Where Y'at
Where Y'at is a privately held New Orleans local media company, founded in 1998, that publishes a free monthly entertainment magazine and digital platform covering dining, music, nightlife, and cultural events for Greater Orleans residents and visitors.
- Company typePrivate
- Founded1998
- HeadquartersNew Orleans, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Where Y'at does
Where Y'at is a privately held, New Orleans-based local media company founded in 1998 that operates a free print and digital entertainment magazine covering dining, music, entertainment, and nightlife in the Greater New Orleans area. The core offering is a monthly print magazine distributed alongside a network of digital properties including a comprehensive daily Live Music Calendar, a Community Calendar, restaurant dining guides, photo galleries, and the annual 'Best of the Big Easy' awards program spanning 100+ categories. The company reaches its audience through a website (whereyat.com), weekly email newsletter, and active social media presence on Facebook, Instagram, X (Twitter), and YouTube, with editorial coverage also distributed through promotional ticket giveaway contests ('Free Fun').
Where Y'at firmographics
Firmographics- Name
- Where Y'at
- Legal name
- Where Y'at Magazine
- Website
- https://whereyat.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Where Y'at is a privately held New Orleans local media company, founded in 1998, that publishes a free monthly entertainment magazine and digital platform covering dining, music, nightlife, and cultural events for Greater Orleans residents and visitors.
- Ownership category
- akta.pro rank
Where Y'at industry classification
Industry- Product category
- Local Entertainment Magazine
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
- akta.pro secondary industries
- Food, Cooking & Beverage Magazines (MPAJAEAF), Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD), Newsletter Publishing Platforms (MPACAIAA)
Keywords
Where Where Y'at is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Where Y'at business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions: Print magazine subscriptions sold directly to consumers. Subscriptions are $40 for 14 issues and include a free compilation CD featuring artists like Kermit Ruffins and Galactic.
- Advertising: Local businesses and venues advertise in the magazine and on the website to reach the publication's audience of New Orleans locals and visitors interested in dining, music, entertainment, and nightlife.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Where Y'at product offering
Product offeringCore offering
Where Y'at publishes a free print and digital entertainment magazine covering New Orleans' dining, restaurants, music, live events, nightlife, and cocktails. The publication produces original editorial content including restaurant reviews, a live music calendar, a community events calendar, photo galleries, and an annual Best of the Big Easy awards feature, distributing it through newsstand copies, subscriptions, and a website.
Product overview
Where Y'at is a New Orleans-based media company operating a print and digital magazine platform. The core offering is Where Y'at Magazine, a monthly publication covering dining, music, entertainment, and nightlife in the Big Easy, distributed alongside a network of digital properties including the Live Music Calendar, Community Calendar, Best of the Big Easy awards program, and dining guides. Additional revenue streams include advertising, newsletter subscriptions ($40 for 14 issues with compilation CD), and promotional contests. The company also produces photo galleries and cocktail/drinks editorial content through specialized sub-sections.
Differentiator
Problem solved
Functional benefit
Companies that use Where Y'at
Customer profileSegments3 records
Ideal customer profiles2 records
Where Y'at technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Where Y'at partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Where Y'at competitors and assessment
Company assessmentDirect peers
- Gambit Weekly: Gambit is a long-running New Orleans alt-weekly covering dining, music, nightlife, and local culture with print and digital distribution. It is the closest direct comparable to Where Y'at, serving the same city with overlapping editorial verticals and a similar local-advertising-driven revenue model.
- New Orleans Magazine: New Orleans Magazine is a monthly city magazine covering dining, culture, lifestyle, and entertainment in the New Orleans metro area. It directly competes with Where Y'at for the same local reader and advertiser base with a similar print-plus-digital content model.
Regional players
- Country Roads Magazine: Country Roads is a Louisiana-focused cultural and lifestyle magazine covering food, music, and travel across the state. It overlaps with Where Y'at's editorial themes but serves a broader Louisiana geography rather than competing directly in New Orleans city coverage.
- 64 Parishes: 64 Parishes is a digital Louisiana cultural magazine publishing on arts, culture, music, and food across the state. It shares thematic coverage with Where Y'at but is editorial/nonprofit in nature and serves a wider regional audience than New Orleans.
- The Advocate (Louisiana): The Advocate is a major Louisiana regional newspaper providing extensive New Orleans metro coverage of dining, entertainment, and lifestyle. It overlaps with Where Y'at's content verticals but operates as a broader news organization across the state.
- Biz New Orleans: Biz New Orleans is a regional business magazine covering the New Orleans metropolitan economy, including hospitality, dining, and entertainment industries. It overlaps with Where Y'at's advertiser base (local venues, restaurants) while serving a more business-oriented reader.
Broad incumbents
- Thrillist: Thrillist is a national digital lifestyle brand covering dining, nightlife, travel, and entertainment. It competes with Where Y'at for reader attention in the dining/entertainment category, particularly among visitors to New Orleans, though it does not specialize in the local New Orleans beat.
- Time Out: Time Out is a global city-guide media brand covering dining, nightlife, music, and events. Where Y'at operates in the same editorial niche on a city-level scale; Time Out has broader scale and stronger digital/event-monetization capabilities.
- Zagat: Zagat is a long-established restaurant review and dining guide brand with city-level editorial coverage including New Orleans. It overlaps with Where Y'at's dining-guide editorial product and competes for local restaurant advertising, though it does not specialize in New Orleans nightlife or music.
Emerging players
- Eater: Eater is a digital-first national publication focused on restaurant news, dining guides, and food culture, with strong city-level local editions including New Orleans. It competes with Where Y'at's dining vertical with deeper digital content and larger national reach.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Where Y'at social profiles
Digital presenceWhere Y'at financial estimates
Financial estimateRevenue estimate
Valuation estimate
Where Y'at leadership team
Management profileNumber of profiles
Profiles5 records
Where Y'at funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Where Y'at M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Where Y'at
What does Where Y'at do?
Where Y'at publishes a free print and digital entertainment magazine covering New Orleans' dining, restaurants, music, live events, nightlife, and cocktails. The publication produces original editorial content including restaurant reviews, a live music calendar, a community events calendar, photo galleries, and an annual Best of the Big Easy awards feature, distributing it through newsstand copies, subscriptions, and a website.
Is Where Y'at a public or private company?
Where Y'at is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Where Y'at founded?
Where Y'at was founded in 1998. It employs 11 to 50 people.
Where is Where Y'at based?
Where Y'at is headquartered in New Orleans, United States, in the North America region.
How does Where Y'at make money?
Two revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising.
Who are Where Y'at's main competitors?
Direct peers on record are Gambit Weekly and New Orleans Magazine. Regional players are Country Roads Magazine, 64 Parishes, The Advocate (Louisiana) and Biz New Orleans. Broad incumbents are Thrillist, Time Out and Zagat. Eater is listed as an emerging player.
Does Where Y'at have an API?
No public API is recorded for Where Y'at.
What industry is Where Y'at in?
Where Y'at's product category is Local Entertainment Magazine. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines, with a secondary code of MPAJAEAF, Food, Cooking & Beverage Magazines. Its NAICS code is 51312 and its SIC code is 2721.