Passport Magazine
Passport Magazine is a private LGBTQ+ travel publisher founded in 2001 in New York City, producing a website, print and digital magazine subscriptions, and single-issue sales covering destinations, hotels, events, and lifestyle content for global LGBTQ+ travelers.
- Company typePrivate
- Founded2001
- HeadquartersNew City, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Passport Magazine does
Passport Magazine is a private, for-profit publishing company founded in 2001 and headquartered in New York City, specializing in travel, culture, style, adventure, and romance editorial content aimed at LGBTQ+ readers. The company operates with 11-50 employees and serves a global audience across editorial coverage regions spanning North America, Europe, Asia, Oceania, Africa, South and Central America, the Caribbean, and the Middle East.
The core product is a content platform built around passportmagazine.com, which publishes regularly updated articles covering destinations, hotels, restaurants, adventure travel, Pride events, LGBTQ+ weddings and honeymoons, and lifestyle features. This digital content layer is monetized through display advertising from travel, hospitality, and lifestyle brands targeting LGBTQ+ consumers. The company also distributes a physical magazine through print subscriptions (via port.dragonforms.com), digital magazine subscriptions (via pocketmags.com), and single-issue sales (via magdogs.com), giving readers multiple formats to access the editorial content. Sub-brands include "Global Cocktails," a global cocktail reference property, and "The World Travel Blog," a companion travel blog.
Revenue is generated through two primary streams: recurring subscription revenue from print and digital magazine sales, and advertising revenue from brands seeking access to the LGBTQ+ travel audience. Marketing and distribution run through the owned website, Facebook, Instagram, YouTube, TikTok, and an RSS feed, making it a multi-channel editorial brand rather than a single-format publication. The company holds no patents, has no disclosed AI or technology platform components beyond a standard content management system, and has no venture capital, private equity, or parent-company ownership evidenced in the input.
Passport Magazine firmographics
Firmographics- Name
- Passport Magazine
- Legal name
- Passport Magazine
- Website
- https://passportmagazine.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Passport Magazine is a private LGBTQ+ travel publisher founded in 2001 in New York City, producing a website, print and digital magazine subscriptions, and single-issue sales covering destinations, hotels, events, and lifestyle content for global LGBTQ+ travelers.
- Ownership category
- akta.pro rank
Passport Magazine industry classification
Industry- Product category
- Travel Media Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Travel & Outdoors Magazines (MPAJAEAH)
Keywords
Where Passport Magazine is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Passport Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Print and Digital Subscriptions: The magazine offers print subscription, digital subscription, and single issue purchase options for readers.
- Advertising: The magazine generates revenue through display advertising from travel, hospitality, and lifestyle brands targeting LGBTQ+ consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print Subscription |
| Subscription | Annual | Digital Subscription |
| One time/ perpetual license | Pay-as-you-go | Single Issue Purchase |
Distribution channels3 records
Marketing channels6 records
Passport Magazine product offering
Product offeringCore offering
Passport Magazine publishes LGBTQ+-focused travel content through a continuously updated website, a quarterly print magazine, and a digital magazine edition. The editorial covers destinations, hotels, restaurants, adventure travel, gay weddings, honeymoons, Pride events, and lifestyle content tailored to LGBTQ+ travelers across global regions. Revenue is generated through print and digital subscriptions, single-issue sales, and display advertising from travel, hospitality, and lifestyle brands.
Product overview
Passport Magazine operates as a digital-first LGBTQ+ travel publication offering both online content and subscription-based print/digital magazine products. The core offering includes the website with continuously published travel articles covering destinations, hotels, restaurants, events, and adventure travel, supplemented by print and digital magazine subscriptions for readers seeking curated print-format content.
Differentiator
Problem solved
Functional benefit
Brands
- Global Cocktails: A global cocktail reference website and brand operated alongside Passport Magazine
- The World Travel Blog
Products and services
- Passport Magazine Online Content Digital travel content platform offering LGBTQ+-focused articles, destination guides, hotel reviews, food and drink features, adventure travel stories, and event coverage across global destinations. Free to access via the website.
- Print Magazine Subscription Physical magazine delivered by US mail, featuring curated LGBTQ+ travel content, destination photography, and travel guides in print format on an annual subscription basis.
- Digital Magazine Subscription Electronic version of the magazine accessible through digital reading platforms, allowing subscribers to read Passport Magazine content on digital devices via an annual subscription.
- Single Issue Purchase Individual print issue of Passport Magazine available for one-time purchase via US mail for readers who prefer not to subscribe.
- Global Cocktails A companion global cocktail reference website and brand operated alongside Passport Magazine, providing cocktail content and reference material.
- The World Travel Blog A companion travel blog website operated alongside Passport Magazine, providing additional travel editorial content.
Companies that use Passport Magazine
Customer profileSegments1 record
Ideal customer profiles2 records
Passport Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Passport Magazine partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Passport Magazine competitors and assessment
Company assessmentDirect peers
- GayCities: Direct competitor — LGBTQ+ travel platform with city guides, hotel listings, and event coverage aimed at queer travelers globally. Competes for the same audience attention and travel-brand advertising dollars as Passport.
- Out Traveler: Direct competitor — LGBTQ+-focused travel publication covering destinations, hotels, and events for queer travelers, operating as a media property under Here Media (The Advocate/Out). Closely comparable audience, format, and advertiser base to Passport Magazine.
Broad incumbents
- Lonely Planet: Broad incumbent — globally recognized travel guidebook publisher and digital platform covering destinations worldwide. Overlaps with Passport on global destination content for travelers but serves a much broader audience.
- The Advocate: Broad incumbent in LGBTQ+ media; while primarily news/culture-focused, it includes travel content and reaches a similar LGBTQ+ audience, competing for advertiser attention and reader attention with Passport.
- Condé Nast Traveler: Broad incumbent — major mainstream travel publication with deep travel content, advertising relationships, and event properties (e.g., Readers' Choice Awards). Competes for travel/hospitality advertiser dollars targeting affluent travelers.
- AFAR Media: Broad incumbent — travel media brand with print magazine, website, and experiential events targeting affluent, culturally curious travelers. Competes for advertising from hotels, tourism boards, and travel brands.
- Travel + Leisure: Broad incumbent — large mainstream travel media brand with print magazine and digital properties covering destinations, hotels, and restaurants. Overlaps with Passport on travel content, audience intent, and advertiser ecosystem.
- Frommer's: Broad incumbent — long-running travel guidebook publisher with destination, hotel, and restaurant coverage. Comparable format (curated travel guides) though serving general-interest rather than LGBTQ+-specific travelers.
Emerging players
- Queer Adventures: Emerging player — LGBTQ+ travel tour operator offering small-group adventure tours to LGBTQ+ travelers. Comparable niche audience but competes more on booking/tour services than editorial content, partially overlapping Passport's advertiser and partnership ecosystem.
Others
- Mr. & Mrs. Smith (Smith Hotels): Adjacent — boutique and luxury hotel booking platform and travel publication covering hotels, destinations, and travel culture. While not LGBTQ+-focused, it competes for the same hotel advertiser dollars and overlaps with Passport's audience of affluent, experience-driven travelers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Passport Magazine social profiles
Digital presencePassport Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Passport Magazine leadership team
Management profileNumber of profiles
Passport Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Passport Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Passport Magazine
What does Passport Magazine do?
Passport Magazine publishes LGBTQ+-focused travel content through a continuously updated website, a quarterly print magazine, and a digital magazine edition. The editorial covers destinations, hotels, restaurants, adventure travel, gay weddings, honeymoons, Pride events, and lifestyle content tailored to LGBTQ+ travelers across global regions. Revenue is generated through print and digital subscriptions, single-issue sales, and display advertising from travel, hospitality, and lifestyle brands.
Is Passport Magazine a public or private company?
Passport Magazine is a private company. It is classified as unknown and is currently operating.
When was Passport Magazine founded?
Passport Magazine was founded in 2001. It employs 11 to 50 people.
Where is Passport Magazine based?
Passport Magazine is headquartered in New City, United States, in the North America region.
How does Passport Magazine make money?
Two revenue lines are on record. Print and Digital Subscriptions are the primary driver. The others are advertising.
Who are Passport Magazine's main competitors?
Direct peers on record are GayCities and Out Traveler. Broad incumbents are Lonely Planet, The Advocate, Condé Nast Traveler, AFAR Media, Travel + Leisure and Frommer's. Queer Adventures is listed as an emerging player. Mr. & Mrs. Smith (Smith Hotels) is listed as an others.
Does Passport Magazine have an API?
No public API is recorded for Passport Magazine.
What industry is Passport Magazine in?
Passport Magazine's product category is Travel Media Publishing. Its primary akta.pro industry code is MPAJAEAH, Travel & Outdoors Magazines. Its NAICS code is 513120 and its SIC code is 2721.