). Sourced from Kenya Baragwi and Ethiopia Nansebo Refisa, featuring rich chocolate tones balanced by vanilla and melon top notes.
• Wallabout Blend Best-selling year-round blend of seasonally sourced Latin American coffees. Classically sweet and chocolatey profile, ideal for everyday brewing. Priced at $20.00 for 8oz.
• Prospect Blend Bright blend with floral and caramel notes for adventurous brewers. Features honey, apricot, and milk chocolate flavors with malic acidity. Priced at $20.00 for 8oz.
• Colombia La Quebrada Single-origin coffee from Colombia featuring notes of fig, raw honey, and cream. Part of the broader Huila regional offering from Finca Los Angeles. Priced at $21.00 for 8oz.
• Ethiopia Yirgacheffe Chelbessa Single-origin Ethiopian coffee featuring bright and complex flavor profiles characteristic of the Yirgacheffe region. Priced at $21.00 for 8oz.
• Guatemala Pulcal Single-origin coffee from Guatemala Pulcal region. Priced at $21.00 for 8oz.
• Honduras La Colmena Single-origin Honduras coffee from La Colmena farm featuring notes of apricot and milk chocolate with malic acidity. Priced at $23.00 for 8oz.
• Honduras El Pino Single-origin Honduras coffee from El Pino farm. Priced at $23.00 for 8oz.
• Mexico Miramar Limited reserve blend from six smallholder farmers in Oaxaca, Mexico. Features notes of melon, shortbread, strawberry candy, and apple tart with chocolate undertones. Priced at $26.00 for 8oz.
• Ravine Decaf Decaffeinated coffee described as silky and balanced, suitable for espresso. Priced at $21.00 for 8oz.
• Wholesale Partnership Program B2B wholesale program for cafes, restaurants, and hotels. Includes consultation on design, build, and implementation; barista training; quality control; and equipment sourcing recommendations.

Quantifiable outcome

• Eight-year direct trade partnership with Finca Los Angeles, a family-run Colombian farm
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Kings County DistilleryminorStrategic or Co-development Partner · 1 January 2024Parlor Coffee collaborated with Kings County Distillery to create a unique coffee whiskey product, combining Parlor's coffee expertise with the distillery's spirits production capabilities.
• The Bakery at GreywindminorStrategic or Co-development Partner · 1 January 2024November cookie collaboration between The Bakery at Greywind and Parlor Coffee, featuring special pastry and coffee pairings.
• Finca Los AngelescoreOthersEight-year direct trade partnership with Maria Bercelia's family-run farm in Colombia. Parlor roasts multiple distinct coffees from the harvest, including Colombia Los Angeles, Colombia La Quebrada, and specialty Pink Bourbon varietal lots. The farm represents the ideal of building sustainable partnerships at origin.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stumptown Coffee Roasters: Portland-born specialty coffee roaster founded in 1999, now owned by Starbucks. Direct competitor in the third-wave wholesale + D2C space with similar product portfolio of single-origins, blends, cold brew, and Direct Trade sourcing. Comparable in mission and category but operates at far larger scale.
• Counter Culture Coffee: Durham, NC-based specialty roaster founded in 1995 with a strong commitment to Direct Trade, sustainability, and coffee education. Most direct comparable in terms of mission, scale (independent mid-size), and emphasis on origin transparency and training programs for wholesale partners.
• Devoción: Brooklyn-based specialty coffee roaster founded in 2006, operating a flagship roastery/cafe. Competes head-to-head with Parlor in NYC wholesale and D2C, with similar emphasis on freshness, single-origin transparency, and premium positioning — making it perhaps the closest geographic and category peer.
• Intelligentsia Coffee: Chicago-based specialty roaster founded in 1995 (now part of Peet's Coffee). Direct Trade pioneer with similar single-origin sourcing emphasis, wholesale + D2C distribution, and barista training programs — closely comparable mission and structure, but larger scale and acquired.
• Toby's Estate Coffee: Sydney-origin specialty roaster with significant NYC operations, focused on wholesale partnerships and cafe operations. Similar mid-size specialty positioning, single-origin emphasis, and B2B-heavy GTM motion with retail cafes.

Broad incumbents

• Blue Bottle Coffee: Oakland-born third-wave coffee company (now Nestlé-owned since 2017) that operates cafes, wholesale, and D2C at much greater scale than Parlor. Direct category peer with overlapping single-origin/D2C/wholesale model, but with substantially more capital, cafe footprint, and brand awareness.
• La Colombe Coffee Roasters: Philadelphia-based specialty roaster and draft latte pioneer operating cafes, wholesale, and D2C nationally. Overlaps with Parlor on wholesale + e-commerce + RTD cold brew categories but at significantly larger scale and with venture backing.

Regional players

• Joe Coffee Company: NYC-based specialty coffee roaster and cafe operator founded in 2003 with strong Brooklyn presence. Competes with Parlor for NYC wholesale accounts and D2C customers in the same geography, with similar third-wave positioning and cafe/roastery hybrid model.
• Birch Coffee: NYC-based specialty coffee roaster founded in 2009 with a focus on cafe experience and subscription services. Competes with Parlor primarily in NYC for both wholesale partnerships and D2C subscription customers, with similar premium positioning.

Emerging players

• Partners Coffee: Brooklyn-based specialty coffee roaster founded in 2012 (same year as Parlor) with cafes and wholesale presence in NYC. Comparable vintage, geography, and third-wave positioning; emerging player that competes for similar wholesale accounts and consumer mindshare in NYC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/parlorcoffee
• Facebookfacebook.com/parlorcoffeenyc
• Instagraminstagram.com/parlorcoffee
• LinkedInlinkedin.com/company/parlorcoffee

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parlor Coffee