Church Extension Plan

What Church Extension Plan does

GenFi Ministries, founded in 1950 as Church Extension Plan and rebranded in 2025 to mark its 75th anniversary, is a private, non-profit faith-based financial services organization headquartered in Salem, Oregon. It exclusively serves Assemblies of God churches, ministries, and affiliated individuals across the United States, providing a vertically integrated suite of products that includes church loans (for new construction, building and land purchases, improvements and remodeling, and refinancing), investment vehicles (penalty-free access accounts and fixed-rate term investments from 6 months to 5 years), retirement accounts (Traditional, Roth, SEP IRAs and 403(b) plans), and custodial and education savings products (UTMA, ESA). The organization operates a digital platform comprising a website (genfi.com), a secure customer portal, and a native mobile application for iOS and Android (launched circa 2024-2025).

The company's core business model is an interest-spread intermediary: capital sourced from individual investors — many of them affiliated with the Assemblies of God community — is deployed as loans to AG churches and ministries. Investor yields range from approximately 3.04% to 4.33% APY depending on term length, and the net spread between investor payouts and loan interest rates constitutes the primary revenue mechanism. Distribution is direct, supported by digital channels (website, mobile app, social media), customer self-service portals, and relationship-based outreach through Assemblies of God districts and networks. The organization is a private, privately-funded ministry with no disclosed parent company, institutional investors, or public listing, and operates with a small staff of 11-50 employees.

Name

Church Extension Plan

Legal name

GenFi Ministries

Website

https://cepnet.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

GenFi Ministries is a Salem, Oregon-based non-profit financial services organization founded in 1950 that provides church loans, investment products, and retirement accounts exclusively to Assemblies of God churches, ministries, and affiliated individuals in the United States.

Ownership category

akta.pro rank

Product category

Faith-Based Lending & Investment Services

NAICS

Commercial Banking (522110)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Building Societies (Mutual Mortgage/Retail Banks) (FSABAEAE)

Keywords

• Church lending
• Religious organization financing
• Fixed-rate investments
• Retirement accounts
• Ministry financial services

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income from Church Loans: GenFi Ministries provides financing to Assemblies of God churches for new construction, building purchases, land purchases, improvements and remodeling, and refinancing. Revenue is generated through interest on loans extended to church organizations.
2. Investment Product Returns: Investors place funds with GenFi Ministries through penalty-free access investments and fixed-rate investments. The returns paid to investors (up to 4.33% APY for 6-month terms) are funded by loans extended to churches, with the spread generating revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Church Extension Plan (GenFi Ministries) extends secured loans to Assemblies of God churches for new construction, building purchases, land purchases, improvements and remodeling, and refinancing. It also accepts deposits from individuals and ministries through penalty-free access and fixed-rate term investments (6 months to 5 years), and offers retirement accounts (Traditional IRA, Roth IRA, SEP IRA, 403(b)) plus education savings and custodial accounts for minors. Capital raised from investors is redeployed as church loans, with the net interest spread funding operations.

Product overview

GenFi Ministries (formerly Church Extension Plan) offers a unified suite of financial services for Assemblies of God churches in the United States. The portfolio centers on church lending products (new construction, building/land purchases, improvements, refinancing), investment vehicles (penalty-free access and fixed-rate options with terms from 6 months to 5 years), and retirement solutions (Traditional IRAs, Roth IRAs, SEP IRAs, and 403(b) plans). Additional offerings include Education Savings Accounts and Custodial Investing for minors. All services are accessible through a customer portal and mobile app (iOS/Android).

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Thrivent Financial: Large Lutheran-affiliated financial services organization offering banking, investments, insurance, and retirement products to a broad faith-aligned audience. A much larger incumbent operating in an overlapping denomination-anchored niche.

Others

• Church Mutual Insurance Company: Faith-specialized insurer providing property, liability, and risk-management coverage to religious organizations. Adjacent to GenFi's customer base of churches but operates in insurance, not lending or deposits.
• Brotherhood Mutual Insurance Company: Faith-based insurer serving churches and ministries with property, liability, and workers' compensation coverage. Shares GenFi's church-organization customer segment but competes in risk transfer, not credit or savings products.

Direct peers

• Catholic Extension: Provides construction and mission funding to Catholic dioceses, parishes, and ministries across the United States. Closely parallels GenFi's denomination-specific church facility lending model, just within the Catholic denomination.
• Christian Financial Credit Union: Faith-based credit union offering savings, lending, and investment products to Christian individuals and ministries. Comparable in product mix and faith-aligned positioning to GenFi Ministries.
• Christian Community Credit Union: Faith-based, member-owned credit union serving the Christian community with deposit products, mortgage lending, and investment services. Closely mirrors GenFi's model of using member deposits to fund ministry-aligned lending.
• GuideStone Financial Resources: Financial services ministry of the Southern Baptist Convention providing retirement plans, insurance, and investment products to Baptist churches and ministry workers. Operates the same denomination-anchored deposit-to-loan model that GenFi uses for the Assemblies of God.
• Baptist Foundation of Texas: Denomination-aligned foundation providing loans, investments, and estate planning for Texas Baptist churches and ministries. Closely analogous to GenFi's denomination-exclusive lending and deposit products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@genfi_ministries
• Facebookfacebook.com/genfiministries
• LinkedInlinkedin.com/company/genfi-ministries
• Instagraminstagram.com/genfi_ministries
• Xx.com/church_ext_plan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Church Extension Plan