Lotto Rheinland-Pfalz

What Lotto Rheinland-Pfalz does

Lotto Rheinland-Pfalz GmbH is the state-owned lottery operator (Landeslottogesellschaft) for the German federal state of Rhineland-Palatinate, headquartered at Ferdinand-Sauerbruch-Straße 2 in Koblenz. The company operates as a private limited company wholly owned by the State of Rhineland-Palatinate, appointed under Germany's State Treaty on Gambling (GlüStV §23) to deliver an exclusive portfolio of lottery and sports-betting products within state borders. Its product set spans flagship draw games (LOTTO 6aus49, Eurojackpot), daily-draw and instant-win games (KENO, BINGO!, Rubbellose scratch cards in both physical and online formats), annuity products (GlücksSpirale), sports-betting lotteries (TOTO 6aus45 Auswahlwette and TOTO 13er Ergebniswette), and several add-on games (Spiel 77, SUPER 6, plus 5, SiegerChance).

The technical platform combines an online portal (lotto-rlp.de with PWA offline capability), native iOS and Android mobile applications (developed by multamedio), and a physical Annahmestellen retail network across the state. Bar-code scanning bridges retail and online play. Underlying operations are supported by partnerships with SCHUFA and infoscore for identity verification and exclusion-file screening (Sperrdatei), TeleCash for SEPA direct debit, and Concardis for credit card processing, all in service of regulatory compliance for online lottery registration.

The revenue model is transaction-fee based across ticket sales, with additional recurring revenue from the ABO-Spiel subscription service and group play via Tippgemeinschaft (pool betting). Pricing is unit-based per draw/event, with scratch cards at €1/€2/€5/€10/€20, KENO at €1/€2/€5/€10, and TOTO at €0.65 per field plus processing fee. Profit is partly redistributed through the Lotto-Stiftung foundation to cultural, social, and sports projects in the state, reinforcing the company's social license and community standing. The primary customer base is adult residents of Rhineland-Palatinate, served via direct-to-consumer online registration, mobile apps, and an extensive commissioned retail network.

Name

Lotto Rheinland-Pfalz

Legal name

LOTTO Rheinland-Pfalz GmbH

Website

https://lotto-rlp.de

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Lotto Rheinland-Pfalz GmbH is the state-owned monopoly lottery and sports-betting operator for the German state of Rhineland-Palatinate. It sells LOTTO 6aus49, Eurojackpot, KENO, BINGO!, scratch cards, TOTO sports betting, and subscriptions via online, mobile, and a statewide retail network, and partly redistributes proceeds through the Lotto-Stiftung foundation.

Ownership category

akta.pro rank

Product category

State Lottery and Sports Betting Services

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Lottery Beneficiary/Fund Administration & Grant Management Services (MPAEAFAN), Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ)

Keywords

• State lottery services
• Lottery ticket sales
• Sports betting lottery
• Instant win scratch cards
• Online lottery platform

Headquarters

HQ city

Koblenz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Lottery Ticket Sales: Revenue from ticket sales for various lottery games including LOTTO 6aus49, Eurojackpot, scratch cards (Rubbellose), GlücksSpirale, BINGO!, KENO, and TOTO. Sales through online platform, mobile apps, and physical retail outlets.
2. Subscription Services (ABO-Spiel): Recurring subscription service for regular lottery participation
3. Tippgemeinschaft (Tip Community): Group lottery play service allowing multiple players to participate together

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lotto Rheinland-Pfalz is the state-licensed lottery operator (Landeslottogesellschaft) for the German state of Rhineland-Palatinate, selling numbered lottery tickets, instant-win scratch cards, and sports-betting games (TOTO) to adult consumers. Products are distributed via the company's own online platform (lotto-rlp.de), iOS and Android mobile applications, and an extensive retail outlet network (Annahmestellen). The portfolio also includes recurring subscriptions (ABO-Spiel), group pool betting (Tippgemeinschaft), and add-on games, with proceeds partially funding the Lotto-Stiftung charitable foundation.

Product overview

Lotto Rheinland-Pfalz operates a multi-product lottery and sports betting platform. The core offerings include classic lottery games (LOTTO 6aus49, Eurojackpot, KENO, BINGO!) and sports betting products (TOTO 6aus45 Auswahlwette, TOTO 13er Ergebniswette). These are supplemented by instant-win scratch cards (Rubbellose) available both online and at retail locations. Add-on games (Spiel 77, SUPER 6, SiegerChance, plus 5, GlücksSpirale) enhance winning opportunities. The company provides digital access via a mobile app, customer card, subscription service (ABO-Spiel), and pool betting (Tippgemeinschaft), supported by the glüXmagazin publication. Payment integration includes SEPA direct debit via TeleCash, credit card processing via Concardis, and identity verification via SCHUFA.

Differentiator

Problem solved

Functional benefit

Brands

• glüXmagazin: Customer magazine published by Lotto Rheinland-Pfalz featuring lottery games, cultural stories, and special promotions
• Lotto-Elf
• Lotto-Stiftung

Products and services

• LOTTO 6aus49 The flagship draw lottery game where players select 6 numbers from 1-49 plus a Superzahl, with draws twice weekly. Targeted at adult German consumers in Rhineland-Palatinate; sold via online platform, mobile app, and retail outlets.
• Eurojackpot Transnational lottery offering jackpots starting at 10 million EUR, drawn weekly, with players from multiple European countries. Sold online, via mobile app, and at retail outlets across Rhineland-Palatinate.
• KENO Daily lottery game with drawings at 19:10, offering multiple prize levels and flexible betting options across 1 EUR, 2 EUR, 5 EUR, and 10 EUR ticket types. Targeted at adult consumers in Rhineland-Palatinate.
• BINGO! Bingo-style lottery game with daily draws and prizes up to 1 million EUR. Sold online and at retail outlets to adult consumers in Rhineland-Palatinate.
• TOTO 6aus45 Auswahlwette Sports betting lottery where players predict draw outcomes of 6 matches from a pool of 45 football games, with draws on weekends. Pricing at 0.65 EUR per tip field plus processing fee, with System and VEW-System combination options. Targeted at adult consumers.
• TOTO 13er Ergebniswette Sports betting lottery where players predict the exact results of 13 football matches. Sold online and at retail outlets to adult consumers in Rhineland-Palatinate.
• Rubbellose (Online Scratch Cards) Digital instant-win scratch cards available online, including the titles Goldene 7, Heiße 7, X50, Diamant 7, Wolke 7, X20, and Platin 7. Sold via lotto-rlp.de and the Lotto mobile app to adult consumers.
• Rubbellose (Retail Scratch Cards) Physical instant-win scratch cards sold at retail Annahmestellen locations in 1, 2, 5, 10, and 20 EUR denominations. Targeted at walk-in consumers at retail outlets across Rhineland-Palatinate.
• GlücksSpirale Supplementary lottery offering long-term annuity prizes, including a monthly income for 20 years. Sold online and at retail outlets to adult consumers in Rhineland-Palatinate.
• Spiel 77 Add-on lottery game with a 7-digit number that offers additional prize opportunities, layered onto select main tickets. Sold online and at retail outlets to adult consumers.
• SUPER 6 Add-on lottery game with a 6-digit number providing extra winning chances, layered onto select main tickets. Sold online and at retail outlets to adult consumers.
• SiegerChance Additional lottery option available on select tickets with special winning opportunities. Sold alongside main tickets online and at retail outlets to adult consumers.
• plus 5 Add-on game to KENO offering a 5-digit number for supplementary prizes. Sold alongside KENO tickets online and at retail outlets to adult consumers.
• LOTTO App Mobile application for iOS and Android enabling players to participate in all lottery games, check results, and manage their accounts on the go. Available on the App Store and Google Play.
• ABO-Spiel (Subscription) Subscription service that automatically enters a player's chosen numbers into ongoing draws without requiring manual participation, billed on a recurring basis. Targeted at regular adult lottery consumers in Rhineland-Palatinate.
• Tippgemeinschaft (Pool Betting) Group betting service allowing multiple players to pool their lottery tickets together and share any resulting winnings. Targeted at adult consumers wanting to participate as a syndicate.
• Kundenkarte (Customer Card) Digital loyalty card that tracks lottery purchases, enables prize notifications, and provides secure access to account features for Lotto Rheinland-Pfalz players.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SCHUFA Holding AGcoreTechnology or IntegrationSCHUFA provides identity verification services for online lottery registration, checking personal data against their database to verify customer identity.
• infoscore Consumer Data GmbHcoreTechnology or IntegrationProvides credit check and identity verification services for regulatory compliance in online lottery registration.
• TeleCash GmbH & Co. KGcoreTechnology or IntegrationHandles SEPA direct debit payment processing and maintains bank account verification with exclusion file checking.
• Concardis GmbHcoreTechnology or IntegrationCredit card payment processing services for online lottery transactions.
• Lotto-Stiftung Rheinland-PfalzcoreStrategic or Co-development PartnerFoundation supported by Lotto Rheinland-Pfalz that funds charitable, cultural, and sports projects throughout the state. Projects include the Jugendkulturpreis (youth culture award), spending campaigns, and various community initiatives.
• LottoElfminorOthersFootball team of former professional players representing Lotto Rheinland-Pfalz at charity events and matches. Includes notable former footballers.
• LZG-Akademie (Landeszentrale für Gesundheitsförderung)coreStrategic or Co-development PartnerPartnership with the State Center for Health Promotion for responsible gaming initiatives and player protection programs.
• Ministerium für Inneres und Sport des Landes HessencoreTechnology or IntegrationOperates the central exclusion file (Sperrdatei) for blocked players as required by §23 GlüStV, checked before each lottery participation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• World Lottery Association (WLA): International industry association of which Lotto Rheinland-Pfalz is a certified member. Comparable as the governing body setting responsible gaming and security standards applied across the German state lottery operators.
• LOTTO Stiftung Rheinland-Pfalz: The charitable foundation associated with and funded by Lotto Rheinland-Pfalz. Comparable as a beneficiary-administration entity operating in the lottery value chain, though structurally a separate non-profit vehicle.

Direct peers

• Lotto Berlin (Deutsche Klassenlotterie Berlin): Berlin state lottery operator offering the standard German lottery portfolio with comparable online, mobile, and retail channels under the same federal regulatory framework.
• Lotto Niedersachsen (Toto-Lotto Niedersachsen GmbH): State lottery operator for Lower Saxony, offering the same LOTTO 6aus49, Eurojackpot, KENO, TOTO, and Rubbellose products through comparable omnichannel distribution.
• WestLotto (Westdeutsche Lotterie GmbH & Co. KG): Lottery operator for North Rhine-Westphalia, Germany's most populous state. Operates an identical product mix including LOTTO 6aus49, Eurojackpot, KENO, and sports betting under the same GlüStV framework.
• Lotto Baden-Württemberg (Lotto Baden-Württemberg GmbH): State lottery operator for Baden-Württemberg, operating the same product portfolio under the same GlüStV framework with similar online, mobile, and retail distribution models.
• Lotto Hessen (Lotterie-Treuhandgesellschaft Hessen mbH): State lottery operator for Hesse, sharing geographic proximity with Rheinland-Pfalz. Operates the same national lottery games and also manages the central Sperrdatei exclusion file referenced in Lotto Rheinland-Pfalz's regulatory compliance process.
• Lotto Bayern (Staatliche Lotterieverwaltung Bayern): State lottery operator for Bavaria — Germany's largest state lottery by population and revenue. Operates the same product portfolio (LOTTO 6aus49, Eurojackpot, KENO, TOTO, scratch cards) under the same GlüStV regulatory framework, making it the most structurally comparable peer.
• Lotto Sachsen-Anhalt (Lotto-Toto GmbH Sachsen-Anhalt): State lottery operator for Saxony-Anhalt, smaller eastern German state with a comparable population and operational scale to Rhineland-Palatinate. Operates the same product portfolio under identical regulatory conditions.
• LOTTO Hamburg (Nordwest Lotto und Toto Hamburg): Lottery operator for Hamburg and Schleswig-Holstein, offering identical LOTTO 6aus49, Eurojackpot, KENO, TOTO, and scratch card products under the same GlüStV framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/lottorlp
• Facebookfacebook.com/lottorlp
• Instagraminstagram.com/lotto_rlp
• Xx.com/lottorlp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lotto Rheinland-Pfalz