Materiaux SIMC

What Materiaux SIMC does

Materiaux SIMC is a regional French building materials retailer founded in 1945 in Manosque, France, and operating as a family-owned business under Groupe SIMC. The company operates 22 physical agency locations across the Provence-Alpes-Côte d'Azur (PACA) region, distributing construction materials, tools, hardware, electrical, plumbing, wood, plaster, roofing, doors, windows, garden, and public works products to two customer segments: individual homeowners (particuliers) undertaking construction or renovation projects, and trade professionals (professionnels) including builders, contractors, masons, carpenters, electricians, and plumbers. The product portfolio spans ten broad merchandising categories and is augmented by three specialist sub-brands with dedicated showrooms — MPPI (drywall, ceiling, insulation), CAREO (floors, walls, bathrooms, exteriors), and Ménéo (joinery) — plus the ATOUT PRO private label for professional-grade tools and hardware.

The company runs a hybrid physical-digital distribution model: 22 brick-and-mortar agencies provide walk-in sales and expert consultation, while an e-commerce platform at materiaux-simc.fr enables online ordering. Service-level capabilities include 2-hour in-store pickup, 48-hour construction site delivery, custom quote requests, and an Atout Pro loyalty program that delivers preferential pricing and dedicated support to trade professionals. Public pricing is partially disclosed, with personalized rates requiring account creation; a HELLO5 promotional code offers 5% discount to first-time customers. Revenue is generated through one-time transactional sales of physical goods, with no subscription or recurring component. The company is privately held under family ownership with no disclosed external investment, public listing, or institutional backing.

The technology stack is conventional retail/e-commerce infrastructure; no proprietary AI, data platform, or software product is disclosed. Headcount is reported at 501–1,000 employees, all supporting regional retail and distribution operations. No patents, awards, regulatory actions, leadership changes, M&A transactions, or funding rounds appear in the available data, consistent with the profile of a long-established, family-controlled regional operator.

Name

Materiaux SIMC

Legal name

SIMC

Website

https://materiaux-simc.fr

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Materiaux SIMC is a French building materials retailer founded in 1945 in Manosque, operating 22 agency locations across the PACA region. It distributes construction materials, tools, and home improvement products to individual homeowners and trade professionals via physical stores and e-commerce.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Building Material and Supplies Dealers (4441)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

Keywords

• Building materials retail
• Construction supplies distribution
• Professional tools hardware
• Home improvement materials
• Building materials wholesale

Headquarters

HQ city

Manosque

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Building Materials Sales: Retail sales of construction and building materials including tools, hardware, electrical, plumbing, wood, plaster, roofing, doors, windows, and public works materials through physical agency locations and online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Materiaux SIMC operates a regional retail and distribution business for building materials, professional tools, hardware, and construction/renovation supplies across 22 agency locations in the PACA (Provence-Alpes-Côte d'Azur) region of France. The company sells a comprehensive catalog spanning ten main product categories (structural materials, wood/panels, plaster/insulation, electrical/plumbing, roofing, flooring/walls, doors/windows, public works, tools/safety, and outdoor/garden) and operates specialist sub-brand showrooms (MPPI, CAREO, Ménéo) plus a private-label professional brand (Atout Pro). Customers can order online with 2-hour in-store pickup, 48-hour delivery to construction sites, and access expert in-store consultation.

Product overview

Materiaux SIMC is a building materials retailer operating as a multi-category platform with both broad product categories and specialist sub-brands. The company offers a comprehensive portfolio organized into 10 main product categories (Terrasse/jardin, Revêtements sols et murs, Outils/quincaillerie, Électricité/plomberie, Matériaux construction, Travaux publics, Bois/panneaux, Plâtre/plafond/isolation, Charpente/toiture, Portes/fenêtres) supplemented by three specialist sub-brands: MPPI for drywall and insulation, CAREO for flooring and bathrooms, and Ménéo for joinery. The ATOUT PRO private label provides professional-grade tools and hardware across the assortment. Services include 2-hour in-store pickup, 48-hour delivery, expert advice, and custom quote requests. The company serves both private individuals and professionals across 22 locations in the PACA region of France.

Differentiator

Problem solved

Functional benefit

Brands

• Atout Pro: Private label brand for professional construction tools, hardware and building materials sold exclusively through SIMC.

Products and services

• Terrasse, jardin (Terrace and Garden) Outdoor living products including fencing, decking, garden tools, pool supplies, outdoor cooking, decorative elements, and terrace/garden equipment for individual homeowners and trade professionals in the PACA region.
• Revêtements sols et murs (Flooring and Wall Coverings) Wall and floor coverings including ceramic and porcelain tiles, paint, natural stone, parquet, laminate, vinyl flooring, and wood treatment products for construction and renovation projects.
• Outils, matériels, quincailleries, sécurité (Tools, Equipment, Hardware, Safety) Professional tools and equipment including power tools, hand tools, personal protective equipment (PPE), hardware, and construction site equipment for trade professionals and DIY homeowners.
• Électricité, plomberie, sanitaire, chauffage (Electrical, Plumbing, Sanitary, Heating) Electrical, plumbing, bathroom fixtures, and heating solutions including wiring, lighting, water heaters, ventilation, and bathroom furniture for residential and commercial construction.
• Matériaux de construction, gros œuvre (Construction Materials, Structural Work) Core building materials for structural work including cement, concrete blocks, bricks, rebar, insulation, facade materials, and waterproofing products for builders and contractors.
• Travaux publics, voiries, assainissement (Public Works, Roads, Sanitation) Civil engineering and municipal products including water supply systems, drainage, sewage, street furniture, and road surface materials for public works contractors.
• Bois, panneaux (Wood, Panels) Wood products and panels including structural timber, formwork boards, cladding, plywood, OSB panels, and wood moldings for construction and finishing applications.
• Plâtre, plafond, isolation (Plaster, Ceiling, Insulation) Plaster, ceiling systems, and insulation materials including drywall, acoustic panels, metal framing, and various insulation types for walls, roofs, and floors.
• Charpente, toiture (Framing, Roofing) Roofing and structural framing materials including roof tiles, beams, gutters, waterproofing, skylights, and roof windows for residential and commercial buildings.
• Portes, fenêtres, menuiseries (Doors, Windows, Joinery) Doors, windows, and joinery products including entry doors, interior doors, garage doors, windows, shutters, and motorized systems for new builds and renovations.
• ATOUT PRO (Professional Program and Private-Label Brand) Private-label brand offering professional-grade construction tools, hardware, and building materials including suspentes, sealants, adhesives, levelling tools, and masonry equipment, exclusive to trade professionals enrolled in the Atout Pro program with preferential tariffs and dedicated support.

Quantifiable outcome

• 2-hour in-store pickup available
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• MPPIcoreOthersSpecialized in-house brand focusing on plasterboard, ceiling, and insulation products. Operates dedicated showrooms.
• CAREOcoreOthersSpecialized in-house brand for floors, walls, bathrooms, and exterior solutions. Features dedicated showroom spaces for product visualization.
• MénéocoreOthersSpecialized in-house brand for joinery and windows. Offers dedicated showroom for product display and customer consultation.
• Le Petit VersaillesminorOthersExternal partner specializing in garden and outdoor solutions. Available through dedicated link on the SIMC website.
• Groupe SIMCcoreOthersParent company providing corporate governance, branding, and potentially shared services across the regional agency network.
• Atout ProcoreChannel Partner/ Reseller/ DistributorProfessional customer loyalty program offering preferential pricing, dedicated services, and tailored support for trade professionals.

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Leroy Merlin: France's largest home improvement and building materials retailer (Adeo group), operating large-format stores including locations in the PACA region. Directly competes with SIMC across DIY homeowners and increasingly the trade professional segment.
• Point.P (Saint-Gobain Distribution): Saint-Gobain's French building materials distribution banner focused on trade professionals, with strong coverage in PACA. Closest direct comparable to SIMC's professionnel-facing offering across structural, roofing, insulation, and finishing materials.
• Castorama: Major French home improvement and building materials retailer (Kingfisher group) with stores across France including PACA. Directly overlaps SIMC's DIY and light-trade product assortment.
• BigMat: Independent cooperative of building materials retailers across France serving trade professionals and homeowners. Closely mirrors SIMC's regional dealer model with multi-branch local presence and pro-customer focus.
• Cedeo (Saint-Gobain Distribution): Saint-Gobain's plumbing, heating, and sanitary distribution network serving trade installers. Comparable to SIMC's Électricité/Plomberie/Sanitaire/Chauffage category and its pros-targeted approach.
• Mr.Bricolage: French neighborhood home improvement and DIY retail chain with strong regional franchisee footprint. Comparable to SIMC in serving DIY homeowners with building materials, tools, and renovation supplies.
• Brico Dépôt: Kingfisher's discount home improvement banner in France, competing on price-led building materials and tools. Comparable to SIMC in core construction categories, particularly for cost-conscious particuliers and small pros.
• Lapeyre: French specialist retailer in doors, windows, joinery, and home renovation — directly comparable to SIMC's Ménéo joinery brand and Portes/Fenêtres/Menuiseries category, with showrooms and installation services.
• Würth France: German-headquartered global leader in professional fasteners, tools, hardware, and consumables sold via direct sales and branches to trades. Comparable to SIMC's Atout Pro professional tools/hardware offering and trade-pro service model.

Broad incumbents

• Saint-Gobain Distribution France: Parent entity of Point.P, Cedeo, and other trade-focused building materials banners in France. Broader incumbent with national scale and adjacent categories (insulation, gypsum) that overlap with SIMC's MPPI sub-brand and overall assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCr_p0RHMJJG1ATDBDy6ACyA
• Facebookfacebook.com/materiaux.simc
• LinkedInlinkedin.com/company/materiaux-simc
• Instagraminstagram.com/materiaux_simc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Materiaux SIMC