Planterra

What Planterra does

Planterra is a private, family-owned interior landscaping company headquartered in Milford, Michigan, founded in 1973 by Larry Pliska. The company designs, installs, and maintains interior plantscapes — including living walls, custom-acclimated large trees, holiday décor, and floral rotations — for Fortune 500 corporate campuses, healthcare facilities, hospitality properties, and premier retail brands across the USA and Canada. Its technical capabilities include 8-11 month tree shade acclimation in owned greenhouses and specialized installation methods such as craning 16-foot trees into multi-story atriums.

The company operates two distribution channels: a direct enterprise sales motion through the National Account Management Program (centralized design, single point of contact for multi-location brands), and the Planterra Network of 200+ pre-qualified owner-operator contractors (75% minority or female-owned) that delivers installation and maintenance at the local site level. Revenue streams mix recurring monthly maintenance subscriptions ($125–$500+ per month per site), one-time design/build projects (living walls starting at $200/sq ft, office plant purchases $3,000–$5,000), rental programs ($200+/month), and seasonal professional services.

Ownership remains entirely with the Pliska family under the legal entity Planterra International, LLC. Shane Pliska serves as President & CEO following the 2010 leadership transition, and the founder retains industry influence as a 2025 International Plantscape Hall of Fame inductee. The company has no institutional investment, no external funding rounds, and no public revenue disclosure. Adjacent operations include the Planterra Conservatory, a glass-enclosed botanical event venue opened in 2010 in West Bloomfield, Michigan.

Name

Planterra

Legal name

Planterra International, LLC

Website

https://planterra.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Planterra is a private, family-owned interior landscaping firm founded in 1973 that designs, installs, and maintains plantscapes — including living walls and custom trees — for Fortune 500 corporate campuses, healthcare, hospitality, and retail brands across the USA and Canada via a 200+ contractor network.

Ownership category

akta.pro rank

Product category

Interior Landscaping Services

NAICS

Landscaping Services (561730), Landscaping Services (56173), Landscape Architectural Services (54132)

SIC

Services-Facilities Support Management Services (8744), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Seasonal Color, Planting & Horticultural Services (BPABADAL)

akta.pro secondary industries

Container Gardening Design, Planting & Maintenance (HSAIAFAN), Plant Replacement, Transplanting & Garden Refresh Services (HSAIAFAG), Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE)

Keywords

• Interior landscaping services
• Office plant rentals
• Living wall installations
• Plant maintenance programs
• Commercial biophilic design

Headquarters

HQ city

West Bloomfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Interior Landscape Maintenance Services: Recurring maintenance contracts for commercial interior plantscapes with weekly or bi-weekly service visits. Revenue is generated through monthly service fees with minimum rates starting at $125-$150 per month and mid-range costs of $300-$500 per month.
2. Design/Build Services: Full-service design and build for interior landscape projects including concept development, procurement, installation, and maintenance planning. Large-scale projects include custom-grown trees, living walls, and botanical installations.
3. Office Plant Rentals: Rental programs for office plants including maintenance, starting at $200 per month. Purchase options for plants and containers range from $3,000-$5,000 for small to medium offices.
4. Professional Holiday Decorating: Seasonal holiday décor design, manufacturing, installation, and storage services. Includes custom color matching and national fulfillment for multi-location brands.
5. Floral Rotation Services: Recurring fresh or faux floral deliveries, blooming plant rotations, and custom installations for national brands across USA and Canada.
6. Living Wall Installation: Installation of planted living walls starting at approximately $200 per square foot, with prices varying based on design complexity and materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Planterra provides interior landscaping services for commercial spaces, including full-service design/build, plant rentals with recurring maintenance, professional holiday decorating, living wall installations, and floral rotation programs. The company serves Fortune 500 corporate campuses, medical facilities, hospitality properties, and premier retail brands across the USA and Canada through its own operations and a 200+ contractor network.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Employees working in environments with natural elements report 15% higher level of wellbeing, 6% more productive, and 15% more creative
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Planterra Network ContractorscoreChannel Partner/ Reseller/ DistributorPlanterra's network is a geographically diverse group of pre-qualified contractors who collaborate to deliver national services. The program supports owner-operated, locally-owned horticulture businesses. Contractors handle installation, maintenance, pest management, holiday decorating, and replica plant installation. Projects and services are typically for branch or satellite locations of national or multi-national customers.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ambius: Ambius (part of Rentokil Initial) is one of the largest global interior landscaping and plantscaping service providers, offering design, installation, maintenance, and living wall solutions for commercial offices, hospitality, and retail—directly competing with Planterra across every service line.
• GSky Plant Systems: GSky is a specialist manufacturer and installer of modular living wall and green wall systems for commercial interiors, with comparable design/build and installation capabilities to Planterra's living wall practice and overlapping enterprise customers.
• Green Over Grey: Green Over Grey is a Canadian living wall design and installation firm serving commercial and residential clients, with a comparable product offering and overlapping design-build service model to Planterra's living wall business.
• NatureMaker: NatureMaker specializes in design, fabrication, and installation of artificial and living green walls and decorative plant features for commercial interiors, overlapping with Planterra's design/build and biophilic interior services.
• Livewall: Livewall designs, manufactures, and installs living wall systems for commercial interiors and exteriors in North America, directly competing with Planterra's living wall offering through a similar specification, install, and maintenance workflow.
• Habitat Horticulture: Habitat Horticulture is a living wall and biophilic design specialist serving commercial offices and hospitality, with comparable design, install, and maintenance services to Planterra's interior landscaping core offering.

Regional players

• Scotscape Group: Scotscape is a UK-based interior and exterior landscaping services provider offering living walls, plant rental, and maintenance for commercial properties—a comparable offering but operating primarily in the UK/Europe rather than North America.

Broad incumbents

• BrightView Holdings: BrightView is the largest US commercial landscaping services company (publicly traded), offering maintenance, design/build, and tree care across commercial real estate. While primarily outdoor-focused, its scale and enterprise relationships overlap with Planterra's corporate campus customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PlanterraPlants
• LinkedInlinkedin.com/company/planterra-corporation
• Instagraminstagram.com/planterraplants
• Xx.com/planterracorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planterra