Cotswold Farm Park

Name

Cotswold Farm Park

Legal name

Cotswold Farm Park Ltd

Website

https://cotswoldfarmpark.co.uk

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Agritourism and family attraction

NAICS

Zoos and Botanical Gardens (71213), Support Activities for Animal Production (115210)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Farm Stays & Agritourism Lodges (THAMADAH)

akta.pro secondary industries

Safari Camps & Tented Lodges (THAGAOAF), Animal Shelters & Rescue Operations (AFAEALAB)

Keywords

• Rare breed farm park
• Agritourism attractions
• Holiday park accommodation
• Family day out
• Seasonal farm events

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Farm Park Day Tickets: Admission tickets for day visitors to the farm park, with online advance booking discounts. Pricing varies by age category (baby, toddler, child, adult, senior).
2. Annual Memberships: 12-month memberships providing unlimited access during opening hours, with exclusive 10% discount in shop and catering outlets.
3. Holiday Accommodation: On-site accommodation including luxury lodges with hot tubs, glamping safari tents, camping pods, and touring/pitches. Prices range from £25.95 per night for pitches to £200+ for lodges.
4. Food & Beverage (The Ox Shed Restaurant): On-site restaurant serving breakfast, lunch, and dinner with locally sourced ingredients. Pizza nights on Saturdays. Members receive 10% discount.
5. Retail/Gift Shop: The Ox Shed gift shop selling clothing, food, drinks, gifts, homewares, toys, and souvenirs. Members receive 10% discount.
6. Fun Rides: Equestrian fun rides with optional jumps across the estate, including photography services and loyalty cards.
7. Special Events & Experiences: Special ticketed events including Peppa Pig Meet & Greet, seasonal events (Easter, Pumpkin Patch, Christmas), adult-only evenings, and guided dog walks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cotswold Farm Park operates a working rare breed farm attraction open to day visitors, where guests purchase admission tickets to view over 50 rare and native British breed animals across 7 species, participate in animal encounters such as bottle feeding and rare breed walks, and enjoy indoor and outdoor play areas. The business also sells on-site holiday accommodation (luxury lodges, safari tents, camping pods and touring pitches), seasonal ticketed family events (Lambing, Easter, Pumpkin Patch, Highland Cow Weekend, Pig Fest, Peppa Pig Meet & Greet), equestrian Cotswold Fun Rides, school and group educational visits, annual memberships, plus food and beverage and retail through The Ox Shed restaurant and gift shop.

Product overview

Cotswold Farm Park is an award-winning family attraction and holiday destination operated by TV presenter Adam Henson. The core product is day admission to a working farm showcasing over 50 rare and native British breed animals across 7 species. The experience combines educational animal encounters (including bottle feeding, rare breeds trail, and Discovery Barn interactions) with extensive play facilities and seasonal events. The business operates a multi-product portfolio comprising: Farm Park admission (core), seasonal events (Easter, Lambing, Summer of Fun, Pumpkin Patch, Highland Cow Weekend, Pig Fest), holiday accommodations (Luxury Lodges, Ash and Oak Cabins, Safari Tents, Camping Pods, Touring Pitches), Cotswold Fun Rides (equestrian trail rides), The Ox Shed dining and retail venue, and membership programs. The company also offers education-focused School Visits, Group Bookings, and Private Hire venue options. All holiday bookings include complimentary Farm Park access throughout the stay.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Park Admission Day entry tickets to Cotswold Farm Park providing access to rare breed animals, animal encounters, indoor and outdoor play areas, bottle feeding sessions, and seasonal events, sold to families and individual visitors.
• Rare Breeds Trail Self-guided walkway within the farm park featuring over 50 rare and native British breed animals across 7 species, included as part of the day admission experience for visitors.
• Bottle Feeding Experience Hands-on animal feeding activity where visitors bottle feed lambs and goat kids at scheduled sessions twice daily (11:30am and 3:30pm) during spring and summer, included with Farm Park admission.
• Free Wildlife Walk Complimentary 2-mile walking trail across undulating farmland with informational posts about local wildlife and Cotswold views, available to all visitors free of charge.
• Annual Membership 12-month unlimited access membership to the Farm Park during opening hours, including 10% discount in shop and catering outlets, sold to families and repeat visitors.
• Luxury Lodges Premium self-catering lodges with hot tubs, sleeping up to 6 guests plus an infant, including complimentary Farm Park access throughout the stay, sold to couples and families.
• Sunflower Safari Tent Luxury glamping safari tent sleeping up to 7 guests plus an infant, with wood-fired hot tub, log burner, smart TV, private bathroom, deck and outdoor lounge area.
• Songbird Safari Tents Glamping safari tents sleeping up to 5 guests with double bed and three single beds, private bathroom pod, kitchen facilities and deck area with outdoor lounge furniture, from £135 per night including Farm Park entry.
• Ash and Oak Cabins New luxury glamping cabins introduced in 2025 offering premium countryside accommodation as part of the holidays portfolio at Cotswold Farm Park.
• Camping Pods Glamping pods with electric sockets, heater and bunk-style beds sleeping up to 4 guests; Premium Pod variant includes outdoor space, parking, seated area and electric BBQ, from £50 per night.
• Touring and Camping Pitches Grass and premium pitches (half hard standing, half grass) for tents, motorhomes and caravans with electric hookup options, from £25.95 per night.
• Cotswold Fun Rides Equestrian trail rides across 10 miles of varied estate terrain with 50 optional jumps ranging from 20cm to 80cm, including a photographer, rosette and refreshments, sold to horse owners and riding enthusiasts.
• The Ox Shed Restaurant On-site dining venue serving breakfast, brunch and main meals using locally sourced ingredients, with indoor and outdoor seating, Saturday pizza nights and 10% member discount; open to both visitors and non-visitors.
• The Ox Shed Gift Shop On-site retail space selling clothing, food, drinks, gifts, homewares, toys and souvenirs including Adam Henson's books, local produce and artisan products; members receive 10% discount.
• School Visits Educational group visits for schools with curriculum-aligned activities, animal encounters and guided farm experiences, sold to school trip coordinators and teachers.
• Group Visits Organized group bookings for parties of 20 or more with tailored experiences and group rates, sold to clubs, societies and large family groups.
• Private Hire Exclusive venue hire for events, celebrations and corporate functions at the farm park location, sold to event organisers and businesses.
• Guided Cotswold Dog Walks Monthly guided walks on the first Sunday from May to November at 8:30am, approximately 1 hour duration, with complimentary drink at the coffee bar at the end, sold to dog owners at £2.50 per person.
• Lambing and Kidding Event Seasonal spring event featuring live lambing with expert-led talks, newborn animals and hands-on demonstrations, included as part of the Farm Park admission during the lambing season.
• Easter on the Farm Seasonal spring celebration featuring The Patch activities area, interactive trail, arts and crafts, make-a-bear, sand art and face painting.
• Pig Fest on the Farm Weekend celebration of pigs featuring piglets on walkway, pig-themed activities, demonstrations and special guest appearances.
• Highland Cow Weekend Weekend event celebrating Highland cows with calf brushing, coo-themed activities and the opportunity to meet Ted the Highland bull.
• Pumpkin Patch Autumn pick-your-own pumpkin event with carving activities, face painting and selfie stations, open Fridays, Saturdays and Sundays throughout October plus half term.
• Peppa Pig Meet & Greet Timed character meet and greet sessions featuring Peppa Pig, including Muddy Puddles activities, pig brushing and photo opportunities, sold as a ticketed special event.
• Summer of Fun Summer entertainment programme featuring Flower Fields exploration, themed weekends (Highland Cows, Donkeys, Sheep, Pigs) and daily activities for families.
• After Hours on the Farm Evening family events with exclusive farm access after dark, including sunset tractor safari, outdoor games, animal feeding and bouncy pillows; 18+ adult-only evenings also offered.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Astor BannermanminorImplementation/ SI/ Consulting PartnerProvided expertise and equipment for the delivery of the Changing Places Toilet facility, featuring specialist equipment including ceiling hoist, height adjustable changing table and wash basin.
• Cotswold Bees LtdminorStrategic or Co-development PartnerPartnership for Adam Henson's Cotswold Honey, produced from hives in the conservation area with an observation bee hive at the farm.
• Peppa Pig (Entertainment One)coreGTM or Marketing PartnerTimed Meet & Greet sessions featuring Peppa Pig character. Includes Muddy Puddles activities and pig brushing experiences. Drives significant family visitor traffic.
• The Cotswolds (tourism organization)minorGTM or Marketing PartnerFeatured as a premier destination in the Cotswolds region, linked with local tourism recommendations.
• Tractor TedminorStrategic or Co-development PartnerSpecial Farm Park event featuring Tractor Ted - Lights, Cameras, Tractors! show.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Peers

• Hatton Adventure World:

Broad incumbents

• Center Parcs UK: UK short-break forest resort with self-catering accommodation, restaurants, and on-site family activities. Comparable on integrated accommodation + attractions + F&B model and the Cotswolds/Sherwood/Emerald Pinewood locations overlap with Cotswold staycation customers.
• Bluestone National Park Resort: Wales-based short-break resort with lodges, glamping, restaurants, and on-site activities. Comparable on UK rural destination-resort positioning and family staycation offering.

Direct peers

• Farmer Palmer's Farm Park: Dorset farm park targeted at younger children, with animal feeding, indoor play barns, and themed events. Comparable target customer, ticket/event pricing structure, and year-round attraction model.
• Marsh Farm Country Park: Essex family farm park with animals, play, and seasonal events such as lambing and pumpkin patch. Highly comparable on day visitor model, animal encounter focus, and UK school holiday demand pattern.
• Odds Farm Park: Buckinghamshire-based working farm and family attraction with seasonal events, animal encounters, and indoor/outdoor play. Directly comparable to Cotswold Farm Park on day visitor proposition, target families, and event-based marketing.
• Churchfields Farm: Worcestershire farm attraction combining rare breed farm animals, farm shop, café, and seasonal events. Closely aligned on rare breed heritage, farm retail, and Cotswolds-adjacent rural positioning.
• National Forest Adventure Farm: Staffordshire farm attraction with animal encounters, seasonal events (including maize maze and pumpkin patch), and on-site food. Directly comparable on event-led programming and family demographic.
• Pennywell Farm: Devon farm park offering animal handling, hands-on activities, and seasonal events for families. Closely comparable on core farm-park experience, animal encounter pricing, and family-day-out positioning.

Others

• Rare Breeds Survival Trust: UK charity maintaining the official watchlist of native rare breeds and supporting conservation programmes. Comparable on the rare breed conservation mission that underpins Cotswold Farm Park's founding purpose, though it operates as a charity network rather than a visitor attraction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CotswoldFarmPrk
• YouTubeyoutube.com/@cotswoldFarmPark
• Facebookfacebook.com/CotswoldFarmParkLtd
• Instagraminstagram.com/cotswoldfarmpark

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cotswold Farm Park