IS Investment

Name

IS Investment

Legal name

İş Yatırım Menkul Değerler A.Ş.

Website

https://isyatirim.com.tr

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Securities Brokerage and Investment Banking

NAICS

Investment Banking and Securities Intermediation (52315), Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)

Keywords

• Securities brokerage
• Investment banking
• Equity trading
• Corporate finance advisory
• Portfolio management

Headquarters

HQ city

Istanbul

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Brokerage Commissions — Equities and Derivatives: Commissions earned on buy/sell transactions in BIST Equity Markets, VİOP futures and options, warrants, investment funds, and international markets. Revenue is transaction-based and varies by instrument type, trading volume, and customer segment.
2. Corporate Finance — Equity Underwriting (IPOs & Secondary Offerings): Fees earned as lead manager or underwriter for public share offerings. İş Yatırım has led 40 equity IPOs totaling 33.2 billion TL as of Q1 2026, maintaining sector leadership.
3. Corporate Finance — Private Sector Debt Issuance (ÖSBA): Underwriting and arrangement fees from private sector bond and borrowing instrument issuances. As of Q1 2026, İş Yatırım has facilitated 416.9 billion TL in bond transactions across 2010–2026.
4. Market Making and Liquidity Providing: Revenue generated from market-making and liquidity-providing activities on BIST for various securities, including warrants (İş Varant). Currently active in 5 underlying asset categories across 48 underlying assets.
5. M&A and Strategic Advisory: Fees from merger & acquisition advisory, restructuring, strategic planning, project finance, and venture capital advisory services. 164 M&A transactions exceeding $13 billion USD completed since 2000.
6. Investment Advisory and Portfolio Management: Fees from investment advisory mandates and portfolio management services provided to institutional and high-net-worth clients, governed by signed investment advisory contracts per CMB regulations.
7. Custody and Safekeeping: Safekeeping fees charged on securities held in custody, including eurobond custody services.
8. Forex Trading (TradeMaster FX): Revenue from forex and CFD trading on the MetaTrader 5 platform, with no transaction commission and competitive spreads.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels11 records

Core offering

İş Yatırım is a full-service Turkish securities brokerage and investment bank offering retail and institutional trading in BIST equities, derivatives (VİOP), warrants, investment funds, fixed income, forex/CFD, and international markets through proprietary TradeMaster platforms and the Herkese Borsa super-app. The firm also provides corporate finance services including equity IPO underwriting, private sector bond issuance, M&A advisory, market making, investment advisory, and portfolio management. Distribution is delivered through 36 branches, the İş Bankası ecosystem, and digital channels.

Product overview

İş Yatırım (İş Yatırım Menkul Değerler A.Ş., ISMEN) is a full-service brokerage and investment bank established in 1996 as an İş Bankası subsidiary. Its product portfolio is organized around two pillars: (1) multi-channel electronic trading platforms — TradeMaster Mobile, TradeMaster WEB, TradeMaster Desktop, TradeMaster FX (MetaTrader 5-based), TradeMaster International, and the newer digital-first super-app Herkese Borsa — and (2) structured and traditional investment products — İş Varant (warrants), Pay Piyasası (equities), VİOP (futures & options), Uluslararası Piyasalar, Yatırım Fonları, Sabit Getirili Menkul Kıymetler, Repo, OTC Derivatives, and Yapılandırılmış Borçlanma Araçları. Supporting services include Kurumsal Finansman (corporate finance/IPO/M&A advisory), Yatırım Danışmanlığı (investment advisory), Portföy Yönetimi (portfolio management), and Piyasa Yapıcılığı/Likidite Sağlayıcılığı (market making). The platforms integrate with third-party channels including Matriks, Forinvest, Fintables, and İdeal Data, and are accessible via İş Bankası's own digital channels. The company serves retail, professional, and institutional clients through 36 branches and digital-only channels.

Differentiator

Problem solved

Functional benefit

Brands

• TradeMaster: Electronic trading platform for capital markets allowing trading on BIST Vadeli İşlem ve Opsiyon Piyasası (VİOP), BIST Pay Piyasası, and warrants, with mobile, desktop, and web versions.
• TradeMaster International
• TradeMaster FX
• Herkese Borsa
• İş Varant
• İş Varant Mobil
• Geniş Açı

Products and services

• TradeMaster Mobile Next-generation mobile trading app combining the broadest range of trading options for domestic and international markets, with real-time data, charting, technical indicators, push notifications, and integrated TradeMaster International access. For İş Yatırım retail and professional clients trading BIST equities, VİOP, warrants, funds, and global markets.
• TradeMaster WEB Web-based trading platform accessible via any browser with two-factor authentication, supporting live market monitoring, BIST equity and VİOP trading, fund transfers, and TradeMaster International access for international markets. For retail and professional clients.
• TradeMaster Masaüstü (Desktop) Desktop trading application installed on the user's computer, with auto-update functionality, offering quick access to investment operations through intuitive menus for BIST equity and VİOP trading. For retail and professional clients.
• TradeMaster FX MetaTrader 5-based 24-hour forex and CFD trading platform providing İş Yatırım-guaranteed access to currency pair markets and CFD instruments. For retail and professional clients trading global FX/CFD markets.
• TradeMaster International International markets module enabling İş Yatırım customers to execute equities, futures contracts, and CFDs across 20+ global exchanges (Europe, America, Asia) without intermediaries, integrated within the TradeMaster ecosystem. For retail, professional, and institutional clients seeking global market access.
• Herkese Borsa Branchless next-generation digital super-app offering equity, VİOP, warrants, investment funds, and US stock trading with no minimum portfolio requirement, free live data, volume-based competitive commissions, and integrated research content. İş Varant trades commission-free for Herkese Borsa customers. For retail and professional investors seeking a digital-first trading experience.
• İş Varant (Warrants) Proprietary leverage securities issued by İş Yatırım giving investors the right to buy or sell an underlying asset at a predetermined price. İş Yatırım was the first domestic brokerage to offer warrants on Borsa İstanbul (2010) and currently provides market-making on 48 underlyings across 5 asset categories (domestic equities, BIST 30, international indices, commodities, currencies, foreign equities). Includes dedicated İş Varant Mobil app with smart filtering, target price calculator, educational content, and demo accounts. For retail and professional investors.
• Kurumsal Finansman (Corporate Finance) Full-service corporate finance advisory including equity IPO intermediation, private sector bond (ÖSBA) issuance underwriting, M&A advisory, restructuring and strategic planning, project finance advisory, and venture capital advisory. İş Yatırım has led 40 IPOs totaling 33.2 billion TL and 164 M&A transactions exceeding $13 billion USD since 2000, and has facilitated 416.9 billion TL in private sector bond transactions since 2010. For Turkish corporations and real-sector issuers.

Quantifiable outcome

• Sector leader in equity IPOs: 40 transactions totaling 33.2 billion TL (as of Q1 2026)
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Scale indicators13 records

Recent moves14 records

Expansion highlights7 records

Direct peers

• Ak Yatırım: Sabancı Group's investment banking arm — full-service Turkish broker-dealer in equity, derivatives, research, and corporate finance; competes head-to-head with İş Yatırım in BIST league tables.
• İntegral Yatırım: Independently owned Turkish brokerage and investment bank offering equities, derivatives, and corporate finance — competes in the same BIST brokerage and IPO intermediation markets.
• QNB Finansinvest: QNB Group-owned Turkish investment bank and brokerage providing equities, derivatives, M&A advisory, and research — a directly comparable full-service competitor.
• Garanti Yatırım: Garanti BBVA's investment banking and brokerage arm in Turkey, offering equities, derivatives, FX, M&A advisory, and research — directly comparable full-service Turkish broker competing in the same product categories and customer segments.
• Meksa Yatırım: Turkish mid-tier brokerage and investment bank offering equities, derivatives, FX, and corporate finance advisory — directly comparable domestic broker.
• Yapı Kredi Yatırım: Koç Group-backed Turkish brokerage and investment bank offering equities, derivatives, IPO intermediation, and advisory — a direct competitor in the same Turkish ECM/DCM and brokerage segments.
• Deniz Yatırım: DenizBank (Emirates NBD)-backed Turkish broker offering equities, FX, investment advisory, and corporate finance — directly comparable bank-affiliated brokerage.

Broad incumbents

• Charles Schwab: US-listed, large-scale multi-channel brokerage and wealth manager — relevant for benchmarking the integrated branch + digital + advisory model that İş Yatırım is building in Turkey.
• HSBC Bank Turkey (HSBC Yatırım): Global universal bank in Turkey offering brokerage, FX, and investment banking — broader portfolio player with overlapping capital markets capabilities, competing in institutional and corporate finance.

Emerging players

• Interactive Brokers: Global digital broker with international market access (equities, futures, FX, CFDs) — directly comparable to TradeMaster International and Herkese Borsa's multi-market, multi-asset digital offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/isyatirim
• YouTubeyoutube.com/user/isyatirim
• Facebookfacebook.com/isyatirim
• LinkedInlinkedin.com/company/is-investment
• Instagraminstagram.com/isyatirim

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IS Investment