BabyWatch

What BabyWatch does

BabyWatch, founded in 2012 and headquartered in Mountain View, California, is a privately held consumer femtech hardware company that builds a system enabling pregnant women to hear, visualize, and share their unborn baby's heartbeat. The product sits in the connected pregnancy device category, positioned as a consumer-facing adjunct to clinical prenatal monitoring rather than a regulated diagnostic tool, and is targeted at expectant mothers seeking an emotional and shareable bonding experience during pregnancy. Co-founders Urska Srsen and Sandro Mur (also known from the Bellabeat femtech ecosystem) anchor the leadership; the company is sized at 11–50 employees.

Capital history is modest and front-loaded. Total disclosed equity raised is approximately $4.52M, with a $4.5M round in June 2014 from Cherubic Ventures, Promus Ventures, SV Angel, and Tuesday Capital representing the largest event. Earlier funding includes a ~$19.9K Startupbootcamp participation in August 2013 and a later 2015 round tied to Hardware.co; a 2018 event appears in the record with $0 raised. No subsequent funding rounds, acquisitions, product launches, partnerships, regulatory filings, or geographic expansions are documented in the available research material, and the company's own website returned only an anti-bot verification placeholder during sourcing, limiting direct visibility into current product status, pricing, distribution, and operating condition.

Business model specifics — pricing, channel mix, gross margin, recurring revenue mechanics, and customer segmentation — are not disclosed. The structural inference from the inputs is a direct-to-consumer hardware sale with possible accessory/recurring components, lacking enterprise or clinical-channel anchors. Given the long gap since the last meaningful capital event and the absence of corroborating expansion markers, the available evidence frames BabyWatch as a small, potentially stalled consumer hardware venture rather than an actively scaling business.

Name

BabyWatch

Website

https://babywatchome.com

Company type

Private

Founded year

2012

Headcount range

11–50 employees

Short description

BabyWatch is a Mountain View-based consumer femtech hardware company, founded in 2012, that builds a system for pregnant women to hear, visualize, and share their unborn baby's heartbeat, targeting expectant mothers seeking an at-home prenatal bonding and sharing experience.

Ownership category

akta.pro rank

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Core offering

BabyWatch is a system that enables pregnant women to hear, visualize, and share their unborn baby's heartbeat. The product combines a hardware device with visualization and sharing functionality, targeting expecting mothers and their families in the consumer prenatal health market.

Differentiator

Problem solved

Functional benefit

Products and services

• BabyWatch System A consumer prenatal monitoring system that enables pregnant women to hear, visualize, and share their unborn baby's heartbeat, designed for expecting mothers and their families for at-home use.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights1 record

Emerging players

• Snuza: Snuza makes wearable baby movement monitors — an adjacent category that, like BabyWatch, sits at the intersection of parental peace-of-mind and consumer health hardware.

Broad incumbents

• Owlet Baby Care: Owlet makes connected baby-monitoring wearables (smart socks, Dream Sock, BabySat). It is a broader incumbent in connected infant monitoring and offers the most useful benchmark for the connected baby-monitoring category, though it focuses on newborns rather than in-utero.
• Summer Infant: Summer Infant is a long-established baby-products brand offering video monitors, movement monitors, and prenatal listening devices. It overlaps with BabyWatch at the pregnancy/infant monitoring product level and in retail distribution.
• Nanit: Nanit offers smart baby monitors with computer-vision tracking and companion app — adjacent to BabyWatch as a connected, data-rich parenting hardware brand with subscription monetization.
• Lumi by Pampers (Procter & Gamble): Lumi is P&G's connected parenting platform offering sleep and diaper-change tracking via a sensor system. It competes for the connected-parenting consumer wallet and demonstrates how large CPG incumbents are entering this category.
• Hatch Baby (by Hatch): Hatch makes connected parenting products including the Rest sound machine and Grow smart changing pad. It is comparable as a connected parenting hardware brand selling emotional, app-paired devices to new parents.

Direct peers

• Bellabeat: Founded by BabyWatch co-founder Urska Srsen, Bellabeat makes connected women's wellness wearables and pregnancy-related products (e.g., Bellabeat Ivy). It is the most directly comparable peer because it shares the founder DNA, women's health focus, and connected hardware go-to-market approach.
• Emay: Emay produces portable fetal dopplers for home use, including handheld models that compete directly with consumer fetal-heartbeat listening products like BabyWatch on price and feature set.
• Wusic: Wusic sells a fetal-heartbeat listening device that lets expectant parents hear and share the baby's heartbeat — essentially the same use case as BabyWatch — making it the closest direct product competitor.
• Contec Medical Systems: Contec manufactures fetal dopplers and other maternal-monitoring instruments sold widely on Amazon and through medical channels. It is comparable as a competing fetal-heartbeat detection technology provider at the device level.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/babywatchome
• LinkedInlinkedin.com/company/yellowfin-global

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BabyWatch