What Kersaint Cobb does

Kersaint Cobb is a UK-based designer and supplier of carpets and natural floor coverings, operating as a brand under HFD Limited (legal entity HFD Tamworth T/A Kersaint Cobb, company number 2674152) within The Headlam Group, the UK's largest floorcovering distributor. The company was founded in 1988 and is headquartered in Coleshill, Birmingham, with a registered office in Wilnecote, Tamworth. Its product portfolio spans 210+ SKUs across 24 ranges, including wool collections (Aurora, Blackfriars, Highgate, Marble Arch, Westminster, Wimbledon), wool/synthetic blends (Battersea with yak hair, Camden, Dulwich), and natural fibre ranges (Coir Matting, Sisal Herringbone, Sisal Tigers Eye, jute, Pampas variants). The company sources raw materials globally — including wool from New Zealand and natural fibres from India, Asia, Africa, and South America — and offers construction types including loop pile, berber, bouclé, herringbone, and flat weave.

The business runs a two-tier distribution model: primary sales are made through a UK-wide network of retail partners supported by a dedicated trade portal (kersaintcobbtrade.b2b-payments.co.uk) and a Find a Retailer locator tool, while a direct-to-consumer e-commerce website handles product browsing, wishlist management, free sample ordering, and an integrated RoomVo room visualiser. Marketing is conducted through Instagram, Facebook, Pinterest, an editorial blog, and an email newsletter. Customer segments are residential homeowners, interior designers, and trade retailers; pricing is opaque and routed to retail partners. No external funding, no disclosed headcount beyond the 11–50 range, and no AI/technology platform capabilities are evident; the company's competitive positioning rests on brand heritage, natural-fibre specialisation, and the distribution leverage of its Headlam Group parent.

Name

Kersaint Cobb

Legal name

HFD Tamworth T/A Kersaint Cobb

Website

https://kersaintcobb.co.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Kersaint Cobb is a UK-based designer and supplier of natural and synthetic carpets and floor coverings, offering 210+ products across 24 ranges. It sells primarily through a UK retailer network and a direct e-commerce site, serving residential homeowners, interior designers, and trade retailers as a brand under The Headlam Group.

Ownership category

akta.pro rank

Product category

Carpet and Floor Coverings

NAICS

Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Broadloom Carpet Manufacturing (IMAOAJAA)

akta.pro secondary industries

Area Rug Manufacturing (IMAOAJAC), Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)

Keywords

• Carpet manufacturing
• Natural floor coverings
• Wool carpeting
• Sisal rugs
• Residential flooring

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Carpet and Floor Covering Sales: Kersaint Cobb generates revenue through the sale of carpets and natural floor coverings. Products are sold through retail partners and directly via their e-commerce website. The company offers over 210 products across multiple material types (wool, sisal, coir, jute, polypropylene, polyester) and price points.
2. Sample Sales: The company offers free carpet samples to potential customers to help them make purchase decisions. While samples are free, this drives the primary revenue stream of carpet sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Kersaint Cobb designs and manufactures premium carpet and natural floor covering products for the UK residential market, offering more than 210 products across approximately 24 ranges. The portfolio centres on wool, sisal, jute, coir, and wool/synthetic blends delivered in constructions such as loop pile, bouclé, herringbone, berber, flat weave, and textured patterns. Products are sold primarily through a UK retailer network with a complementary direct-to-consumer website used for browsing, free sample requests, and retailer routing.

Product overview

Kersaint Cobb is a UK-based luxury carpet and floor covering brand offering a diverse portfolio of natural and synthetic floor coverings. The company provides 23 distinct product ranges across multiple material types including wool (the largest category with 162 products), sisal, coir, and synthetic blends. Their product portfolio spans various construction types including loop pile, berber, boucle, herringbone, and ribbed patterns. Key ranges include wool-focused collections like Aurora, Blackfriars, Highgate, and Westminster; natural fibre ranges including Coir Matting, Sisal Herringbone, and Sisal Tigers Eye; and blended synthetic-wool ranges such as Battersea, Camden, and Dulwich. The company operates as part of The Headlam Group and positions itself around natural, sustainable materials sourced globally from regions including New Zealand, India, Asia, Africa, and South America.

Differentiator

Problem solved

Functional benefit

Brands

• Aurora: Wool carpet range featuring multiple color options including chalk powder, cool slate, golden sands, and soft feather.
• Battersea
• Blackfriars
• Camden
• Cascade
• Coir Matting
• Dulwich
• Folded Angle
• Highgate
• Luna
• Marble Arch
• Pampas Berber Loop
• Pampas Boucle
• Pampas Nordic
• Pampas Nordic Elite
• Pampas Nordic Stripe
• Pampas Nordic Multistripe
• Rusticana
• Sisal Herringbone
• Sisal Tigers Eye
• Textured Repeat
• Westminster
• Wimbledon

Products and services

• Aurora Wool carpet range with loop pile construction available in multiple colour options including chalk powder, cool slate, golden sands, and soft feather, positioned for durability and sophisticated residential aesthetics.
• Battersea Premium 80% wool and 20% yak hair blend carpet in a contemporary living collection with neutral tones and subtle heathered effect, designed for modern residential interiors.
• Blackfriars 100% wool loop pile carpet collection available in 14 decors across 2 loop designs, balancing style with practical durability for residential use.
• Camden Modern 3-ply loop pile carpet using differently coloured yarns in a 50% wool and 50% polypropylene blend, designed for busy homes requiring durable yet stylish flooring.
• Cascade Modern flat weave wool carpet design with contemporary aesthetic appeal for residential interiors.
• Coir Matting Hardwearing natural coir entrance matting designed for entrances, porches, and hallways.
• Dulwich Carpet collection inspired by history and creativity, featuring 16 shades in a 50% wool and 50% polyester blend with plains and coordinating stripes.
• Folded Angle Specialty carpet range with distinctive folded angle construction for unique visual texture in residential installations.
• Highgate 100% wool carpet with chunky loop pile construction in 12 warm neutral tones, combining comfort with durability for the home.
• Luna Carpet range offering soft texture and contemporary styling for residential interiors across multiple colour options.
• Marble Arch 100% wool luxurious loop pile carpet with soft texture, available in 10 elegant neutral shades, rated for heavy domestic use.
• Pampas Berber Loop Berber-style loop pile carpet offering a durable textured finish suitable for various residential room applications.
• Pampas Boucle Bouclé-style carpet from the Pampas collection with distinctive looped texture and contemporary appeal.
• Pampas Nordic Plush wool blend carpet collection featuring warm subtle tones and natural softness for living spaces and staircases.
• Pampas Nordic Elite Premium tier of the Pampas Nordic collection with plush wool loop texture and warm tones, designed for residential comfort and elegance.
• Pampas Nordic Stripe Striped wool blend carpet from the Pampas Nordic line featuring sleek modern lines that add movement and elegance to staircases.
• Pampas Nordic Multistripe Multi-stripe wool blend carpet combining refined wool loop with synthetic durability, targeted at busy households.
• Rusticana 100% wool loop carpet collection available in Original and Nova variants, delivering natural beauty and lasting warmth to residential interiors.
• Sisal Herringbone Natural sisal carpet with herringbone pattern, offering textured natural fibre flooring for the home.
• Sisal Tigers Eye Natural sisal carpet with distinctive Tigers Eye textured design in rich amber hues and varied colour tones.
• Textured Repeat Carpet collection featuring pattern-inspired repeated textured designs for modern residential interiors.
• Westminster Wool loop carpet bringing timeless rustic charm with natural texture and warm earthy tones for residential spaces.
• Wimbledon Chunky wool loop pile carpet in a 50% wool and 50% polypropylene blend across 12 curated shades, combining modern design with everyday practicality.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Headlam GroupcoreOthersKersaint Cobb is a brand under HFD Limited, which is part of The Headlam Group. The Headlam Group is a major UK floorcovering distributor. The company footer states 'Part of The Headlam Group' linking to headlamgroup.com.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Interface: Global modular carpet tile giant with sustainability-driven product lines. A broader incumbent overlapping with Kersaint Cobb in the sustainability narrative and UK commercial/residential flooring market.
• Mohawk Industries (IVC / Mohawk UK): World's largest flooring manufacturer with significant UK presence across carpet, LVT, and laminate. Competes broadly in UK residential flooring including wool and synthetic carpets.

Direct peers

• Brockway Carpets: UK wool carpet manufacturer with comparable product breadth across wool loop pile ranges. Sells via independent retailers like Kersaint Cobb and competes in similar premium residential segments.
• Crucial Trading: UK-based specialist in natural fibre floor coverings (sisal, jute, coir, wool). The closest direct peer to Kersaint Cobb because both compete in the premium natural flooring segment with overlapping material types and similar design-led positioning.
• Brintons Carpets: Historic UK wool carpet manufacturer with strong presence in premium residential and commercial broadloom. Comparable in material focus (wool) and UK/retail-channel distribution model.
• Cormar Carpets: One of the UK's largest independent wool carpet manufacturers, selling through independent retailers. Direct competitor in the UK wool loop pile and tufted carpet market.
• Riviera Home UK: UK distributor and brand-owner focused on premium wool and natural fibre carpets and rugs, sold through specialist retailers. Highly comparable in distribution model and material positioning.
• Alternative Flooring: UK manufacturer of natural and designer floor coverings including sisal, coir, jute and wool blends. Highly comparable in product mix, UK-only distribution, and design-led natural fibre positioning.
• Abingdon Flooring: UK carpet manufacturer with broadloom and carpet tile offerings sold through flooring retailers. Comparable in retailer-channel model and broad product portfolio.
• Victoria Carpets: UK-based carpet manufacturer with broad wool and synthetic ranges sold through retail. Comparable in product mix and UK retailer-channel orientation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KersaintCobb
• Instagraminstagram.com/kersaintcobb
• Pinterestpinterest.co.uk/kersaintcobb
• Xx.com/kersaintcobb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kersaint Cobb