Primos Hunting
Primos Hunting designs and manufactures game calls (turkey, deer, elk, waterfowl, predator), Trigger Stick shooting supports, ground blinds, and accessories under parent Revelyst Inc. It serves individual hunters and shooting sports enthusiasts through direct-to-consumer e-commerce and a wholesale dealer network, alongside sub-brands Hoppe's, Butler Creek, and Champion.
- Company typePrivate
- Founded1976
- HeadquartersMississippi State, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Primos Hunting firmographics
Firmographics- Name
- Primos Hunting
- Legal name
- Primos Hunting
- Website
- https://primos.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Primos Hunting designs and manufactures game calls (turkey, deer, elk, waterfowl, predator), Trigger Stick shooting supports, ground blinds, and accessories under parent Revelyst Inc. It serves individual hunters and shooting sports enthusiasts through direct-to-consumer e-commerce and a wholesale dealer network, alongside sub-brands Hoppe's, Butler Creek, and Champion.
- Ownership category
- akta.pro rank
Primos Hunting industry classification
Industry- Product category
- Hunting Equipment and Accessories
- akta.pro primary industry
- Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)
- akta.pro secondary industry
- Hunt, Fish & Shooting Sports Distribution (CRAOAJAC)
Keywords
Where Primos Hunting is headquartered
LocationHeadquarters
- HQ city
- Mississippi State
- HQ country
- United States
- HQ region
- North America
Markets served
Primos Hunting business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Hunting Calls Sales: Revenue from selling a comprehensive range of game calls for turkey, deer, elk, waterfowl, and predator hunting. The company offers various call types including mouth calls, box calls, pot calls, locator calls, grunt calls, and electronic callers.
- Shooting Sticks Sales: Revenue from selling hunting support equipment including tripods, monopods, bipods, and accessories under the Trigger Stick brand with various product lines.
- Ground Blinds Sales: Revenue from traditional ground blinds and surround view blinds for hunting concealment.
- Gear & Accessories Sales: Revenue from decoys, hunting vests, shooting accessories, blood tracking lights, scope caps, gun cases, traps, throwers, and archery gear.
- Hoppe's Gun Care Products: Revenue from gun cleaning kits, bore cleaners, lubricants, Boresnake products, cleaning rods, brushes, and workbench tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing for hunting calls, shooting sticks, ground blinds, and accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Primos Hunting product offering
Product offeringCore offering
Primos Hunting is the designer and manufacturer of game calls for elk, deer, turkey, predator, and waterfowl hunting. The company also produces Trigger Stick shooting supports (tripods, monopods, bipods), ground blinds, decoys, hunting vests, and gun care products through sub-brands Hoppe's, Butler Creek, and Champion.
Differentiator
Problem solved
Functional benefit
Brands
- Hoppe's: Gun cleaning products, cleaning kits, boresnake, bore cleaners, lubricants, and gun care accessories.
- Butler Creek
- Champion
Products and services
- Turkey Calls Game calls specifically designed for turkey hunting, including mouth calls, box calls, pot calls, locator calls, and specialty calls.
- Deer Calls Game calls for deer hunting including doe bleat calls, grunt calls, and rattling calls.
- Elk Calls Game calls for elk hunting including cow calls, bugles, and mouth calls.
- Waterfowl Calls Hunting calls for waterfowl including goose calls and duck calls.
- Predator Calls Calls for predator hunting including Randy Anderson calls and e-callers.
- Trigger Stick Shooting Sticks Adjustable shooting sticks including Gen3 Tall Tripod, Gen3 Tall Monopod, Gen3 Tall Bipod, Gen3 Short Monopod, and Gen3 Short Tripod with Quick Detach Yoke System and Integrated Lock for one-hand height adjustment.
- Ground Blinds Hunting blinds including traditional ground blinds and Surround View blinds for concealment in the field.
- Hoppe's Gun Cleaning Products Gun cleaning products and accessories under the Hoppe's sub-brand including bore cleaners, lubricants, cleaning kits, bore snakes, cleaning rods, brushes, and workbench tools.
- Butler Creek Scope Caps Scope caps and lens protection products under the Butler Creek sub-brand.
- Champion Targets Shooting targets including .22 Auto Reset Target, .22 Auto Reset Target Multi, and .22 Diamond Pop-Up Target.
- ICON Premium Call Collection New premium line of hunting calls debuted at the 50th anniversary NWTF Convention, representing the brand's flagship product series.
- 1976 Series Hunting Calls New call series honoring Primos' best sellers from 1976, part of the 50th anniversary product launch.
Quantifiable outcome
- Limited-edition numbered calls sold at NWTF Convention create collector value
Companies that use Primos Hunting
Customer profileSegments2 records
Ideal customer profiles2 records
Primos Hunting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Primos Hunting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Wild Turkey Federation (NWTF)corePrimos Hunting has a longstanding conservation partnership with the National Wild Turkey Federation. In 2026, both organizations are celebrating their 50th anniversaries together. Primos participates in NWTF's Chapter Calls program and the partnership focuses on hunter tradition support and wildlife conservation efforts. At the NWTF Convention and Sport Show, Primos debuts commemorative products and new call series as part of the joint celebration.
Scale indicators2 records
Primos Hunting competitors and assessment
Company assessmentDirect peers
- Quaker Boy: Specialty game-call manufacturer offering calls for turkey, deer, predators, and waterfowl. Directly competes with Primos across the same call categories and similar specialty-hunting retail channels.
- Flextone: Game-call and hunting-accessory brand producing calls for multiple species plus related concealment and gear. Comparable to Primos in product mix, distribution through sporting-goods retailers, and hunter end-customer.
- Knight & Hale Game Calls: Specialty manufacturer of game calls (turkey, predator, deer) with strong pro-staff and competition-circuit presence. Directly comparable to Primos in call technology and tournament-driven brand identity.
- Wildgame Innovations: Hunting-accessory brand focused on game feeders, attractants, trail cameras, and related gear. Overlaps with Primos in hunting accessories and shares similar sporting-goods distribution channels.
Broad incumbents
- Mossy Oak: Iconic hunting lifestyle brand spanning camouflage patterns, apparel, and licensed products with deep NWTF/conservation ties. Comparable to Primos in conservation-community positioning and hunting-customer base, though broader across apparel and licensing.
- Sitka Gear: Premium hunting apparel and gear brand targeting serious big-game hunters. Comparable in targeting the same high-engagement hunter demographic with technical, premium-priced products, though concentrated in apparel.
- Bass Pro Shops: Largest U.S. specialty outdoor retailer carrying Primos alongside competing hunting brands. Compares through shared customer base and category authority, though Bass Pro is a retailer rather than a manufacturer peer.
- Cabela's: Premier hunting/outdoor specialty retailer (now under Bass Pro) that stocks and merchandises Primos products. Comparable as a key distribution channel and brand-amplification partner for hunting accessories.
- Sportsman's Warehouse: Outdoor specialty retailer carrying hunting firearms, accessories, and calls including Primos. Comparable as a key wholesale account and shelf-space competitor for hunting-accessory SKUs.
Others
- Champion Traps & Targets: Target shooting and range accessories brand (sister brand within Revelyst's portfolio to Primos' Champion line). Relevant as portfolio neighbor and direct overlap on shooting-range accessory category.
Market position
Customer concentration
Primos Hunting social profiles
Digital presencePrimos Hunting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primos Hunting leadership team
Management profileNumber of profiles
Profiles1 record
Primos Hunting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primos Hunting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primos Hunting
What does Primos Hunting do?
Primos Hunting is the designer and manufacturer of game calls for elk, deer, turkey, predator, and waterfowl hunting. The company also produces Trigger Stick shooting supports (tripods, monopods, bipods), ground blinds, decoys, hunting vests, and gun care products through sub-brands Hoppe's, Butler Creek, and Champion.
When was Primos Hunting founded?
Primos Hunting was founded in 1976. It employs 101 to 250 people.
Where is Primos Hunting based?
Primos Hunting is headquartered in Mississippi State, United States, in the North America region.
How does Primos Hunting make money?
Five revenue lines are on record. Hunting Calls Sales are the primary driver. The others are shooting Sticks Sales, ground Blinds Sales, gear & Accessories Sales and hoppe's Gun Care Products.
Who are Primos Hunting's main competitors?
Direct peers on record are Quaker Boy, Flextone, Knight & Hale Game Calls and Wildgame Innovations. Broad incumbents are Mossy Oak, Sitka Gear, Bass Pro Shops, Cabela's and Sportsman's Warehouse. Champion Traps & Targets is listed as an others.
Does Primos Hunting have an API?
No public API is recorded for Primos Hunting.
What industry is Primos Hunting in?
Primos Hunting's product category is Hunting Equipment and Accessories. Its primary akta.pro industry code is CRAMAKAE, Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras), with a secondary code of CRAOAJAC, Hunt, Fish & Shooting Sports Distribution.