What Daymon Worldwide does

Daymon Worldwide, founded in 1970 by Milt Sender and Peter Schwartz, is the world's largest private brand agency and a wholly-owned subsidiary of Advantage Solutions Inc. (NASDAQ: ADV). Operating with 10,000+ employees across North America (USA, Canada), Japan, Europe (Portugal), and now Southeast Asia, Daymon provides end-to-end private brand services to consumer goods retailers, manufacturers, and brand owners. Its customer base spans 100+ retailers globally, a network of 37,000+ manufacturers, and a track record supporting 400+ brands across 65,000+ SKUs. Named enterprise clients include Target and Associated Wholesale Grocers (AWG).

The company's service portfolio covers the full private brand lifecycle: program strategy, sourcing, brand development, product development, business management, headquarter sales support, quality assurance, and insights and analytics. Daymon's technology backbone is the proprietary Blueprint platform — a digital tool providing dashboards and reporting, category intelligence, program management, and digital asset management — supplemented by a Supplier Database (certifications, plant locations, capabilities for 37,000+ manufacturers), the DayOne Assessment consultative framework, and a Supplier Portal offering two-way connectivity with Daymon Vetted accreditation. The creative arm, Daymon Design, operates as an award-winning agency (2024 Vertex Awards Agency of the Year, 14x Vertex and 13x GDUSA Package Design wins). Recurring thought-leadership assets include annual and seasonal Private Brand Intelligence Reports and a 2026 series of Industry Updates covering EPR, WIC, and BHA regulatory changes.

Daymon operates a B2B professional services revenue model with multi-year enterprise contracts and flexible engagement structures ranging from ad hoc consulting to full-force program support. Pricing is customized to engagement scope and not publicly disclosed. Go-to-market combines global enterprise field sales with regional in-market experts and is reinforced by LinkedIn-led thought leadership, earned media in Forbes and Wall Street Journal, and active presence at industry tradeshows including IDDBA, Sweets and Snacks Expo, and THAIFEX-Anuga Asia. Revenue is not separately disclosed; the company is reported as a subsidiary within Advantage Solutions' corporate structure.

Name

Daymon Worldwide

Legal name

Daymon Worldwide Inc.

Website

https://daymon.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Daymon Worldwide is the world's largest private brand agency, providing end-to-end strategy, sourcing, brand development, and quality assurance services to 100+ retailers, 37,000+ manufacturers, and brands across North America, Japan, Europe, and Southeast Asia. Operates as a subsidiary of Advantage Solutions Inc.

Ownership category

akta.pro rank

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Private Brand Agency Services: Daymon provides comprehensive professional services to consumer goods manufacturers and retailers including strategy consulting, brand development, product development, sourcing, quality assurance, sales support, and insights & analytics. Services are offered through flexible models from ad hoc consulting to full-service engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Daymon Worldwide is a B2B private brand agency that delivers end-to-end services to retailers, manufacturers, and consumer goods brands, including private brand strategy, sourcing, brand and product development, quality assurance, packaging design, business management, and category intelligence. These services are enabled by proprietary digital tools such as the Blueprint platform, the Supplier Database, and Daymon Design's creative capabilities, supporting over 100 retailers and 37,000 manufacturers globally.

Product overview

Daymon Worldwide is the world's largest private brand agency, offering a comprehensive suite of services spanning the entire private brand lifecycle. The company operates a platform-plus-services model centered on its core digital tool, Blueprint, which provides dashboards, category intelligence, program management, and digital asset management. Key service offerings include: (1) Retailer Private Brand Services covering program strategy, sourcing, brand development, and product development; (2) Manufacturer Private Brand Services including headquarter sales, business management, insights & analytics, and quality assurance; and (3) Brand Services for white space analysis, brand strategy, and packaging design and execution. Supporting platforms include the Supplier Database for manufacturer discovery, DayOne Assessment for program evaluation, and the Supplier Portal for two-way connectivity. The company also produces recurring research publications including annual and seasonal Private Brand Intelligence Reports and regulatory Industry Updates. Daymon Design serves as the creative agency arm supporting brand development from strategy through execution.

Differentiator

Problem solved

Functional benefit

Brands

• Daymon Design: Award-winning creative agency specializing in private brand packaging design and marketing assets
• Blueprint
• DayOne Assessment

Products and services

• Retailer Private Brand Services End-to-end private brand services for retailers including program strategy, sourcing, brand development, product development, and ongoing business management. Designed to help retailers drive differentiation, loyalty, and sales through private brand innovation and quality. Customer base includes Target and AWG.
• Manufacturer Private Brand Services Services for consumer goods manufacturers including headquarter sales, business management, insights and analytics, strategy and growth consulting, and quality assurance. Connects manufacturers with retail private brand programs and uses Daymon's Supplier Database to identify retailer fits.
• Brand Services Services for national and emerging brands including white space analysis, brand strategy, sourcing and execution, brand identity, packaging design, and marketing. Aimed at helping brands launch, compete, and grow in retail.
• Daymon Design Daymon's in-house creative agency specializing in private brand packaging design and marketing assets. Leverages the Daymon network to inform strategy and design, producing award-winning brand identity and execution work.
• Blueprint Platform Comprehensive digital platform that seamlessly connects all aspects of private brand programs, providing dashboards and reporting, category intelligence, program management, and digital asset management for retailers and Daymon client teams.
• Supplier Database Proprietary database housing private brand manufacturer profiles with certifications, contact information, plant locations, capabilities, and diversity designations. Configured to enable efficient supplier matching across 37,000+ manufacturers.
• DayOne Assessment Assessment tool used by Daymon's experts to review existing private brand programs and ensure strategies can be executed efficiently and effectively to drive business growth. Serves as the diagnostic entry point for many engagements.
• Supplier Portal Real-time portal providing two-way contacts directory, availability across categories and certifications, Daymon Vetted accreditation, and secure access for suppliers to connect with retailers.
• Private Brand Intelligence Reports Annual and seasonal reports providing market performance data, consumer research, and expert insights on private brand trends, covering innovation, wellness, regulatory changes, and growth strategies.
• Industry Updates on Regulatory Topics Timely regulatory and industry updates covering topics such as EPR regulations, WIC program requirements, and ingredient reviews (e.g., BHA), designed to help retailers and suppliers navigate complex compliance and assortment questions.

Quantifiable outcome

• 83% of consumers view Private Brands as a better value for their money
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• PLX AsiacoreStrategic or Co-development Partner · 29 May 2026Daymon is participating in PLX Asia, Southeast Asia's first unified private label and contract manufacturing platform. Introduced at the Industry Leadership Summit during THAIFEX-Anuga Asia 2026 in Bangkok. The platform aims to connect retailers, manufacturers, and solution providers to reduce sourcing fragmentation and accelerate private brand growth across Southeast Asia.
• KoelnmessecoreStrategic or Co-development Partner · 29 May 2026Koelnmesse is jointly organizing the PLX Asia platform as part of Thailand's strategy to position itself as a regional trade and sourcing hub. Daymon is participating in this platform to support private label growth across Southeast Asia.
• Thai Chamber of CommercecoreStrategic or Co-development Partner · 29 May 2026The Thai Chamber of Commerce is jointly organizing the PLX Asia platform along with Koelnmesse and Thailand's Department of International Trade Promotion to create Southeast Asia's first unified private label and contract manufacturing platform.
• Department of International Trade Promotion (Thailand)coreStrategic or Co-development Partner · 29 May 2026Thailand's Department of International Trade Promotion is leading the PLX Asia initiative to position Thailand as a regional trade and sourcing hub for private label manufacturing, working with Koelnmesse and Thai Chamber of Commerce.
• AWG (Associated Wholesale Grocers)coreStrategic or Co-development Partner · 28 February 2024AWG Partners With Daymon To Further Enhance Private Label Quality. This partnership enhances quality assurance and private brand program development for AWG's retail members.
• Advantage SolutionscoreOthersDaymon is a subsidiary of Advantage Solutions Inc., a leading business solutions provider to consumer goods manufacturers and retailers.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kantar: Kantar is a global consumer research, insights, and brand consulting firm serving CPG manufacturers and retailers. It overlaps directly with Daymon's insights & analytics, brand strategy, and category intelligence offerings, making it the closest functional peer in the private brand services value chain.
• The Integer Group: The Integer Group is a retail marketing agency within Omnicom that specializes in shopper marketing and brand activation for retailers and CPG brands. Like Daymon, it operates at the intersection of retail strategy and execution, serving many of the same large retailer clients.

Broad incumbents

• Accenture: Accenture's Consumer Goods & Retail practice offers strategy, operations consulting, and digital transformation to global retailers and CPG manufacturers. It competes with Daymon for high-end strategic engagements but at a far broader scale and without Daymon's specialist private brand focus.
• NielsenIQ: NielsenIQ provides global consumer measurement, retail intelligence, and CPG analytics used by manufacturers and retailers for category and brand decision-making. It is a broader incumbent offering overlapping data, insights, and category advisory capabilities similar to Daymon's platform-plus-services model.
• Deloitte: Deloitte's Consumer Products and Retail practice delivers strategy, M&A, and digital transformation services to large retailers and manufacturers. Comparable as a broad consulting incumbent that periodically competes with Daymon on retailer private brand strategy engagements.
• Advantage Solutions: Advantage Solutions Inc. (NASDAQ: ADV) is Daymon's publicly-traded parent company and the larger business solutions provider from which Daymon was carved out as the private brands business unit. Comparable as a broader sales-and-marketing services platform serving the same CPG/retail customer base.
• McKinsey & Company: McKinsey's Consumer & Retail practice advises global retailers and CPG companies on growth strategy, including private label strategy. It is a broad incumbent competing for top-of-house strategic mandates that may include private brand programs.
• Circana (formerly IRI): Circana is a leading consumer intelligence and retail analytics firm providing syndicated and proprietary data, category management, and insights services to CPG manufacturers and retailers — directly overlapping with Daymon's insights & analytics, category intelligence, and Blueprint platform capabilities.

Emerging players

• Ipsos: Ipsos is a global market research and consumer insights firm with a growing retail and CPG practice. Comparable for the consumer research, brand perception, and category intelligence elements of Daymon's service portfolio.
• Slalom: Slalom is a mid-sized consulting firm with a strong Consumer & Retail practice providing strategy, analytics, and technology services. It is comparable as a focused consultancy that increasingly competes for retailer private brand and CPG transformation work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/daymonworldwide
• LinkedInlinkedin.com/company/daymon-worldwide
• Facebookfacebook.com/154913984542648

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daymon Worldwide