Church Extension Plan
GenFi Ministries is a Salem, Oregon-based non-profit financial services organization founded in 1950 that provides church loans, investment products, and retirement accounts exclusively to Assemblies of God churches, ministries, and affiliated individuals in the United States.
- Company typePrivate
- Founded1950
- HeadquartersSalem, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Church Extension Plan does
GenFi Ministries, founded in 1950 as Church Extension Plan and rebranded in 2025 to mark its 75th anniversary, is a private, non-profit faith-based financial services organization headquartered in Salem, Oregon. It exclusively serves Assemblies of God churches, ministries, and affiliated individuals across the United States, providing a vertically integrated suite of products that includes church loans (for new construction, building and land purchases, improvements and remodeling, and refinancing), investment vehicles (penalty-free access accounts and fixed-rate term investments from 6 months to 5 years), retirement accounts (Traditional, Roth, SEP IRAs and 403(b) plans), and custodial and education savings products (UTMA, ESA). The organization operates a digital platform comprising a website (genfi.com), a secure customer portal, and a native mobile application for iOS and Android (launched circa 2024-2025).
The company's core business model is an interest-spread intermediary: capital sourced from individual investors — many of them affiliated with the Assemblies of God community — is deployed as loans to AG churches and ministries. Investor yields range from approximately 3.04% to 4.33% APY depending on term length, and the net spread between investor payouts and loan interest rates constitutes the primary revenue mechanism. Distribution is direct, supported by digital channels (website, mobile app, social media), customer self-service portals, and relationship-based outreach through Assemblies of God districts and networks. The organization is a private, privately-funded ministry with no disclosed parent company, institutional investors, or public listing, and operates with a small staff of 11-50 employees.
Church Extension Plan firmographics
Firmographics- Name
- Church Extension Plan
- Legal name
- GenFi Ministries
- Website
- https://cepnet.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GenFi Ministries is a Salem, Oregon-based non-profit financial services organization founded in 1950 that provides church loans, investment products, and retirement accounts exclusively to Assemblies of God churches, ministries, and affiliated individuals in the United States.
- Ownership category
- akta.pro rank
Church Extension Plan industry classification
Industry- Product category
- Faith-Based Lending & Investment Services
- NAICS
- Commercial Banking (522110)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Building Societies (Mutual Mortgage/Retail Banks) (FSABAEAE)
Keywords
Where Church Extension Plan is headquartered
LocationHeadquarters
- HQ city
- Salem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Church Extension Plan business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Interest Income from Church Loans: GenFi Ministries provides financing to Assemblies of God churches for new construction, building purchases, land purchases, improvements and remodeling, and refinancing. Revenue is generated through interest on loans extended to church organizations.
- Investment Product Returns: Investors place funds with GenFi Ministries through penalty-free access investments and fixed-rate investments. The returns paid to investors (up to 4.33% APY for 6-month terms) are funded by loans extended to churches, with the spread generating revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 6-Month Fixed-Rate Investment: 4.33% APY / 4.25% APR |
| Subscription | Pay-as-you-go | 12-Month Fixed-Rate Investment: 4.07% APY / 4.00% APR |
| Subscription | Pay-as-you-go | 18-Month Fixed-Rate Investment: 3.82% APY / 3.75% APR |
| Subscription | Pay-as-you-go | 2-Year Fixed-Rate Investment: 3.56% APY / 3.50% APR |
| Subscription | Pay-as-you-go | 3-Year Fixed-Rate Investment: 3.04% APY / 3.00% APR |
| Subscription | Pay-as-you-go | 5-Year Fixed-Rate Investment: 3.04% APY / 3.00% APR |
| Other | Multi-year contract | Church Loans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Church Extension Plan product offering
Product offeringCore offering
Church Extension Plan (GenFi Ministries) extends secured loans to Assemblies of God churches for new construction, building purchases, land purchases, improvements and remodeling, and refinancing. It also accepts deposits from individuals and ministries through penalty-free access and fixed-rate term investments (6 months to 5 years), and offers retirement accounts (Traditional IRA, Roth IRA, SEP IRA, 403(b)) plus education savings and custodial accounts for minors. Capital raised from investors is redeployed as church loans, with the net interest spread funding operations.
Product overview
GenFi Ministries (formerly Church Extension Plan) offers a unified suite of financial services for Assemblies of God churches in the United States. The portfolio centers on church lending products (new construction, building/land purchases, improvements, refinancing), investment vehicles (penalty-free access and fixed-rate options with terms from 6 months to 5 years), and retirement solutions (Traditional IRAs, Roth IRAs, SEP IRAs, and 403(b) plans). Additional offerings include Education Savings Accounts and Custodial Investing for minors. All services are accessible through a customer portal and mobile app (iOS/Android).
Differentiator
Problem solved
Functional benefit
Companies that use Church Extension Plan
Customer profileSegments2 records
Ideal customer profiles2 records
Church Extension Plan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Church Extension Plan partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Church Extension Plan competitors and assessment
Company assessmentBroad incumbents
- Thrivent Financial: Large Lutheran-affiliated financial services organization offering banking, investments, insurance, and retirement products to a broad faith-aligned audience. A much larger incumbent operating in an overlapping denomination-anchored niche.
Others
- Church Mutual Insurance Company: Faith-specialized insurer providing property, liability, and risk-management coverage to religious organizations. Adjacent to GenFi's customer base of churches but operates in insurance, not lending or deposits.
- Brotherhood Mutual Insurance Company: Faith-based insurer serving churches and ministries with property, liability, and workers' compensation coverage. Shares GenFi's church-organization customer segment but competes in risk transfer, not credit or savings products.
Direct peers
- Catholic Extension: Provides construction and mission funding to Catholic dioceses, parishes, and ministries across the United States. Closely parallels GenFi's denomination-specific church facility lending model, just within the Catholic denomination.
- Christian Financial Credit Union: Faith-based credit union offering savings, lending, and investment products to Christian individuals and ministries. Comparable in product mix and faith-aligned positioning to GenFi Ministries.
- Christian Community Credit Union: Faith-based, member-owned credit union serving the Christian community with deposit products, mortgage lending, and investment services. Closely mirrors GenFi's model of using member deposits to fund ministry-aligned lending.
- GuideStone Financial Resources: Financial services ministry of the Southern Baptist Convention providing retirement plans, insurance, and investment products to Baptist churches and ministry workers. Operates the same denomination-anchored deposit-to-loan model that GenFi uses for the Assemblies of God.
- Baptist Foundation of Texas: Denomination-aligned foundation providing loans, investments, and estate planning for Texas Baptist churches and ministries. Closely analogous to GenFi's denomination-exclusive lending and deposit products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Church Extension Plan social profiles
Digital presenceChurch Extension Plan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Church Extension Plan leadership team
Management profileNumber of profiles
Church Extension Plan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Church Extension Plan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Church Extension Plan
What does Church Extension Plan do?
Church Extension Plan (GenFi Ministries) extends secured loans to Assemblies of God churches for new construction, building purchases, land purchases, improvements and remodeling, and refinancing. It also accepts deposits from individuals and ministries through penalty-free access and fixed-rate term investments (6 months to 5 years), and offers retirement accounts (Traditional IRA, Roth IRA, SEP IRA, 403(b)) plus education savings and custodial accounts for minors. Capital raised from investors is redeployed as church loans, with the net interest spread funding operations.
Is Church Extension Plan a public or private company?
Church Extension Plan is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Church Extension Plan founded?
Church Extension Plan was founded in 1950. It employs 11 to 50 people.
Where is Church Extension Plan based?
Church Extension Plan is headquartered in Salem, United States, in the North America region.
How does Church Extension Plan make money?
Two revenue lines are on record. Interest Income from Church Loans are the primary driver. The others are investment Product Returns.
Who are Church Extension Plan's main competitors?
Thrivent Financial is listed as a broad incumbent. Others are Church Mutual Insurance Company and Brotherhood Mutual Insurance Company. Direct peers are Catholic Extension, Christian Financial Credit Union, Christian Community Credit Union, GuideStone Financial Resources and Baptist Foundation of Texas.
Does Church Extension Plan have an API?
No public API is recorded for Church Extension Plan.
What industry is Church Extension Plan in?
Church Extension Plan's product category is Faith-Based Lending & Investment Services. Its primary akta.pro industry code is FSABAEAE, Building Societies (Mutual Mortgage/Retail Banks). Its NAICS code is 522110 and its SIC code is 6162.