What Reflora does

Reflora Initiative is a Brazil-operating carbon project developer founded in 2020 that designs, develops, and operates reforestation projects in the Atlantic Forest biome, monetizing them primarily through verified carbon credit sales to corporate offsetters. The flagship asset is the Serra Viva ARR grouped reforestation program—VCS-certified (Project ID 5162) with additional CCB certification and a stated potential scale of 48,000 hectares—initiated with a 2023 pilot in Olaria, MG that planted 34,000 seedlings across 35 native species. Revenue is generated via two streams: transaction-fee carbon credit sales and one-time-license reforestation project development, with quote-based pricing and no public disclosure. The company also offers partnership projects and built-to-suit projects, alongside a proprietary assessment tool called RIQA (Reflora Impact Quality Analysis) that ranks forestry projects across 34 ESG parameters and functions as both internal due diligence and a client-facing differentiator.

The go-to-market is sales-led: enterprise clients (including named logos Vibra and World Surf League) request carbon credit portfolios through the bilingual website's contact forms, while landowner partnerships in Brazil are pursued via direct outreach with free land evaluation. Distribution is global on the demand side (operations referenced across Brazil, multiple EMEA markets, and the United States) but geographically concentrated on the supply side, with project sourcing tied to Brazilian Atlantic Forest degraded land. Reflora is privately held, founder-led by CEO Antônio Leitão, and operates with 1-10 employees supplemented by a senior advisory board including figures from Grupo GPS, Oatly/Danone, and McKinsey. No institutional funding rounds, parent company, or M&A activity are disclosed.

Name

Reflora

Legal name

Reflora Initiative

Website

https://reflorainitiative.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Reflora Initiative is a Brazil-based carbon project developer that creates and sells VCS- and CCB-certified reforestation carbon credits from Atlantic Forest restoration projects, serving enterprise clients globally while partnering with Brazilian landowners and using its proprietary RIQA ESG scoring tool.

Ownership category

akta.pro rank

Product category

Carbon Project Development & Carbon Offsetting Services

NAICS

Support Activities for Forestry (11531), Environmental Consulting Services (541620), Support Activities for Forestry (115310)

SIC

Forestry (800)

akta.pro primary industry

Afforestation, Reforestation & Revegetation (ARR) (EUABABAA)

akta.pro secondary industries

Carbon Forestry Project Development & Origination (Afforestation/Reforestation/IFM) (IMAMAJAD), Voluntary Carbon Credit Verification & Validation (VCS/Gold Standard/ACR/CAR) (EUABACAA), Carbon Offtake Structuring & Contracting (ERPA, Long-term Offtakes, Price Floors) (EUABADAE), Sustainable Forest Certification & Chain-of-Custody Services (FSC/PEFC/SFI) (IMAMAJAJ)

Keywords

• Carbon project development
• Reforestation services
• Voluntary carbon credits
• ESG project analysis
• Carbon offsetting

Headquarters

HQ city

Bragança

HQ country

Portugal

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Carbon Credit Sales: Sale of carbon credits from certified forestry projects, offering companies verified carbon offsets for emissions compensation.
2. Reforestation Project Development: Development and structuring of proprietary reforestation projects including own projects, partnership projects, and built-to-suit projects for landowners and investors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Reflora develops and structures certified forestry-based carbon projects — primarily the Serra Viva ARR grouped reforestation program in Brazil's Atlantic Forest — and sells verified carbon credits and offsetting services to companies pursuing carbon neutrality. The company supports three project engagement models (Proprietary, Partnership, and Built-to-Suit) and uses its proprietary RIQA tool to score projects across 34 ESG parameters, ensuring quality, transparency, and traceability for corporate buyers.

Product overview

Reflora is a carbon project development company offering a portfolio of reforestation and carbon offsetting solutions. The core offerings include the proprietary Serra Viva ARR grouped reforestation project for restoring the Atlantic Forest, complemented by the RIQA quality assessment tool for evaluating forestry projects across 34 ESG parameters. The company provides three project types: Proprietary Projects (their own reforestation initiatives), Partnership Projects, and Built-to-Suit custom projects. All offerings are supported by complete carbon offsetting services with certified and audited carbon credits.

Differentiator

Problem solved

Functional benefit

Brands

• Serra Viva ARR: A grouped reforestation project in the Atlantic Forest with potential to reach 48,000 hectares, utilizing native species to restore ecosystems and create ecological corridors.
• RIQA (Reflora Impact Quality Analysis)

Products and services

• Serra Viva ARR Grouped Reforestation Project A grouped Atlantic Forest reforestation program designed to transform degraded areas into native forests with high biodiversity value, supporting carbon capture, biodiversity protection, ecological corridors, and local community development. The project is registered with Verra (VCS/VCU project ID 5162) and certified under Climate, Community & Biodiversity (CCB) Standards.
• Carbon Offsetting Services End-to-end greenhouse gas (GHG) emission offsetting service for companies of all sizes, providing a diversified portfolio of certified and audited forestry-based carbon credits to support carbon-neutrality journeys and tangible nature investments.
• Proprietary Reforestation Projects Reforestation projects developed and owned by Reflora — including the Serra Viva initiative in southern Minas Gerais — combining native species planting with biodiversity, community, and carbon outcomes.
• Partnership Reforestation Projects Carbon offset reforestation projects co-developed with partner organizations, providing clients with diversified portfolio options.
• Built-to-Suit Reforestation Projects Custom reforestation projects tailored to specific client requirements and land characteristics, designed and structured by Reflora on a project basis.

Quantifiable outcome

• 34,000 seedlings of 35 native species planted in pilot phase
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Reflora.Initiative
• LinkedInlinkedin.com/company/reflora

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reflora