Planterra
Planterra is a private, family-owned interior landscaping firm founded in 1973 that designs, installs, and maintains plantscapes — including living walls and custom trees — for Fortune 500 corporate campuses, healthcare, hospitality, and retail brands across the USA and Canada via a 200+ contractor network.
- Company typePrivate
- Founded1973
- HeadquartersWest Bloomfield, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Planterra does
Planterra is a private, family-owned interior landscaping company headquartered in Milford, Michigan, founded in 1973 by Larry Pliska. The company designs, installs, and maintains interior plantscapes — including living walls, custom-acclimated large trees, holiday décor, and floral rotations — for Fortune 500 corporate campuses, healthcare facilities, hospitality properties, and premier retail brands across the USA and Canada. Its technical capabilities include 8-11 month tree shade acclimation in owned greenhouses and specialized installation methods such as craning 16-foot trees into multi-story atriums.
The company operates two distribution channels: a direct enterprise sales motion through the National Account Management Program (centralized design, single point of contact for multi-location brands), and the Planterra Network of 200+ pre-qualified owner-operator contractors (75% minority or female-owned) that delivers installation and maintenance at the local site level. Revenue streams mix recurring monthly maintenance subscriptions ($125–$500+ per month per site), one-time design/build projects (living walls starting at $200/sq ft, office plant purchases $3,000–$5,000), rental programs ($200+/month), and seasonal professional services.
Ownership remains entirely with the Pliska family under the legal entity Planterra International, LLC. Shane Pliska serves as President & CEO following the 2010 leadership transition, and the founder retains industry influence as a 2025 International Plantscape Hall of Fame inductee. The company has no institutional investment, no external funding rounds, and no public revenue disclosure. Adjacent operations include the Planterra Conservatory, a glass-enclosed botanical event venue opened in 2010 in West Bloomfield, Michigan.
Planterra firmographics
Firmographics- Name
- Planterra
- Legal name
- Planterra International, LLC
- Website
- https://planterra.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Planterra is a private, family-owned interior landscaping firm founded in 1973 that designs, installs, and maintains plantscapes — including living walls and custom trees — for Fortune 500 corporate campuses, healthcare, hospitality, and retail brands across the USA and Canada via a 200+ contractor network.
- Ownership category
- akta.pro rank
Planterra industry classification
Industry- Product category
- Interior Landscaping Services
- NAICS
- Landscaping Services (561730), Landscaping Services (56173), Landscape Architectural Services (54132)
- SIC
- Services-Facilities Support Management Services (8744), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Seasonal Color, Planting & Horticultural Services (BPABADAL)
- akta.pro secondary industries
- Container Gardening Design, Planting & Maintenance (HSAIAFAN), Plant Replacement, Transplanting & Garden Refresh Services (HSAIAFAG), Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE)
Keywords
Where Planterra is headquartered
LocationHeadquarters
- HQ city
- West Bloomfield
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Planterra business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Interior Landscape Maintenance Services: Recurring maintenance contracts for commercial interior plantscapes with weekly or bi-weekly service visits. Revenue is generated through monthly service fees with minimum rates starting at $125-$150 per month and mid-range costs of $300-$500 per month.
- Design/Build Services: Full-service design and build for interior landscape projects including concept development, procurement, installation, and maintenance planning. Large-scale projects include custom-grown trees, living walls, and botanical installations.
- Office Plant Rentals: Rental programs for office plants including maintenance, starting at $200 per month. Purchase options for plants and containers range from $3,000-$5,000 for small to medium offices.
- Professional Holiday Decorating: Seasonal holiday décor design, manufacturing, installation, and storage services. Includes custom color matching and national fulfillment for multi-location brands.
- Floral Rotation Services: Recurring fresh or faux floral deliveries, blooming plant rotations, and custom installations for national brands across USA and Canada.
- Living Wall Installation: Installation of planted living walls starting at approximately $200 per square foot, with prices varying based on design complexity and materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Office Plant Purchase - Small to Medium Offices |
| Subscription | Monthly | Office Plant Rental with Maintenance |
| Subscription | Monthly | Plant Maintenance - Minimum Tier |
| Subscription | Monthly | Plant Maintenance - Mid-Range |
| Unit Pricing | Pay-as-you-go | Living Wall Installation |
| Unit Pricing | Pay-as-you-go | Standard Plant and Container Orders |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Planterra product offering
Product offeringCore offering
Planterra provides interior landscaping services for commercial spaces, including full-service design/build, plant rentals with recurring maintenance, professional holiday decorating, living wall installations, and floral rotation programs. The company serves Fortune 500 corporate campuses, medical facilities, hospitality properties, and premier retail brands across the USA and Canada through its own operations and a 200+ contractor network.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Employees working in environments with natural elements report 15% higher level of wellbeing, 6% more productive, and 15% more creative
- +3 more outcomes
Companies that use Planterra
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
Planterra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Planterra partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Planterra Network ContractorscorePlanterra's network is a geographically diverse group of pre-qualified contractors who collaborate to deliver national services. The program supports owner-operated, locally-owned horticulture businesses. Contractors handle installation, maintenance, pest management, holiday decorating, and replica plant installation. Projects and services are typically for branch or satellite locations of national or multi-national customers.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Planterra competitors and assessment
Company assessmentDirect peers
- Ambius: Ambius (part of Rentokil Initial) is one of the largest global interior landscaping and plantscaping service providers, offering design, installation, maintenance, and living wall solutions for commercial offices, hospitality, and retail—directly competing with Planterra across every service line.
- GSky Plant Systems: GSky is a specialist manufacturer and installer of modular living wall and green wall systems for commercial interiors, with comparable design/build and installation capabilities to Planterra's living wall practice and overlapping enterprise customers.
- Green Over Grey: Green Over Grey is a Canadian living wall design and installation firm serving commercial and residential clients, with a comparable product offering and overlapping design-build service model to Planterra's living wall business.
- NatureMaker: NatureMaker specializes in design, fabrication, and installation of artificial and living green walls and decorative plant features for commercial interiors, overlapping with Planterra's design/build and biophilic interior services.
- Livewall: Livewall designs, manufactures, and installs living wall systems for commercial interiors and exteriors in North America, directly competing with Planterra's living wall offering through a similar specification, install, and maintenance workflow.
- Habitat Horticulture: Habitat Horticulture is a living wall and biophilic design specialist serving commercial offices and hospitality, with comparable design, install, and maintenance services to Planterra's interior landscaping core offering.
Regional players
- Scotscape Group: Scotscape is a UK-based interior and exterior landscaping services provider offering living walls, plant rental, and maintenance for commercial properties—a comparable offering but operating primarily in the UK/Europe rather than North America.
Broad incumbents
- BrightView Holdings: BrightView is the largest US commercial landscaping services company (publicly traded), offering maintenance, design/build, and tree care across commercial real estate. While primarily outdoor-focused, its scale and enterprise relationships overlap with Planterra's corporate campus customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Planterra social profiles
Digital presencePlanterra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planterra leadership team
Management profileNumber of profiles
Profiles3 records
Planterra subsidiaries and ownership
Company hierarchySubsidiaries1 record
Planterra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planterra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planterra
What does Planterra do?
Planterra provides interior landscaping services for commercial spaces, including full-service design/build, plant rentals with recurring maintenance, professional holiday decorating, living wall installations, and floral rotation programs. The company serves Fortune 500 corporate campuses, medical facilities, hospitality properties, and premier retail brands across the USA and Canada through its own operations and a 200+ contractor network.
Is Planterra a public or private company?
Planterra is a private company. It is classified as family owned and is currently operating.
When was Planterra founded?
Planterra was founded in 1973. It employs 101 to 250 people.
Where is Planterra based?
Planterra is headquartered in West Bloomfield, United States, in the North America region.
How does Planterra make money?
Six revenue lines are on record. Interior Landscape Maintenance Services are the primary driver. The others are design/Build Services, office Plant Rentals, professional Holiday Decorating, floral Rotation Services and living Wall Installation.
Who are Planterra's main competitors?
Direct peers on record are Ambius, GSky Plant Systems, Green Over Grey, NatureMaker, Livewall and Habitat Horticulture. Scotscape Group is listed as a regional player. BrightView Holdings is listed as a broad incumbent.
Does Planterra have an API?
No public API is recorded for Planterra.
What industry is Planterra in?
Planterra's product category is Interior Landscaping Services. Its primary akta.pro industry code is BPABADAL, Seasonal Color, Planting & Horticultural Services, with a secondary code of HSAIAFAN, Container Gardening Design, Planting & Maintenance. Its NAICS code is 561730 and its SIC code is 8744.